⭐ Binom vs Brax vs ClickFlare
Compare the popular online learning platforms Binom and Brax and ClickFlare side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Binom stands as a dominant leader in the realm of click-processing and report-building speeds.
Designed for affiliate marketers and performance marketing professionals, it optimizes workflow and offers unique advantages.
Binom tackles tracking errors, slow redirects, and inconvenient interfaces. It boasts features like redirectless tracking, filter systems, and advanced analytics.
While self-hosted, it solves concerns like click loss and offers competitive pricing. It's suitable for both beginners and professionals, offering unmatched support and documentation.
Though it requires self-hosting, Binom empowers marketers to achieve superior results in the world of performance marketing.
Read the full Binom Review
Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.
It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.
With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.
Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.
While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.
The cost of the software may be a concern for some users.
Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.
Read the full Brax Review
ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.
Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.
With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.
Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.
Read the full ClickFlare Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Binom VS Brax vs ClickFlare
The table below provides an overview of the advantages offered by Binom, Brax and ClickFlare so that you can quickly see if what you need is available.
- Binom allows users to see campaign progress early on, indicating success or failure.
- Integration with Google Safe Browsing API helps check domain status with Google, which has been an issue for many affiliates.
- Users can enable free SSL certificates for tracking domains easily without contacting support.
- Allows users to add notes for campaigns, landers, and offers directly in the tracker, eliminating the need for external systems.
- Features like marking rows, filters, and custom columns help with campaign optimization.
- Advanced features are available for professionals, but the user interface remains friendly.
- Custom columns and events allow users to add their own metrics and do complex calculations within Binom itself.
- Tracking Exit Points feature allows detailed tracking of user interactions on landing pages.
- A variety of other features are offered, including unlimited additional users, complete clicklog, redirect rules, and mobile apps.
- Binom is reasonably priced, with both monthly and yearly plans available, and a free 14-day trial.
- Excellent customer support available through Live Chat, Skype & Telegram, without needing to raise support tickets.
- Live demo available to test the product without installing it on personal servers.
- Binom is self-hosted, eliminating reliance on third-party servers. It offers solutions for concerns like redirect speed and click loss.
- Specially designed features for affiliate marketers, making it more tailored than some competitors.
- Automatic Optimization: The platform optimizes ads automatically for maximum returns.
- Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
- Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
- Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
- Automated Control over Campaign's CPC bid.
- Support for a wide variety of international currencies.
- Manage multiple ad accounts from one dashboard.
- Quickly create new ads across multiple platforms.
- Bulk content creation and upload features.
- Easy to use.
- Good customer support.
- ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
- Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
- Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
- Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
- Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
- ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
- Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
- Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.
👎 CONS: Binom VS Brax vs ClickFlare
The table below provides an overview of the advantages offered by Binom, Brax and ClickFlare so that you can quickly see if what you need is available.
- Self-Hosting Complexity: Self-hosted solutions like Binom require users to manage their servers, which can be daunting for those with limited technical knowledge.
- Potential Click Loss: Self-hosted trackers can potentially suffer from click loss due to server locations, though this might not be a significant concern for all types of traffic.
- Learning Curve: While Binom offers advanced features, some users might face a learning curve to fully utilize them effectively.
- Limited Automatic Checks: Manual checking of domain status for Google blocking can be time-consuming, and automatic checks with notifications would be more convenient.
- Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
- Lack of integration with Adobe Analytics.
- Some of the platform's features are not immediately obvious.
- The cost of the software can add up quickly.
- AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
- Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.
📌 Features Compared
The table below provides an overview of the features offered by Binom, Brax and ClickFlare so that you can quickly see if the features you need are available.
Tracker Advantages:
- Eliminates tracking errors to prevent ROI loss.
- Faster redirects and efficient traffic management.
- User-friendly interface.
- Unique features: redirectless tracking, filter system, spy service protection.
- Extensive documentation and support.
Binom Tracker:
- Fixed license cost regardless of traffic volume.
- Handles millions of clicks daily.
- 5 ms click processing time under any server load.
- Fastest report generation.
- Group Campaign Reports and frequent updates.
- Convenient and speedy user interface.
- Multi-user system with varying access rights.
- Rapid support response time.
Traffic Distribution:
- Advanced traffic distribution for better earnings.
- A/B and MVT-testing.
- Path and rule system with 20+ metrics.
- Rotations and smart rotation for optimized clicks.
- Flexibility in sending clicks and creating funnels.
Analytics:
- Rapid campaign analysis with multi-level reports.
- Quick report generation with filters.
- Over 20 analytical reports and advanced data points.
- Comprehensive statistics, including service provider, device, connection type.
- Group reports for better insights.
- In-depth statistics on paths, rules, rotations.
- Enhanced filter system and labeling rows for team collaboration.
Campaigns Optimization:
- Quick campaign optimization with saved filters.
- Multilevel and smart filters for accuracy.
- Effective white- and black-list creation.
Tracking:
- Tracking of 20+ click metrics, ISP and device databases.
- Landing page metrics, exit points, browser settings, http-headers, etc.
- LP Pixel and integrated landings for streamlined traffic.
- Unlimited additional domains for campaigns.
- Event system for advanced metrics on landing pages.
Organization:
- Team-friendly with fine-tuned user access rights.
- Unlimited users with various permissions.
- Campaign, offer, landing page notes.
- API for control and integration.
- Detailed documentation and responsive support.
Service:
- Instant support with 2-minute average response time.
- Free installation assistance.
- Monitoring system for errors and uptime.
- Comprehensive documentation and FAQ.
- Mobile apps for all features.
Create Campaigns
- Easily create campaigns for multiple ad networks.
- Set CPCs, budgets, and device targeting.
- Geo-target campaigns to reach specific audiences.
- Configure tracking parameters for all campaigns.
- Duplicate campaigns across various ad networks.
Bulk Ad Builder
- Instantly create ad variants with different titles and images.
- Set advanced tracking parameters for each ad.
- Generate hundreds of ad variations in seconds.
- Upload multiple images or provide image URLs.
- Push ad creatives to multiple campaigns simultaneously.
- Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
- Re-use ads between campaigns.
Automate Bidding, Pausing, And Budget Adjustments
- Automatically enable, disable, and change CPC bids or budgets at specific times.
- Synchronize campaign settings between Brax and ad networks.
- Schedule changes take effect instantly.
- Real-time visibility of CPC changes.
Reporting And Editing
- Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
- Filter, search, and customize reporting data.
- Pause or disable underperforming ads with a single button.
- Make edits and changes to campaigns directly from reports.
- Export reporting data to spreadsheets for in-depth analysis.
Calculated Metrics
- Create custom calculated metrics from multiple data sources for instant insights.
- View metrics across campaigns, ads & publishers.
- Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
- Compare cost, revenue, profit, and ROI side by side.
Multiple Currencies
- Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.
Google Analytics Integration
- Connect any metric from Google Analytics, Adsense, and AdX.
- View ad network data alongside Google Analytics data in reporting.
- Use in custom rules and calculated metrics for automatic optimization.
Automate Optimization
- Optimize campaigns automatically using custom rules based on key metrics.
- Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.
Import Any Data Source
- Import revenue data from multiple sources for better performance understanding.
- Import from Voluum, Thrive, Internal DB, or any other source.
- Use data in custom rules for automatic optimization.
User & Team Management
- Add users to gain insights on changes and updates across teams.
- User-specific alerts and notifications.
- Multiple team members across accounts.
- Personal logins for users.
CSV Export
- Easily export data in universal CSV file format.
- Export creative groups including titles, images, and URLs.
- Export campaign and ad performance data.
- Export post-click Google data.
The Tracker of All Trackers
- Comprehensive tracking of visitors' actions and interactions throughout the funnel.
- Ensures accurate data collection and analysis.
Tracking that Works for Everyone
- Advanced funnel tracking capability, regardless of complexity.
- Accurately monitors each step of the funnel.
Universal Tracking Tag
- Single tracking script for tracking any event on any platform.
Live Events Log
- Real-time monitoring of recorded visits, clicks, and conversions.
- Detailed historical record for reference.
Custom Metrics
- Build custom metrics using formulae.
- Tailor tracking to specific needs.
Custom Conversions
- Define and compare multiple conversion types.
- Identify the best-converting traffic segments.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Binom, Brax and ClickFlare so that you can quickly see if the integrations you need are available.
- API
- MagicChecker
- Adspect
- Traffic Armor
Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics
👉 Read more about Brax Integrations here.Conversion API Integrations:
- Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
- No developer required for integration.
- Customizable approach to pass specific conversion data as per your preferences.
- Compliant with the latest data privacy regulations.
Automated Revenue Tracking Integrations:
- Accurate revenue tracking for individual conversions.
- Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
- Seamless connection to feed providers for up-to-date campaign performance insights.
- Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.
Integrated Cost Tracking:
- Enhances optimization decision making.
- Offers easy report generation for paid traffic campaigns.
- Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
- Advanced integration and attribution models for accurate cost reporting at different campaign levels.
Other Integrations in ClickFlare:
- Universal Tag
- Voluum Importer
- Drill Down Reports
- Custom Metrics
- Custom Conversions
- Live Events Log
- Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.
📌 High Level Features Summary
The list below compares the high level features offered by Binom and Brax and ClickFlare so that you can very quickly see if the features you need are available.Cloud Hosted | ❌ |
Self Hosted | ✅ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Binom, Brax and ClickFlare.Price (per Month) | $99 - $69.00 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $2,499 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $69 - $329 |
Price (per Year) | $89 - $429 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
- YouTube: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Binom, Brax, and ClickFlare have refund policies, which we have summarized below.
Binom Refund Policy:
The refund policy states that upon registration, a 14-day free trial of the services is provided, during which users must follow all terms and conditions.After the trial, users must select a subscription plan; fees are based on plan, traffic, and features.
Payments are billed in advance and non-refundable. Automatic renewal occurs unless canceled, with failed payments leading to account blocks.
First-time payment confirms understanding and agreement with terms, and all payments are non-refundable.
Binom Refund Policy
Brax Refund Policy:
Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.
Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.
Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.
Brax Refund Policy
ClickFlare Refund Policy:
The refund policy states that if ClickFlare.io terminates the service due to its gross negligence or willful misconduct in preventing unauthorized access to customer data, the customer is entitled to a pro-rata refund of subscription fees for the terminated portion of the term.If ClickFlare.io is at fault but not to the level of gross negligence, they will defend the customer from certain claims and provide a pro-rata refund if the customer terminates the agreement.
ClickFlare Refund Policy
📧 Contact Information
Binom Contact Information:
You can contact Binom using the following methods:
- Email Support: [email protected]
Brax Contact Information:
You can contact Brax using the following methods:
Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States
ClickFlare Contact Information:
You can contact ClickFlare using the following methods:
- Email Support: [email protected]
❓ Frequently Asked Questions
Is Binom suitable for beginners?
Absolutely. Eliminating tracker-related errors from the start is crucial. Other trackers might lead to unsuccessful campaigns due to ROI loss caused by slow redirects and traffic loss. With Binom, these issues are a thing of the past. Our tracker boasts unique features like redirectless tracking, a filter system, and protection from spy services. Our extensive documentation and FAQ with over 100 questions will guide you through the product, and our support team is renowned for its exceptional assistance.
Is Binom suitable for professionals?
Binom was specifically designed for demanding professionals. It's the epitome of modern, technologically advanced tracking solutions. Born out of our team's needs and experience in media buying, Binom aims to provide not just complexity, but also simplicity. It offers unique opportunities for increased profits, competitive advantages, and reliable, fast tools.
What sets Binom apart from other self-hosted trackers?
Our product is the most advanced self-hosted tracker on the market. Unlike other trackers, we've tackled issues such as unstable code bases, slow redirects on high volumes, click loss during statistics generation, and slow report generation. You can count on fast redirects and a stable, high-speed interface regardless of the load.
How does Binom compare to popular cloud trackers?
One significant advantage of Binom over cloud trackers is that the license price is independent of the number of clicks. Plus, your data is securely stored on your server, even if your license expires. Under light loads, costs for both cloud and self-hosted trackers are comparable. However, for high-traffic scenarios like pop-traffic with millions of clicks per day, Binom's costs can be significantly lower. With regular updates and enhanced functionality, Binom stands out among the competition.
What's the difference between a tracker and Google Analytics?
Google Analytics (GA) analyzes site traffic, while a tracker like Binom also manages traffic distribution between landing pages and offers.It calculates costs, revenues, profit, and ROI for various metrics, providing a comprehensive report.
What's the distinction between a tracker and a Traffic Distribution System (TDS)?
A TDS focuses on traffic distribution, with limited analysis and statistics capabilities. In contrast, Binom not only manages traffic distribution but also offers deep and fast analytics. It includes TDS functions while adding powerful analytic tools for a more comprehensive approach.
Can Binom be used for mobile traffic tracking?
Absolutely. Binom is a versatile solution suitable for any type of traffic, including mobile. It can detect device types, IPs (including ranges), carriers, and connection types.
Can I try Binom for free?
Certainly. Upon registration, you'll receive a 14-day trial with full functionality. In some cases, we can extend the trial to 30 days upon request to our support team.
Does Binom protect against spy services?
Yes, Binom features an Anti-spy module that safeguards against services like Adsplexity and similar platforms. Additionally, Binom's LP Protect function conceals landing pages when opened directly via a link, bypassing the tracker.
Do I need my own server for Binom?
Yes, Binom is a self-hosted tracker, meaning you'll need to install it on your own server or VPS. Our support can guide you through the installation process, ensuring a smooth setup. For optimal performance, we recommend dedicated servers or suitable VPS options.
What is Brax?
Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.
Who is Brax designed for?
Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.
What benefits can I expect from using Brax?
By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.
Can I manage multiple accounts on Brax?
Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.
How does Brax simplify team collaboration?
Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.
What makes Brax's Native Power Editor special?
Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.
How does Brax provide a clearer understanding of ROI?
Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.
What features help ensure accurate and trustworthy data?
Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.
How does Brax automate campaign optimization?
Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.
Can Brax handle multiple currencies?
Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.
What is ClickFlare and how does it work?
ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.
Why should I choose ClickFlare over other tracking systems?
ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.
What does "Advanced Funnel Tracking" mean?
ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.
How does ClickFlare handle GDPR, iOS 14, and attribution concerns?
ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.
Can ClickFlare help with revenue and cost tracking?
Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.
What is the Universal Tracking Tag feature?
ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.
Tell me more about ClickFlare's integration capabilities.
ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.
Can I customize metrics and conversions with ClickFlare?
Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.
How does ClickFlare's Live Events Log benefit me?
ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.
What does ClickFlare's "System Activity" feature offer?
ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.
⚙️ Conclusion
The information in this comparison about Binom and Brax and ClickFlare is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Binom or Brax or ClickFlare is right for you?
- Binom seems to be best suited for affiliate marketers and performance marketing professionals who require a self-hosted tracking platform that offers fast click processing, advanced traffic distribution, in-depth analytics, and comprehensive support to optimize their campaigns, enhance ROI, and stay ahead of competitors.
- Brax seems to be ideal for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.
- ClickFlare seems to be best suited for digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.
You can use this data to compare Binom and Brax to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Binom and Brax, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Binom and Brax and ClickFlare has given you further insight into what they offer, and if the features they offer are what you're looking for.