β Binom vs Strackr vs Wicked Reports
Compare the popular online learning platforms Binom and Strackr and Wicked Reports side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Binom stands as a dominant leader in the realm of click-processing and report-building speeds.
Designed for affiliate marketers and performance marketing professionals, it optimizes workflow and offers unique advantages.
Binom tackles tracking errors, slow redirects, and inconvenient interfaces. It boasts features like redirectless tracking, filter systems, and advanced analytics.
While self-hosted, it solves concerns like click loss and offers competitive pricing. It's suitable for both beginners and professionals, offering unmatched support and documentation.
Though it requires self-hosting, Binom empowers marketers to achieve superior results in the world of performance marketing.
Read the full Binom Review
Strackr.com offers a comprehensive affiliate dashboard that streamlines data collection and visualization, simplifying the management of affiliate networks for publishers.
It aggregates data from various networks, saving time, and enhancing convenience by eliminating the need for multiple logins.
Strackr's standout feature is its ability to aggregate data, providing automated collection, efficiency, and accuracy.
The platform ensures security through encrypted connections.
It empowers publishers with in-depth insights, aiding decision-making with metrics like Revshare, CR, and EPC.
The versatile API enables developers to build applications harnessing unified affiliate data.
Despite some limitations, Strackr proves essential for publishers aiming to optimize affiliate marketing strategies.
Read the full Strackr Review
Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.
It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.
Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.
Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.
However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.
Read the full Wicked Reports Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
π― Target Audiences Compared
π PROS: Binom VS Strackr vs Wicked Reports
The table below provides an overview of the advantages offered by Binom, Strackr and Wicked Reports so that you can quickly see if what you need is available.
- Binom allows users to see campaign progress early on, indicating success or failure.
- Integration with Google Safe Browsing API helps check domain status with Google, which has been an issue for many affiliates.
- Users can enable free SSL certificates for tracking domains easily without contacting support.
- Allows users to add notes for campaigns, landers, and offers directly in the tracker, eliminating the need for external systems.
- Features like marking rows, filters, and custom columns help with campaign optimization.
- Advanced features are available for professionals, but the user interface remains friendly.
- Custom columns and events allow users to add their own metrics and do complex calculations within Binom itself.
- Tracking Exit Points feature allows detailed tracking of user interactions on landing pages.
- A variety of other features are offered, including unlimited additional users, complete clicklog, redirect rules, and mobile apps.
- Binom is reasonably priced, with both monthly and yearly plans available, and a free 14-day trial.
- Excellent customer support available through Live Chat, Skype & Telegram, without needing to raise support tickets.
- Live demo available to test the product without installing it on personal servers.
- Binom is self-hosted, eliminating reliance on third-party servers. It offers solutions for concerns like redirect speed and click loss.
- Specially designed features for affiliate marketers, making it more tailored than some competitors.
- Comprehensive Affiliate Dashboard: All-in-one platform for managing affiliate networks, streamlining data collection, transactions, and payments.
- Unified Metrics Access: Access metrics from multiple sources through a single dashboard, facilitating data comparison and analysis.
- Detailed Reporting: Detailed transaction reports provide insights into user behavior, devices, operating systems, and more.
- Enhanced Revenue Tracking: Revshare, CR, and EPC metrics aid in tracking performance, leading to improved revenue generation.
- Secure Data Handling: Emphasis on data security with encrypted user data and connection data for privacy.
- API Integration: Unified API simplifies integration of multiple affiliate provider APIs for developers.
- Coupon Sharing: Deal feature enables easy coupon sharing, enhancing user engagement with their audience.
- Tiered Pricing Plans: Multiple pricing plans cater to different user needs, offering a range of features.
- Trial Period: 30-day trial period allows users to explore features before committing.
- Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
- Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
- Support may have limitations in addressing specific tracking and reporting problems.
- Might require additional custom spreadsheet workarounds for more reliable data analysis.
- The interface may have a learning curve for users not familiar with attribution reporting tools.
π CONS: Binom VS Strackr vs Wicked Reports
The table below provides an overview of the advantages offered by Binom, Strackr and Wicked Reports so that you can quickly see if what you need is available.
- Self-Hosting Complexity: Self-hosted solutions like Binom require users to manage their servers, which can be daunting for those with limited technical knowledge.
- Potential Click Loss: Self-hosted trackers can potentially suffer from click loss due to server locations, though this might not be a significant concern for all types of traffic.
- Learning Curve: While Binom offers advanced features, some users might face a learning curve to fully utilize them effectively.
- Limited Automatic Checks: Manual checking of domain status for Google blocking can be time-consuming, and automatic checks with notifications would be more convenient.
- Limited User Capacity: User limits in pricing plans might hinder collaboration for larger teams.
- Transaction and Network Limits: Transaction and network connection limits could restrict extensive affiliate network users.
- Subscription Cost: Monthly subscription costs might be a challenge for users with tight budgets.
- Subscription Model: Continuous subscription required for ongoing access, leading to long-term financial commitment.
- Niche Use Case: Tailored towards specific use cases like email promotions and coupons, limiting broader application.
- Learning Curve: Users might require time to familiarize themselves with the platform.
- Automatic Trial Termination: Trial period ends automatically for all plans, potentially inconveniencing users needing more evaluation time.
- VAT Exclusion: Pricing plans do not include VAT, leading to additional costs in VAT-affected regions.
- Niche Audience: Might not meet the needs of users seeking a more comprehensive marketing or analytics solution.
- Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
- Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
- Allows tracking of offline conversions for a more complete understanding of campaign performance.
- Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
- Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
- Affordable entry-level option for businesses looking to get started with attribution tracking.
π Features Compared
The table below provides an overview of the features offered by Binom, Strackr and Wicked Reports so that you can quickly see if the features you need are available.
Tracker Advantages:
- Eliminates tracking errors to prevent ROI loss.
- Faster redirects and efficient traffic management.
- User-friendly interface.
- Unique features: redirectless tracking, filter system, spy service protection.
- Extensive documentation and support.
Binom Tracker:
- Fixed license cost regardless of traffic volume.
- Handles millions of clicks daily.
- 5 ms click processing time under any server load.
- Fastest report generation.
- Group Campaign Reports and frequent updates.
- Convenient and speedy user interface.
- Multi-user system with varying access rights.
- Rapid support response time.
Traffic Distribution:
- Advanced traffic distribution for better earnings.
- A/B and MVT-testing.
- Path and rule system with 20+ metrics.
- Rotations and smart rotation for optimized clicks.
- Flexibility in sending clicks and creating funnels.
Analytics:
- Rapid campaign analysis with multi-level reports.
- Quick report generation with filters.
- Over 20 analytical reports and advanced data points.
- Comprehensive statistics, including service provider, device, connection type.
- Group reports for better insights.
- In-depth statistics on paths, rules, rotations.
- Enhanced filter system and labeling rows for team collaboration.
Campaigns Optimization:
- Quick campaign optimization with saved filters.
- Multilevel and smart filters for accuracy.
- Effective white- and black-list creation.
Tracking:
- Tracking of 20+ click metrics, ISP and device databases.
- Landing page metrics, exit points, browser settings, http-headers, etc.
- LP Pixel and integrated landings for streamlined traffic.
- Unlimited additional domains for campaigns.
- Event system for advanced metrics on landing pages.
Organization:
- Team-friendly with fine-tuned user access rights.
- Unlimited users with various permissions.
- Campaign, offer, landing page notes.
- API for control and integration.
- Detailed documentation and responsive support.
Service:
- Instant support with 2-minute average response time.
- Free installation assistance.
- Monitoring system for errors and uptime.
- Comprehensive documentation and FAQ.
- Mobile apps for all features.
Collect Data:
- Strackr collects affiliate data including transactions, revenues, clicks, and payments.
- Visualizes statistics on a single dashboard for easier analysis.
Analyze Data:
- Access metrics not provided by affiliate networks, such as Revshare, CR, and EPC.
- Detailed transaction reports with user device, OS, referrer clicks, landing pages, and order confirmation time.
Affiliate API:
- Offers a unified API for integrating data from multiple affiliate providers into applications.
Affiliate Tools:
- Provides tools for content publishers to create affiliate links and find programs using keywords or URLs.
Segmentation:
- Allows organization of statistics through multi-site views or grouping similar advertisers together.
Deals:
- Offers a page for finding new coupons, voucher codes, and promotions across affiliate networks.
Networks:
Manage 194 Affiliate Networks in One Place:
- Strackr supports connections to numerous affiliate networks and direct programs.
- Simplifies management of API changes, downtimes, and data updates.
Integration Flexibility:
- Integrates with various affiliate networks, including Rakuten Advertising, Awin, TradeTracker, CJ Affiliate, and more.
Optimize Ad Spend
- Increase ROI by cutting losers and scaling winners
Attribution Time Windows
- Forever conversion and revenue tracking from cold traffic top of funnel ads
FunnelVision vs. Last Click
- Lower Your CAC for Better ROAS
Cold Traffic ROI
- Accurate measurement of cold traffic sales conversions days and weeks later
Subscription Attribution
- Connect recurring subscription payments to top of funnel paid media campaigns
Customer Lifetime Value
- Powerful cohort and conversion reports for customer journey understanding
Ecom Attribution Models
- Multi-Touch Attribution optimized for ecommerce brands
1st Party Data Conversions
- Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.
π Integrations Compared
The table below provides an overview of the integrations offered by Binom, Strackr and Wicked Reports so that you can quickly see if the integrations you need are available.
- API
- MagicChecker
- Adspect
- Traffic Armor
- API
- Slack
- Google Analytics
- Affiliate Networks
- Mobile
Supported Platforms:
- Facebook Ads
- Google Ads
- Shopify
- ReCharge
- PayPal
- Stripe
- Woo Commerce
- Hubspot
- Klaviyo
- Many more
Advertising Integration Features:
- Automatic tracking links for Google Ads and Facebook to monitor ad spend
- Auto-tagging of marketing links for time-saving and data accuracy
- Detection of one-time sales, repeat buyers, and subscription sales for attribution
CRM and Email Integration Features:
- Integration with popular CRMs like Hubspot and Klaviyo
- Zapier lead and sale conversion connection for other CRMs
- Auto-tagging of email clicks for bottom-of-the-funnel optimization
- Accurate detection of lead conversions
E-commerce Integration Features:
- Payment software integration to enable ROI attribution from every sale
- Seamless connection with leading e-commerce platforms like Shopify and ReCharge
Setup and Data Management:
- Simple and easy setup process that takes minutes
- No need to reconnect or authorize integrations repeatedly
- Wicked Dashboard ensures accurate data representation for all marketing elements
Benefits of Integrations:
- Avoid mismanaged campaigns by relying on trustworthy data
- Get comprehensive insights into every ad, lead source, and website conversion
π High Level Features Summary
The list below compares the high level features offered by Binom and Strackr and Wicked Reports so that you can very quickly see if the features you need are available.Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
π² Pricing Compared
The list below provides an overview of the pricing offered by Binom, Strackr and Wicked Reports.Price (per Month) | $99 - $69.00 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $10.00 - $50.00 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $250+ |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
π Useful Links & Resources
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
π΅ Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Binom, Strackr, and Wicked Reports have refund policies, which we have summarized below.
Binom Refund Policy:
The refund policy states that upon registration, a 14-day free trial of the services is provided, during which users must follow all terms and conditions.After the trial, users must select a subscription plan; fees are based on plan, traffic, and features.
Payments are billed in advance and non-refundable. Automatic renewal occurs unless canceled, with failed payments leading to account blocks.
First-time payment confirms understanding and agreement with terms, and all payments are non-refundable.
Binom Refund Policy
Strackr Refund Policy:
There is no specific refund policy, however, if you violate the Terms, your account can be immediately terminated without notice.The account can also be terminated at the end of the billing cycle for any reason.
Users can terminate their own accounts by getting in touch with the company.
Strackr Refund Policy
Wicked Reports Refund Policy:
Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.
Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.
Wicked Reports Refund Policy
π§ Contact Information
Binom Contact Information:
You can contact Binom using the following methods:
- Email Support: [email protected]
Strackr Contact Information:
You can contact Strackr using the following methods:
Email Support: [email protected]
Address: 10 rue de Penthièvre, 75008 Paris, France
Wicked Reports Contact Information:
You can contact Wicked Reports using the following methods:
Email Support: [email protected]
Phone Support: 781-797-0807
Address: 120 Washington Street, Salem, MA 01970, USA
β Frequently Asked Questions
Is Binom suitable for beginners?
Absolutely. Eliminating tracker-related errors from the start is crucial. Other trackers might lead to unsuccessful campaigns due to ROI loss caused by slow redirects and traffic loss. With Binom, these issues are a thing of the past. Our tracker boasts unique features like redirectless tracking, a filter system, and protection from spy services. Our extensive documentation and FAQ with over 100 questions will guide you through the product, and our support team is renowned for its exceptional assistance.
Is Binom suitable for professionals?
Binom was specifically designed for demanding professionals. It's the epitome of modern, technologically advanced tracking solutions. Born out of our team's needs and experience in media buying, Binom aims to provide not just complexity, but also simplicity. It offers unique opportunities for increased profits, competitive advantages, and reliable, fast tools.
What sets Binom apart from other self-hosted trackers?
Our product is the most advanced self-hosted tracker on the market. Unlike other trackers, we've tackled issues such as unstable code bases, slow redirects on high volumes, click loss during statistics generation, and slow report generation. You can count on fast redirects and a stable, high-speed interface regardless of the load.
How does Binom compare to popular cloud trackers?
One significant advantage of Binom over cloud trackers is that the license price is independent of the number of clicks. Plus, your data is securely stored on your server, even if your license expires. Under light loads, costs for both cloud and self-hosted trackers are comparable. However, for high-traffic scenarios like pop-traffic with millions of clicks per day, Binom's costs can be significantly lower. With regular updates and enhanced functionality, Binom stands out among the competition.
What's the difference between a tracker and Google Analytics?
Google Analytics (GA) analyzes site traffic, while a tracker like Binom also manages traffic distribution between landing pages and offers.It calculates costs, revenues, profit, and ROI for various metrics, providing a comprehensive report.
What's the distinction between a tracker and a Traffic Distribution System (TDS)?
A TDS focuses on traffic distribution, with limited analysis and statistics capabilities. In contrast, Binom not only manages traffic distribution but also offers deep and fast analytics. It includes TDS functions while adding powerful analytic tools for a more comprehensive approach.
Can Binom be used for mobile traffic tracking?
Absolutely. Binom is a versatile solution suitable for any type of traffic, including mobile. It can detect device types, IPs (including ranges), carriers, and connection types.
Can I try Binom for free?
Certainly. Upon registration, you'll receive a 14-day trial with full functionality. In some cases, we can extend the trial to 30 days upon request to our support team.
Does Binom protect against spy services?
Yes, Binom features an Anti-spy module that safeguards against services like Adsplexity and similar platforms. Additionally, Binom's LP Protect function conceals landing pages when opened directly via a link, bypassing the tracker.
Do I need my own server for Binom?
Yes, Binom is a self-hosted tracker, meaning you'll need to install it on your own server or VPS. Our support can guide you through the installation process, ensuring a smooth setup. For optimal performance, we recommend dedicated servers or suitable VPS options.
What is Strackr?
Strackr is an all-in-one affiliate tool designed for publishers to simplify the management of their affiliate networks and optimize their performance.
How does Strackr help manage affiliate networks?
Strackr offers a single dashboard and a unified API that allow users to efficiently handle 194 affiliate networks in one place.
What are the key features of Strackr?
- Strackr collects affiliate data such as transactions, revenues, clicks, and payments, and presents them on a dashboard for visualizing statistics.
- It provides access to metrics like Revshare, Conversion Rate (CR), and Earnings Per Click (EPC) that traditional networks might not offer.
- Strackr's detailed transaction reports provide insights into user behavior, including device usage, referrer clicks, and more.
How does Strackr enhance revenue generation?
By understanding the true value of affiliate data, Strackr helps users select high-performing programs to promote, ultimately increasing revenue.
Can developers benefit from Strackr?
Yes, Strackr offers a versatile API that unifies data from various affiliate providers, simplifying the development of applications like comparison engines, cashback, and couponing websites.
What tools does Strackr offer to content publishers?
Strackr provides affiliate tools that enable content publishers to quickly generate affiliate links and discover suitable programs using keywords or URLs.
How does Strackr ensure data security?
Strackr takes security seriously by encrypting and hashing connection data, ensuring the safety of sensitive information.
Can Strackr integrate with existing tools?
Yes, Strackr seamlessly integrates with Google Analytics, allowing automatic integration of affiliate sales and lead data.
What are the benefits of using Strackr's API?
Strackr's unified affiliate API simplifies data integration, making it easier for developers to integrate APIs from multiple affiliate providers into their applications.
Is there a trial period for Strackr?
Yes, Strackr offers a 30-day free trial, giving users the opportunity to explore its features and benefits before making a commitment.
What is Wicked Reports, and who is it designed for?
Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.
What are the key features of Wicked Reports?
Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.
How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?
Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.
Can Wicked Reports integrate with different marketing channels and platforms?
Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.
How does Wicked Reports determine the true CAC from Facebook campaigns?
Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.
Why is Full Funnel Marketing Attribution important for digital marketing agencies?
Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.
How does Wicked Reports assist agencies in educating and retaining clients using data?
Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.
What kind of support does Wicked Reports offer to digital marketing agencies?
Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.
Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?
Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.
How can agencies get started with Wicked Reports and experience its benefits?
Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.
βοΈ Conclusion
The information in this comparison about Binom and Strackr and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Binom or Strackr or Wicked Reports is right for you?
- Binom seems to be best suited for affiliate marketers and performance marketing professionals who require a self-hosted tracking platform that offers fast click processing, advanced traffic distribution, in-depth analytics, and comprehensive support to optimize their campaigns, enhance ROI, and stay ahead of competitors.
- Strackr seems to be ideal for publishers seeking an efficient and comprehensive solution to manage and optimize their affiliate marketing efforts.
- Wicked Reports seems to be best suited for digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.
You can use this data to compare Binom and Strackr to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Binom and Strackr, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Binom and Strackr and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.