⭐ HYROS vs Improvely vs TrueRoas

Hyros offers the best ad tracking and AI-powered attribution software, trusted by thousands of businesses to optimize their digital ad campaigns and increase ROI.

Its standout features include accurate tracking, AI optimization, and tailored ad campaign tools.

Hyros' reliability is evident through testimonials from renowned brands, highlighting its remarkable impact on ad spend and overall performance.

The software excels in providing long-term customer value analytics and delivers outstanding results for various business types.

However, it requires a minimum ad spend and specific business size to access, and some limitations include limited customization, emphasis on last-click attribution, and a learning curve for novices.

Read the full HYROS Review

👉 Visit HYROS

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

👉 Visit Improvely

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

The target audience for HYROS is digital businesses, including Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, and Organic / Social Media, seeking the highest level of ad tracking and AI optimization to increase their advertising ROI.

The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

• High Efficient Tracking: HYROS provides laser-accurate tracking of data points across a customer's entire journey.

• Detailed Reports: Offers comprehensive breakdowns of all traffic sources, identifying the most profitable ad campaigns.

• Customizable Attribution Models: Allows for flexibility in examining customer attribution.

• Makes Your AD AI Smarter: Captures missing conversion data, optimizing ad performance and reducing costs per acquisition.

• Call Optimization: Tracks sales calls and customer conversions via phone, giving insights into the sales call funnel.

• Easy Set-Up: Straightforward setup with comprehensive documentation and customer support.

• Comprehensive Customer Insights: Tracks long-term ROI, customer's lifetime spending, and their journey across all traffic sources.

• Flexibility & Integration: Offers easy data export, report sharing, and supports tracking beyond advertising platforms (e.g., email marketing).

• Advanced Features: Uses AI and machine learning for insights and predictions, and can be integrated with other software.

• User-Friendly: Comes with a visually appealing dashboard that's easy to use, backed by a supportive customer service team.

• Return on Investment: Has the potential to significantly increase revenue, reduce costs, and offers a 90-day money-back guarantee.

• Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
• Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
• Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
• A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
• Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
• Affordability: Offers cost-effective optimization with split testing functionality.
• Web-based Service: No installation required, accessible via web browsers.
• Data Aggregation: Gathers data from diverse marketing channels in one platform.
• A/B Split Testing: Allows A/B testing specifically for landing pages.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Spending and Size Limitations: Accessible only to businesses spending at least $10,000 on ads and generating a minimum revenue. Also, a business needs to be of a specific size to use it.

• Limited Customization: Reports have predefined column sets and metrics cannot be customized.

• Emphasis on Last Click: Documentation leans heavily towards the Last Click Attribution Model, which might be misleading.

• Limited Bulk Processing: No capability to process touchpoints for a large number of customers in bulk.

• Setup and Onboarding: Requires a consultation phone call with the HYROS team for setup and has a complicated onboarding process.

• Cost and Access: More expensive than competitors, no transparent pricing model, no free trial, and is invite-only.

• Learning Curve: Not suitable for novices due to the depth of data presented.

• Risk of Obsolescence: Changes in data reporting by platforms could affect accuracy.

• Lack of Transparency: About pricing and business requirements.

• Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
• Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
• Limited Trial Period: Trial duration might not be enough for thorough evaluation.
• Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
• Features in Pro Plan: Some advanced features are restricted to Pro plan users.
• Lack of Demo/Tutorial: No video tutorial for user guidance.
• No Live Chat Support: Lack of live chat support for immediate assistance.
• Limited Language Support: Only available in English, limiting non-English users.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

• Track ads and feed AI for optimization.
• HYROS AI Print Tracking is proven to increase AD ROI in over 3,000 businesses.
• Support various business types: Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, Organic / Social Media.

Print Tracking

• The most accurate form of ad tracking online.
• Provides up to 50% more ad attribution compared to ad platform tracking alone.

AI Ad Learning

• The "feeding" of print tracking data to ad platform AIs (e.g., Facebook and Google) to improve ad targeting accuracy.

Email Funnel Tracking

• The world's best email funnel tracking software.
• Know the ROI every time you press send.
• Hyros tracks, separates, and segments your emails to make ROI crystal clear.
• Separate organic email from paid advertising results to understand their individual impact on sales.
• Hyros allows you to combine or separate traffic sources for clear performance analysis.
• Set up in seconds in any mail tool.
• Fully track your every email by adding a parameter to your email links, enabling comprehensive email tracking.

Call Funnel Tracking Software

• Track your full sales call funnel ROI even if it's offline.
• Built to plug into and report every layer of your call funnel.
• Hyros was designed by info marketers who faced tracking challenges with long-term call funnels.
• Seamlessly tracks user actions even if they change devices, email, or book calls from different sources.
• Set up in every major call system in a second.
• Hyros has special codes that automatically detect and optimize your call funnel for accurate tracking.
• Easy setup by pasting code in your website header.

Conversion Tracking for Online Marketers

• Track clicks, conversions, and revenue from online marketing in one place.
• Gain insights into conversion origins for optimized marketing strategies.
• Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
• Access segments and metrics like Channel, Referrer, Landing Page, and more.
• Custom-built funnel reports reveal user pathways and drop-off points.
• Automatic customer profiles with insights into behavior and value.
• Built-in A/B Split Testing tools and click fraud monitoring.
• Real-time report updates, export to Excel CSV, and import data.
• Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

• Prevent financial losses due to fraudulent clicks on paid ads.
• Detect excessive non-converting clicks and repetitive clicks from competitors.
• State-of-the-art monitoring system inspects ad clicks 24/7.
• Recover lost money by preparing detailed fraud reports.
• Impress upon competitors the risk of being caught.
• Access comprehensive information about suspicious clicks.
• Utilize IP WHOIS Lookup for IP address insights.
• Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

• Professional tools for tracking commissions and campaigns.
• Identify commission sources without separate referral links.
• Safeguard campaigns with link cloaking on ad networks.
• Cloak affiliate links to hide destinations from visitors.
• Integrate with major affiliate networks and programs.
• Compatible with Google Analytics UTM tags.
• Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

• Elevate client satisfaction and revenue with white-label reports.
• Provide centralized monitoring for all client marketing efforts.
• Incorporate click fraud monitoring to safeguard ad budgets.
• Offer branded access to Improvely reports.
• Pay for one account and serve unlimited clients.
• Customize access levels and services for clients.
• Export reports to Excel CSV and import data.
• Import PPC costs and commissions from affiliate networks.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

• Zapier
• API
• Ad and Reporting Integrations
• Call Tracking Integrations
• Landing Page Integrations
• Checkout/Payment Integrations

👉 Read more about HYROS Integrations here.

Ecommerce Platforms:

• WooCommerce
• Shopify
• Volusion
• BigCommerce

Email Marketing:

• MailChimp

👉 Read more about Improvely Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	✅
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29 - $299+
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

How does Hyros work and why should I consider using it?

Hyros leverages AI-powered "Print Tracking" to optimize digital businesses' ad campaigns, leading to significant savings in ad spend without compromising sales. It enables businesses to scale further by training Facebook and Google AIs to target customers more cost-effectively. Additionally, Hyros provides unmatched long-term customer value analytics, giving valuable insights into customer behavior.

How does Hyros "Print Tracking" differ from ad platform base tracking?

Unlike ad platform tracking, Hyros' "Print Tracking" is a unique approach that offers superior results. It allows businesses to track their ads' impact accurately and provides better customer support, an easier-to-use platform, and specialized features for education businesses.

How fast can Hyros be set up, and will it require extensive coding edits?

Setting up Hyros is a straightforward process, and it does not require extensive coding edits. The platform can be quickly implemented to start tracking and optimizing ad campaigns immediately.

Why should I choose Hyros over ad platform or analytics UTM tracking?

Hyros outperforms traditional ad platform and analytics UTM tracking methods due to its ability to train ad platform AIs effectively. By utilizing Hyros, businesses can achieve better targeting, improved tracking accuracy, and ultimately higher returns on ad spend.

How does Hyros train my ad platform AIs to find customers more effectively?

Hyros uses its AI-powered "Print Tracking" to analyze customer data, enabling businesses to identify their ideal audience segments accurately. This data is then used to train ad platform AIs, optimizing ad targeting for better results.

What sets Hyros apart from other tracking systems on the market?

Hyros distinguishes itself from its competitors by focusing on delivering superior results rather than engaging in negative comparisons. Its unique approach and specialized features for education businesses make it a preferred choice for marketers looking to maximize their ad ROI.

Can I bring on my clients and earn commissions with Hyros?

Hyros offers a certified agency program that allows agencies to earn commissions by referring clients. However, the selection process for representing the Hyros brand is stringent to ensure the highest level of representation.

Can I import previous data and get retroactive results with Hyros?

At this time, Hyros does not support importing previous data. To start benefiting from Hyros' tracking and analytics capabilities, it is essential to set up a tracking profile as soon as possible.

How does Hyros compare to Wicked Reports?

Numerous customers in Hyros' Facebook group have migrated from Wicked Reports and provided positive feedback on their experiences with Hyros. Comparing testimonials from existing customers can offer valuable insights.

Can I display Hyros data in my ad platform managers?

Yes, Hyros allows users to pass tracking data into custom columns in their ad managers, making it easy to view tracking results alongside other ad metrics.

Is setting up Hyros difficult for businesses with custom setups?

Hyros has extensive experience in working with various tracking setups, including custom configurations. In the rare case where integration is not possible, Hyros offers a 90-day refund guarantee, ensuring businesses don't incur any costs if they don't see results.

Can I track my email marketing efforts with Hyros?

Absolutely! Hyros seamlessly integrates with virtually any email marketing system, allowing businesses to track email campaigns down to individual emails or get an overall view of their email marketing performance.

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.