⭐ Binom vs Everflow vs Wicked Reports

Binom stands as a dominant leader in the realm of click-processing and report-building speeds.

Designed for affiliate marketers and performance marketing professionals, it optimizes workflow and offers unique advantages.

Binom tackles tracking errors, slow redirects, and inconvenient interfaces. It boasts features like redirectless tracking, filter systems, and advanced analytics.

While self-hosted, it solves concerns like click loss and offers competitive pricing. It's suitable for both beginners and professionals, offering unmatched support and documentation.

Though it requires self-hosting, Binom empowers marketers to achieve superior results in the world of performance marketing.

Read the full Binom Review

👉 Visit Binom

Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.

Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.

The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.

Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.

While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.

The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.

Read the full Everflow Review

👉 Visit Everflow

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Binom is affiliate marketers and performance marketing professionals who require a self-hosted tracking platform that offers fast click processing, advanced traffic distribution, in-depth analytics, and comprehensive support to optimize their campaigns, enhance ROI, and stay ahead of competitors.

The target audience for Everflow is businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels through a comprehensive Partner Marketing Platform.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Binom allows users to see campaign progress early on, indicating success or failure.
• Integration with Google Safe Browsing API helps check domain status with Google, which has been an issue for many affiliates.
• Users can enable free SSL certificates for tracking domains easily without contacting support.
• Allows users to add notes for campaigns, landers, and offers directly in the tracker, eliminating the need for external systems.
• Features like marking rows, filters, and custom columns help with campaign optimization.
• Advanced features are available for professionals, but the user interface remains friendly.
• Custom columns and events allow users to add their own metrics and do complex calculations within Binom itself.
• Tracking Exit Points feature allows detailed tracking of user interactions on landing pages.
• A variety of other features are offered, including unlimited additional users, complete clicklog, redirect rules, and mobile apps.
• Binom is reasonably priced, with both monthly and yearly plans available, and a free 14-day trial.
• Excellent customer support available through Live Chat, Skype & Telegram, without needing to raise support tickets.
• Live demo available to test the product without installing it on personal servers.
• Binom is self-hosted, eliminating reliance on third-party servers. It offers solutions for concerns like redirect speed and click loss.
• Specially designed features for affiliate marketers, making it more tailored than some competitors.

• Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
• Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
• Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
• Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
• Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Self-Hosting Complexity: Self-hosted solutions like Binom require users to manage their servers, which can be daunting for those with limited technical knowledge.
• Potential Click Loss: Self-hosted trackers can potentially suffer from click loss due to server locations, though this might not be a significant concern for all types of traffic.
• Learning Curve: While Binom offers advanced features, some users might face a learning curve to fully utilize them effectively.
• Limited Automatic Checks: Manual checking of domain status for Google blocking can be time-consuming, and automatic checks with notifications would be more convenient.

• API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
• Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
• Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
• Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
• Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
• Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
• Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
• Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
• Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Tracker Advantages:

• Eliminates tracking errors to prevent ROI loss.
• Faster redirects and efficient traffic management.
• User-friendly interface.
• Unique features: redirectless tracking, filter system, spy service protection.
• Extensive documentation and support.

Binom Tracker:

• Fixed license cost regardless of traffic volume.
• Handles millions of clicks daily.
• 5 ms click processing time under any server load.
• Fastest report generation.
• Group Campaign Reports and frequent updates.
• Convenient and speedy user interface.
• Multi-user system with varying access rights.
• Rapid support response time.

Traffic Distribution:

• Advanced traffic distribution for better earnings.
• A/B and MVT-testing.
• Path and rule system with 20+ metrics.
• Rotations and smart rotation for optimized clicks.
• Flexibility in sending clicks and creating funnels.

Analytics:

• Rapid campaign analysis with multi-level reports.
• Quick report generation with filters.
• Over 20 analytical reports and advanced data points.
• Comprehensive statistics, including service provider, device, connection type.
• Group reports for better insights.
• In-depth statistics on paths, rules, rotations.
• Enhanced filter system and labeling rows for team collaboration.

Campaigns Optimization:

• Quick campaign optimization with saved filters.
• Multilevel and smart filters for accuracy.
• Effective white- and black-list creation.

Tracking:

• Tracking of 20+ click metrics, ISP and device databases.
• Landing page metrics, exit points, browser settings, http-headers, etc.
• LP Pixel and integrated landings for streamlined traffic.
• Unlimited additional domains for campaigns.
• Event system for advanced metrics on landing pages.

Organization:

• Team-friendly with fine-tuned user access rights.
• Unlimited users with various permissions.
• Campaign, offer, landing page notes.
• API for control and integration.
• Detailed documentation and responsive support.

Service:

• Instant support with 2-minute average response time.
• Free installation assistance.
• Monitoring system for errors and uptime.
• Comprehensive documentation and FAQ.
• Mobile apps for all features.

Direct Linking:

• Enables tracking and attribution for partners and channels.
• Tracks users when they reach a website using simplified tracking similar to UTM.
• Consolidates reporting across various marketing channels.
• Preserves SEO value from partner links.
• Reliable tracking without discontinued third-party cookies.
• Offers a user-friendly experience as partners link directly to the website.

Offline Performance with QR Codes:

• Generate unique QR tracking codes for partners to drive users to a website.
• Track conversions from offline partners, CTV, and video advertising.
• Expands opportunities for unconventional partnerships.
• Allows in-banner QR codes for additional partner promotion methods.

Influencer Results with Coupons & Tracking URLs:

• Unique coupon codes for tracking influencer performance.
• Partners automatically receive credit when their codes are used.
• Generate unique URLs for social media and video promotions.
• Protect against coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack:

• Centralized hub for managing partnerships and performance marketing.
• Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
• Pay partners included with the Plus package.
• Suppression for Email & SMS partners.

Supported Features:

• Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
• Filter and analyze data to identify top-performing placements from different traffic sources.
• Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

• API
• MagicChecker
• Adspect
• Traffic Armor

👉 Read more about Binom Integrations here.

Shopping Carts:

• Everflow integrates with various shopping cart platforms to streamline transactions and data management.
• Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.

CRMs/CDPs:

• Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
• Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.

Payments:

• Everflow integrates with various payment solutions to simplify transaction processing and management.
• Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.

Scale:

• Everflow's integration with various partners to help you scale you business.
• Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.

👉 Read more about Everflow Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	❌
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$99 - $69.00
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$750+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

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• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

Is Binom suitable for beginners?

Absolutely. Eliminating tracker-related errors from the start is crucial. Other trackers might lead to unsuccessful campaigns due to ROI loss caused by slow redirects and traffic loss. With Binom, these issues are a thing of the past. Our tracker boasts unique features like redirectless tracking, a filter system, and protection from spy services. Our extensive documentation and FAQ with over 100 questions will guide you through the product, and our support team is renowned for its exceptional assistance.

Is Binom suitable for professionals?

Binom was specifically designed for demanding professionals. It's the epitome of modern, technologically advanced tracking solutions. Born out of our team's needs and experience in media buying, Binom aims to provide not just complexity, but also simplicity. It offers unique opportunities for increased profits, competitive advantages, and reliable, fast tools.

What sets Binom apart from other self-hosted trackers?

Our product is the most advanced self-hosted tracker on the market. Unlike other trackers, we've tackled issues such as unstable code bases, slow redirects on high volumes, click loss during statistics generation, and slow report generation. You can count on fast redirects and a stable, high-speed interface regardless of the load.

How does Binom compare to popular cloud trackers?

One significant advantage of Binom over cloud trackers is that the license price is independent of the number of clicks. Plus, your data is securely stored on your server, even if your license expires. Under light loads, costs for both cloud and self-hosted trackers are comparable. However, for high-traffic scenarios like pop-traffic with millions of clicks per day, Binom's costs can be significantly lower. With regular updates and enhanced functionality, Binom stands out among the competition.

What's the difference between a tracker and Google Analytics?

Google Analytics (GA) analyzes site traffic, while a tracker like Binom also manages traffic distribution between landing pages and offers.It calculates costs, revenues, profit, and ROI for various metrics, providing a comprehensive report.

What's the distinction between a tracker and a Traffic Distribution System (TDS)?

A TDS focuses on traffic distribution, with limited analysis and statistics capabilities. In contrast, Binom not only manages traffic distribution but also offers deep and fast analytics. It includes TDS functions while adding powerful analytic tools for a more comprehensive approach.

Can Binom be used for mobile traffic tracking?

Absolutely. Binom is a versatile solution suitable for any type of traffic, including mobile. It can detect device types, IPs (including ranges), carriers, and connection types.

Can I try Binom for free?

Certainly. Upon registration, you'll receive a 14-day trial with full functionality. In some cases, we can extend the trial to 30 days upon request to our support team.

Does Binom protect against spy services?

Yes, Binom features an Anti-spy module that safeguards against services like Adsplexity and similar platforms. Additionally, Binom's LP Protect function conceals landing pages when opened directly via a link, bypassing the tracker.

Do I need my own server for Binom?

Yes, Binom is a self-hosted tracker, meaning you'll need to install it on your own server or VPS. Our support can guide you through the installation process, ensuring a smooth setup. For optimal performance, we recommend dedicated servers or suitable VPS options.

What is Everflow?

Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.

How does Everflow help businesses amplify growth?

Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.

What can I achieve with Everflow's Affiliate Partnerships feature?

With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.

How does Everflow's Media Buying feature contribute to optimization?

Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.

What benefits does Everflow's Strategic Partnerships feature offer?

Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.

How does Everflow's Performance Lens feature enhance decision-making?

With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.

What insights can I gain from Everflow's analytics?

Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.

How can Everflow optimize my partnership channels?

Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.

How does Everflow simplify growth strategies?

Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.

What is the significance of Everflow's API integration?

Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.

What success has Everflow achieved?

In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.