πŸ“‹ Table of Contents: TrueRoas vs Wicked Reports | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to TrueRoas

⭐ TrueRoas vs Wicked Reports

Compare the popular link building services TrueRoas and Wicked Reports side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

πŸ’‘ TrueRoas Summary
πŸ’‘ Wicked Reports Summary

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

TrueRoas

πŸ‘‰ Visit TrueRoas

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

Wicked Reports

πŸ‘‰ Visit Wicked Reports

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

TrueRoas Target Audience
Wicked Reports Target Audience

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

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πŸ‘ PROS: TrueRoas VS Wicked Reports

The table below provides an overview of the advantages offered by TrueRoas and Wicked Reports so that you can quickly see if what you need is available.

TrueRoas PROS
Wicked Reports PROS
  • Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
  • Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
  • Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
  • Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
  • User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.
  • Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
  • Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
  • Support may have limitations in addressing specific tracking and reporting problems.
  • Might require additional custom spreadsheet workarounds for more reliable data analysis.
  • The interface may have a learning curve for users not familiar with attribution reporting tools.

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πŸ‘Ž CONS: TrueRoas VS Wicked Reports

The table below provides an overview of the advantages offered by TrueRoas and Wicked Reports so that you can quickly see if what you need is available.

TrueRoas CONS
Wicked Reports CONS
  • Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
  • Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
  • Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
  • Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
  • Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.
  • Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
  • Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
  • Allows tracking of offline conversions for a more complete understanding of campaign performance.
  • Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
  • Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
  • Affordable entry-level option for businesses looking to get started with attribution tracking.

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πŸ“Œ Features Compared

The table below provides an overview of the features by TrueRoas and Wicked Reports so that you can quickly see if the features you need are available.

TrueRoas Features
Wicked Reports Features

Getting Started:

  • Quick and easy setup process.
  • Tracks 100% of Shopify orders.
  • Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

  • Custom shop integration.
  • Addresses issues with ad platforms and glorified UTM tracking tools.
  • Provides reliable ROAS measurement.
  • Addresses problems with inconsistent ad attribution and customer journey matching.
  • Enables fast, predictable, and cost-effective testing.
  • Prevents wasting time on unprofitable ads.

Scale with Confidence:

  • Boosts ROI by +20.31% in 60 days.
  • Increases attributed orders by +243%.
  • Ensures every conversion is linked to the exact order number.
  • All-in-one Ads Manager with a reliable source of truth.

True Tracking:

  • Uses TrueAttribution AI to collect and analyze data from various sources.
  • Matches data to the correct Facebook or Google Ad.
  • Utilizes a revolutionary TrueAttribution Algorithm.
  • Provides unique eCom insights.
  • One Ads Manager for ads, influencers, email, etc.
  • Developed by data analysts leveraging AI.

Cost Savings:

  • Shows cost savings by using TrueROAS.
  • Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

  • Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
  • Compares costs before and after TrueROAS implementation.
  • Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

  • Uses advanced tracking methods (not old "cookie-way").
  • Ensures accurate conversion tracking.
  • Doesn't rely on data modeling, but real data.
  • Specifically designed for eCom stores.
  • Provides unique eCommerce metrics.
  • GDPR compliant.

Optimize Ad Spend

  • Increase ROI by cutting losers and scaling winners

Attribution Time Windows

  • Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

  • Lower Your CAC for Better ROAS

Cold Traffic ROI

  • Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

  • Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

  • Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

  • Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

  • Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

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πŸ“Œ Integrations Compared

The table below provides an overview of the integrations offered by TrueRoas and Wicked Reports so that you can quickly see if the integrations you need are available.

TrueRoas Integrations
Wicked Reports Integrations
  • Shopify & Woocommerce
  • Custom shop integration
  • Facebook & Instagram
  • Google Ads & YouTube
  • TikTok
πŸ‘‰ Read more about TrueRoas Integrations here.

Supported Platforms:

  • Facebook Ads
  • Google Ads
  • Shopify
  • ReCharge
  • PayPal
  • Stripe
  • Woo Commerce
  • Hubspot
  • Klaviyo
  • Many more

Advertising Integration Features:

  • Automatic tracking links for Google Ads and Facebook to monitor ad spend
  • Auto-tagging of marketing links for time-saving and data accuracy
  • Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

  • Integration with popular CRMs like Hubspot and Klaviyo
  • Zapier lead and sale conversion connection for other CRMs
  • Auto-tagging of email clicks for bottom-of-the-funnel optimization
  • Accurate detection of lead conversions

E-commerce Integration Features:

  • Payment software integration to enable ROI attribution from every sale
  • Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

  • Simple and easy setup process that takes minutes
  • No need to reconnect or authorize integrations repeatedly
  • Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

  • Avoid mismanaged campaigns by relying on trustworthy data
  • Get comprehensive insights into every ad, lead source, and website conversion
πŸ‘‰ Read more about Wicked Reports Integrations here.

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πŸ“Œ High Level Features Summary

The list below compares the high level features offered by TrueRoas and Wicked Reports so that you can very quickly see if the features you need are available.

TrueRoas High Level Features
Wicked Reports High Level Features
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API ❌
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API (Open Link) βœ…

πŸ’² Pricing Compared

The list below provides an overview of the pricing offered by TrueRoas and Wicked Reports.

TrueRoas
Wicked Reports
Price (per Month) $150 - $599
Price (per Year) $99 - $599
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)
Price (per Month) $250+
Free Plan ❌
Trial ❌
Demo βœ…
Pricing Link (Open Link)

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TrueRoas Links
Wicked Reports Links

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πŸ’΅ Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both TrueRoas and Wicked Reports have refund policies, which we have summarized below.

TrueRoas Refund Policy:

No refund policy found for TrueRoas.

TrueRoas Refund Policy

Wicked Reports Refund Policy:

Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].

However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.

Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.

Wicked Reports Refund Policy

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πŸ“§ Contact Information

TrueRoas Contact Information:

You can contact TrueRoas using the following methods:


Wicked Reports Contact Information:

You can contact Wicked Reports using the following methods:

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❓ Frequently Asked Questions

TrueRoas FAQs
Wicked Reports FAQs

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.

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βš™οΈ Conclusion

The information in this comparison about TrueRoas and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if TrueRoas or Wicked Reports is right for you?

You can use this data to compare TrueRoas and Wicked Reports to other link building services, and to assess how well they meet your needs.

If you want to further compare TrueRoas and Wicked Reports, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of TrueRoas and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.

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πŸ”€ Alternatives to TrueRoas

If you are looking for alternatives to TrueRoas, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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