⭐ Brand24 vs ClickFlare vs Wicked Reports
Compare the popular online learning platforms Brand24 and ClickFlare and Wicked Reports side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.
With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.
Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.
It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.
However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.
Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.
Read the full Brand24 Review
ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.
Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.
With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.
Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.
Read the full ClickFlare Review
Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.
It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.
Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.
Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.
However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.
Read the full Wicked Reports Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Brand24 VS ClickFlare vs Wicked Reports
The table below provides an overview of the advantages offered by Brand24, ClickFlare and Wicked Reports so that you can quickly see if what you need is available.
- Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
- Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
- Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
- Easy reporting: Straightforward reporting feature with customizable data and time periods.
- Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
- Real-time social media monitoring: Enables quick responses to customer feedback.
- Excellent customer support: Addresses technical issues promptly.
- Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
- Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
- New lead discovery and product promotion: Helps in finding new clients and promoting products.
- Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
- Accurate influence tracking: On various social media platforms.
- Strong analytics features: Listening, mention, and influencer analytics.
- Slack integration: Allows further connectivity.
- Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
- Competitor comparison: Allows tracking and comparison of main competitors' performance.
- Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
- ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
- Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
- Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
- Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
- Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
- ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
- Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
- Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.
- Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
- Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
- Support may have limitations in addressing specific tracking and reporting problems.
- Might require additional custom spreadsheet workarounds for more reliable data analysis.
- The interface may have a learning curve for users not familiar with attribution reporting tools.
👎 CONS: Brand24 VS ClickFlare vs Wicked Reports
The table below provides an overview of the advantages offered by Brand24, ClickFlare and Wicked Reports so that you can quickly see if what you need is available.
- Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
- No real-time updates on lower pricing tiers: May affect small businesses.
- Relatively high price: Might be prohibitive for individual users.
- Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
- Limited capabilities on Facebook and Instagram: Restricts insight generation.
- Sentiment analysis accuracy: Can sometimes be imperfect.
- Limited archiving: Can only archive a year's worth of social data.
- Cost overruns: Costs can add up when quotas are exceeded.
- AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
- Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.
- Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
- Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
- Allows tracking of offline conversions for a more complete understanding of campaign performance.
- Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
- Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
- Affordable entry-level option for businesses looking to get started with attribution tracking.
📌 Features Compared
The table below provides an overview of the features offered by Brand24, ClickFlare and Wicked Reports so that you can quickly see if the features you need are available.
Mentions Feed
- Discover real-time discussions about your brand and engage with relevant conversations.
- Take immediate action to respond to customer feedback and manage your online reputation.
Discussion Volume Chart
- Intuitively track changes in discussion volume and reach to protect your company image.
- Identify and address potential issues before they escalate, while maximizing positive publicity.
Mention Analytics
- Understand who is talking about your brand online and analyze buzz quality and quantity.
- Gain valuable insights about your customers and their perceptions of your brand.
Influence Score
- Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.
Sentiment Analysis
- Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
- Address problematic areas and take immediate action to improve customer satisfaction.
Alerts
- Be the first to know about changes in discussion volume surrounding your brand.
- Customize alerts to receive notifications of negative mentions from influential sources.
Data Exporting
- Turn your data into automated PDF reports, .xls files, and infographics.
- Utilize your gathered mentions outside the tool for further analysis and reporting.
Filtering
- Narrow down results based on mention source, sentiment, number of visits, and more.
- Focus on the most relevant and important data for your business needs.
The Tracker of All Trackers
- Comprehensive tracking of visitors' actions and interactions throughout the funnel.
- Ensures accurate data collection and analysis.
Tracking that Works for Everyone
- Advanced funnel tracking capability, regardless of complexity.
- Accurately monitors each step of the funnel.
Universal Tracking Tag
- Single tracking script for tracking any event on any platform.
Live Events Log
- Real-time monitoring of recorded visits, clicks, and conversions.
- Detailed historical record for reference.
Custom Metrics
- Build custom metrics using formulae.
- Tailor tracking to specific needs.
Custom Conversions
- Define and compare multiple conversion types.
- Identify the best-converting traffic segments.
Optimize Ad Spend
- Increase ROI by cutting losers and scaling winners
Attribution Time Windows
- Forever conversion and revenue tracking from cold traffic top of funnel ads
FunnelVision vs. Last Click
- Lower Your CAC for Better ROAS
Cold Traffic ROI
- Accurate measurement of cold traffic sales conversions days and weeks later
Subscription Attribution
- Connect recurring subscription payments to top of funnel paid media campaigns
Customer Lifetime Value
- Powerful cohort and conversion reports for customer journey understanding
Ecom Attribution Models
- Multi-Touch Attribution optimized for ecommerce brands
1st Party Data Conversions
- Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brand24, ClickFlare and Wicked Reports so that you can quickly see if the integrations you need are available.
- Slack
- Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
- Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
Conversion API Integrations:
- Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
- No developer required for integration.
- Customizable approach to pass specific conversion data as per your preferences.
- Compliant with the latest data privacy regulations.
Automated Revenue Tracking Integrations:
- Accurate revenue tracking for individual conversions.
- Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
- Seamless connection to feed providers for up-to-date campaign performance insights.
- Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.
Integrated Cost Tracking:
- Enhances optimization decision making.
- Offers easy report generation for paid traffic campaigns.
- Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
- Advanced integration and attribution models for accurate cost reporting at different campaign levels.
Other Integrations in ClickFlare:
- Universal Tag
- Voluum Importer
- Drill Down Reports
- Custom Metrics
- Custom Conversions
- Live Events Log
- Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.
Supported Platforms:
- Facebook Ads
- Google Ads
- Shopify
- ReCharge
- PayPal
- Stripe
- Woo Commerce
- Hubspot
- Klaviyo
- Many more
Advertising Integration Features:
- Automatic tracking links for Google Ads and Facebook to monitor ad spend
- Auto-tagging of marketing links for time-saving and data accuracy
- Detection of one-time sales, repeat buyers, and subscription sales for attribution
CRM and Email Integration Features:
- Integration with popular CRMs like Hubspot and Klaviyo
- Zapier lead and sale conversion connection for other CRMs
- Auto-tagging of email clicks for bottom-of-the-funnel optimization
- Accurate detection of lead conversions
E-commerce Integration Features:
- Payment software integration to enable ROI attribution from every sale
- Seamless connection with leading e-commerce platforms like Shopify and ReCharge
Setup and Data Management:
- Simple and easy setup process that takes minutes
- No need to reconnect or authorize integrations repeatedly
- Wicked Dashboard ensures accurate data representation for all marketing elements
Benefits of Integrations:
- Avoid mismanaged campaigns by relying on trustworthy data
- Get comprehensive insights into every ad, lead source, and website conversion
📌 High Level Features Summary
The list below compares the high level features offered by Brand24 and ClickFlare and Wicked Reports so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brand24, ClickFlare and Wicked Reports.Price (per Month) | $99 - $499 |
Price (per Year) | $79 - $399 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $69 - $329 |
Price (per Year) | $89 - $429 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $250+ |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
- YouTube: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Brand24, ClickFlare, and Wicked Reports have refund policies, which we have summarized below.
Brand24 Refund Policy:
Brand24 offers chargeable individual services on their website, except during the Trial Period.Users can get a refund of the Fee up to 1 month if they haven't used the Service.
Brand24 Refund Policy
ClickFlare Refund Policy:
The refund policy states that if ClickFlare.io terminates the service due to its gross negligence or willful misconduct in preventing unauthorized access to customer data, the customer is entitled to a pro-rata refund of subscription fees for the terminated portion of the term.If ClickFlare.io is at fault but not to the level of gross negligence, they will defend the customer from certain claims and provide a pro-rata refund if the customer terminates the agreement.
ClickFlare Refund Policy
Wicked Reports Refund Policy:
Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.
Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.
Wicked Reports Refund Policy
📧 Contact Information
Brand24 Contact Information:
You can contact Brand24 using the following methods:
Email Support: [email protected]
Phone Support: 718-618-4483
Address: 121 Executive Circle, Daytona Beach, FL 32114, USA
ClickFlare Contact Information:
You can contact ClickFlare using the following methods:
- Email Support: [email protected]
Wicked Reports Contact Information:
You can contact Wicked Reports using the following methods:
Email Support: [email protected]
Phone Support: 781-797-0807
Address: 120 Washington Street, Salem, MA 01970, USA
❓ Frequently Asked Questions
What is Brand24?
Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.
How does Brand24 work?
Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.
Why is Brand24 loved by over 4000+ brands?
Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.
How can Brand24 benefit marketers and businesses?
Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.
What hashtag tracking features does Brand24 offer?
Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.
Which platforms does Brand24 monitor?
Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.
How experienced is Brand24 in the industry?
Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.
How does Brand24's AI-powered sentiment analysis work?
Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.
Is there customer service support for users?
Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.
Are there resources available to learn more about social listening and brand management?
Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.
What is ClickFlare and how does it work?
ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.
Why should I choose ClickFlare over other tracking systems?
ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.
What does "Advanced Funnel Tracking" mean?
ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.
How does ClickFlare handle GDPR, iOS 14, and attribution concerns?
ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.
Can ClickFlare help with revenue and cost tracking?
Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.
What is the Universal Tracking Tag feature?
ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.
Tell me more about ClickFlare's integration capabilities.
ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.
Can I customize metrics and conversions with ClickFlare?
Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.
How does ClickFlare's Live Events Log benefit me?
ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.
What does ClickFlare's "System Activity" feature offer?
ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.
What is Wicked Reports, and who is it designed for?
Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.
What are the key features of Wicked Reports?
Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.
How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?
Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.
Can Wicked Reports integrate with different marketing channels and platforms?
Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.
How does Wicked Reports determine the true CAC from Facebook campaigns?
Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.
Why is Full Funnel Marketing Attribution important for digital marketing agencies?
Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.
How does Wicked Reports assist agencies in educating and retaining clients using data?
Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.
What kind of support does Wicked Reports offer to digital marketing agencies?
Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.
Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?
Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.
How can agencies get started with Wicked Reports and experience its benefits?
Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.
⚙️ Conclusion
The information in this comparison about Brand24 and ClickFlare and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brand24 or ClickFlare or Wicked Reports is right for you?
- Brand24 seems to be best suited for businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
- ClickFlare seems to be ideal for digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.
- Wicked Reports seems to be best suited for digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.
You can use this data to compare Brand24 and ClickFlare to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Brand24 and ClickFlare, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brand24 and ClickFlare and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.