⭐ HYROS vs Nifty Stats vs TheOptimizer

Hyros offers the best ad tracking and AI-powered attribution software, trusted by thousands of businesses to optimize their digital ad campaigns and increase ROI.

Its standout features include accurate tracking, AI optimization, and tailored ad campaign tools.

Hyros' reliability is evident through testimonials from renowned brands, highlighting its remarkable impact on ad spend and overall performance.

The software excels in providing long-term customer value analytics and delivers outstanding results for various business types.

However, it requires a minimum ad spend and specific business size to access, and some limitations include limited customization, emphasis on last-click attribution, and a learning curve for novices.

Read the full HYROS Review

👉 Visit HYROS

Nifty Stats streamlines affiliate sales and expense tracking through its automated desktop utility.

With over a decade of experience and a strong reputation, it caters to 20,000+ satisfied customers.

The software supports 10,000+ affiliate programs and advertising networks, offering insightful graphic analyses.

Real-time updates ensure constant monitoring, while locally stored stats prioritize user privacy.

It suits both webmasters and affiliate program managers, providing convenience and regular updates.

The cross-platform tool is secure, supporting various affiliate networks.

However, limited and dated reviews, affiliate focus, and lack of detailed cons slightly temper its 3.8-star rating.

Read the full Nifty Stats Review

👉 Visit Nifty Stats

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

The target audience for HYROS is digital businesses, including Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, and Organic / Social Media, seeking the highest level of ad tracking and AI optimization to increase their advertising ROI.

The target audience for Nifty Stats is webmasters and individuals involved in affiliate marketing or running affiliate programs and advertising campaigns, seeking automated and real-time tracking of their affiliate sales, expenses, and statistics across various affiliate programs and advertising networks.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

• High Efficient Tracking: HYROS provides laser-accurate tracking of data points across a customer's entire journey.

• Detailed Reports: Offers comprehensive breakdowns of all traffic sources, identifying the most profitable ad campaigns.

• Customizable Attribution Models: Allows for flexibility in examining customer attribution.

• Makes Your AD AI Smarter: Captures missing conversion data, optimizing ad performance and reducing costs per acquisition.

• Call Optimization: Tracks sales calls and customer conversions via phone, giving insights into the sales call funnel.

• Easy Set-Up: Straightforward setup with comprehensive documentation and customer support.

• Comprehensive Customer Insights: Tracks long-term ROI, customer's lifetime spending, and their journey across all traffic sources.

• Flexibility & Integration: Offers easy data export, report sharing, and supports tracking beyond advertising platforms (e.g., email marketing).

• Advanced Features: Uses AI and machine learning for insights and predictions, and can be integrated with other software.

• User-Friendly: Comes with a visually appealing dashboard that's easy to use, backed by a supportive customer service team.

• Return on Investment: Has the potential to significantly increase revenue, reduce costs, and offers a 90-day money-back guarantee.

• Time-Saving Tool: Users find Nifty Stats useful for saving time as it provides quick access to income volume and statistics related to affiliate marketing businesses.
• Reliability: The program is reported as reliable, with support staff responding promptly to program updates and bug fixes.
• Broad Tracking Capability: Users can track a variety of advertising networks, including major platforms like Facebook ads, Google Ads, Bing Ads, as well as several affiliate programs like Clicksor, Clickbank, ClickBooth, Ebay, and Amazon.
• Real-Time Stats: Nifty Stats offers automated statistics that can be viewed in real-time on the user's desktop.
• Secure Communication: The tool ensures secure communication between the user's computer and the server of their affiliate program, enhancing data privacy.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Spending and Size Limitations: Accessible only to businesses spending at least $10,000 on ads and generating a minimum revenue. Also, a business needs to be of a specific size to use it.

• Limited Customization: Reports have predefined column sets and metrics cannot be customized.

• Emphasis on Last Click: Documentation leans heavily towards the Last Click Attribution Model, which might be misleading.

• Limited Bulk Processing: No capability to process touchpoints for a large number of customers in bulk.

• Setup and Onboarding: Requires a consultation phone call with the HYROS team for setup and has a complicated onboarding process.

• Cost and Access: More expensive than competitors, no transparent pricing model, no free trial, and is invite-only.

• Learning Curve: Not suitable for novices due to the depth of data presented.

• Risk of Obsolescence: Changes in data reporting by platforms could affect accuracy.

• Lack of Transparency: About pricing and business requirements.

• Limited Reviews: Only two customer reviews are mentioned, making it challenging to gauge a comprehensive range of user experiences.
• Dated Reviews: The reviews provided are from 2019 and 2022, potentially not reflecting the current state of the software and its features.
• Affiliate Focus: The tool seems primarily focused on affiliate marketers, which might limit its utility for businesses not involved in affiliate marketing.
• Lack of Detailed Information: The provided reviews lack specific details about any potential shortcomings or areas for improvement of the Nifty Stats tool.
• No Consensus on Rating: While the reviews are generally positive, the overall rating is 3.8 stars, suggesting a mix of positive and less positive experiences.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

• Track ads and feed AI for optimization.
• HYROS AI Print Tracking is proven to increase AD ROI in over 3,000 businesses.
• Support various business types: Info / Education, E-Commerce, Call Funnels, Local Agency / Lead Gen, Organic / Social Media.

Print Tracking

• The most accurate form of ad tracking online.
• Provides up to 50% more ad attribution compared to ad platform tracking alone.

AI Ad Learning

• The "feeding" of print tracking data to ad platform AIs (e.g., Facebook and Google) to improve ad targeting accuracy.

Email Funnel Tracking

• The world's best email funnel tracking software.
• Know the ROI every time you press send.
• Hyros tracks, separates, and segments your emails to make ROI crystal clear.
• Separate organic email from paid advertising results to understand their individual impact on sales.
• Hyros allows you to combine or separate traffic sources for clear performance analysis.
• Set up in seconds in any mail tool.
• Fully track your every email by adding a parameter to your email links, enabling comprehensive email tracking.

Call Funnel Tracking Software

• Track your full sales call funnel ROI even if it's offline.
• Built to plug into and report every layer of your call funnel.
• Hyros was designed by info marketers who faced tracking challenges with long-term call funnels.
• Seamlessly tracks user actions even if they change devices, email, or book calls from different sources.
• Set up in every major call system in a second.
• Hyros has special codes that automatically detect and optimize your call funnel for accurate tracking.
• Easy setup by pasting code in your website header.

Networks:

• Tracks tens of thousands of affiliate programs, advertising networks, and online campaigns.
• All campaigns tracked in a single window.
• Alerts sent via email about sales and rebills, even on the go.

Analysis:

• Real-time analysis of clicks, sales, rebills, impressions, etc.
• Connects to networks for full stats, displayed in a single window.
• Graphs provide visual insights into sales, expenses, clicks, etc., over any time period.
• Sales forecasts generated based on current data.

Affiliate Program Insights:

• Shows affiliate programs' owed amounts.
• Maintains history of received payments.
• Custom code modules can be added based on user needs.

Free VPS and Security:

• Offers a free Virtual Private Server with Nifty Stats.
• 100% safe and secure – data stored locally on your hard drive.

Additional Features:

• Various platform support (PC, MAC, Android).
• Email notifications for new sales and daily reports.
• Affiliate program payout verification.
• Event notes, automatic payout downloads, graphic stats analysis.
• Customizable user interface, multiple download processes.
• Support for various currencies and automatic conversion.
• Custom stats, notes, estimated earnings, program organization.
• Upgrades, updates, and support included in software price.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

• Zapier
• API
• Ad and Reporting Integrations
• Call Tracking Integrations
• Landing Page Integrations
• Checkout/Payment Integrations

👉 Read more about HYROS Integrations here.

• Billing Systems
• Adult Affiliate
• Misc
• Health
• Gambling
• Software
• Advertising
• General Affiliate
• Finance

👉 Read more about Nifty Stats Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	✅
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$24.95 - $249.00
Free Plan	❌
Trial	❌
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

How does Hyros work and why should I consider using it?

Hyros leverages AI-powered "Print Tracking" to optimize digital businesses' ad campaigns, leading to significant savings in ad spend without compromising sales. It enables businesses to scale further by training Facebook and Google AIs to target customers more cost-effectively. Additionally, Hyros provides unmatched long-term customer value analytics, giving valuable insights into customer behavior.

How does Hyros "Print Tracking" differ from ad platform base tracking?

Unlike ad platform tracking, Hyros' "Print Tracking" is a unique approach that offers superior results. It allows businesses to track their ads' impact accurately and provides better customer support, an easier-to-use platform, and specialized features for education businesses.

How fast can Hyros be set up, and will it require extensive coding edits?

Setting up Hyros is a straightforward process, and it does not require extensive coding edits. The platform can be quickly implemented to start tracking and optimizing ad campaigns immediately.

Why should I choose Hyros over ad platform or analytics UTM tracking?

Hyros outperforms traditional ad platform and analytics UTM tracking methods due to its ability to train ad platform AIs effectively. By utilizing Hyros, businesses can achieve better targeting, improved tracking accuracy, and ultimately higher returns on ad spend.

How does Hyros train my ad platform AIs to find customers more effectively?

Hyros uses its AI-powered "Print Tracking" to analyze customer data, enabling businesses to identify their ideal audience segments accurately. This data is then used to train ad platform AIs, optimizing ad targeting for better results.

What sets Hyros apart from other tracking systems on the market?

Hyros distinguishes itself from its competitors by focusing on delivering superior results rather than engaging in negative comparisons. Its unique approach and specialized features for education businesses make it a preferred choice for marketers looking to maximize their ad ROI.

Can I bring on my clients and earn commissions with Hyros?

Hyros offers a certified agency program that allows agencies to earn commissions by referring clients. However, the selection process for representing the Hyros brand is stringent to ensure the highest level of representation.

Can I import previous data and get retroactive results with Hyros?

At this time, Hyros does not support importing previous data. To start benefiting from Hyros' tracking and analytics capabilities, it is essential to set up a tracking profile as soon as possible.

How does Hyros compare to Wicked Reports?

Numerous customers in Hyros' Facebook group have migrated from Wicked Reports and provided positive feedback on their experiences with Hyros. Comparing testimonials from existing customers can offer valuable insights.

Can I display Hyros data in my ad platform managers?

Yes, Hyros allows users to pass tracking data into custom columns in their ad managers, making it easy to view tracking results alongside other ad metrics.

Is setting up Hyros difficult for businesses with custom setups?

Hyros has extensive experience in working with various tracking setups, including custom configurations. In the rare case where integration is not possible, Hyros offers a 90-day refund guarantee, ensuring businesses don't incur any costs if they don't see results.

Can I track my email marketing efforts with Hyros?

Absolutely! Hyros seamlessly integrates with virtually any email marketing system, allowing businesses to track email campaigns down to individual emails or get an overall view of their email marketing performance.

What is Nifty Stats, and what does it offer?

Nifty Stats is an advanced affiliate and Ad stats tracking software designed to automate the monitoring of affiliate sales and expenses. It's recognized as a highly secure and top-tier solution in the market.

Who can benefit from using Nifty Stats?

Nifty Stats is perfect for webmasters seeking an efficient desktop utility that automatically fetches stats from their affiliate programs and PPC Campaigns, providing real-time and scheduled updates.

What makes Nifty Stats stand out from other tracking tools?

Nifty Stats stands out with its exceptional ability to offer a graphic analysis of your affiliate sales and expenses, presenting a clear visual overview of your statistics for better insights.

How secure is Nifty Stats for user data?

Nifty Stats ensures a 100% safe and secure environment, with all communication taking place solely between your computer and your affiliate program's server, thus prioritizing data privacy.

What affiliate programs and advertising networks does Nifty Stats support?

Nifty Stats supports a broad range of affiliate programs and advertising networks, including popular ones like Google Adwords, Commission Junction Publisher, ClickBooth, eBay, Facebook, and many more.

Can Nifty Stats be used on different operating systems?

Yes, Nifty Stats is a cross-platform application that works seamlessly on both Windows PC and Apple OS devices, offering flexibility and compatibility.

What is the Bonus - Free VPS Hosting feature mentioned?

Nifty Stats provides a bonus Free VPS Hosting, enabling you to run the software anywhere, thus offering greater convenience and accessibility.

How does Nifty Stats benefit affiliate programs directly?

Nifty Stats features regular database updates of affiliate programs and advertising networks, adhering to specified rules, which ensures that the platform stays current with the latest opportunities.

What's the significance of the news and articles on Nifty Stats' blog?

The blog section of Nifty Stats offers insightful news and articles that keep users informed about updates, trends, and strategies in the affiliate marketing industry, showcasing the platform's commitment to staying current.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.