⭐ Cometly vs TrackifyX vs TrueRoas

Cometly is a powerful marketing attribution software trusted by over 2,000 businesses, offering hyper-accurate ad attribution that enables marketing teams to measure and prove ROI confidently.

With its comprehensive features and intuitive interface, the platform streamlines ad tracking, optimizes campaigns, and provides real-time visualizations of marketing performance.

By reducing wasted ad spend and identifying profitable channels, Cometly helps businesses allocate their marketing budget more efficiently and craft captivating ads for increased revenue.

Joining Cometly's community of advertisers offers supportive growth opportunities and a time-saving, automated reporting process.

However, larger businesses might find the pricing structure costlier, and some features and tracking capabilities are still limited.

Read the full Cometly Review

👉 Visit Cometly

TrackifyX is a vital tool for Shopify (Meta) store owners and digital marketers, streamlining ad tracking across Facebook, TikTok, and Snapchat platforms.

With a user-friendly interface, it enables seamless integration of pixels, supporting efficient task management and providing exceptional customer support.

However, some users have reported tracking and interface issues, along with challenges in customer support and billing.

Despite these concerns, TrackifyX's scalable features and strong track record make it a valuable asset for businesses seeking enhanced ad tracking and better marketing outcomes.

Read the full TrackifyX Review

👉 Visit TrackifyX

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

The target audience for Cometly is marketing teams and ad managers who seek a powerful marketing attribution software, that provides accurate revenue attribution from ads, real-time insights, and automated reporting, enabling them to optimize campaigns, allocate marketing budget efficiently, and scale successful ads for improved ROI and business growth.

The target audience for TrackifyX is Affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

• Easy and user-friendly setup.
• Free trial with a meeting to fix the strategy.
• Unlimited users and workspaces.
• Robust analysis and offers a breakdown of day-to-day performance.
• Unaffected by iOS 14 and later blockage.
• Tracking with Comet Pixel.
• Easy to use Conversion API.
• Similar features available for all plans.
• Integrates with Shopify, Meta, and most other popular native ad platforms.
• Sends data back to Facebook via the Conversion API.
• Accurate tracking.
• Beautiful interface.
• Pricing by ad budget.
• Can track any type of store.
• Good customer support.

• Seamless Integration: Merchants highly recommend Trackify X for its seamless integration with Shopify.
• Accurate Ad Tracking: The app is praised for its accurate ad tracking capabilities, ensuring reliable measurement of conversions.
• Intuitive Interface: Users appreciate the app's intuitive interface, making it easy to navigate and use effectively.
• Efficient Task Management: The app offers efficient task management features, streamlining the process of tracking and managing ads.
• Exceptional Customer Support: Merchants highlight the exceptional customer support provided by the Trackify X team.
• Scalability: The app is known for its scalability, allowing businesses to grow their operations while maintaining tracking accuracy.
• Easy Installation: Users find the installation process of Trackify X to be straightforward and hassle-free.
• Support for Multiple Platforms: The app supports tracking on various platforms including Facebook, Snapchat, and TikTok.
• Key Features: Trackify X offers features like managing Facebook pixels, preventing event duplication, and supporting various tracking options.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Pricing structure can be costlier for larger businesses.
• Limited pricing plans available & pricing not transparent.
• Lacks advanced return rules.
• Doesn't show profit as it doesn't consider the cost of goods.
• Limited tracking capabilities, not compatible with some platforms like Pinterest.
• Limited functionality on mobile, providing only an overview.
• Still in its early stages, lacking a comprehensive refund policy.

• Tracking Issues: Some users have reported instances of tracking breaking or not functioning properly after a few days of installation.
• New Interface Concerns: The new interface of the app has received criticism for being confusing and less user-friendly compared to the old version.
• Customer Support Challenges: Some users have faced challenges in receiving timely and effective customer support, leading to frustration.
• Billing and Refund Problems: Instances of incorrect billing and difficulties in obtaining refunds have been mentioned by a few users.
• Communication Issues: Users have experienced communication gaps where their questions or concerns weren't addressed adequately.
• Challenges with Updates: The app's compatibility with new features, like Facebook's Conversions API, has caused issues for some users.
• Negative Developer Interactions: There are reports of negative interactions with the app's developer, with claims of condescension and unhelpfulness.
• Expensive Pricing: While most users find the pricing fair, there are mentions of the app being expensive for the value it provides.
• User Experience Concerns: Some users have expressed dissatisfaction with their overall experience, citing difficulties in dealing with customer care and app functionality.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

Attribution:

• Advanced server-side tracking: Bypass iOS14 and ad blockers to limit attribution.
• Gen-2 pixel technology: Accurately track sales back to the correct ad every time.

Event Tracking:

• Track any website, marketing funnel, or online store.
• Track events such as leads, scheduled calls, subscriptions, free trials, purchases, etc., back to the correct ad.
• Automatically send event data back to ad platforms for better ad optimization.

Conversion API:

• Feed accurate data back to ad platforms for conversion optimization.
• Improve ad platform ROAS by passing accurate data to optimize ads.

Comet Ads Manager:

• Advanced ads manager: Turn off losing ads and increase budgets on winning ads.
• Full control of ads management within the Comet Ads Manager.
• Make data-driven decisions to increase ROAS and save time.

Analytics:

• Real-time data updates for quick decision-making.
• Actionable analytics to increase ad performance.

Customer Journeys:

• Allocate marketing dollars correctly by understanding effective touch-points for conversions.
• Identify patterns in customer buying journeys for better marketing efforts.

Coming Soon:

Automations:

• Set rules for auto-optimizing ads and save money on wasted ad spend.
• Get ad decision recommendations from Cometly's AI system.

Spaces:

• Manage unlimited workspaces with accurate ad attribution.
• Ideal for ad agencies to manage multiple clients with Spaces.

Pixel Integration Simplified

• Connect your Facebook, TikTok, and Snapchat Pixel with your Shopify store in minutes.

Ready. Aim. Fire.

• Run super-targeted ad campaigns and create better look-a-like audiences by controlling ‘pixel fires’ with tracking tags!

Easily Create & Sync Your Facebook Product Catalog

• Create Feed
• Fix Errors
• Hit Save!
• Publish
• Dynamic Ads

Look-a-Like Audience Builder:

• Harness Trackify's 20% Look-a-Like audience builder feature.
• Expand successful Facebook audiences in your ad sets by up to 20%.

Pixel Backup

• Protect your optimization data by assigning another pixel with event data that ‘mirrors’ your primary pixel!

Boost Remarketing With Custom DPA's

• Get more conversions from your remarketing campaigns by using Trackify’s custom DPA's feature.

Conversion Reporting Options:

• Switch between 0%, 10%, or Full Conversion Reporting effortlessly.
• Easily obtain revenue reporting within Facebook Ad Manager with a simple toggle.

Tag-Specific & Pixel Specific Reports:

• Utilize Trackify - Facebook Pixel App for Shopify's integrated reporting module.
• Gain insights into campaign performance and discern effective strategies.

Ninja Mode for Event Tracking:

• Employ Trackify Ninja Mode to ensure rapid and accurate firing of Facebook events on your Shopify store.
• Prevent missing out on crucial event tracking and maintain pixel efficiency.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

API Integrations:

• Cometly API: Send enriched events from any data source using Cometly's API.
• Zapier: Send events from any application using Zapier.

Ad Channels Integrations:

• Meta: Accurately track campaign performance for all Meta platforms.
• Google Adwords: Attribute revenue back to the correct Google ads.
• Facebook: Attribute revenue back to the correct Facebook ad.
• Instagram: Attribute revenue back to the correct Instagram ad.
• LinkedIn: Attribute revenue back to the correct LinkedIn ad.
• TikTok: Attribute revenue back to the correct TikTok ad.

Ecommerce Integrations:

• Shopify: Sync all orders and attribute purchases to the correct ad.
• WooCommerce: Use the plugin to accurately attribute purchases to ads.
• Magento: Use the API to accurately attribute purchases to the correct ads.
• ClickFunnels: Attribute ClickFunnels orders and upsells to the correct ads.
• Funnelish: Attribute Funnelish orders and upsells to the correct ads.
• ClickBank: Sync ClickBank orders and attribute purchases to the correct ads.
• BuyGoods: Attribute BuyGoods orders and upsells to the correct ads.
• Maxweb: Attribute Maxweb orders and upsells to the correct ads.

B2B Integrations:

• HubSpot: Attribute deal revenue and sync lead qualification (MQL & SQL).
• Salesforce: Attribute deal revenue and sync lead qualification (MQL & SQL).

Coming Soon Integrations:

• Pinterest: Attribute revenue back to the correct Pinterest ad.
• Bing: Attribute revenue back to the correct Bing ad.

👉 Read more about Cometly Integrations here.

• Shopify
• Facebook
• TikTok
• Snapchat

👉 Read more about TrackifyX Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199 - $499
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29.99 - $199.99
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

What is Cometly?

Cometly is a leading marketing attribution software that provides accurate revenue attribution from ads, empowering marketing teams to make better decisions and optimize campaigns for profitability.

How does Cometly work?

Cometly connects your data sources to accurately track events back to the correct ad using Gen-2 pixel technology, eliminating wasted ad spend and fueling growth. It streamlines ad attribution, allowing you to focus on optimizing and scaling your ads profitably.

Who usesCometly?

Cometly is used by marketing teams, ad managers, and businesses of all sizes, trusted by over 2,000 companies to transform marketing and sales data into revenue-generating insights.

What are the key features of Cometly?

Cometly offers a range of features, including accurate ad tracking, customer journey analysis, Comet Ads Manager for ad optimization, event tracking, Conversion API for improved ad ROAS, and real-time analytics on any ad.

How does Cometly help improve ROI?

By providing hyper-accurate ad attribution, Cometly helps marketing teams measure and prove ROI confidently. Businesses can allocate marketing budget more efficiently, justify scaling up ad campaigns, and focus on the most profitable channels.

Can Cometly save time for marketing teams?

Yes, Cometly users typically save more than 2 hours per day when reviewing ad data and making informed decisions, enabling them to focus on crafting and launching captivating ads to boost revenue.

Does Cometly help save money on ad spend?

Absolutely! Cometly identifies which ads are generating profits and which ones are underperforming, allowing businesses to reduce wasted ad spend and scale successful ads for better returns.

Does Cometly automate data analysis?

Yes, Cometly eliminates the need for manual data entry and time-consuming spreadsheets by automating the reporting process, providing real-time visualizations of marketing performance.

How does Cometly support ad optimization?

Cometly's direct partner integration with ad platforms allows users to turn off underperforming ads or adjust budgets directly from within the platform, enabling faster and more efficient ad optimization.

What is the onboarding process like for Cometly?

Cometly offers a streamlined onboarding experience, seamlessly connecting all ad platforms and data sources, so you can quickly start making data-driven decisions based on your ad performance.

What is Trackify X and what does it offer?

Trackify X is a powerful tracking app designed for Shopify (Meta) store owners and digital marketers, offering seamless integration of Facebook, Instagram, TikTok, and Snapchat pixels.

How does Trackify X help businesses optimize their advertising efforts?

Trackify X simplifies the process of connecting Facebook, TikTok, and Snapchat pixels with your Shopify store, allowing you to create super-targeted ad campaigns and improve look-a-like audience targeting by controlling 'pixel fires' using tracking tags.

Can Trackify X enhance my product catalog on Facebook?

Absolutely! With Trackify X, you can easily create and sync your Facebook Product Catalog by efficiently managing tasks such as creating feeds, fixing errors, saving changes, publishing, and even setting up dynamic ads.

What is the significance of building custom and lookalike audiences using Trackify X?

Trackify X empowers you to build custom and lookalike audiences for your Facebook advertising, helping you refine your targeting strategy and reach the right audience segments effectively.

How does Pixel Backup work and why is it important?

Pixel Backup feature in Trackify X offers protection for your optimization data. By assigning another pixel with event data that mirrors your primary pixel, you ensure that your valuable data remains intact even if something happens to your primary pixel.

How does Trackify X contribute to boosting remarketing efforts?

Trackify X enhances your remarketing campaigns by offering custom Dynamic Product Ads (DPA) features, ensuring you get more conversions from your remarketing endeavors.

What pricing plans are available for Trackify X?

Trackify X offers plans starting at $29.99 per month, providing different pricing tiers to cater to various business needs.

Can Trackify X help businesses increase their revenue?

Yes, Trackify X has a track record of significantly boosting revenue for businesses. It has facilitated a remarkable 3x increase in monthly revenue for stores, as well as contributing to over $393,342,432 in sales over the past year.

What benefits does Trackify X offer to its users during the free trial period?

During the free trial, users get access to features such as 8 pixels, unlimited tracking tags, audience and feed builder, SS API purchase and non-purchase events tracking, time-on-site tracking, and UTM analytics, all designed to help them optimize their marketing efforts.

Why should businesses choose Trackify X over other tracking solutions?

Trackify X is the most robust Shopify app for tracking Facebook, TikTok, and Snapchat Pixels, offering simplified pixel integration, enhanced audience building, custom event optimization, and a data-driven approach to elevate your digital advertising performance and maximize ROI.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.