⭐ Improvely vs Keitaro vs RedTrack

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

👉 Visit Improvely

Keitaro™ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.

With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.

Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.

Users praise its seamless integration, protection from bots, and advertising optimization capabilities.

While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.

Read the full Keitaro Review

👉 Visit Keitaro

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

👉 Visit RedTrack

The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.

The target audience for Keitaro is media buyers and publishers in the affiliate and performance marketing industry.

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

• Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
• Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
• Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
• A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
• Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
• Affordability: Offers cost-effective optimization with split testing functionality.
• Web-based Service: No installation required, accessible via web browsers.
• Data Aggregation: Gathers data from diverse marketing channels in one platform.
• A/B Split Testing: Allows A/B testing specifically for landing pages.

• Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
• Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
• Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
• Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
• Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
• Advanced tracking capabilities.
• Ability to track multiple traffic sources and conversion events.
• Customizable reporting, allowing users to create custom reports and dashboards.
• Competitive and affordable pricing compared to other tracking solutions.

• Amazing set of features, some exclusive to RedTrack.
• Great customer support.
• Multi-lingual support.
• Free auto-optimization.
• No limits on data storage.
• Excellent value for money.
• Constant development and regular addition of new features.
• Accurate tracking capabilities superior to Google and Funnel Analytics.
• User-friendly and intuitive interface.
• Full range of click and conversion attribution technologies.
• Integrated with major networks.
• Reliable, secure, and trustworthy platform.
• Great onboarding process.
• Real-time analysis capabilities.
• Built-in bot and fraud detection.
• Customizable plans based on clients' needs.
• Affordable plans with a good set of features for all price points.
• Reporting tools that ease the analysis process.
• Versatile team-sharing capabilities.
• Unified platform for centralized traffic source integration and campaign data analysis.
• Ad optimization features for better performance and ROI.

• Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
• Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
• Limited Trial Period: Trial duration might not be enough for thorough evaluation.
• Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
• Features in Pro Plan: Some advanced features are restricted to Pro plan users.
• Lack of Demo/Tutorial: No video tutorial for user guidance.
• No Live Chat Support: Lack of live chat support for immediate assistance.
• Limited Language Support: Only available in English, limiting non-English users.

• Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
• Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
• May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
• Limited integrations with third-party tools compared to some competitors.
• Currently, there is no mobile app available for on-the-go tracking.

• Some fantastic features are not easily discoverable.
• Discrepancies experienced by some users in tracking accuracy.
• Reports of customer support unresponsiveness and refund difficulties.
• Onboarding process can be confusing and time-consuming for some.
• Plans might have redundant features for certain users.
• Some features require support assistance to find.
• Team sharing limited to two most expensive plans.
• Significant learning curve for new users.
• Limited 14-day free trial.
• Cloud-based system might have accessibility issues due to internet or server problems.

Conversion Tracking for Online Marketers

• Track clicks, conversions, and revenue from online marketing in one place.
• Gain insights into conversion origins for optimized marketing strategies.
• Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
• Access segments and metrics like Channel, Referrer, Landing Page, and more.
• Custom-built funnel reports reveal user pathways and drop-off points.
• Automatic customer profiles with insights into behavior and value.
• Built-in A/B Split Testing tools and click fraud monitoring.
• Real-time report updates, export to Excel CSV, and import data.
• Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

• Prevent financial losses due to fraudulent clicks on paid ads.
• Detect excessive non-converting clicks and repetitive clicks from competitors.
• State-of-the-art monitoring system inspects ad clicks 24/7.
• Recover lost money by preparing detailed fraud reports.
• Impress upon competitors the risk of being caught.
• Access comprehensive information about suspicious clicks.
• Utilize IP WHOIS Lookup for IP address insights.
• Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

• Professional tools for tracking commissions and campaigns.
• Identify commission sources without separate referral links.
• Safeguard campaigns with link cloaking on ad networks.
• Cloak affiliate links to hide destinations from visitors.
• Integrate with major affiliate networks and programs.
• Compatible with Google Analytics UTM tags.
• Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

• Elevate client satisfaction and revenue with white-label reports.
• Provide centralized monitoring for all client marketing efforts.
• Incorporate click fraud monitoring to safeguard ad budgets.
• Offer branded access to Improvely reports.
• Pay for one account and serve unlimited clients.
• Customize access levels and services for clients.
• Export reports to Excel CSV and import data.
• Import PPC costs and commissions from affiliate networks.

Flexible Traffic Handling:

• Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
• Local landing pages with built-in editor for local landings without external redirects.
• Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
• Traffic Simulation tool to test funnels and flow filters.

Redirects and Actions:

• Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
• Choose actions for traffic flow, like showing a 404 page or output HTML container.
• Receiving and transmitting click parameters with up to 32 cells.

Accurate Traffic Filtering:

• Over 30 internal filters to accept only targeted clicks.
• Customizable filters with provided templates.

Capping Offers:

• Automatically switch traffic to other offers when conversion limits are reached.

Reports and Data Analytics:

• Bug tracking logs and incoming events for error tracing.
• Interactive real-time dashboard with actionable insights.
• Multicurrency support and export reports to Excel/CSV.
• Manual cost upload and customizable reports with filters and metrics.

Automation:

• Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
• Ready-made API integrations for data on advertising campaigns.
• GEO profiles for filtering traffic.
• Click API for remote campaign execution.

Protection:

• Built-in spam bots databases with custom values.
• Admin Dashboard protection with specific domain access.
• GDPR compliant mode.
• Built-in Fail2ban service for server protection.
• Keitaro Geo DB for audience geo data.
• Full IPv6 support.

Postbacks:

• Rebill and Reject sales with unique transaction numbers.
• Income conversions with different statuses (lead, sale, upsale, etc.).
• S2S Postbacks for third-party service integration.

Tracking & Attribution

• Track and attribute conversions, revenue, and events in one place.
• Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

• Scale campaigns with reports & insights.
• Quickly understand ROI, block losing combinations, and scale winning ads.
• Create custom reports, monitor ad spend, returns, and revenue.
• Get insights about the customer journey and use various attribution models.

Partner Marketing

• Track, analyze, and scale beyond paid ads with the Partnership Portal.
• Work with publishers, referrals, influences, and use tracking links or promo codes.
• Ensure data accuracy and attribution consistency.

Automation

• Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
• Say goodbye to manual ad monitoring and let technology automate it.
• Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

• One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
• Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

Ecommerce Platforms:

• WooCommerce
• Shopify
• Volusion
• BigCommerce

Email Marketing:

• MailChimp

👉 Read more about Improvely Integrations here.

Advertising Networks:

• Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.

Cloudflare:

• Turn on Cloudflare Proxy with a single click to maximize landing page protection.

Namecheap:

• Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.

Bot Protection Services:

• Use third-party spam databases for additional click checking to prevent bots and spam.

👉 Read more about Keitaro Integrations here.

• RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
• Facebook (Meta) Ads
• Google Ads
• Bing
• TikTok
• Taboola
• Outbrain
• Revcontent
• Shopify
• WooCommerce
• ClickBank
• And more...

👉 Read more about RedTrack Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$29 - $299+
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$54 - $142
Price (per Year)	$44 - $114
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$149 - $749
Price (per Year)	$1,490 - $7,490
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.

What is Keitaro™?

Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.

How does Keitaro benefit advertisers and publishers?

Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.

How many traffic sources is Keitaro integrated with?

Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.

What are the key features of Keitaro?

Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.

How can Keitaro help improve teamwork in affiliate marketing?

For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.

Why is Keitaro recommended for multi-offer landing pages?

Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.

How does Keitaro contribute to advertising optimization and cost reduction?

Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.

Is Keitaro compliant with data protection regulations?

Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.

What do users say about Keitaro?

Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.

How can users get started with Keitaro?

Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.