⭐ Strackr vs Trackier vs Wicked Reports

Strackr.com offers a comprehensive affiliate dashboard that streamlines data collection and visualization, simplifying the management of affiliate networks for publishers.

It aggregates data from various networks, saving time, and enhancing convenience by eliminating the need for multiple logins.

Strackr's standout feature is its ability to aggregate data, providing automated collection, efficiency, and accuracy.

The platform ensures security through encrypted connections.

It empowers publishers with in-depth insights, aiding decision-making with metrics like Revshare, CR, and EPC.

The versatile API enables developers to build applications harnessing unified affiliate data.

Despite some limitations, Strackr proves essential for publishers aiming to optimize affiliate marketing strategies.

Read the full Strackr Review

👉 Visit Strackr

Elevate marketing endeavors with Trackier, a powerful platform for effortless creation, automation, measurement, and optimization of campaigns.

It excels in partner attribution, communication, and performance management.

Trackier maximizes ROI and sustainability, offers insightful analytics, and shields against fraud.

Tailored solutions benefit various industries.

Customizable and user-friendly, it integrates with 300+ tools, supported by responsive customer support.

Users appreciate its intuitive interface and fast performance.

Challenges include manual payment process, limited real-time fraud tracking, occasional technical issues, UI and mobile improvements, feature development gaps, and dashboard concerns.

Read the full Trackier Review

👉 Visit Trackier

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Strackr is publishers seeking an efficient and comprehensive solution to manage and optimize their affiliate marketing efforts.

The target audience for Trackier includes Ad Agencies & Brands, the iGaming Industry, and the Mobile Marketing Industry seeking solutions to enhance their marketing campaigns, attribution tracking, and performance management.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Comprehensive Affiliate Dashboard: All-in-one platform for managing affiliate networks, streamlining data collection, transactions, and payments.
• Unified Metrics Access: Access metrics from multiple sources through a single dashboard, facilitating data comparison and analysis.
• Detailed Reporting: Detailed transaction reports provide insights into user behavior, devices, operating systems, and more.
• Enhanced Revenue Tracking: Revshare, CR, and EPC metrics aid in tracking performance, leading to improved revenue generation.
• Secure Data Handling: Emphasis on data security with encrypted user data and connection data for privacy.
• API Integration: Unified API simplifies integration of multiple affiliate provider APIs for developers.
• Coupon Sharing: Deal feature enables easy coupon sharing, enhancing user engagement with their audience.
• Tiered Pricing Plans: Multiple pricing plans cater to different user needs, offering a range of features.
• Trial Period: 30-day trial period allows users to explore features before committing.

• Advanced Tracking Technology: Offers advanced tracking technology for effective campaign and conversion monitoring.
• Customizable and User-Friendly: Users find the platform customizable and easy to use, catering to different user experience levels.
• Wide Range of Features: Provides a variety of features, contributing to efficient campaign management and affiliate tracking.
• Global Reach: A focus on a global brand reach, serving businesses worldwide and prioritizing customer privacy.
• Intuitive Interface: Intuitive interface making navigation easy and enhancing their experience.
• Fast Performance: Fast platform performance, contributing to a seamless user experience.
• Tailored Support: Tailored support and feature customization to align with individual business needs.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Limited User Capacity: User limits in pricing plans might hinder collaboration for larger teams.
• Transaction and Network Limits: Transaction and network connection limits could restrict extensive affiliate network users.
• Subscription Cost: Monthly subscription costs might be a challenge for users with tight budgets.
• Subscription Model: Continuous subscription required for ongoing access, leading to long-term financial commitment.
• Niche Use Case: Tailored towards specific use cases like email promotions and coupons, limiting broader application.
• Learning Curve: Users might require time to familiarize themselves with the platform.
• Automatic Trial Termination: Trial period ends automatically for all plans, potentially inconveniencing users needing more evaluation time.
• VAT Exclusion: Pricing plans do not include VAT, leading to additional costs in VAT-affected regions.
• Niche Audience: Might not meet the needs of users seeking a more comprehensive marketing or analytics solution.

• Payment Process: A manual payment process that some users find inconvenient, especially considering specific banking regulations.
• Real-Time Fraud Tracking: Trackier has limitations in real-time fraud tracking, which can be concerning for timely fraud detection.
• Technical Issues: Users report occasional technical issues, affecting overall usability.
• UI and Mobile Experience: Users suggest improvements for the UI and mobile experience to enhance interaction.
• Dashboard Problems: Users encounter problems with the dashboard, potentially impacting the overall user experience.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

• Collect Data:

  • Strackr collects affiliate data including transactions, revenues, clicks, and payments.
  • Visualizes statistics on a single dashboard for easier analysis.

• Analyze Data:

  • Access metrics not provided by affiliate networks, such as Revshare, CR, and EPC.
  • Detailed transaction reports with user device, OS, referrer clicks, landing pages, and order confirmation time.

• Affiliate API:

  • Offers a unified API for integrating data from multiple affiliate providers into applications.

• Affiliate Tools:

  • Provides tools for content publishers to create affiliate links and find programs using keywords or URLs.

• Segmentation:

  • Allows organization of statistics through multi-site views or grouping similar advertisers together.

• Deals:

  • Offers a page for finding new coupons, voucher codes, and promotions across affiliate networks.

Networks:

• Manage 194 Affiliate Networks in One Place:

  • Strackr supports connections to numerous affiliate networks and direct programs.
  • Simplifies management of API changes, downtimes, and data updates.

• Integration Flexibility:

  • Integrates with various affiliate networks, including Rakuten Advertising, Awin, TradeTracker, CJ Affiliate, and more.

• Intuitive Tracking Platform: Trackier offers an easy-to-use and intuitive tracking platform, making it accessible to users of all levels.
• Comprehensive Tools: Trackier offers additional tools like automation, install tracking, and more, enhancing the capabilities of marketers.
• Deep Customization: The platform allows for deep customization, enabling tracking and performance assessment for various campaign aspects.
• Ideal for Agencies: Ad agencies find Trackier valuable due to its versatility, scalability, and ability to cater to diverse client demands.
• Optimization Tools: Trackier includes optimization tools for deep-linking and integration with various ad networks, backed by robust reporting capabilities.
• Multi-Touch Attribution: Trackier offers multi-touch attribution, allowing marketers to evaluate the contribution of each touchpoint in the customer journey.
• Click Fraud Solution: The platform comes with built-in click fraud protection, ensuring accurate data and excluding dubious traffic sources.
• White Label Branding: Trackier supports white-label branding, helping users develop a strong brand identity and create successful marketing strategies.
• Predictive Analytics: The inclusion of predictive analytics aids in fraud detection, ad campaign optimization, and overall performance improvement.
• Robust Reporting: Trackier provides real-time reporting with detailed insights, including conversion timing, variance reports, and click-level logs.
• Automated Affiliate Payouts: Users can automate cash distributions to affiliates, eliminating manual processes and enhancing efficiency.
• Easy Integrations: The platform offers easy integration with a wide range of ad networks and traffic sources, streamlining workflows.
• Custom Filters: Trackier allows users to create custom segments and automated flows for campaigns, users, and placements.
• Event Tracking and Custom Goals: The platform supports event tracking and custom goals, enabling detailed monitoring and incentive planning.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

• API
• Slack
• Google Analytics
• Affiliate Networks
• Mobile

👉 Read more about Strackr Integrations here.

• Integrate with Mobile Measurement Partner (MMP)
• Integration: Shopee
• Third Party Tool Integration
• Segment Trackier Integration
• Network Integration
• S2S Integration With Your Website
• Click Signature Integration with AppsFlyer
• HubSpot Integration

👉 Read more about Trackier Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$10.00 - $50.00
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price	Request Only
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Strackr?

Strackr is an all-in-one affiliate tool designed for publishers to simplify the management of their affiliate networks and optimize their performance.

How does Strackr help manage affiliate networks?

Strackr offers a single dashboard and a unified API that allow users to efficiently handle 194 affiliate networks in one place.

What are the key features of Strackr?

• Strackr collects affiliate data such as transactions, revenues, clicks, and payments, and presents them on a dashboard for visualizing statistics.
• It provides access to metrics like Revshare, Conversion Rate (CR), and Earnings Per Click (EPC) that traditional networks might not offer.
• Strackr's detailed transaction reports provide insights into user behavior, including device usage, referrer clicks, and more.

How does Strackr enhance revenue generation?

By understanding the true value of affiliate data, Strackr helps users select high-performing programs to promote, ultimately increasing revenue.

Can developers benefit from Strackr?

Yes, Strackr offers a versatile API that unifies data from various affiliate providers, simplifying the development of applications like comparison engines, cashback, and couponing websites.

What tools does Strackr offer to content publishers?

Strackr provides affiliate tools that enable content publishers to quickly generate affiliate links and discover suitable programs using keywords or URLs.

How does Strackr ensure data security?

Strackr takes security seriously by encrypting and hashing connection data, ensuring the safety of sensitive information.

Can Strackr integrate with existing tools?

Yes, Strackr seamlessly integrates with Google Analytics, allowing automatic integration of affiliate sales and lead data.

What are the benefits of using Strackr's API?

Strackr's unified affiliate API simplifies data integration, making it easier for developers to integrate APIs from multiple affiliate providers into their applications.

Is there a trial period for Strackr?

Yes, Strackr offers a 30-day free trial, giving users the opportunity to explore its features and benefits before making a commitment.

What is Trackier Performance & Mobile Marketing Software?

Trackier Performance & Mobile Marketing Software is a comprehensive platform designed to enhance marketing ROI by enabling users to create, automate, measure, and optimize all marketing campaigns in a single place.

How can Trackier help in achieving marketing success?

Trackier offers a Scalable Attribution Tracking Solution, allowing businesses to achieve marketing success by effectively measuring partner performance and optimizing campaigns. It also provides Real-time Partner Analytics Data to optimize marketing performance skilfully.

What is the significance of Partner Attribution in Trackier?

Partner attribution is crucial for binding affiliate networks into an organic system. While Trackier excels in this area, it offers more. For those concerned about efficient communication and performance management, Trackier provides a better alternative.

How can Trackier assist Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry?

For Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry, Trackier offers tailored solutions to address concerns like efficient communication, performance management, and maximizing return on expenditure.

How does Trackier tackle challenges related to Advertising Strategy?

Trackier acknowledges that even the best affiliate marketing strategies face budgeting challenges. To succeed, businesses must maximize their return on expenditure while ensuring sustainability. Trackier helps them take the leap into smart monetization.

How does Trackier protect against fraudulent activities?

The digital world has its share of bots and fraudsters, and Trackier helps prevent fraudulent activities in partner marketing campaigns. It shields against malicious agents that can hijack campaigns, resulting in high investment costs and compromised performance.

What are the benefits of using Trackier for mobile and web attribution?

Trackier offers a single dashboard that combines mobile and web attribution data. This dashboard records insightful data from both sources, upgrading partner marketing strategies by providing comprehensive insights.

Which industries can benefit from Trackier's solutions?

Trackier's solutions cater to a wide range of industries, including eCommerce, Gaming, Finance, Travel, SaaS, CTV & OTT, providing versatile options for various sectors.

How does Trackier support customization and integration with other tools?

Trackier's platform is highly customizable, allowing users to integrate with various tools as per their requirements. It comes pre-integrated with over 300 commonly used services for streamlined workflows.

How has Trackier been received by its users?

Trackier is trusted by over 1500+ happy customers across 20+ countries. Its effectiveness and impact are demonstrated through real case studies, showcasing its positive influence on businesses.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.