⭐ AnyTrack vs Brand24 vs HYROS

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

👉 Visit AnyTrack

Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.

With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.

Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.

It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.

However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.

Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.

Read the full Brand24 Review

👉 Visit Brand24

Hyros offers the best ad tracking and AI-powered attribution software, trusted by thousands of businesses to optimize their digital ad campaigns and increase ROI.

Its standout features include accurate tracking, AI optimization, and tailored ad campaign tools.

Hyros' reliability is evident through testimonials from renowned brands, highlighting its remarkable impact on ad spend and overall performance.

The software excels in providing long-term customer value analytics and delivers outstanding results for various business types.

However, it requires a minimum ad spend and specific business size to access, and some limitations include limited customization, emphasis on last-click attribution, and a learning curve for novices.

Read the full HYROS Review

👉 Visit HYROS

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.

The target audience for HYROS is digital businesses, including Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, and Organic / Social Media, seeking the highest level of ad tracking and AI optimization to increase their advertising ROI.

• Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
• Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
• Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
• Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
• Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
• User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
• Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
• Affordability: Offers a free plan for basic use alongside affordable pricing options.
• Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
• Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
• Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.

• Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
• Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
• Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
• Easy reporting: Straightforward reporting feature with customizable data and time periods.
• Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
• Real-time social media monitoring: Enables quick responses to customer feedback.
• Excellent customer support: Addresses technical issues promptly.
• Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
• Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
• New lead discovery and product promotion: Helps in finding new clients and promoting products.
• Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
• Accurate influence tracking: On various social media platforms.
• Strong analytics features: Listening, mention, and influencer analytics.
• Slack integration: Allows further connectivity.
• Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
• Competitor comparison: Allows tracking and comparison of main competitors' performance.
• Sentiment analysis: Categorizes mentions as positive, neutral, or negative.

• High Efficient Tracking: HYROS provides laser-accurate tracking of data points across a customer's entire journey.

• Detailed Reports: Offers comprehensive breakdowns of all traffic sources, identifying the most profitable ad campaigns.

• Customizable Attribution Models: Allows for flexibility in examining customer attribution.

• Makes Your AD AI Smarter: Captures missing conversion data, optimizing ad performance and reducing costs per acquisition.

• Call Optimization: Tracks sales calls and customer conversions via phone, giving insights into the sales call funnel.

• Easy Set-Up: Straightforward setup with comprehensive documentation and customer support.

• Comprehensive Customer Insights: Tracks long-term ROI, customer's lifetime spending, and their journey across all traffic sources.

• Flexibility & Integration: Offers easy data export, report sharing, and supports tracking beyond advertising platforms (e.g., email marketing).

• Advanced Features: Uses AI and machine learning for insights and predictions, and can be integrated with other software.

• User-Friendly: Comes with a visually appealing dashboard that's easy to use, backed by a supportive customer service team.

• Return on Investment: Has the potential to significantly increase revenue, reduce costs, and offers a 90-day money-back guarantee.

• Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
• Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
• Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
• Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
• Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
• Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.

• Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
• No real-time updates on lower pricing tiers: May affect small businesses.
• Relatively high price: Might be prohibitive for individual users.
• Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
• Limited capabilities on Facebook and Instagram: Restricts insight generation.
• Sentiment analysis accuracy: Can sometimes be imperfect.
• Limited archiving: Can only archive a year's worth of social data.
• Cost overruns: Costs can add up when quotas are exceeded.

• Spending and Size Limitations: Accessible only to businesses spending at least $10,000 on ads and generating a minimum revenue. Also, a business needs to be of a specific size to use it.

• Limited Customization: Reports have predefined column sets and metrics cannot be customized.

• Emphasis on Last Click: Documentation leans heavily towards the Last Click Attribution Model, which might be misleading.

• Limited Bulk Processing: No capability to process touchpoints for a large number of customers in bulk.

• Setup and Onboarding: Requires a consultation phone call with the HYROS team for setup and has a complicated onboarding process.

• Cost and Access: More expensive than competitors, no transparent pricing model, no free trial, and is invite-only.

• Learning Curve: Not suitable for novices due to the depth of data presented.

• Risk of Obsolescence: Changes in data reporting by platforms could affect accuracy.

• Lack of Transparency: About pricing and business requirements.

Marketing Stack Connector

• A Plug & Play Platform
• Built for performance marketers in the fast-paced digital industry.
• One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
• AutoTrack Events to automatically track outbound clicks and form submissions without coding.
• AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

• Analytics Connection to connect all pixels and analytics tools to the same conversion data.
• Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
• Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
• Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

• Custom Audiences based on real conversion data for targeted ads.
• Simultaneous campaigns across ad networks using granular audience data.
• Granular Conversion Data for actionable insights on content value and product conversions.

Mentions Feed

• Discover real-time discussions about your brand and engage with relevant conversations.
• Take immediate action to respond to customer feedback and manage your online reputation.

Discussion Volume Chart

• Intuitively track changes in discussion volume and reach to protect your company image.
• Identify and address potential issues before they escalate, while maximizing positive publicity.

Mention Analytics

• Understand who is talking about your brand online and analyze buzz quality and quantity.
• Gain valuable insights about your customers and their perceptions of your brand.

Influence Score

• Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.

Sentiment Analysis

• Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
• Address problematic areas and take immediate action to improve customer satisfaction.

Alerts

• Be the first to know about changes in discussion volume surrounding your brand.
• Customize alerts to receive notifications of negative mentions from influential sources.

Data Exporting

• Turn your data into automated PDF reports, .xls files, and infographics.
• Utilize your gathered mentions outside the tool for further analysis and reporting.

Filtering

• Narrow down results based on mention source, sentiment, number of visits, and more.
• Focus on the most relevant and important data for your business needs.

• Track ads and feed AI for optimization.
• HYROS AI Print Tracking is proven to increase AD ROI in over 3,000 businesses.
• Support various business types: Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, Organic / Social Media.

Print Tracking

• The most accurate form of ad tracking online.
• Provides up to 50% more ad attribution compared to ad platform tracking alone.

AI Ad Learning

• The "feeding" of print tracking data to ad platform AIs (e.g., Facebook and Google) to improve ad targeting accuracy.

Email Funnel Tracking

• The world's best email funnel tracking software.
• Know the ROI every time you press send.
• Hyros tracks, separates, and segments your emails to make ROI crystal clear.
• Separate organic email from paid advertising results to understand their individual impact on sales.
• Hyros allows you to combine or separate traffic sources for clear performance analysis.
• Set up in seconds in any mail tool.
• Fully track your every email by adding a parameter to your email links, enabling comprehensive email tracking.

Call Funnel Tracking Software

• Track your full sales call funnel ROI even if it's offline.
• Built to plug into and report every layer of your call funnel.
• Hyros was designed by info marketers who faced tracking challenges with long-term call funnels.
• Seamlessly tracks user actions even if they change devices, email, or book calls from different sources.
• Set up in every major call system in a second.
• Hyros has special codes that automatically detect and optimize your call funnel for accurate tracking.
• Easy setup by pasting code in your website header.

Website:

• AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
• You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

• Pixels are analytics and tracking codes connected to an asset (website).
• They are used mainly in a server-side context to send conversions through a server-side API.
• Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

• Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

• Conversion sources are where the conversions occur first.
• They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

• All integrations are predefined with step-by-step guidelines provided on the dashboard.
• No coding or special adjustments to the site are needed to start tracking.
• Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.

👉 Read more about AnyTrack Integrations here.

• Slack
• Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
• Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more

👉 Read more about Brand24 Integrations here.

• Zapier
• API
• Ad and Reporting Integrations
• Call Tracking Integrations
• Landing Page Integrations
• Checkout/Payment Integrations

👉 Read more about HYROS Integrations here.

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	✅
API (Open Link)	✅

Price (per Month)	$50 - $300
Price (per Year)	$42 - $250
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$99 - $499
Price (per Year)	$79 - $399
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

What is Brand24?

Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.

How does Brand24 work?

Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.

Why is Brand24 loved by over 4000+ brands?

Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.

How can Brand24 benefit marketers and businesses?

Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.

What hashtag tracking features does Brand24 offer?

Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.

Which platforms does Brand24 monitor?

Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.

How experienced is Brand24 in the industry?

Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.

How does Brand24's AI-powered sentiment analysis work?

Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.

Is there customer service support for users?

Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.

Are there resources available to learn more about social listening and brand management?

Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.

How does Hyros work and why should I consider using it?

Hyros leverages AI-powered "Print Tracking" to optimize digital businesses' ad campaigns, leading to significant savings in ad spend without compromising sales. It enables businesses to scale further by training Facebook and Google AIs to target customers more cost-effectively. Additionally, Hyros provides unmatched long-term customer value analytics, giving valuable insights into customer behavior.

How does Hyros "Print Tracking" differ from ad platform base tracking?

Unlike ad platform tracking, Hyros' "Print Tracking" is a unique approach that offers superior results. It allows businesses to track their ads' impact accurately and provides better customer support, an easier-to-use platform, and specialized features for education businesses.

How fast can Hyros be set up, and will it require extensive coding edits?

Setting up Hyros is a straightforward process, and it does not require extensive coding edits. The platform can be quickly implemented to start tracking and optimizing ad campaigns immediately.

Why should I choose Hyros over ad platform or analytics UTM tracking?

Hyros outperforms traditional ad platform and analytics UTM tracking methods due to its ability to train ad platform AIs effectively. By utilizing Hyros, businesses can achieve better targeting, improved tracking accuracy, and ultimately higher returns on ad spend.

How does Hyros train my ad platform AIs to find customers more effectively?

Hyros uses its AI-powered "Print Tracking" to analyze customer data, enabling businesses to identify their ideal audience segments accurately. This data is then used to train ad platform AIs, optimizing ad targeting for better results.

What sets Hyros apart from other tracking systems on the market?

Hyros distinguishes itself from its competitors by focusing on delivering superior results rather than engaging in negative comparisons. Its unique approach and specialized features for education businesses make it a preferred choice for marketers looking to maximize their ad ROI.

Can I bring on my clients and earn commissions with Hyros?

Hyros offers a certified agency program that allows agencies to earn commissions by referring clients. However, the selection process for representing the Hyros brand is stringent to ensure the highest level of representation.

Can I import previous data and get retroactive results with Hyros?

At this time, Hyros does not support importing previous data. To start benefiting from Hyros' tracking and analytics capabilities, it is essential to set up a tracking profile as soon as possible.

How does Hyros compare to Wicked Reports?

Numerous customers in Hyros' Facebook group have migrated from Wicked Reports and provided positive feedback on their experiences with Hyros. Comparing testimonials from existing customers can offer valuable insights.

Can I display Hyros data in my ad platform managers?

Yes, Hyros allows users to pass tracking data into custom columns in their ad managers, making it easy to view tracking results alongside other ad metrics.

Is setting up Hyros difficult for businesses with custom setups?

Hyros has extensive experience in working with various tracking setups, including custom configurations. In the rare case where integration is not possible, Hyros offers a 90-day refund guarantee, ensuring businesses don't incur any costs if they don't see results.

Can I track my email marketing efforts with Hyros?

Absolutely! Hyros seamlessly integrates with virtually any email marketing system, allowing businesses to track email campaigns down to individual emails or get an overall view of their email marketing performance.