⭐ Everflow vs Keitaro vs Wicked Reports

Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.

Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.

The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.

Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.

While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.

The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.

Read the full Everflow Review

👉 Visit Everflow

Keitaro™ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.

With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.

Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.

Users praise its seamless integration, protection from bots, and advertising optimization capabilities.

While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.

Read the full Keitaro Review

👉 Visit Keitaro

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Everflow is businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels through a comprehensive Partner Marketing Platform.

The target audience for Keitaro is media buyers and publishers in the affiliate and performance marketing industry.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
• Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
• Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
• Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
• Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.

• Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
• Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
• Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
• Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
• Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
• Advanced tracking capabilities.
• Ability to track multiple traffic sources and conversion events.
• Customizable reporting, allowing users to create custom reports and dashboards.
• Competitive and affordable pricing compared to other tracking solutions.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
• Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
• Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
• Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
• Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
• Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
• Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
• Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
• Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.

• Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
• Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
• May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
• Limited integrations with third-party tools compared to some competitors.
• Currently, there is no mobile app available for on-the-go tracking.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Direct Linking:

• Enables tracking and attribution for partners and channels.
• Tracks users when they reach a website using simplified tracking similar to UTM.
• Consolidates reporting across various marketing channels.
• Preserves SEO value from partner links.
• Reliable tracking without discontinued third-party cookies.
• Offers a user-friendly experience as partners link directly to the website.

Offline Performance with QR Codes:

• Generate unique QR tracking codes for partners to drive users to a website.
• Track conversions from offline partners, CTV, and video advertising.
• Expands opportunities for unconventional partnerships.
• Allows in-banner QR codes for additional partner promotion methods.

Influencer Results with Coupons & Tracking URLs:

• Unique coupon codes for tracking influencer performance.
• Partners automatically receive credit when their codes are used.
• Generate unique URLs for social media and video promotions.
• Protect against coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack:

• Centralized hub for managing partnerships and performance marketing.
• Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
• Pay partners included with the Plus package.
• Suppression for Email & SMS partners.

Supported Features:

• Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
• Filter and analyze data to identify top-performing placements from different traffic sources.
• Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.

Flexible Traffic Handling:

• Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
• Local landing pages with built-in editor for local landings without external redirects.
• Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
• Traffic Simulation tool to test funnels and flow filters.

Redirects and Actions:

• Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
• Choose actions for traffic flow, like showing a 404 page or output HTML container.
• Receiving and transmitting click parameters with up to 32 cells.

Accurate Traffic Filtering:

• Over 30 internal filters to accept only targeted clicks.
• Customizable filters with provided templates.

Capping Offers:

• Automatically switch traffic to other offers when conversion limits are reached.

Reports and Data Analytics:

• Bug tracking logs and incoming events for error tracing.
• Interactive real-time dashboard with actionable insights.
• Multicurrency support and export reports to Excel/CSV.
• Manual cost upload and customizable reports with filters and metrics.

Automation:

• Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
• Ready-made API integrations for data on advertising campaigns.
• GEO profiles for filtering traffic.
• Click API for remote campaign execution.

Protection:

• Built-in spam bots databases with custom values.
• Admin Dashboard protection with specific domain access.
• GDPR compliant mode.
• Built-in Fail2ban service for server protection.
• Keitaro Geo DB for audience geo data.
• Full IPv6 support.

Postbacks:

• Rebill and Reject sales with unique transaction numbers.
• Income conversions with different statuses (lead, sale, upsale, etc.).
• S2S Postbacks for third-party service integration.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

Shopping Carts:

• Everflow integrates with various shopping cart platforms to streamline transactions and data management.
• Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.

CRMs/CDPs:

• Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
• Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.

Payments:

• Everflow integrates with various payment solutions to simplify transaction processing and management.
• Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.

Scale:

• Everflow's integration with various partners to help you scale you business.
• Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.

👉 Read more about Everflow Integrations here.

Advertising Networks:

• Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.

Cloudflare:

• Turn on Cloudflare Proxy with a single click to maximize landing page protection.

Namecheap:

• Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.

Bot Protection Services:

• Use third-party spam databases for additional click checking to prevent bots and spam.

👉 Read more about Keitaro Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$750+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$54 - $142
Price (per Year)	$44 - $114
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

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• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

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• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

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• Blog: (Open Link)

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What is Everflow?

Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.

How does Everflow help businesses amplify growth?

Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.

What can I achieve with Everflow's Affiliate Partnerships feature?

With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.

How does Everflow's Media Buying feature contribute to optimization?

Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.

What benefits does Everflow's Strategic Partnerships feature offer?

Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.

How does Everflow's Performance Lens feature enhance decision-making?

With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.

What insights can I gain from Everflow's analytics?

Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.

How can Everflow optimize my partnership channels?

Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.

How does Everflow simplify growth strategies?

Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.

What is the significance of Everflow's API integration?

Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.

What success has Everflow achieved?

In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.

What is Keitaro™?

Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.

How does Keitaro benefit advertisers and publishers?

Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.

How many traffic sources is Keitaro integrated with?

Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.

What are the key features of Keitaro?

Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.

How can Keitaro help improve teamwork in affiliate marketing?

For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.

Why is Keitaro recommended for multi-offer landing pages?

Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.

How does Keitaro contribute to advertising optimization and cost reduction?

Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.

Is Keitaro compliant with data protection regulations?

Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.

What do users say about Keitaro?

Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.

How can users get started with Keitaro?

Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.