⭐ CPV One vs TheOptimizer vs Trackier

CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.

With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.

This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.

From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.

Read the full CPV One Review

👉 Visit CPV One

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

Elevate marketing endeavors with Trackier, a powerful platform for effortless creation, automation, measurement, and optimization of campaigns.

It excels in partner attribution, communication, and performance management.

Trackier maximizes ROI and sustainability, offers insightful analytics, and shields against fraud.

Tailored solutions benefit various industries.

Customizable and user-friendly, it integrates with 300+ tools, supported by responsive customer support.

Users appreciate its intuitive interface and fast performance.

Challenges include manual payment process, limited real-time fraud tracking, occasional technical issues, UI and mobile improvements, feature development gaps, and dashboard concerns.

Read the full Trackier Review

👉 Visit Trackier

The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

The target audience for Trackier includes Ad Agencies & Brands, the iGaming Industry, and the Mobile Marketing Industry seeking solutions to enhance their marketing campaigns, attribution tracking, and performance management.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Advanced Tracking Technology: Offers advanced tracking technology for effective campaign and conversion monitoring.
• Customizable and User-Friendly: Users find the platform customizable and easy to use, catering to different user experience levels.
• Wide Range of Features: Provides a variety of features, contributing to efficient campaign management and affiliate tracking.
• Global Reach: A focus on a global brand reach, serving businesses worldwide and prioritizing customer privacy.
• Intuitive Interface: Intuitive interface making navigation easy and enhancing their experience.
• Fast Performance: Fast platform performance, contributing to a seamless user experience.
• Tailored Support: Tailored support and feature customization to align with individual business needs.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

• Payment Process: A manual payment process that some users find inconvenient, especially considering specific banking regulations.
• Real-Time Fraud Tracking: Trackier has limitations in real-time fraud tracking, which can be concerning for timely fraud detection.
• Technical Issues: Users report occasional technical issues, affecting overall usability.
• UI and Mobile Experience: Users suggest improvements for the UI and mobile experience to enhance interaction.
• Dashboard Problems: Users encounter problems with the dashboard, potentially impacting the overall user experience.

One Platform for All Marketing

• Track and test all of your marketing campaigns from one place.
• Eliminate the need for multiple platforms by consolidating everything into a single tool.

Mobile Reports and Tracking

• Stay optimized for mobile performance with access to over 20 mobile metrics.

Detailed "Lab Stats" & Reports

• Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
• Utilize detailed revenue data to quickly optimize profits and ROI.
• Access more than 30 click, conversion, and revenue metrics.

Optimization

• Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.

Pre-filled Templates

• Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.

Unlimited Campaigns Tracked

• Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.

Easy to Use

• Create your initial campaign within minutes, even with zero programming knowledge.

Cookie-less Tracking

• Seamlessly switch between cookie and cookie-less tracking methods.

Custom Domains with SSL

• Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.

API Integrations

• Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.

MV Lab - Multivariate Testing Integrated:

• Test and track multiple versions of your landing page from a single page.

Multi-user Access:

• Provide access to different campaigns for your team through multi-user functionality.

Controlled Internal Linking:

• Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.

Cloaking Options:

• Utilize options for disguising affiliate link URLs provided by affiliate programs.

Capture Referrers:

• View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
• Choose from more than 20 pre-defined referrer categories or create your own.

Multiple Tracking Modes:

• Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.

Track Offline Conversions:

• Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.

Postback / Server-To-Server Tracking:

• Utilize postback URL for accurate tracking, especially recommended for affiliates.
• Access a special Postback URL for precise tracking within your affiliate networks.

Import Campaigns from Voluum or Bemob:

• Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.

Bot and Proxy Detection:

• Filter traffic to detect bots and proxy visitors.
• Redirect traffic based on bot and proxy rules for improved targeting and traffic management.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

• Intuitive Tracking Platform: Trackier offers an easy-to-use and intuitive tracking platform, making it accessible to users of all levels.
• Comprehensive Tools: Trackier offers additional tools like automation, install tracking, and more, enhancing the capabilities of marketers.
• Deep Customization: The platform allows for deep customization, enabling tracking and performance assessment for various campaign aspects.
• Ideal for Agencies: Ad agencies find Trackier valuable due to its versatility, scalability, and ability to cater to diverse client demands.
• Optimization Tools: Trackier includes optimization tools for deep-linking and integration with various ad networks, backed by robust reporting capabilities.
• Multi-Touch Attribution: Trackier offers multi-touch attribution, allowing marketers to evaluate the contribution of each touchpoint in the customer journey.
• Click Fraud Solution: The platform comes with built-in click fraud protection, ensuring accurate data and excluding dubious traffic sources.
• White Label Branding: Trackier supports white-label branding, helping users develop a strong brand identity and create successful marketing strategies.
• Predictive Analytics: The inclusion of predictive analytics aids in fraud detection, ad campaign optimization, and overall performance improvement.
• Robust Reporting: Trackier provides real-time reporting with detailed insights, including conversion timing, variance reports, and click-level logs.
• Automated Affiliate Payouts: Users can automate cash distributions to affiliates, eliminating manual processes and enhancing efficiency.
• Easy Integrations: The platform offers easy integration with a wide range of ad networks and traffic sources, streamlining workflows.
• Custom Filters: Trackier allows users to create custom segments and automated flows for campaigns, users, and placements.
• Event Tracking and Custom Goals: The platform supports event tracking and custom goals, enabling detailed monitoring and incentive planning.

Predefined Traffic Sources:

• Google Ads
• Microsoft (Bing) Ads
• Facebook Ads
• All major traffic sources are predefined within CPV One.

No-Redirect Policy Integrations:

• For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
• The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.

Predefined Affiliate Networks:

• CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.

Customizable Affiliate Networks:

• You can define new affiliate networks within CPV One based on your specific requirements.
• CPV One's flexibility allows you to work with most affiliate networks available.

👉 Read more about CPV One Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

• Integrate with Mobile Measurement Partner (MMP)
• Integration: Shopee
• Third Party Tool Integration
• Segment Trackier Integration
• Network Integration
• S2S Integration With Your Website
• Click Signature Integration with AppsFlyer
• HubSpot Integration

👉 Read more about Trackier Integrations here.

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$57 - $467
Price (per Year)	$48 - $389
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price	Request Only
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is CPV One?

CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.

What can I track with CPV One?

You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?

Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.

Which affiliate networks does CPV One work with?

CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.

Can I use CPV One from a Smartphone or Tablet?

Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.

How can I learn how to use CPV One?

CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.

What type of support do you provide?

CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.

What if I want to migrate campaigns from another tracker?

CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.

Do you offer a money-back guarantee?

CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.

Can I cancel my subscription plan?

Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.

What is Trackier Performance & Mobile Marketing Software?

Trackier Performance & Mobile Marketing Software is a comprehensive platform designed to enhance marketing ROI by enabling users to create, automate, measure, and optimize all marketing campaigns in a single place.

How can Trackier help in achieving marketing success?

Trackier offers a Scalable Attribution Tracking Solution, allowing businesses to achieve marketing success by effectively measuring partner performance and optimizing campaigns. It also provides Real-time Partner Analytics Data to optimize marketing performance skilfully.

What is the significance of Partner Attribution in Trackier?

Partner attribution is crucial for binding affiliate networks into an organic system. While Trackier excels in this area, it offers more. For those concerned about efficient communication and performance management, Trackier provides a better alternative.

How can Trackier assist Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry?

For Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry, Trackier offers tailored solutions to address concerns like efficient communication, performance management, and maximizing return on expenditure.

How does Trackier tackle challenges related to Advertising Strategy?

Trackier acknowledges that even the best affiliate marketing strategies face budgeting challenges. To succeed, businesses must maximize their return on expenditure while ensuring sustainability. Trackier helps them take the leap into smart monetization.

How does Trackier protect against fraudulent activities?

The digital world has its share of bots and fraudsters, and Trackier helps prevent fraudulent activities in partner marketing campaigns. It shields against malicious agents that can hijack campaigns, resulting in high investment costs and compromised performance.

What are the benefits of using Trackier for mobile and web attribution?

Trackier offers a single dashboard that combines mobile and web attribution data. This dashboard records insightful data from both sources, upgrading partner marketing strategies by providing comprehensive insights.

Which industries can benefit from Trackier's solutions?

Trackier's solutions cater to a wide range of industries, including eCommerce, Gaming, Finance, Travel, SaaS, CTV & OTT, providing versatile options for various sectors.

How does Trackier support customization and integration with other tools?

Trackier's platform is highly customizable, allowing users to integrate with various tools as per their requirements. It comes pre-integrated with over 300 commonly used services for streamlined workflows.

How has Trackier been received by its users?

Trackier is trusted by over 1500+ happy customers across 20+ countries. Its effectiveness and impact are demonstrated through real case studies, showcasing its positive influence on businesses.