⭐ Affise vs Strackr vs TheOptimizer

Affise is a comprehensive platform for partnership management, empowering businesses to build and expand partnerships for performance marketing.

With Affise MMP, it provides advanced tools for mobile attribution, optimizing app growth and measuring performance while safeguarding against fraud.

Trusted by over 1,000 customers worldwide, Affise offers exceptional tools for affiliate marketing and mobile attribution, boasting an impressive 99.99% uptime.

While it has a user-friendly interface and robust feature set, some limitations include limited reporting detail, performance issues, and relatively expensive pricing plans.

Overall, Affise is a powerful partner marketing solution for mid-market and enterprise businesses looking to scale effectively in the competitive world of performance marketing.

Read the full Affise Review

👉 Visit Affise

Strackr.com offers a comprehensive affiliate dashboard that streamlines data collection and visualization, simplifying the management of affiliate networks for publishers.

It aggregates data from various networks, saving time, and enhancing convenience by eliminating the need for multiple logins.

Strackr's standout feature is its ability to aggregate data, providing automated collection, efficiency, and accuracy.

The platform ensures security through encrypted connections.

It empowers publishers with in-depth insights, aiding decision-making with metrics like Revshare, CR, and EPC.

The versatile API enables developers to build applications harnessing unified affiliate data.

Despite some limitations, Strackr proves essential for publishers aiming to optimize affiliate marketing strategies.

Read the full Strackr Review

👉 Visit Strackr

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

The target audience for Affise is brands, agencies, and businesses looking to establish and expand partnerships for performance marketing and seeking an all-in-one partner marketing solution with advanced tools for mobile attribution, analytics, automation, and anti-fraud capabilities.

The target audience for Strackr is publishers seeking an efficient and comprehensive solution to manage and optimize their affiliate marketing efforts.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

• No Charge for Traffic: There are no payments required for clicks, which can help reduce costs.
• User-Friendly Interface: Both Affise's intuitive design and its built-in reporting tools make it easy to use and keep track of affiliate program performance.
• Comprehensive Customization Options: Flexible setting of costs, caps, targeting options, custom commission, bonus programs, and more allows for a personalized approach to affiliate marketing.
• Robust Feature Set: Affise serves as an excellent affiliate and partner marketing software for mid-market and enterprise businesses, with features such as analytics, automation, fraud protection, and promo codes tracking.
• Efficient Affiliate Management: The built-in CRM allows for easy management and tracking of affiliates' performance, complemented by partner management tools.
• Advanced Tracking and Reporting: Real-time statistics and reporting, event tracking, custom goals, and click-level fraud prevention provide insight and control.
• Additional Features: Other pros include referral rewards, billing for affiliates, complete API support, and custom domain tracking.

• Comprehensive Affiliate Dashboard: All-in-one platform for managing affiliate networks, streamlining data collection, transactions, and payments.
• Unified Metrics Access: Access metrics from multiple sources through a single dashboard, facilitating data comparison and analysis.
• Detailed Reporting: Detailed transaction reports provide insights into user behavior, devices, operating systems, and more.
• Enhanced Revenue Tracking: Revshare, CR, and EPC metrics aid in tracking performance, leading to improved revenue generation.
• Secure Data Handling: Emphasis on data security with encrypted user data and connection data for privacy.
• API Integration: Unified API simplifies integration of multiple affiliate provider APIs for developers.
• Coupon Sharing: Deal feature enables easy coupon sharing, enhancing user engagement with their audience.
• Tiered Pricing Plans: Multiple pricing plans cater to different user needs, offering a range of features.
• Trial Period: 30-day trial period allows users to explore features before committing.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Limited Reporting Detail: The statistics reports are not very comprehensive, lacking detailed insights.
• Performance Issues: Some users have reported issues with lagging and slow loading in-app pages, which may hinder usability.
• Lack of Publisher Network: Without a publisher network, opportunities for finding new affiliate partners to expand the program may be limited.
• Expensive Pricing Plans: Compared to some alternatives, Affise's pricing plans are relatively costly, and more pricing options are needed to cater to different needs.
• Low Frequency of Feeds: This may affect the timeliness of information updates.
• Inadequate Support for Bugs: The platform has been criticized for poor bug support, potentially affecting stability and user satisfaction.

• Limited User Capacity: User limits in pricing plans might hinder collaboration for larger teams.
• Transaction and Network Limits: Transaction and network connection limits could restrict extensive affiliate network users.
• Subscription Cost: Monthly subscription costs might be a challenge for users with tight budgets.
• Subscription Model: Continuous subscription required for ongoing access, leading to long-term financial commitment.
• Niche Use Case: Tailored towards specific use cases like email promotions and coupons, limiting broader application.
• Learning Curve: Users might require time to familiarize themselves with the platform.
• Automatic Trial Termination: Trial period ends automatically for all plans, potentially inconveniencing users needing more evaluation time.
• VAT Exclusion: Pricing plans do not include VAT, leading to additional costs in VAT-affected regions.
• Niche Audience: Might not meet the needs of users seeking a more comprehensive marketing or analytics solution.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

Platform Features:

• Affise is a platform for partnership management, allowing brands and agencies to establish and expand partnerships for performance marketing.
• Affise MMP (Mobile Measurement Partner) provides elevated mobile attribution capabilities.
• Affise Performance offers advanced analytics, automation, and anti-fraud tools for Affiliate Networks and Digital Agencies.
• Affise Mobile Attribution provides a comprehensive suite of tools for app growth, including user acquisition campaign scaling and fraud protection.
• Affise Reach helps businesses discover potential partners within a vast global network and streamlines onboarding and training processes.
• Affise prevents fraud from affecting campaigns.

Affise Performance Marketing Platform:

• Tailored for Affiliate Networks and Digital Agencies.
• Provides advanced analytics, automation, and anti-fraud capabilities.
• Impressive 99.99% uptime for uninterrupted service.

Affise Mobile Attribution:

• Comprehensive suite of tools for app growth.
• Effortless scaling of user acquisition campaigns.
• Accurate performance measurement and fraud protection.

Affise Reach:

• Discover potential partners within a global network.
• Streamlined onboarding and training processes.
• Boost awareness and revenue through scalable partner marketing strategies.

• Collect Data:

  • Strackr collects affiliate data including transactions, revenues, clicks, and payments.
  • Visualizes statistics on a single dashboard for easier analysis.

• Analyze Data:

  • Access metrics not provided by affiliate networks, such as Revshare, CR, and EPC.
  • Detailed transaction reports with user device, OS, referrer clicks, landing pages, and order confirmation time.

• Affiliate API:

  • Offers a unified API for integrating data from multiple affiliate providers into applications.

• Affiliate Tools:

  • Provides tools for content publishers to create affiliate links and find programs using keywords or URLs.

• Segmentation:

  • Allows organization of statistics through multi-site views or grouping similar advertisers together.

• Deals:

  • Offers a page for finding new coupons, voucher codes, and promotions across affiliate networks.

Networks:

• Manage 194 Affiliate Networks in One Place:

  • Strackr supports connections to numerous affiliate networks and direct programs.
  • Simplifies management of API changes, downtimes, and data updates.

• Integration Flexibility:

  • Integrates with various affiliate networks, including Rakuten Advertising, Awin, TradeTracker, CJ Affiliate, and more.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

• API
• Postback integration (S2S)
• Pixel integration
• FraudScore
• 24Metrics FraudShield

👉 Read more about Affise Integrations here.

• API
• Slack
• Google Analytics
• Affiliate Networks
• Mobile

👉 Read more about Strackr Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$500 - $1,500
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$10.00 - $50.00
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Affise?

Affise is a platform for partnership management, enabling brands and agencies to establish and expand partnerships for performance marketing. It offers comprehensive solutions for affiliate marketing and mobile attribution.

What does Affise MMP (Mobile Measurement Partner) do?

Affise MMP takes mobile attribution to a whole new level, providing advanced tools to optimize app growth and accurately measure performance while safeguarding against fraud.

How many customers does Affise serve?

Affise is trusted by over 1,000 happy customers worldwide, making it a reliable partner for performance marketing needs.

What is Affise Performance Marketing Platform?

Affise Performance Marketing Platform is tailored for Affiliate Networks and Digital Agencies, offering exceptional tools such as advanced analytics, automation, and anti-fraud capabilities.

What is the uptime of Affise Performance?

Affise Performance boasts an impressive 99.99% uptime, ensuring uninterrupted service and reliable performance.

How does Affise Mobile Attribution benefit app growth?

Affise Mobile Attribution provides a comprehensive suite of tools to supercharge app growth, enabling effortless scaling of user acquisition campaigns and accurate performance measurement while protecting against fraud.

What is Affise Reach and how does it simplify partnership management?

Affise Reach helps businesses discover potential partners within a vast global network and streamlines the onboarding and training process, maximizing productivity and efficiency.

How can Affise Reach help generate revenue?

Affise Reach enables businesses to implement consistent and scalable partner marketing strategies, highlighting new products, creative content, and enticing commissions to boost awareness and revenue.

How can one become an Affise Certified Partner?

To become an Affise certified agency expert, one can learn about certification and become a master in affiliate marketing and partnerships through Affise's learning resources.

How can businesses get started with Affise?

Businesses can easily get started with Affise by talking to an expert, booking a demo, or signing up for a free account, depending on their specific needs and requirements.

What is Strackr?

Strackr is an all-in-one affiliate tool designed for publishers to simplify the management of their affiliate networks and optimize their performance.

How does Strackr help manage affiliate networks?

Strackr offers a single dashboard and a unified API that allow users to efficiently handle 194 affiliate networks in one place.

What are the key features of Strackr?

• Strackr collects affiliate data such as transactions, revenues, clicks, and payments, and presents them on a dashboard for visualizing statistics.
• It provides access to metrics like Revshare, Conversion Rate (CR), and Earnings Per Click (EPC) that traditional networks might not offer.
• Strackr's detailed transaction reports provide insights into user behavior, including device usage, referrer clicks, and more.

How does Strackr enhance revenue generation?

By understanding the true value of affiliate data, Strackr helps users select high-performing programs to promote, ultimately increasing revenue.

Can developers benefit from Strackr?

Yes, Strackr offers a versatile API that unifies data from various affiliate providers, simplifying the development of applications like comparison engines, cashback, and couponing websites.

What tools does Strackr offer to content publishers?

Strackr provides affiliate tools that enable content publishers to quickly generate affiliate links and discover suitable programs using keywords or URLs.

How does Strackr ensure data security?

Strackr takes security seriously by encrypting and hashing connection data, ensuring the safety of sensitive information.

Can Strackr integrate with existing tools?

Yes, Strackr seamlessly integrates with Google Analytics, allowing automatic integration of affiliate sales and lead data.

What are the benefits of using Strackr's API?

Strackr's unified affiliate API simplifies data integration, making it easier for developers to integrate APIs from multiple affiliate providers into their applications.

Is there a trial period for Strackr?

Yes, Strackr offers a 30-day free trial, giving users the opportunity to explore its features and benefits before making a commitment.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.