πŸ“‹ Table of Contents: AnyTrack vs TrueRoas | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to AnyTrack

⭐ AnyTrack vs TrueRoas

Compare the popular link building services AnyTrack and TrueRoas side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

πŸ’‘ AnyTrack Summary
πŸ’‘ TrueRoas Summary

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

AnyTrack

πŸ‘‰ Visit AnyTrack

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

TrueRoas

πŸ‘‰ Visit TrueRoas

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

AnyTrack Target Audience
TrueRoas Target Audience

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

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πŸ‘ PROS: AnyTrack VS TrueRoas

The table below provides an overview of the advantages offered by AnyTrack and TrueRoas so that you can quickly see if what you need is available.

AnyTrack PROS
TrueRoas PROS
  • Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
  • Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
  • Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
  • Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
  • Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
  • User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
  • Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
  • Affordability: Offers a free plan for basic use alongside affordable pricing options.
  • Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
  • Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
  • Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.
  • Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
  • Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
  • Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
  • Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
  • User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

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πŸ‘Ž CONS: AnyTrack VS TrueRoas

The table below provides an overview of the advantages offered by AnyTrack and TrueRoas so that you can quickly see if what you need is available.

AnyTrack CONS
TrueRoas CONS
  • Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
  • Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
  • Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
  • Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
  • Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
  • Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.
  • Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
  • Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
  • Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
  • Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
  • Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

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πŸ“Œ Features Compared

The table below provides an overview of the features by AnyTrack and TrueRoas so that you can quickly see if the features you need are available.

AnyTrack Features
TrueRoas Features

Marketing Stack Connector

  • A Plug & Play Platform
  • Built for performance marketers in the fast-paced digital industry.
  • One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
  • AutoTrack Events to automatically track outbound clicks and form submissions without coding.
  • AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

  • Analytics Connection to connect all pixels and analytics tools to the same conversion data.
  • Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
  • Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
  • Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

  • Custom Audiences based on real conversion data for targeted ads.
  • Simultaneous campaigns across ad networks using granular audience data.
  • Granular Conversion Data for actionable insights on content value and product conversions.

Getting Started:

  • Quick and easy setup process.
  • Tracks 100% of Shopify orders.
  • Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

  • Custom shop integration.
  • Addresses issues with ad platforms and glorified UTM tracking tools.
  • Provides reliable ROAS measurement.
  • Addresses problems with inconsistent ad attribution and customer journey matching.
  • Enables fast, predictable, and cost-effective testing.
  • Prevents wasting time on unprofitable ads.

Scale with Confidence:

  • Boosts ROI by +20.31% in 60 days.
  • Increases attributed orders by +243%.
  • Ensures every conversion is linked to the exact order number.
  • All-in-one Ads Manager with a reliable source of truth.

True Tracking:

  • Uses TrueAttribution AI to collect and analyze data from various sources.
  • Matches data to the correct Facebook or Google Ad.
  • Utilizes a revolutionary TrueAttribution Algorithm.
  • Provides unique eCom insights.
  • One Ads Manager for ads, influencers, email, etc.
  • Developed by data analysts leveraging AI.

Cost Savings:

  • Shows cost savings by using TrueROAS.
  • Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

  • Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
  • Compares costs before and after TrueROAS implementation.
  • Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

  • Uses advanced tracking methods (not old "cookie-way").
  • Ensures accurate conversion tracking.
  • Doesn't rely on data modeling, but real data.
  • Specifically designed for eCom stores.
  • Provides unique eCommerce metrics.
  • GDPR compliant.

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πŸ“Œ Integrations Compared

The table below provides an overview of the integrations offered by AnyTrack and TrueRoas so that you can quickly see if the integrations you need are available.

AnyTrack Integrations
TrueRoas Integrations

Website:

  • AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
  • You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

  • Pixels are analytics and tracking codes connected to an asset (website).
  • They are used mainly in a server-side context to send conversions through a server-side API.
  • Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

  • Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

  • Conversion sources are where the conversions occur first.
  • They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

  • All integrations are predefined with step-by-step guidelines provided on the dashboard.
  • No coding or special adjustments to the site are needed to start tracking.
  • Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.
πŸ‘‰ Read more about AnyTrack Integrations here.
  • Shopify & Woocommerce
  • Custom shop integration
  • Facebook & Instagram
  • Google Ads & YouTube
  • TikTok
πŸ‘‰ Read more about TrueRoas Integrations here.

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πŸ“Œ High Level Features Summary

The list below compares the high level features offered by AnyTrack and TrueRoas so that you can very quickly see if the features you need are available.

AnyTrack High Level Features
TrueRoas High Level Features
Cloud Hosted ❌
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API ❌
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API ❌

πŸ’² Pricing Compared

The list below provides an overview of the pricing offered by AnyTrack and TrueRoas.

AnyTrack
TrueRoas
Price (per Month) $50 - $300
Price (per Year) $42 - $250
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)
Price (per Month) $150 - $599
Price (per Year) $99 - $599
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)

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AnyTrack Links
TrueRoas Links

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πŸ’΅ Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both AnyTrack and TrueRoas have refund policies, which we have summarized below.

AnyTrack Refund Policy:

The refund policy states that no refunds or credits will be given for partial or unused months of the services provided by AnyTrack platform, regardless of whether the customer logged in or used the account.

However, if a customer started a free trial and did not use the AnyTrack software but was still charged at the end of the trial, they may request a refund, which may or may not be accepted depending on specific criteria outlined in the policy.

AnyTrack Refund Policy

TrueRoas Refund Policy:

No refund policy found for TrueRoas.

TrueRoas Refund Policy

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πŸ“§ Contact Information

AnyTrack Contact Information:

You can contact AnyTrack using the following methods:


TrueRoas Contact Information:

You can contact TrueRoas using the following methods:

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❓ Frequently Asked Questions

AnyTrack FAQs
TrueRoas FAQs

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

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βš™οΈ Conclusion

The information in this comparison about AnyTrack and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if AnyTrack or TrueRoas is right for you?

You can use this data to compare AnyTrack and TrueRoas to other link building services, and to assess how well they meet your needs.

If you want to further compare AnyTrack and TrueRoas, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of AnyTrack and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.

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πŸ”€ Alternatives to AnyTrack

If you are looking for alternatives to AnyTrack, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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