📋 Table of Contents: Brand24 vs Improvely vs RedTrack | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to Brand24

⭐ Brand24 vs Improvely vs RedTrack

Compare the popular online learning platforms Brand24 and Improvely and RedTrack side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.

💡 Brand24 Summary
💡 Improvely Summary
💡 RedTrack Summary

Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.

With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.

Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.

It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.

However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.

Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.

Read the full Brand24 Review

Brand24

👉 Visit Brand24

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

Improvely

👉 Visit Improvely

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

RedTrack

👉 Visit RedTrack

This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.

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🎯 Target Audiences Compared

Brand24 Target Audience
Improvely Target Audience
RedTrack Target Audience
The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

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👍 PROS: Brand24 VS Improvely vs RedTrack

The table below provides an overview of the advantages offered by Brand24, Improvely and RedTrack so that you can quickly see if what you need is available.

Brand24 PROS
Improvely PROS
RedTrack PROS
  • Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
  • Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
  • Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
  • Easy reporting: Straightforward reporting feature with customizable data and time periods.
  • Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
  • Real-time social media monitoring: Enables quick responses to customer feedback.
  • Excellent customer support: Addresses technical issues promptly.
  • Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
  • Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
  • New lead discovery and product promotion: Helps in finding new clients and promoting products.
  • Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
  • Accurate influence tracking: On various social media platforms.
  • Strong analytics features: Listening, mention, and influencer analytics.
  • Slack integration: Allows further connectivity.
  • Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
  • Competitor comparison: Allows tracking and comparison of main competitors' performance.
  • Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
  • Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
  • Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
  • Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
  • A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
  • Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
  • Affordability: Offers cost-effective optimization with split testing functionality.
  • Web-based Service: No installation required, accessible via web browsers.
  • Data Aggregation: Gathers data from diverse marketing channels in one platform.
  • A/B Split Testing: Allows A/B testing specifically for landing pages.
  • Amazing set of features, some exclusive to RedTrack.
  • Great customer support.
  • Multi-lingual support.
  • Free auto-optimization.
  • No limits on data storage.
  • Excellent value for money.
  • Constant development and regular addition of new features.
  • Accurate tracking capabilities superior to Google and Funnel Analytics.
  • User-friendly and intuitive interface.
  • Full range of click and conversion attribution technologies.
  • Integrated with major networks.
  • Reliable, secure, and trustworthy platform.
  • Great onboarding process.
  • Real-time analysis capabilities.
  • Built-in bot and fraud detection.
  • Customizable plans based on clients' needs.
  • Affordable plans with a good set of features for all price points.
  • Reporting tools that ease the analysis process.
  • Versatile team-sharing capabilities.
  • Unified platform for centralized traffic source integration and campaign data analysis.
  • Ad optimization features for better performance and ROI.

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👎 CONS: Brand24 VS Improvely vs RedTrack

The table below provides an overview of the advantages offered by Brand24, Improvely and RedTrack so that you can quickly see if what you need is available.

Brand24 CONS
Improvely CONS
RedTrack CONS
  • Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
  • No real-time updates on lower pricing tiers: May affect small businesses.
  • Relatively high price: Might be prohibitive for individual users.
  • Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
  • Limited capabilities on Facebook and Instagram: Restricts insight generation.
  • Sentiment analysis accuracy: Can sometimes be imperfect.
  • Limited archiving: Can only archive a year's worth of social data.
  • Cost overruns: Costs can add up when quotas are exceeded.
  • Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
  • Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
  • Limited Trial Period: Trial duration might not be enough for thorough evaluation.
  • Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
  • Features in Pro Plan: Some advanced features are restricted to Pro plan users.
  • Lack of Demo/Tutorial: No video tutorial for user guidance.
  • No Live Chat Support: Lack of live chat support for immediate assistance.
  • Limited Language Support: Only available in English, limiting non-English users.
  • Some fantastic features are not easily discoverable.
  • Discrepancies experienced by some users in tracking accuracy.
  • Reports of customer support unresponsiveness and refund difficulties.
  • Onboarding process can be confusing and time-consuming for some.
  • Plans might have redundant features for certain users.
  • Some features require support assistance to find.
  • Team sharing limited to two most expensive plans.
  • Significant learning curve for new users.
  • Limited 14-day free trial.
  • Cloud-based system might have accessibility issues due to internet or server problems.

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📌 Features Compared

The table below provides an overview of the features offered by Brand24, Improvely and RedTrack so that you can quickly see if the features you need are available.

Brand24 Features
Improvely Features
RedTrack Features

Mentions Feed

  • Discover real-time discussions about your brand and engage with relevant conversations.
  • Take immediate action to respond to customer feedback and manage your online reputation.

Discussion Volume Chart

  • Intuitively track changes in discussion volume and reach to protect your company image.
  • Identify and address potential issues before they escalate, while maximizing positive publicity.

Mention Analytics

  • Understand who is talking about your brand online and analyze buzz quality and quantity.
  • Gain valuable insights about your customers and their perceptions of your brand.

Influence Score

  • Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.

Sentiment Analysis

  • Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
  • Address problematic areas and take immediate action to improve customer satisfaction.

Alerts

  • Be the first to know about changes in discussion volume surrounding your brand.
  • Customize alerts to receive notifications of negative mentions from influential sources.

Data Exporting

  • Turn your data into automated PDF reports, .xls files, and infographics.
  • Utilize your gathered mentions outside the tool for further analysis and reporting.

Filtering

  • Narrow down results based on mention source, sentiment, number of visits, and more.
  • Focus on the most relevant and important data for your business needs.

Conversion Tracking for Online Marketers

  • Track clicks, conversions, and revenue from online marketing in one place.
  • Gain insights into conversion origins for optimized marketing strategies.
  • Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
  • Access segments and metrics like Channel, Referrer, Landing Page, and more.
  • Custom-built funnel reports reveal user pathways and drop-off points.
  • Automatic customer profiles with insights into behavior and value.
  • Built-in A/B Split Testing tools and click fraud monitoring.
  • Real-time report updates, export to Excel CSV, and import data.
  • Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

  • Prevent financial losses due to fraudulent clicks on paid ads.
  • Detect excessive non-converting clicks and repetitive clicks from competitors.
  • State-of-the-art monitoring system inspects ad clicks 24/7.
  • Recover lost money by preparing detailed fraud reports.
  • Impress upon competitors the risk of being caught.
  • Access comprehensive information about suspicious clicks.
  • Utilize IP WHOIS Lookup for IP address insights.
  • Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

  • Professional tools for tracking commissions and campaigns.
  • Identify commission sources without separate referral links.
  • Safeguard campaigns with link cloaking on ad networks.
  • Cloak affiliate links to hide destinations from visitors.
  • Integrate with major affiliate networks and programs.
  • Compatible with Google Analytics UTM tags.
  • Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

  • Elevate client satisfaction and revenue with white-label reports.
  • Provide centralized monitoring for all client marketing efforts.
  • Incorporate click fraud monitoring to safeguard ad budgets.
  • Offer branded access to Improvely reports.
  • Pay for one account and serve unlimited clients.
  • Customize access levels and services for clients.
  • Export reports to Excel CSV and import data.
  • Import PPC costs and commissions from affiliate networks.

Tracking & Attribution

  • Track and attribute conversions, revenue, and events in one place.
  • Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

  • Scale campaigns with reports & insights.
  • Quickly understand ROI, block losing combinations, and scale winning ads.
  • Create custom reports, monitor ad spend, returns, and revenue.
  • Get insights about the customer journey and use various attribution models.

Partner Marketing

  • Track, analyze, and scale beyond paid ads with the Partnership Portal.
  • Work with publishers, referrals, influences, and use tracking links or promo codes.
  • Ensure data accuracy and attribution consistency.

Automation

  • Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
  • Say goodbye to manual ad monitoring and let technology automate it.
  • Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

  • One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
  • Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by Brand24, Improvely and RedTrack so that you can quickly see if the integrations you need are available.

Brand24 Integrations
Improvely Integrations
RedTrack Integrations
  • Slack
  • Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
  • Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
👉 Read more about Brand24 Integrations here.

Ecommerce Platforms:

  • WooCommerce
  • Shopify
  • Volusion
  • BigCommerce

Email Marketing:

  • MailChimp
👉 Read more about Improvely Integrations here.
  • RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
  • Facebook (Meta) Ads
  • Google Ads
  • Bing
  • TikTok
  • Taboola
  • Outbrain
  • Revcontent
  • Shopify
  • WooCommerce
  • ClickBank
  • And more...
👉 Read more about RedTrack Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by Brand24 and Improvely and RedTrack so that you can very quickly see if the features you need are available.

Brand24 High Level Features
Improvely High Level Features
RedTrack High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

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💲 Pricing Compared

The list below provides an overview of the pricing offered by Brand24, Improvely and RedTrack.

Brand24 Pricing
Improvely Pricing
RedTrack Pricing
Price (per Month) $99 - $499
Price (per Year) $79 - $399
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $29 - $299+
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $149 - $749
Price (per Year) $1,490 - $7,490
Free Plan
Trial
Demo
Pricing Link (Open Link)

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Brand24 Links
Improvely Links
RedTrack Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

All three products, Brand24, Improvely, and RedTrack have refund policies, which we have summarized below.

Brand24 Refund Policy:

Brand24 offers chargeable individual services on their website, except during the Trial Period.

Users can get a refund of the Fee up to 1 month if they haven't used the Service.

Brand24 Refund Policy

Improvely Refund Policy:

No refunds for unused months upon Plan cancellation.

Discounts from prior subscriptions might not apply to renewals or automatic renewals.

Improvely Refund Policy

RedTrack Refund Policy:

The refund policy states that all fees for using the Software are non-refundable, even if the subscription is terminated before the billing period is completed.

RedTrack Refund Policy

📧 Contact Information

Brand24 Contact Information:

You can contact Brand24 using the following methods:


Improvely Contact Information:

You can contact Improvely using the following methods:


RedTrack Contact Information:

You can contact RedTrack using the following methods:

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❓ Frequently Asked Questions

Brand24 FAQs
Improvely FAQs
RedTrack FAQs

What is Brand24?

Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.

How does Brand24 work?

Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.

Why is Brand24 loved by over 4000+ brands?

Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.

How can Brand24 benefit marketers and businesses?

Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.

What hashtag tracking features does Brand24 offer?

Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.

Which platforms does Brand24 monitor?

Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.

How experienced is Brand24 in the industry?

Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.

How does Brand24's AI-powered sentiment analysis work?

Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.

Is there customer service support for users?

Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.

Are there resources available to learn more about social listening and brand management?

Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.

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⚙️ Conclusion

The information in this comparison about Brand24 and Improvely and RedTrack is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if Brand24 or Improvely or RedTrack is right for you?

You can use this data to compare Brand24 and Improvely to other link building services, and to assess how well thesy meet your needs.

If you want to further compare Brand24 and Improvely, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of Brand24 and Improvely and RedTrack has given you further insight into what they offer, and if the features they offer are what you're looking for.

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