⭐ AnyTrack vs Voonix vs Wicked Reports

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

👉 Visit AnyTrack

Voonix targets iGaming affiliates and professionals, offering a comprehensive solution to streamline and optimize affiliate marketing operations, maximizing profits across various programs.

Its single integrated system saves valuable time by eliminating manual logins, while the open API enhances insights and ROI.

Cloud-based and responsive, it ensures accessibility from anywhere.

Voonix covers financial aspects like payment tracking and supports diverse revenue models.

With a strong track record and user praise, however, being relatively new, its full potential compared to competitors remains to be fully evaluated.

Read the full Voonix Review

👉 Visit Voonix

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for Voonix is iGaming affiliates and professionals seeking a tool to streamline and enhance their operations by automating the collection of statistics and data from operators in the iGaming industry.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
• Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
• Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
• Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
• Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
• User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
• Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
• Affordability: Offers a free plan for basic use alongside affordable pricing options.
• Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
• Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
• Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.

• Experienced Team: Voonix's team boasts over 30 years of collective experience in the iGaming industry, spanning both operator and affiliate roles.
• Affiliate-Focused Design: The team's extensive experience allows them to understand the needs of affiliates, leading to the creation of tools tailored to meet these requirements.
• Confidence Building: Voonix aims to rebuild trust among affiliates and simplify their tasks, demonstrating a commitment to enhancing the affiliate experience.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
• Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
• Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
• Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
• Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
• Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.

• Relatively New Platform: Despite the experienced team, Voonix is a relatively new entrant in the market, having been introduced in 2017.
• Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Marketing Stack Connector

• A Plug & Play Platform
• Built for performance marketers in the fast-paced digital industry.
• One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
• AutoTrack Events to automatically track outbound clicks and form submissions without coding.
• AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

• Analytics Connection to connect all pixels and analytics tools to the same conversion data.
• Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
• Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
• Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

• Custom Audiences based on real conversion data for targeted ads.
• Simultaneous campaigns across ad networks using granular audience data.
• Granular Conversion Data for actionable insights on content value and product conversions.

Monetization and Time Saving:

• Voonix offers a single integrated system to monetize all affiliate programs and save time.
• Users can try the software for 14 days for free and get a demo.

Vision and Benefits:

• Voonix's vision is to make users' lives easier and more transparent.
• It is the best and easiest way to track stats from all affiliate programs.

Efficient Tracking:

• With Voonix, manual logins to each operator are no longer needed to retrieve data.
• It collects data and provides users with a complete overview quickly.

API Integration:

• Voonix's open API integrates data with business intelligence tools.

Responsive Interface:

• Users can stay on top of their data on all devices, including PC, laptop, tablet, and phone.

Business Intelligence:

• Voonix helps users stay transparent, create insights, and maximize ROI.

Cloud-Based Solution:

• Being a cloud-based solution, users can access their data from anywhere.

Payments and Invoices:

• It allows users to track payments, generate invoices, and control cash flow.

User Management:

• Users can manage team members, assign roles, and control information access.

Support for Revenue Types:

• Voonix supports all revenue types, including Revshare, CPA, CPC, CPI, CPL, and more.
• Users can filter stats by country, sites, traffic sources, and groups.

Tracking Non-Standard Revenue:

• It allows users to track profit from manual stats and fixed fees, beyond standard revenue sources.

Easy Stats Access:

• Users can access their stats through 4 simple steps: pick server name, integrate advertisers, import data, and enjoy stats.

Compatibility and Supported Systems:

• Voonix supports around 85% of affiliate systems, continuously adding more networks.
• It works across various devices and users can check their stats anytime and anywhere.

Security and Discretion:

• Security is a top priority, and users can control what Voonix can see using the in-system user management system.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

Website:

• AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
• You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

• Pixels are analytics and tracking codes connected to an asset (website).
• They are used mainly in a server-side context to send conversions through a server-side API.
• Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

• Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

• Conversion sources are where the conversions occur first.
• They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

• All integrations are predefined with step-by-step guidelines provided on the dashboard.
• No coding or special adjustments to the site are needed to start tracking.
• Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.

👉 Read more about AnyTrack Integrations here.

• 2000+ supported gaming brands

👉 Read more about Voonix Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$50 - $300
Price (per Year)	$42 - $250
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price	Request Only
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

What is Voonix and how does it benefit affiliate marketers?

Voonix is an advanced affiliate tracking software designed to simplify operations and enhance profit optimization across diverse affiliate programs.

How does Voonix help save time for affiliate marketers?

By offering a single integrated system, Voonix eliminates the need for manual logins to various affiliate programs, thus saving valuable time.

How can businesses benefit from Voonix's open API?

Voonix's open API allows integration with business intelligence tools, enabling users to gain deeper insights and enhance ROI.

Is Voonix accessible across different devices?

Yes, Voonix is fully responsive, ensuring that users can check their affiliate stats on PC, laptop, tablet, and phone.

What is the advantage of Voonix being a cloud-based solution?

Voonix's cloud-based nature ensures that users can access their data from anywhere, promoting flexibility and convenience.

What financial aspects does Voonix cover for affiliate marketers?

Voonix enables users to track payments from advertisers, generate invoices, and maintain control over their cash flow.

Does Voonix support various types of revenue models?

Yes, Voonix supports a range of revenue types, including Revshare, CPA, CPC, CPI, and CPL, offering comprehensive insights.

Can Voonix track profits from non-standard revenue sources?

Absolutely, Voonix's capabilities extend to tracking manual stats and fixed fees, ensuring no revenue source is overlooked.

What are the steps to access affiliate stats with Voonix?

Users can access their stats by picking a server name, integrating advertisers, importing data, and then enjoying the comprehensive stats provided by Voonix.

What affiliate systems does Voonix support?

Voonix supports approximately 85% of gaming brand affiliate systems, continually adding more networks to its roster.

What hosting options does Voonix provide?

Hosting is predominantly on Voonix's own servers to ensure optimal maintenance and servicing, though advanced setups on users' own servers are also offered.

What do clients have to say about Voonix?

Clients such as Casino Gorilla, Kasinot Ilman Rekisteröitymistä, CasinoVergelijker.net, and SuperBigWin.nu have all praised Voonix for its optimization capabilities and usefulness in the affiliate industry.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.