⭐ AnyTrack vs Brand24
Compare the popular link building services AnyTrack and Brand24 side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.
AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.
It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.
With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.
However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.
Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.
Read the full AnyTrack Review
Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.
With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.
Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.
It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.
However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.
Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.
Read the full Brand24 Review
This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.
🎯 Target Audiences Compared
The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.
The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
👍 PROS: AnyTrack VS Brand24
The table below provides an overview of the advantages offered by AnyTrack and Brand24 so that you can quickly see if what you need is available.
- Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
- Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
- Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
- Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
- Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
- User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
- Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
- Affordability: Offers a free plan for basic use alongside affordable pricing options.
- Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
- Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
- Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.
- Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
- Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
- Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
- Easy reporting: Straightforward reporting feature with customizable data and time periods.
- Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
- Real-time social media monitoring: Enables quick responses to customer feedback.
- Excellent customer support: Addresses technical issues promptly.
- Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
- Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
- New lead discovery and product promotion: Helps in finding new clients and promoting products.
- Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
- Accurate influence tracking: On various social media platforms.
- Strong analytics features: Listening, mention, and influencer analytics.
- Slack integration: Allows further connectivity.
- Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
- Competitor comparison: Allows tracking and comparison of main competitors' performance.
- Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
👎 CONS: AnyTrack VS Brand24
The table below provides an overview of the advantages offered by AnyTrack and Brand24 so that you can quickly see if what you need is available.
- Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
- Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
- Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
- Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
- Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
- Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.
- Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
- No real-time updates on lower pricing tiers: May affect small businesses.
- Relatively high price: Might be prohibitive for individual users.
- Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
- Limited capabilities on Facebook and Instagram: Restricts insight generation.
- Sentiment analysis accuracy: Can sometimes be imperfect.
- Limited archiving: Can only archive a year's worth of social data.
- Cost overruns: Costs can add up when quotas are exceeded.
📌 Features Compared
The table below provides an overview of the features by AnyTrack and Brand24 so that you can quickly see if the features you need are available.
Marketing Stack Connector
- A Plug & Play Platform
- Built for performance marketers in the fast-paced digital industry.
- One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
- AutoTrack Events to automatically track outbound clicks and form submissions without coding.
- AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.
Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow
- Analytics Connection to connect all pixels and analytics tools to the same conversion data.
- Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
- Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
- Data-Driven Marketing Made REALLY Easy.
Run Smart Campaigns
- Custom Audiences based on real conversion data for targeted ads.
- Simultaneous campaigns across ad networks using granular audience data.
- Granular Conversion Data for actionable insights on content value and product conversions.
Mentions Feed
- Discover real-time discussions about your brand and engage with relevant conversations.
- Take immediate action to respond to customer feedback and manage your online reputation.
Discussion Volume Chart
- Intuitively track changes in discussion volume and reach to protect your company image.
- Identify and address potential issues before they escalate, while maximizing positive publicity.
Mention Analytics
- Understand who is talking about your brand online and analyze buzz quality and quantity.
- Gain valuable insights about your customers and their perceptions of your brand.
Influence Score
- Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.
Sentiment Analysis
- Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
- Address problematic areas and take immediate action to improve customer satisfaction.
Alerts
- Be the first to know about changes in discussion volume surrounding your brand.
- Customize alerts to receive notifications of negative mentions from influential sources.
Data Exporting
- Turn your data into automated PDF reports, .xls files, and infographics.
- Utilize your gathered mentions outside the tool for further analysis and reporting.
Filtering
- Narrow down results based on mention source, sentiment, number of visits, and more.
- Focus on the most relevant and important data for your business needs.
📌 Integrations Compared
The table below provides an overview of the integrations offered by AnyTrack and Brand24 so that you can quickly see if the integrations you need are available.
Website:
- AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
- You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).
The Pixels:
- Pixels are analytics and tracking codes connected to an asset (website).
- They are used mainly in a server-side context to send conversions through a server-side API.
- Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.
Conversion Data Mapping:
- Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.
The Conversion Sources:
- Conversion sources are where the conversions occur first.
- They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).
Takeaways:
- All integrations are predefined with step-by-step guidelines provided on the dashboard.
- No coding or special adjustments to the site are needed to start tracking.
- Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.
- Slack
- Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
- Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
📌 High Level Features Summary
The list below compares the high level features offered by AnyTrack and Brand24 so that you can very quickly see if the features you need are available.Cloud Hosted | ❌ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by AnyTrack and Brand24.
Price (per Month) | $50 - $300 |
Price (per Year) | $42 - $250 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $99 - $499 |
Price (per Year) | $79 - $399 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
Both AnyTrack and Brand24 have refund policies, which we have summarized below.
AnyTrack Refund Policy:
The refund policy states that no refunds or credits will be given for partial or unused months of the services provided by AnyTrack platform, regardless of whether the customer logged in or used the account.However, if a customer started a free trial and did not use the AnyTrack software but was still charged at the end of the trial, they may request a refund, which may or may not be accepted depending on specific criteria outlined in the policy.
AnyTrack Refund Policy
Brand24 Refund Policy:
Brand24 offers chargeable individual services on their website, except during the Trial Period.Users can get a refund of the Fee up to 1 month if they haven't used the Service.
Brand24 Refund Policy
📧 Contact Information
AnyTrack Contact Information:
You can contact AnyTrack using the following methods:
Email Support: [email protected]
Address: Tel Aviv, Israel
Brand24 Contact Information:
You can contact Brand24 using the following methods:
Email Support: [email protected]
Phone Support: 718-618-4483
Address: 121 Executive Circle, Daytona Beach, FL 32114, USA
❓ Frequently Asked Questions
What is AnyTrack?
AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.
How does AnyTrack work?
AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.
What are the use cases for AnyTrack?
AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.
How does AnyTrack integrate with other platforms?
AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.
What are the benefits of using AnyTrack's Data Driven Marketing features?
AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.
How does AnyTrack help marketers with automation and orchestration?
AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.
Can AnyTrack track conversions in Google Ads and Facebook Ads?
Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.
How does AnyTrack help with Multi-Channel Marketing?
AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.
Is AnyTrack suitable for SEO marketers?
Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.
What do entrepreneurs and experts say about AnyTrack?
Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.
What is Brand24?
Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.
How does Brand24 work?
Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.
Why is Brand24 loved by over 4000+ brands?
Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.
How can Brand24 benefit marketers and businesses?
Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.
What hashtag tracking features does Brand24 offer?
Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.
Which platforms does Brand24 monitor?
Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.
How experienced is Brand24 in the industry?
Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.
How does Brand24's AI-powered sentiment analysis work?
Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.
Is there customer service support for users?
Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.
Are there resources available to learn more about social listening and brand management?
Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.
⚙️ Conclusion
The information in this comparison about AnyTrack and Brand24 is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if AnyTrack or Brand24 is right for you?
- AnyTrack seems to be best suited for digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels..
- Brand24 seems to be ideal for businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
You can use this data to compare AnyTrack and Brand24 to other link building services, and to assess how well they meet your needs.
If you want to further compare AnyTrack and Brand24, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of AnyTrack and Brand24 has given you further insight into what they offer, and if the features they offer are what you're looking for.
🔀 Alternatives to AnyTrack
If you are looking for alternatives to AnyTrack, below is a list of comparisons to the most popular competitors.
⭐ Product Comparisons (2 Options)
- AnyTrack vs AdsBridge
- AnyTrack vs Affise
- AnyTrack vs BeMob
- AnyTrack vs Binom
- AnyTrack vs Brax
- AnyTrack vs CPV Lab Pro
- AnyTrack vs CPV One
- AnyTrack vs ClickFlare
- AnyTrack vs ClickMagick
- AnyTrack vs Cometly
- AnyTrack vs Everflow
- AnyTrack vs FunnelFlux
- AnyTrack vs HYROS
- AnyTrack vs Heylink
- AnyTrack vs Improvely
- AnyTrack vs Keitaro
- AnyTrack vs LinkTrackr
- AnyTrack vs Nifty Stats
- AnyTrack vs Peerclick
- AnyTrack vs RedTrack
- AnyTrack vs StatsDrone
- AnyTrack vs Strackr
- AnyTrack vs TheOptimizer
- AnyTrack vs ThriveTracker
- AnyTrack vs Trackier
- AnyTrack vs TrackifyX
- AnyTrack vs Triple Whale
- AnyTrack vs TrueRoas
- AnyTrack vs Voluum
- AnyTrack vs Voonix
- AnyTrack vs Wicked Reports
- AnyTrack vs wecantrack
⭐ Product Comparisons (3 Options)
- AnyTrack vs Brand24 vs Triple Whale
- AnyTrack vs Brand24 vs Voluum
- AnyTrack vs Brand24 vs Affise
- AnyTrack vs Brand24 vs ClickMagick
- AnyTrack vs Brand24 vs BeMob
- AnyTrack vs Brand24 vs HYROS
- AnyTrack vs Brand24 vs RedTrack
- AnyTrack vs Brand24 vs Heylink
- AnyTrack vs Brand24 vs AdsBridge
- AnyTrack vs Brand24 vs TheOptimizer
- AnyTrack vs Brand24 vs Keitaro
- AnyTrack vs Brand24 vs Cometly
- AnyTrack vs Brand24 vs Wicked Reports
- AnyTrack vs Brand24 vs Brax
- AnyTrack vs Brand24 vs wecantrack
- AnyTrack vs Brand24 vs CPV Lab Pro
- AnyTrack vs Brand24 vs Strackr
- AnyTrack vs Brand24 vs Everflow
- AnyTrack vs Brand24 vs Trackier
- AnyTrack vs Brand24 vs Improvely
- AnyTrack vs Brand24 vs Binom
- AnyTrack vs Brand24 vs ThriveTracker
- AnyTrack vs Brand24 vs Peerclick
- AnyTrack vs Brand24 vs StatsDrone
- AnyTrack vs Brand24 vs Voonix
- AnyTrack vs Brand24 vs FunnelFlux
- AnyTrack vs Brand24 vs LinkTrackr
- AnyTrack vs Brand24 vs TrueRoas
- AnyTrack vs Brand24 vs ClickFlare
- AnyTrack vs Brand24 vs Nifty Stats
- AnyTrack vs Brand24 vs TrackifyX
- AnyTrack vs Brand24 vs CPV One