⭐ AnyTrack vs CPV Lab Pro vs TrueRoas

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

👉 Visit AnyTrack

CPV Lab Pro is a powerful and cost-effective self-hosted Ad and Affiliate Tracker with multi-channel tracking capabilities, ideal for affiliate marketers looking to optimize campaigns and increase conversions.

It offers unlimited tracking capabilities, detailed reporting, and integrates with major traffic sources and affiliate networks.

The software's user-friendly interface, Facebook CAPI integration, and MV Lab tool for multivariate testing make it a valuable tool for enhancing marketing strategies.

While it offers a 14-day risk-free trial, users should consider additional server costs and potential technical challenges during setup.

Overall, CPV Lab Pro provides comprehensive tracking and optimization features for affiliate marketing endeavors.

Read the full CPV Lab Pro Review

👉 Visit CPV Lab Pro

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for CPV Lab Pro is affiliate marketers who run ads across multiple channels such as Google Ads, Facebook Ads, TikTok, and other paid and organic campaigns, and wish to track, test, and optimize their marketing efforts to increase conversions and ROI.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

• Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
• Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
• Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
• Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
• Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
• User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
• Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
• Affordability: Offers a free plan for basic use alongside affordable pricing options.
• Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
• Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
• Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
• Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
• Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
• Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
• Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
• Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

Marketing Stack Connector

• A Plug & Play Platform
• Built for performance marketers in the fast-paced digital industry.
• One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
• AutoTrack Events to automatically track outbound clicks and form submissions without coding.
• AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

• Analytics Connection to connect all pixels and analytics tools to the same conversion data.
• Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
• Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
• Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

• Custom Audiences based on real conversion data for targeted ads.
• Simultaneous campaigns across ad networks using granular audience data.
• Granular Conversion Data for actionable insights on content value and product conversions.

Detailed Campaign Data and Reports

• "Lab Stats" and in-depth data for all campaigns, including Ads, Keywords, Pages, and Offers.
• Detailed Revenue Data to optimize profits and ROI.
• 20+ Click, Conversion & Revenue Metrics available.

Unlimited Ads and Creatives

• Set up an unlimited number of Ads and view stats for individual Ads for any combination of Keyword, Page, Offer, and more.

Unlimited Page and Offer Rotation

• Add new or edit Pages and Offers in rotation with no coding required.
• Easily adjust rotation attributes in real-time on the campaign setup page.

"IF/THEN" Click Redirects

• Segment and redirect visitors based on multiple conditions like Geography, ISP/Carrier, User Agent, and Mobile/Usability conditions.

GEO-Stats and Details

• View and filter campaign data to identify the most profitable visitor locations.
• Drill down into detailed performance reports for specific regions or areas with just one click.

Complete Pixel and Postback Management

• Supports all Pixel & Postback Formats including Image, iFrame, Script-Based, and Postback URLs.
• Use the Nested Pixel Feature to trigger additional pixels and pass token data to other systems.

API (Application Programming Interface)

• Pass data from CPV Lab Pro to external tools or applications and use it programmatically.
• Manage landing pages, offers, and campaigns through the API.

PHP Support

• Supports PHP versions 7.2 to 7.4, offering increased redirect speeds and faster database access.

Endless Views and Filters in Reports

• View, sort, filter, and aggregate data in various ways to understand visitor behavior.

Campaign Dashboard

• View all campaigns, clone existing campaigns, or export campaign setups as CSV files for offline editing.

Live View "Visitor Stats"

• Quickly view information about visitors for any or all campaigns, including Click, Conversion, GEO, Referrers, User Agent & Revenue Data.

Customizable Stats Views

• Create unlimited combinations to display relevant data.
• Save favorite and most used views for quick optimization decisions.

Detailed "Buyer" Stats View

• Access complete data for each conversion, including Date/Time, IP Address, Geographical data, Revenue, SubID, Referrer, and User Agent.

Custom Tokens

• Add up to 19 custom tokens supported by Traffic Sources, CRM, Cart, or Autoresponder to easily pass and cross-reference data.

Capture Referrers

• View stats by referrer and use custom referrer categories to expand targeting opportunities.

Mobile Devices & Carriers Reports & Optimizations

• Track and optimize mobile data with various perspectives, options, and filters.

Mobile Audience Overview

• Identify top-performing mobile capabilities like Video Support, Data Rates, Mobile OS, Screen Resolutions, and their impact on campaign profitability.

Mobile Content Supported

• Identify supported content for visitors' devices, including file types and messaging options.

Mobile Device Usage Data

• View stats by devices supporting Dual Orientation Display and types of pointing methods visitors are using.

Mobile Browser & Features Supported

• Analyze profitability by popular browsers and identify performance opportunities based on supported features.

Break-Out Stats

• One-page format to view Ads, Landing Pages, Opt-In Pages, Offers, Emails, and the overall campaign.

Opt-In & Lead Tracking

• Track opt-ins and leads with Double Opt-In, Single Opt-In, or No Confirmation Page scenarios.

Engagement Metrics

• Monitor visitor interactions with landing pages and time spent before conversion.

Integrated with Major Networks

• CPV Lab Pro is integrated with all major Traffic Sources and Affiliate Networks, making setup easy.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

Website:

• AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
• You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

• Pixels are analytics and tracking codes connected to an asset (website).
• They are used mainly in a server-side context to send conversions through a server-side API.
• Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

• Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

• Conversion sources are where the conversions occur first.
• They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

• All integrations are predefined with step-by-step guidelines provided on the dashboard.
• No coding or special adjustments to the site are needed to start tracking.
• Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.

👉 Read more about AnyTrack Integrations here.

Traffic Sources:

• Facebook Ads Integration
• TikTok Integration
• Adsterra Integration
• Clickadu Integration
• ExoClick Integration
• JuicyAds Integration
• PopCash Integration
• PropellerAds Integration
• Zeropark Integration

Affiliate Networks:

• Addiliate Integration
• ClickBank Integration
• CrakRevenue Integration
• GoldenGoose Integration
• lemonads Integration
• Shopify Integration
• Zeydoo Integration

👉 Read more about CPV Lab Pro Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	✅
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$50 - $300
Price (per Year)	$42 - $250
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$47 - $107
Price (per Year)	$39 - $89
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

What is CPV Lab Pro?

CPV Lab Pro is a powerful and affordable self-hosted Ad and Affiliate Tracker designed to optimize campaigns, increase conversions, and boost ROI.

What can I track with CPV Lab Pro?

CPV Lab Pro allows you to track various aspects of your marketing campaigns, including conversions, clicks, leads, and actions from multiple traffic sources like PPC, CPV, CPM, organic traffic, media buys, email marketing, mobile ads, and more.

How many clicks (events) can I track?

CPV Lab Pro offers unlimited tracking capabilities, allowing you to monitor an unlimited number of clicks, conversions, and actions without any restrictions.

How much traffic can CPV Lab Pro handle?

CPV Lab Pro is built to handle heavy traffic and offers customizable performance enhancements for high-traffic users, ensuring reliable tracking even during peak usage.

Does CPV Lab Pro work for mobile tracking?

Yes, CPV Lab Pro provides detailed tracking for mobile traffic, giving you insights into mobile device details, operating systems, carriers, and more.

Can I get a free trial of CPV Lab Pro?

Yes, CPV Lab Pro offers a 14-day risk-free trial, allowing you to explore its features and benefits before making a commitment.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV Lab Pro?

Yes, CPV Lab Pro is integrated with all major traffic sources and affiliate networks, including Google Ads, Microsoft Ads, Facebook Ads, and many more.

Which affiliate networks does CPV Lab Pro work with?

CPV Lab Pro works with more than 100 traffic sources and affiliate networks, providing seamless integration for your marketing campaigns.

Can I use CPV Lab Pro from a Smartphone or Tablet?

Yes, CPV Lab Pro is designed to be user-friendly and accessible from various devices, including smartphones and tablets.

Do I have to pay to use the API for CPV Lab Pro?

CPV Lab Pro offers Facebook CAPI integration for accurate attribution on Meta, and while it is included in the features, it's best to check their website for specific API usage details.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.