⭐ ClickFlare vs CPV One vs Wicked Reports

ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.

Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.

With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.

Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.

Read the full ClickFlare Review

👉 Visit ClickFlare

CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.

With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.

This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.

From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.

Read the full CPV One Review

👉 Visit CPV One

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for ClickFlare is digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.

The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
• Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
• Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
• Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
• Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
• ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
• Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
• Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
• Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

The Tracker of All Trackers

• Comprehensive tracking of visitors' actions and interactions throughout the funnel.
• Ensures accurate data collection and analysis.

Tracking that Works for Everyone

• Advanced funnel tracking capability, regardless of complexity.
• Accurately monitors each step of the funnel.

Universal Tracking Tag

• Single tracking script for tracking any event on any platform.

Live Events Log

• Real-time monitoring of recorded visits, clicks, and conversions.
• Detailed historical record for reference.

Custom Metrics

• Build custom metrics using formulae.
• Tailor tracking to specific needs.

Custom Conversions

• Define and compare multiple conversion types.
• Identify the best-converting traffic segments.

One Platform for All Marketing

• Track and test all of your marketing campaigns from one place.
• Eliminate the need for multiple platforms by consolidating everything into a single tool.

Mobile Reports and Tracking

• Stay optimized for mobile performance with access to over 20 mobile metrics.

Detailed "Lab Stats" & Reports

• Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
• Utilize detailed revenue data to quickly optimize profits and ROI.
• Access more than 30 click, conversion, and revenue metrics.

Optimization

• Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.

Pre-filled Templates

• Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.

Unlimited Campaigns Tracked

• Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.

Easy to Use

• Create your initial campaign within minutes, even with zero programming knowledge.

Cookie-less Tracking

• Seamlessly switch between cookie and cookie-less tracking methods.

Custom Domains with SSL

• Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.

API Integrations

• Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.

MV Lab - Multivariate Testing Integrated:

• Test and track multiple versions of your landing page from a single page.

Multi-user Access:

• Provide access to different campaigns for your team through multi-user functionality.

Controlled Internal Linking:

• Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.

Cloaking Options:

• Utilize options for disguising affiliate link URLs provided by affiliate programs.

Capture Referrers:

• View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
• Choose from more than 20 pre-defined referrer categories or create your own.

Multiple Tracking Modes:

• Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.

Track Offline Conversions:

• Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.

Postback / Server-To-Server Tracking:

• Utilize postback URL for accurate tracking, especially recommended for affiliates.
• Access a special Postback URL for precise tracking within your affiliate networks.

Import Campaigns from Voluum or Bemob:

• Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.

Bot and Proxy Detection:

• Filter traffic to detect bots and proxy visitors.
• Redirect traffic based on bot and proxy rules for improved targeting and traffic management.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

Conversion API Integrations:

• Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
• No developer required for integration.
• Customizable approach to pass specific conversion data as per your preferences.
• Compliant with the latest data privacy regulations.

Automated Revenue Tracking Integrations:

• Accurate revenue tracking for individual conversions.
• Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
• Seamless connection to feed providers for up-to-date campaign performance insights.
• Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.

Integrated Cost Tracking:

• Enhances optimization decision making.
• Offers easy report generation for paid traffic campaigns.
• Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
• Advanced integration and attribution models for accurate cost reporting at different campaign levels.

Other Integrations in ClickFlare:

• Universal Tag
• Voluum Importer
• Drill Down Reports
• Custom Metrics
• Custom Conversions
• Live Events Log
• Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.

👉 Read more about ClickFlare Integrations here.

Predefined Traffic Sources:

• Google Ads
• Microsoft (Bing) Ads
• Facebook Ads
• All major traffic sources are predefined within CPV One.

No-Redirect Policy Integrations:

• For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
• The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.

Predefined Affiliate Networks:

• CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.

Customizable Affiliate Networks:

• You can define new affiliate networks within CPV One based on your specific requirements.
• CPV One's flexibility allows you to work with most affiliate networks available.

👉 Read more about CPV One Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$69 - $329
Price (per Year)	$89 - $429
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$57 - $467
Price (per Year)	$48 - $389
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• YouTube: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is ClickFlare and how does it work?

ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.

Why should I choose ClickFlare over other tracking systems?

ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.

What does "Advanced Funnel Tracking" mean?

ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.

How does ClickFlare handle GDPR, iOS 14, and attribution concerns?

ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.

Can ClickFlare help with revenue and cost tracking?

Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.

What is the Universal Tracking Tag feature?

ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.

Tell me more about ClickFlare's integration capabilities.

ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.

Can I customize metrics and conversions with ClickFlare?

Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.

How does ClickFlare's Live Events Log benefit me?

ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.

What does ClickFlare's "System Activity" feature offer?

ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.

What is CPV One?

CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.

What can I track with CPV One?

You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?

Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.

Which affiliate networks does CPV One work with?

CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.

Can I use CPV One from a Smartphone or Tablet?

Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.

How can I learn how to use CPV One?

CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.

What type of support do you provide?

CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.

What if I want to migrate campaigns from another tracker?

CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.

Do you offer a money-back guarantee?

CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.

Can I cancel my subscription plan?

Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.