⭐ CPV Lab Pro vs Improvely vs Keitaro

CPV Lab Pro is a powerful and cost-effective self-hosted Ad and Affiliate Tracker with multi-channel tracking capabilities, ideal for affiliate marketers looking to optimize campaigns and increase conversions.

It offers unlimited tracking capabilities, detailed reporting, and integrates with major traffic sources and affiliate networks.

The software's user-friendly interface, Facebook CAPI integration, and MV Lab tool for multivariate testing make it a valuable tool for enhancing marketing strategies.

While it offers a 14-day risk-free trial, users should consider additional server costs and potential technical challenges during setup.

Overall, CPV Lab Pro provides comprehensive tracking and optimization features for affiliate marketing endeavors.

Read the full CPV Lab Pro Review

👉 Visit CPV Lab Pro

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

👉 Visit Improvely

Keitaro™ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.

With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.

Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.

Users praise its seamless integration, protection from bots, and advertising optimization capabilities.

While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.

Read the full Keitaro Review

👉 Visit Keitaro

The target audience for CPV Lab Pro is affiliate marketers who run ads across multiple channels such as Google Ads, Facebook Ads, TikTok, and other paid and organic campaigns, and wish to track, test, and optimize their marketing efforts to increase conversions and ROI.

The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.

The target audience for Keitaro is media buyers and publishers in the affiliate and performance marketing industry.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
• Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
• Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
• A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
• Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
• Affordability: Offers cost-effective optimization with split testing functionality.
• Web-based Service: No installation required, accessible via web browsers.
• Data Aggregation: Gathers data from diverse marketing channels in one platform.
• A/B Split Testing: Allows A/B testing specifically for landing pages.

• Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
• Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
• Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
• Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
• Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
• Advanced tracking capabilities.
• Ability to track multiple traffic sources and conversion events.
• Customizable reporting, allowing users to create custom reports and dashboards.
• Competitive and affordable pricing compared to other tracking solutions.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
• Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
• Limited Trial Period: Trial duration might not be enough for thorough evaluation.
• Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
• Features in Pro Plan: Some advanced features are restricted to Pro plan users.
• Lack of Demo/Tutorial: No video tutorial for user guidance.
• No Live Chat Support: Lack of live chat support for immediate assistance.
• Limited Language Support: Only available in English, limiting non-English users.

• Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
• Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
• May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
• Limited integrations with third-party tools compared to some competitors.
• Currently, there is no mobile app available for on-the-go tracking.

Detailed Campaign Data and Reports

• "Lab Stats" and in-depth data for all campaigns, including Ads, Keywords, Pages, and Offers.
• Detailed Revenue Data to optimize profits and ROI.
• 20+ Click, Conversion & Revenue Metrics available.

Unlimited Ads and Creatives

• Set up an unlimited number of Ads and view stats for individual Ads for any combination of Keyword, Page, Offer, and more.

Unlimited Page and Offer Rotation

• Add new or edit Pages and Offers in rotation with no coding required.
• Easily adjust rotation attributes in real-time on the campaign setup page.

"IF/THEN" Click Redirects

• Segment and redirect visitors based on multiple conditions like Geography, ISP/Carrier, User Agent, and Mobile/Usability conditions.

GEO-Stats and Details

• View and filter campaign data to identify the most profitable visitor locations.
• Drill down into detailed performance reports for specific regions or areas with just one click.

Complete Pixel and Postback Management

• Supports all Pixel & Postback Formats including Image, iFrame, Script-Based, and Postback URLs.
• Use the Nested Pixel Feature to trigger additional pixels and pass token data to other systems.

API (Application Programming Interface)

• Pass data from CPV Lab Pro to external tools or applications and use it programmatically.
• Manage landing pages, offers, and campaigns through the API.

PHP Support

• Supports PHP versions 7.2 to 7.4, offering increased redirect speeds and faster database access.

Endless Views and Filters in Reports

• View, sort, filter, and aggregate data in various ways to understand visitor behavior.

Campaign Dashboard

• View all campaigns, clone existing campaigns, or export campaign setups as CSV files for offline editing.

Live View "Visitor Stats"

• Quickly view information about visitors for any or all campaigns, including Click, Conversion, GEO, Referrers, User Agent & Revenue Data.

Customizable Stats Views

• Create unlimited combinations to display relevant data.
• Save favorite and most used views for quick optimization decisions.

Detailed "Buyer" Stats View

• Access complete data for each conversion, including Date/Time, IP Address, Geographical data, Revenue, SubID, Referrer, and User Agent.

Custom Tokens

• Add up to 19 custom tokens supported by Traffic Sources, CRM, Cart, or Autoresponder to easily pass and cross-reference data.

Capture Referrers

• View stats by referrer and use custom referrer categories to expand targeting opportunities.

Mobile Devices & Carriers Reports & Optimizations

• Track and optimize mobile data with various perspectives, options, and filters.

Mobile Audience Overview

• Identify top-performing mobile capabilities like Video Support, Data Rates, Mobile OS, Screen Resolutions, and their impact on campaign profitability.

Mobile Content Supported

• Identify supported content for visitors' devices, including file types and messaging options.

Mobile Device Usage Data

• View stats by devices supporting Dual Orientation Display and types of pointing methods visitors are using.

Mobile Browser & Features Supported

• Analyze profitability by popular browsers and identify performance opportunities based on supported features.

Break-Out Stats

• One-page format to view Ads, Landing Pages, Opt-In Pages, Offers, Emails, and the overall campaign.

Opt-In & Lead Tracking

• Track opt-ins and leads with Double Opt-In, Single Opt-In, or No Confirmation Page scenarios.

Engagement Metrics

• Monitor visitor interactions with landing pages and time spent before conversion.

Integrated with Major Networks

• CPV Lab Pro is integrated with all major Traffic Sources and Affiliate Networks, making setup easy.

Conversion Tracking for Online Marketers

• Track clicks, conversions, and revenue from online marketing in one place.
• Gain insights into conversion origins for optimized marketing strategies.
• Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
• Access segments and metrics like Channel, Referrer, Landing Page, and more.
• Custom-built funnel reports reveal user pathways and drop-off points.
• Automatic customer profiles with insights into behavior and value.
• Built-in A/B Split Testing tools and click fraud monitoring.
• Real-time report updates, export to Excel CSV, and import data.
• Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

• Prevent financial losses due to fraudulent clicks on paid ads.
• Detect excessive non-converting clicks and repetitive clicks from competitors.
• State-of-the-art monitoring system inspects ad clicks 24/7.
• Recover lost money by preparing detailed fraud reports.
• Impress upon competitors the risk of being caught.
• Access comprehensive information about suspicious clicks.
• Utilize IP WHOIS Lookup for IP address insights.
• Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

• Professional tools for tracking commissions and campaigns.
• Identify commission sources without separate referral links.
• Safeguard campaigns with link cloaking on ad networks.
• Cloak affiliate links to hide destinations from visitors.
• Integrate with major affiliate networks and programs.
• Compatible with Google Analytics UTM tags.
• Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

• Elevate client satisfaction and revenue with white-label reports.
• Provide centralized monitoring for all client marketing efforts.
• Incorporate click fraud monitoring to safeguard ad budgets.
• Offer branded access to Improvely reports.
• Pay for one account and serve unlimited clients.
• Customize access levels and services for clients.
• Export reports to Excel CSV and import data.
• Import PPC costs and commissions from affiliate networks.

Flexible Traffic Handling:

• Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
• Local landing pages with built-in editor for local landings without external redirects.
• Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
• Traffic Simulation tool to test funnels and flow filters.

Redirects and Actions:

• Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
• Choose actions for traffic flow, like showing a 404 page or output HTML container.
• Receiving and transmitting click parameters with up to 32 cells.

Accurate Traffic Filtering:

• Over 30 internal filters to accept only targeted clicks.
• Customizable filters with provided templates.

Capping Offers:

• Automatically switch traffic to other offers when conversion limits are reached.

Reports and Data Analytics:

• Bug tracking logs and incoming events for error tracing.
• Interactive real-time dashboard with actionable insights.
• Multicurrency support and export reports to Excel/CSV.
• Manual cost upload and customizable reports with filters and metrics.

Automation:

• Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
• Ready-made API integrations for data on advertising campaigns.
• GEO profiles for filtering traffic.
• Click API for remote campaign execution.

Protection:

• Built-in spam bots databases with custom values.
• Admin Dashboard protection with specific domain access.
• GDPR compliant mode.
• Built-in Fail2ban service for server protection.
• Keitaro Geo DB for audience geo data.
• Full IPv6 support.

Postbacks:

• Rebill and Reject sales with unique transaction numbers.
• Income conversions with different statuses (lead, sale, upsale, etc.).
• S2S Postbacks for third-party service integration.

Traffic Sources:

• Facebook Ads Integration
• TikTok Integration
• Adsterra Integration
• Clickadu Integration
• ExoClick Integration
• JuicyAds Integration
• PopCash Integration
• PropellerAds Integration
• Zeropark Integration

Affiliate Networks:

• Addiliate Integration
• ClickBank Integration
• CrakRevenue Integration
• GoldenGoose Integration
• lemonads Integration
• Shopify Integration
• Zeydoo Integration

👉 Read more about CPV Lab Pro Integrations here.

Ecommerce Platforms:

• WooCommerce
• Shopify
• Volusion
• BigCommerce

Email Marketing:

• MailChimp

👉 Read more about Improvely Integrations here.

Advertising Networks:

• Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.

Cloudflare:

• Turn on Cloudflare Proxy with a single click to maximize landing page protection.

Namecheap:

• Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.

Bot Protection Services:

• Use third-party spam databases for additional click checking to prevent bots and spam.

👉 Read more about Keitaro Integrations here.

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	✅
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$47 - $107
Price (per Year)	$39 - $89
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29 - $299+
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$54 - $142
Price (per Year)	$44 - $114
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

What is CPV Lab Pro?

CPV Lab Pro is a powerful and affordable self-hosted Ad and Affiliate Tracker designed to optimize campaigns, increase conversions, and boost ROI.

What can I track with CPV Lab Pro?

CPV Lab Pro allows you to track various aspects of your marketing campaigns, including conversions, clicks, leads, and actions from multiple traffic sources like PPC, CPV, CPM, organic traffic, media buys, email marketing, mobile ads, and more.

How many clicks (events) can I track?

CPV Lab Pro offers unlimited tracking capabilities, allowing you to monitor an unlimited number of clicks, conversions, and actions without any restrictions.

How much traffic can CPV Lab Pro handle?

CPV Lab Pro is built to handle heavy traffic and offers customizable performance enhancements for high-traffic users, ensuring reliable tracking even during peak usage.

Does CPV Lab Pro work for mobile tracking?

Yes, CPV Lab Pro provides detailed tracking for mobile traffic, giving you insights into mobile device details, operating systems, carriers, and more.

Can I get a free trial of CPV Lab Pro?

Yes, CPV Lab Pro offers a 14-day risk-free trial, allowing you to explore its features and benefits before making a commitment.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV Lab Pro?

Yes, CPV Lab Pro is integrated with all major traffic sources and affiliate networks, including Google Ads, Microsoft Ads, Facebook Ads, and many more.

Which affiliate networks does CPV Lab Pro work with?

CPV Lab Pro works with more than 100 traffic sources and affiliate networks, providing seamless integration for your marketing campaigns.

Can I use CPV Lab Pro from a Smartphone or Tablet?

Yes, CPV Lab Pro is designed to be user-friendly and accessible from various devices, including smartphones and tablets.

Do I have to pay to use the API for CPV Lab Pro?

CPV Lab Pro offers Facebook CAPI integration for accurate attribution on Meta, and while it is included in the features, it's best to check their website for specific API usage details.

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.

What is Keitaro™?

Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.

How does Keitaro benefit advertisers and publishers?

Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.

How many traffic sources is Keitaro integrated with?

Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.

What are the key features of Keitaro?

Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.

How can Keitaro help improve teamwork in affiliate marketing?

For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.

Why is Keitaro recommended for multi-offer landing pages?

Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.

How does Keitaro contribute to advertising optimization and cost reduction?

Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.

Is Keitaro compliant with data protection regulations?

Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.

What do users say about Keitaro?

Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.

How can users get started with Keitaro?

Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.