⭐ Cometly vs HYROS vs Wicked Reports

Cometly is a powerful marketing attribution software trusted by over 2,000 businesses, offering hyper-accurate ad attribution that enables marketing teams to measure and prove ROI confidently.

With its comprehensive features and intuitive interface, the platform streamlines ad tracking, optimizes campaigns, and provides real-time visualizations of marketing performance.

By reducing wasted ad spend and identifying profitable channels, Cometly helps businesses allocate their marketing budget more efficiently and craft captivating ads for increased revenue.

Joining Cometly's community of advertisers offers supportive growth opportunities and a time-saving, automated reporting process.

However, larger businesses might find the pricing structure costlier, and some features and tracking capabilities are still limited.

Read the full Cometly Review

👉 Visit Cometly

Hyros offers the best ad tracking and AI-powered attribution software, trusted by thousands of businesses to optimize their digital ad campaigns and increase ROI.

Its standout features include accurate tracking, AI optimization, and tailored ad campaign tools.

Hyros' reliability is evident through testimonials from renowned brands, highlighting its remarkable impact on ad spend and overall performance.

The software excels in providing long-term customer value analytics and delivers outstanding results for various business types.

However, it requires a minimum ad spend and specific business size to access, and some limitations include limited customization, emphasis on last-click attribution, and a learning curve for novices.

Read the full HYROS Review

👉 Visit HYROS

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Cometly is marketing teams and ad managers who seek a powerful marketing attribution software, that provides accurate revenue attribution from ads, real-time insights, and automated reporting, enabling them to optimize campaigns, allocate marketing budget efficiently, and scale successful ads for improved ROI and business growth.

The target audience for HYROS is digital businesses, including Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, and Organic / Social Media, seeking the highest level of ad tracking and AI optimization to increase their advertising ROI.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Easy and user-friendly setup.
• Free trial with a meeting to fix the strategy.
• Unlimited users and workspaces.
• Robust analysis and offers a breakdown of day-to-day performance.
• Unaffected by iOS 14 and later blockage.
• Tracking with Comet Pixel.
• Easy to use Conversion API.
• Similar features available for all plans.
• Integrates with Shopify, Meta, and most other popular native ad platforms.
• Sends data back to Facebook via the Conversion API.
• Accurate tracking.
• Beautiful interface.
• Pricing by ad budget.
• Can track any type of store.
• Good customer support.

• High Efficient Tracking: HYROS provides laser-accurate tracking of data points across a customer's entire journey.

• Detailed Reports: Offers comprehensive breakdowns of all traffic sources, identifying the most profitable ad campaigns.

• Customizable Attribution Models: Allows for flexibility in examining customer attribution.

• Makes Your AD AI Smarter: Captures missing conversion data, optimizing ad performance and reducing costs per acquisition.

• Call Optimization: Tracks sales calls and customer conversions via phone, giving insights into the sales call funnel.

• Easy Set-Up: Straightforward setup with comprehensive documentation and customer support.

• Comprehensive Customer Insights: Tracks long-term ROI, customer's lifetime spending, and their journey across all traffic sources.

• Flexibility & Integration: Offers easy data export, report sharing, and supports tracking beyond advertising platforms (e.g., email marketing).

• Advanced Features: Uses AI and machine learning for insights and predictions, and can be integrated with other software.

• User-Friendly: Comes with a visually appealing dashboard that's easy to use, backed by a supportive customer service team.

• Return on Investment: Has the potential to significantly increase revenue, reduce costs, and offers a 90-day money-back guarantee.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Pricing structure can be costlier for larger businesses.
• Limited pricing plans available & pricing not transparent.
• Lacks advanced return rules.
• Doesn't show profit as it doesn't consider the cost of goods.
• Limited tracking capabilities, not compatible with some platforms like Pinterest.
• Limited functionality on mobile, providing only an overview.
• Still in its early stages, lacking a comprehensive refund policy.

• Spending and Size Limitations: Accessible only to businesses spending at least $10,000 on ads and generating a minimum revenue. Also, a business needs to be of a specific size to use it.

• Limited Customization: Reports have predefined column sets and metrics cannot be customized.

• Emphasis on Last Click: Documentation leans heavily towards the Last Click Attribution Model, which might be misleading.

• Limited Bulk Processing: No capability to process touchpoints for a large number of customers in bulk.

• Setup and Onboarding: Requires a consultation phone call with the HYROS team for setup and has a complicated onboarding process.

• Cost and Access: More expensive than competitors, no transparent pricing model, no free trial, and is invite-only.

• Learning Curve: Not suitable for novices due to the depth of data presented.

• Risk of Obsolescence: Changes in data reporting by platforms could affect accuracy.

• Lack of Transparency: About pricing and business requirements.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Attribution:

• Advanced server-side tracking: Bypass iOS14 and ad blockers to limit attribution.
• Gen-2 pixel technology: Accurately track sales back to the correct ad every time.

Event Tracking:

• Track any website, marketing funnel, or online store.
• Track events such as leads, scheduled calls, subscriptions, free trials, purchases, etc., back to the correct ad.
• Automatically send event data back to ad platforms for better ad optimization.

Conversion API:

• Feed accurate data back to ad platforms for conversion optimization.
• Improve ad platform ROAS by passing accurate data to optimize ads.

Comet Ads Manager:

• Advanced ads manager: Turn off losing ads and increase budgets on winning ads.
• Full control of ads management within the Comet Ads Manager.
• Make data-driven decisions to increase ROAS and save time.

Analytics:

• Real-time data updates for quick decision-making.
• Actionable analytics to increase ad performance.

Customer Journeys:

• Allocate marketing dollars correctly by understanding effective touch-points for conversions.
• Identify patterns in customer buying journeys for better marketing efforts.

Coming Soon:

Automations:

• Set rules for auto-optimizing ads and save money on wasted ad spend.
• Get ad decision recommendations from Cometly's AI system.

Spaces:

• Manage unlimited workspaces with accurate ad attribution.
• Ideal for ad agencies to manage multiple clients with Spaces.

• Track ads and feed AI for optimization.
• HYROS AI Print Tracking is proven to increase AD ROI in over 3,000 businesses.
• Support various business types: Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, Organic / Social Media.

Print Tracking

• The most accurate form of ad tracking online.
• Provides up to 50% more ad attribution compared to ad platform tracking alone.

AI Ad Learning

• The "feeding" of print tracking data to ad platform AIs (e.g., Facebook and Google) to improve ad targeting accuracy.

Email Funnel Tracking

• The world's best email funnel tracking software.
• Know the ROI every time you press send.
• Hyros tracks, separates, and segments your emails to make ROI crystal clear.
• Separate organic email from paid advertising results to understand their individual impact on sales.
• Hyros allows you to combine or separate traffic sources for clear performance analysis.
• Set up in seconds in any mail tool.
• Fully track your every email by adding a parameter to your email links, enabling comprehensive email tracking.

Call Funnel Tracking Software

• Track your full sales call funnel ROI even if it's offline.
• Built to plug into and report every layer of your call funnel.
• Hyros was designed by info marketers who faced tracking challenges with long-term call funnels.
• Seamlessly tracks user actions even if they change devices, email, or book calls from different sources.
• Set up in every major call system in a second.
• Hyros has special codes that automatically detect and optimize your call funnel for accurate tracking.
• Easy setup by pasting code in your website header.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

API Integrations:

• Cometly API: Send enriched events from any data source using Cometly's API.
• Zapier: Send events from any application using Zapier.

Ad Channels Integrations:

• Meta: Accurately track campaign performance for all Meta platforms.
• Google Adwords: Attribute revenue back to the correct Google ads.
• Facebook: Attribute revenue back to the correct Facebook ad.
• Instagram: Attribute revenue back to the correct Instagram ad.
• LinkedIn: Attribute revenue back to the correct LinkedIn ad.
• TikTok: Attribute revenue back to the correct TikTok ad.

Ecommerce Integrations:

• Shopify: Sync all orders and attribute purchases to the correct ad.
• WooCommerce: Use the plugin to accurately attribute purchases to ads.
• Magento: Use the API to accurately attribute purchases to the correct ads.
• ClickFunnels: Attribute ClickFunnels orders and upsells to the correct ads.
• Funnelish: Attribute Funnelish orders and upsells to the correct ads.
• ClickBank: Sync ClickBank orders and attribute purchases to the correct ads.
• BuyGoods: Attribute BuyGoods orders and upsells to the correct ads.
• Maxweb: Attribute Maxweb orders and upsells to the correct ads.

B2B Integrations:

• HubSpot: Attribute deal revenue and sync lead qualification (MQL & SQL).
• Salesforce: Attribute deal revenue and sync lead qualification (MQL & SQL).

Coming Soon Integrations:

• Pinterest: Attribute revenue back to the correct Pinterest ad.
• Bing: Attribute revenue back to the correct Bing ad.

👉 Read more about Cometly Integrations here.

• Zapier
• API
• Ad and Reporting Integrations
• Call Tracking Integrations
• Landing Page Integrations
• Checkout/Payment Integrations

👉 Read more about HYROS Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	✅
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $499
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Cometly?

Cometly is a leading marketing attribution software that provides accurate revenue attribution from ads, empowering marketing teams to make better decisions and optimize campaigns for profitability.

How does Cometly work?

Cometly connects your data sources to accurately track events back to the correct ad using Gen-2 pixel technology, eliminating wasted ad spend and fueling growth. It streamlines ad attribution, allowing you to focus on optimizing and scaling your ads profitably.

Who usesCometly?

Cometly is used by marketing teams, ad managers, and businesses of all sizes, trusted by over 2,000 companies to transform marketing and sales data into revenue-generating insights.

What are the key features of Cometly?

Cometly offers a range of features, including accurate ad tracking, customer journey analysis, Comet Ads Manager for ad optimization, event tracking, Conversion API for improved ad ROAS, and real-time analytics on any ad.

How does Cometly help improve ROI?

By providing hyper-accurate ad attribution, Cometly helps marketing teams measure and prove ROI confidently. Businesses can allocate marketing budget more efficiently, justify scaling up ad campaigns, and focus on the most profitable channels.

Can Cometly save time for marketing teams?

Yes, Cometly users typically save more than 2 hours per day when reviewing ad data and making informed decisions, enabling them to focus on crafting and launching captivating ads to boost revenue.

Does Cometly help save money on ad spend?

Absolutely! Cometly identifies which ads are generating profits and which ones are underperforming, allowing businesses to reduce wasted ad spend and scale successful ads for better returns.

Does Cometly automate data analysis?

Yes, Cometly eliminates the need for manual data entry and time-consuming spreadsheets by automating the reporting process, providing real-time visualizations of marketing performance.

How does Cometly support ad optimization?

Cometly's direct partner integration with ad platforms allows users to turn off underperforming ads or adjust budgets directly from within the platform, enabling faster and more efficient ad optimization.

What is the onboarding process like for Cometly?

Cometly offers a streamlined onboarding experience, seamlessly connecting all ad platforms and data sources, so you can quickly start making data-driven decisions based on your ad performance.

How does Hyros work and why should I consider using it?

Hyros leverages AI-powered "Print Tracking" to optimize digital businesses' ad campaigns, leading to significant savings in ad spend without compromising sales. It enables businesses to scale further by training Facebook and Google AIs to target customers more cost-effectively. Additionally, Hyros provides unmatched long-term customer value analytics, giving valuable insights into customer behavior.

How does Hyros "Print Tracking" differ from ad platform base tracking?

Unlike ad platform tracking, Hyros' "Print Tracking" is a unique approach that offers superior results. It allows businesses to track their ads' impact accurately and provides better customer support, an easier-to-use platform, and specialized features for education businesses.

How fast can Hyros be set up, and will it require extensive coding edits?

Setting up Hyros is a straightforward process, and it does not require extensive coding edits. The platform can be quickly implemented to start tracking and optimizing ad campaigns immediately.

Why should I choose Hyros over ad platform or analytics UTM tracking?

Hyros outperforms traditional ad platform and analytics UTM tracking methods due to its ability to train ad platform AIs effectively. By utilizing Hyros, businesses can achieve better targeting, improved tracking accuracy, and ultimately higher returns on ad spend.

How does Hyros train my ad platform AIs to find customers more effectively?

Hyros uses its AI-powered "Print Tracking" to analyze customer data, enabling businesses to identify their ideal audience segments accurately. This data is then used to train ad platform AIs, optimizing ad targeting for better results.

What sets Hyros apart from other tracking systems on the market?

Hyros distinguishes itself from its competitors by focusing on delivering superior results rather than engaging in negative comparisons. Its unique approach and specialized features for education businesses make it a preferred choice for marketers looking to maximize their ad ROI.

Can I bring on my clients and earn commissions with Hyros?

Hyros offers a certified agency program that allows agencies to earn commissions by referring clients. However, the selection process for representing the Hyros brand is stringent to ensure the highest level of representation.

Can I import previous data and get retroactive results with Hyros?

At this time, Hyros does not support importing previous data. To start benefiting from Hyros' tracking and analytics capabilities, it is essential to set up a tracking profile as soon as possible.

How does Hyros compare to Wicked Reports?

Numerous customers in Hyros' Facebook group have migrated from Wicked Reports and provided positive feedback on their experiences with Hyros. Comparing testimonials from existing customers can offer valuable insights.

Can I display Hyros data in my ad platform managers?

Yes, Hyros allows users to pass tracking data into custom columns in their ad managers, making it easy to view tracking results alongside other ad metrics.

Is setting up Hyros difficult for businesses with custom setups?

Hyros has extensive experience in working with various tracking setups, including custom configurations. In the rare case where integration is not possible, Hyros offers a 90-day refund guarantee, ensuring businesses don't incur any costs if they don't see results.

Can I track my email marketing efforts with Hyros?

Absolutely! Hyros seamlessly integrates with virtually any email marketing system, allowing businesses to track email campaigns down to individual emails or get an overall view of their email marketing performance.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.