β AnyTrack vs Strackr vs TrueRoas
Compare the popular online learning platforms AnyTrack and Strackr and TrueRoas side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.
It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.
With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.
However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.
Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.
Read the full AnyTrack Review
Strackr.com offers a comprehensive affiliate dashboard that streamlines data collection and visualization, simplifying the management of affiliate networks for publishers.
It aggregates data from various networks, saving time, and enhancing convenience by eliminating the need for multiple logins.
Strackr's standout feature is its ability to aggregate data, providing automated collection, efficiency, and accuracy.
The platform ensures security through encrypted connections.
It empowers publishers with in-depth insights, aiding decision-making with metrics like Revshare, CR, and EPC.
The versatile API enables developers to build applications harnessing unified affiliate data.
Despite some limitations, Strackr proves essential for publishers aiming to optimize affiliate marketing strategies.
Read the full Strackr Review
TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.
This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.
TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.
Accurate tracking spans platforms, with real-time data and valuable customer support.
TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.
Read the full TrueRoas Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
π― Target Audiences Compared
π PROS: AnyTrack VS Strackr vs TrueRoas
The table below provides an overview of the advantages offered by AnyTrack, Strackr and TrueRoas so that you can quickly see if what you need is available.
- Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
- Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
- Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
- Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
- Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
- User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
- Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
- Affordability: Offers a free plan for basic use alongside affordable pricing options.
- Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
- Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
- Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.
- Comprehensive Affiliate Dashboard: All-in-one platform for managing affiliate networks, streamlining data collection, transactions, and payments.
- Unified Metrics Access: Access metrics from multiple sources through a single dashboard, facilitating data comparison and analysis.
- Detailed Reporting: Detailed transaction reports provide insights into user behavior, devices, operating systems, and more.
- Enhanced Revenue Tracking: Revshare, CR, and EPC metrics aid in tracking performance, leading to improved revenue generation.
- Secure Data Handling: Emphasis on data security with encrypted user data and connection data for privacy.
- API Integration: Unified API simplifies integration of multiple affiliate provider APIs for developers.
- Coupon Sharing: Deal feature enables easy coupon sharing, enhancing user engagement with their audience.
- Tiered Pricing Plans: Multiple pricing plans cater to different user needs, offering a range of features.
- Trial Period: 30-day trial period allows users to explore features before committing.
- Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
- Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
- Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
- Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
- User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.
π CONS: AnyTrack VS Strackr vs TrueRoas
The table below provides an overview of the advantages offered by AnyTrack, Strackr and TrueRoas so that you can quickly see if what you need is available.
- Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
- Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
- Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
- Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
- Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
- Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.
- Limited User Capacity: User limits in pricing plans might hinder collaboration for larger teams.
- Transaction and Network Limits: Transaction and network connection limits could restrict extensive affiliate network users.
- Subscription Cost: Monthly subscription costs might be a challenge for users with tight budgets.
- Subscription Model: Continuous subscription required for ongoing access, leading to long-term financial commitment.
- Niche Use Case: Tailored towards specific use cases like email promotions and coupons, limiting broader application.
- Learning Curve: Users might require time to familiarize themselves with the platform.
- Automatic Trial Termination: Trial period ends automatically for all plans, potentially inconveniencing users needing more evaluation time.
- VAT Exclusion: Pricing plans do not include VAT, leading to additional costs in VAT-affected regions.
- Niche Audience: Might not meet the needs of users seeking a more comprehensive marketing or analytics solution.
- Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
- Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
- Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
- Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
- Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.
π Features Compared
The table below provides an overview of the features offered by AnyTrack, Strackr and TrueRoas so that you can quickly see if the features you need are available.
Marketing Stack Connector
- A Plug & Play Platform
- Built for performance marketers in the fast-paced digital industry.
- One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
- AutoTrack Events to automatically track outbound clicks and form submissions without coding.
- AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.
Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow
- Analytics Connection to connect all pixels and analytics tools to the same conversion data.
- Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
- Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
- Data-Driven Marketing Made REALLY Easy.
Run Smart Campaigns
- Custom Audiences based on real conversion data for targeted ads.
- Simultaneous campaigns across ad networks using granular audience data.
- Granular Conversion Data for actionable insights on content value and product conversions.
Collect Data:
- Strackr collects affiliate data including transactions, revenues, clicks, and payments.
- Visualizes statistics on a single dashboard for easier analysis.
Analyze Data:
- Access metrics not provided by affiliate networks, such as Revshare, CR, and EPC.
- Detailed transaction reports with user device, OS, referrer clicks, landing pages, and order confirmation time.
Affiliate API:
- Offers a unified API for integrating data from multiple affiliate providers into applications.
Affiliate Tools:
- Provides tools for content publishers to create affiliate links and find programs using keywords or URLs.
Segmentation:
- Allows organization of statistics through multi-site views or grouping similar advertisers together.
Deals:
- Offers a page for finding new coupons, voucher codes, and promotions across affiliate networks.
Networks:
Manage 194 Affiliate Networks in One Place:
- Strackr supports connections to numerous affiliate networks and direct programs.
- Simplifies management of API changes, downtimes, and data updates.
Integration Flexibility:
- Integrates with various affiliate networks, including Rakuten Advertising, Awin, TradeTracker, CJ Affiliate, and more.
Getting Started:
- Quick and easy setup process.
- Tracks 100% of Shopify orders.
- Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.
Supports Everything:
- Custom shop integration.
- Addresses issues with ad platforms and glorified UTM tracking tools.
- Provides reliable ROAS measurement.
- Addresses problems with inconsistent ad attribution and customer journey matching.
- Enables fast, predictable, and cost-effective testing.
- Prevents wasting time on unprofitable ads.
Scale with Confidence:
- Boosts ROI by +20.31% in 60 days.
- Increases attributed orders by +243%.
- Ensures every conversion is linked to the exact order number.
- All-in-one Ads Manager with a reliable source of truth.
True Tracking:
- Uses TrueAttribution AI to collect and analyze data from various sources.
- Matches data to the correct Facebook or Google Ad.
- Utilizes a revolutionary TrueAttribution Algorithm.
- Provides unique eCom insights.
- One Ads Manager for ads, influencers, email, etc.
- Developed by data analysts leveraging AI.
Cost Savings:
- Shows cost savings by using TrueROAS.
- Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.
TrueROAS ROI:
- Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
- Compares costs before and after TrueROAS implementation.
- Shows substantial increase in ROI (+3567%).
True Tracking Benefits:
- Uses advanced tracking methods (not old "cookie-way").
- Ensures accurate conversion tracking.
- Doesn't rely on data modeling, but real data.
- Specifically designed for eCom stores.
- Provides unique eCommerce metrics.
- GDPR compliant.
π Integrations Compared
The table below provides an overview of the integrations offered by AnyTrack, Strackr and TrueRoas so that you can quickly see if the integrations you need are available.
Website:
- AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
- You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).
The Pixels:
- Pixels are analytics and tracking codes connected to an asset (website).
- They are used mainly in a server-side context to send conversions through a server-side API.
- Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.
Conversion Data Mapping:
- Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.
The Conversion Sources:
- Conversion sources are where the conversions occur first.
- They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).
Takeaways:
- All integrations are predefined with step-by-step guidelines provided on the dashboard.
- No coding or special adjustments to the site are needed to start tracking.
- Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.
- API
- Slack
- Google Analytics
- Affiliate Networks
- Mobile
- Shopify & Woocommerce
- Custom shop integration
- Facebook & Instagram
- Google Ads & YouTube
- TikTok
π High Level Features Summary
The list below compares the high level features offered by AnyTrack and Strackr and TrueRoas so that you can very quickly see if the features you need are available.Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API | β |
π² Pricing Compared
The list below provides an overview of the pricing offered by AnyTrack, Strackr and TrueRoas.Price (per Month) | $50 - $300 |
Price (per Year) | $42 - $250 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $10.00 - $50.00 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $150 - $599 |
Price (per Year) | $99 - $599 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
π Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
π΅ Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, AnyTrack, Strackr, and TrueRoas have refund policies, which we have summarized below.
AnyTrack Refund Policy:
The refund policy states that no refunds or credits will be given for partial or unused months of the services provided by AnyTrack platform, regardless of whether the customer logged in or used the account.However, if a customer started a free trial and did not use the AnyTrack software but was still charged at the end of the trial, they may request a refund, which may or may not be accepted depending on specific criteria outlined in the policy.
AnyTrack Refund Policy
Strackr Refund Policy:
There is no specific refund policy, however, if you violate the Terms, your account can be immediately terminated without notice.The account can also be terminated at the end of the billing cycle for any reason.
Users can terminate their own accounts by getting in touch with the company.
Strackr Refund Policy
TrueRoas Refund Policy:
No refund policy found for TrueRoas. TrueRoas Refund Policy
π§ Contact Information
AnyTrack Contact Information:
You can contact AnyTrack using the following methods:
Email Support: [email protected]
Address: Tel Aviv, Israel
Strackr Contact Information:
You can contact Strackr using the following methods:
Email Support: [email protected]
Address: 10 rue de Penthièvre, 75008 Paris, France
TrueRoas Contact Information:
You can contact TrueRoas using the following methods:
Email Support: [email protected]
Phone Support: 46-79-020-9971
Address: HΓΆgalidsgatan 34d, Stockholm, Sweden
β Frequently Asked Questions
What is AnyTrack?
AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.
How does AnyTrack work?
AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.
What are the use cases for AnyTrack?
AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.
How does AnyTrack integrate with other platforms?
AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.
What are the benefits of using AnyTrack's Data Driven Marketing features?
AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.
How does AnyTrack help marketers with automation and orchestration?
AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.
Can AnyTrack track conversions in Google Ads and Facebook Ads?
Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.
How does AnyTrack help with Multi-Channel Marketing?
AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.
Is AnyTrack suitable for SEO marketers?
Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.
What do entrepreneurs and experts say about AnyTrack?
Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.
What is Strackr?
Strackr is an all-in-one affiliate tool designed for publishers to simplify the management of their affiliate networks and optimize their performance.
How does Strackr help manage affiliate networks?
Strackr offers a single dashboard and a unified API that allow users to efficiently handle 194 affiliate networks in one place.
What are the key features of Strackr?
- Strackr collects affiliate data such as transactions, revenues, clicks, and payments, and presents them on a dashboard for visualizing statistics.
- It provides access to metrics like Revshare, Conversion Rate (CR), and Earnings Per Click (EPC) that traditional networks might not offer.
- Strackr's detailed transaction reports provide insights into user behavior, including device usage, referrer clicks, and more.
How does Strackr enhance revenue generation?
By understanding the true value of affiliate data, Strackr helps users select high-performing programs to promote, ultimately increasing revenue.
Can developers benefit from Strackr?
Yes, Strackr offers a versatile API that unifies data from various affiliate providers, simplifying the development of applications like comparison engines, cashback, and couponing websites.
What tools does Strackr offer to content publishers?
Strackr provides affiliate tools that enable content publishers to quickly generate affiliate links and discover suitable programs using keywords or URLs.
How does Strackr ensure data security?
Strackr takes security seriously by encrypting and hashing connection data, ensuring the safety of sensitive information.
Can Strackr integrate with existing tools?
Yes, Strackr seamlessly integrates with Google Analytics, allowing automatic integration of affiliate sales and lead data.
What are the benefits of using Strackr's API?
Strackr's unified affiliate API simplifies data integration, making it easier for developers to integrate APIs from multiple affiliate providers into their applications.
Is there a trial period for Strackr?
Yes, Strackr offers a 30-day free trial, giving users the opportunity to explore its features and benefits before making a commitment.
What is True ROAS Ad Tracking?
True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.
How does True ROAS work?
True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.
What benefits does True ROAS offer?
True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).
How easy is the setup process for True ROAS?
The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.
Does True ROAS support custom shop integration?
Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.
What is the significance of the Promethean AI Attribution & Machine Learning feature?
The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.
How does True ROAS help save on ad spend?
True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.
What results have businesses achieved with True ROAS?
Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.
Is True ROAS compliant with GDPR and ethical tracking practices?
Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.
Is True ROAS endorsed by Facebook or Meta?
No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.
What is the frequency of data delivery with True ROAS?
True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.
βοΈ Conclusion
The information in this comparison about AnyTrack and Strackr and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if AnyTrack or Strackr or TrueRoas is right for you?
- AnyTrack seems to be best suited for digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels..
- Strackr seems to be ideal for publishers seeking an efficient and comprehensive solution to manage and optimize their affiliate marketing efforts.
- TrueRoas seems to be best suited for e-commerce store owners and marketers seeking accurate and effective ad tracking and attribution solutions in the context of post iOS 14 changes..
You can use this data to compare AnyTrack and Strackr to other link building services, and to assess how well thesy meet your needs.
If you want to further compare AnyTrack and Strackr, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of AnyTrack and Strackr and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.