⭐ Brax vs ClickFlare vs Triple Whale
Compare the popular online learning platforms Brax and ClickFlare and Triple Whale side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.
It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.
With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.
Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.
While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.
The cost of the software may be a concern for some users.
Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.
Read the full Brax Review
ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.
Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.
With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.
Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.
Read the full ClickFlare Review
Triple Whale is an ecommerce analytics platform that offers advanced tracking, anomaly detection, and customer behavior insights to empower businesses in making data-driven decisions.
Its standout feature, Triple Pixel, provides AI-powered anomaly detection and post-purchase survey tracking.
While it is limited to Shopify users and requires a higher-priced plan for full functionality, Triple Whale's beautiful user interface, mobile app, and seamless integrations make it an ideal choice for leading ecommerce brands seeking to drive substantial growth and profitability.
With plans tailored to different business needs and no required contract, Triple Whale offers a convenient and efficient setup process for immediate use.
Read the full Triple Whale Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Brax VS ClickFlare vs Triple Whale
The table below provides an overview of the advantages offered by Brax, ClickFlare and Triple Whale so that you can quickly see if what you need is available.
- Automatic Optimization: The platform optimizes ads automatically for maximum returns.
- Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
- Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
- Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
- Automated Control over Campaign's CPC bid.
- Support for a wide variety of international currencies.
- Manage multiple ad accounts from one dashboard.
- Quickly create new ads across multiple platforms.
- Bulk content creation and upload features.
- Easy to use.
- Good customer support.
- ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
- Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
- Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
- Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
- Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
- ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
- Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
- Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.
- Higher clarity on the performance of ads, allowing clear attribution of ads to profits.
- Efficient retrieval of custom metrics, saving time and effort.
- The creative dashboard helps identify the best-performing ad creatives.
- Triplewhale's pixel allows for delayed attribution, improving understanding of multiple touchpoints and optimizing funnels for bigger profits.
- All-in-one, customizable dashboard displaying key metrics from integrated software, with the ability to add, remove, and rearrange modules.
- Automatic data pulling from integrated platforms for key insights.
- No coding knowledge required for advanced configurations.
- Dashboards can be placed on other platforms and websites.
- Offers advanced reporting, predictive analytics features, and a report generator for custom reports.
- Mobile app available for iOS and Android, allowing access to data on the go.
- Built-in forecasting calculator to run hypothetical scenarios for future revenue analysis.
- Track conversions across channels, analyze data in real-time without delay, and offers really accurate tracking.
- Beautiful user interface and easy to set up.
👎 CONS: Brax VS ClickFlare vs Triple Whale
The table below provides an overview of the advantages offered by Brax, ClickFlare and Triple Whale so that you can quickly see if what you need is available.
- Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
- Lack of integration with Adobe Analytics.
- Some of the platform's features are not immediately obvious.
- The cost of the software can add up quickly.
- AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
- Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.
- Costs money, which might be a concern for new or small-scale businesses.
- Limited to working with Shopify, so users on other platforms cannot benefit from its features.
- Inventory Management and Customer Segmentation features are not available yet.
- Dependence on ad coverage; may not be necessary for smaller accounts or single-platform ads.
- Access to the Triple Pixel (core feature) requires a higher-priced plan.
- Visibility may not be perfect as some customer journeys might not be tracked.
- Post-purchase customer surveys can be used to supplement this limitation.
- Doesn't send data back conversions to marketing platforms like Hyros and Anytrack yet.
📌 Features Compared
The table below provides an overview of the features offered by Brax, ClickFlare and Triple Whale so that you can quickly see if the features you need are available.
Create Campaigns
- Easily create campaigns for multiple ad networks.
- Set CPCs, budgets, and device targeting.
- Geo-target campaigns to reach specific audiences.
- Configure tracking parameters for all campaigns.
- Duplicate campaigns across various ad networks.
Bulk Ad Builder
- Instantly create ad variants with different titles and images.
- Set advanced tracking parameters for each ad.
- Generate hundreds of ad variations in seconds.
- Upload multiple images or provide image URLs.
- Push ad creatives to multiple campaigns simultaneously.
- Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
- Re-use ads between campaigns.
Automate Bidding, Pausing, And Budget Adjustments
- Automatically enable, disable, and change CPC bids or budgets at specific times.
- Synchronize campaign settings between Brax and ad networks.
- Schedule changes take effect instantly.
- Real-time visibility of CPC changes.
Reporting And Editing
- Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
- Filter, search, and customize reporting data.
- Pause or disable underperforming ads with a single button.
- Make edits and changes to campaigns directly from reports.
- Export reporting data to spreadsheets for in-depth analysis.
Calculated Metrics
- Create custom calculated metrics from multiple data sources for instant insights.
- View metrics across campaigns, ads & publishers.
- Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
- Compare cost, revenue, profit, and ROI side by side.
Multiple Currencies
- Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.
Google Analytics Integration
- Connect any metric from Google Analytics, Adsense, and AdX.
- View ad network data alongside Google Analytics data in reporting.
- Use in custom rules and calculated metrics for automatic optimization.
Automate Optimization
- Optimize campaigns automatically using custom rules based on key metrics.
- Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.
Import Any Data Source
- Import revenue data from multiple sources for better performance understanding.
- Import from Voluum, Thrive, Internal DB, or any other source.
- Use data in custom rules for automatic optimization.
User & Team Management
- Add users to gain insights on changes and updates across teams.
- User-specific alerts and notifications.
- Multiple team members across accounts.
- Personal logins for users.
CSV Export
- Easily export data in universal CSV file format.
- Export creative groups including titles, images, and URLs.
- Export campaign and ad performance data.
- Export post-click Google data.
The Tracker of All Trackers
- Comprehensive tracking of visitors' actions and interactions throughout the funnel.
- Ensures accurate data collection and analysis.
Tracking that Works for Everyone
- Advanced funnel tracking capability, regardless of complexity.
- Accurately monitors each step of the funnel.
Universal Tracking Tag
- Single tracking script for tracking any event on any platform.
Live Events Log
- Real-time monitoring of recorded visits, clicks, and conversions.
- Detailed historical record for reference.
Custom Metrics
- Build custom metrics using formulae.
- Tailor tracking to specific needs.
Custom Conversions
- Define and compare multiple conversion types.
- Identify the best-converting traffic segments.
Triple Whale Dashboard
- Profit Tracker with Custom Expenses
- Compile important metrics in one place
- Customizable dashboard based on preferred metrics
- Currency conversion for unified profit and revenue view
- Full-featured mobile apps for real-time data access
- Activity feed for tracking store and marketing metrics
- Cohorts for tracking customer spending habits
- Sales cycle view for customer journey analysis
- Bundling insights for optimized conversions
- 3 AOVs (mean, median, mode) for purchase behavior analysis
- Customer Value (60/90 LTV) monitoring
- Portfolio View for multiple store performance overview
- Customer Segmentation for targeting strategies
- Support for Multiple Ad Accounts
- Email Reports for data-rich insights sharing
- Custom Expenses for accurate expense tracking
- Product Journey Maps for tracking customer product journeys
- Real-Time Order Tracking
Triple Pixel
- First-Party, Server-Side Pixel for accurate purchase data tracking
- Customer Journeys visualization for funnel movement insights
- First-Party, Server-Side Attribution for precise ad click attribution
- 99.7% Purchase Accuracy for real and raw purchase data
Creative Cockpit
- Creative Highlights for analyzing top-performing creatives
- Aggregate Content by Content Type for creative insights visualization
- Trends for tracking creative performance over time
- Segment Creative Performance vs. Copy Performance
- Easy Metric Comparisons vs. Account Averages
- Integration with Facebook and TikTok advertising platforms
Affluencer Hub
- Triple Pixel Deduplication for accurate affiliate and influencer-level ROAS
- Discount Code Creation for better management
- Affluencer Login (Coming Soon)
- True Affluencer ROI measurement
- Affluencer UTMs for tracking affluencer activity
- Creative Upload for storing affluencer-level creative
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brax, ClickFlare and Triple Whale so that you can quickly see if the integrations you need are available.
Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics
👉 Read more about Brax Integrations here.Conversion API Integrations:
- Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
- No developer required for integration.
- Customizable approach to pass specific conversion data as per your preferences.
- Compliant with the latest data privacy regulations.
Automated Revenue Tracking Integrations:
- Accurate revenue tracking for individual conversions.
- Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
- Seamless connection to feed providers for up-to-date campaign performance insights.
- Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.
Integrated Cost Tracking:
- Enhances optimization decision making.
- Offers easy report generation for paid traffic campaigns.
- Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
- Advanced integration and attribution models for accurate cost reporting at different campaign levels.
Other Integrations in ClickFlare:
- Universal Tag
- Voluum Importer
- Drill Down Reports
- Custom Metrics
- Custom Conversions
- Live Events Log
- Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.
- Shopify and major ecommerce platforms
- Facebook for tracking ad data
- Google Analytics for website analytics
- TikTok, Snapchat, Pinterest for ad performance tracking
- Klaviyo for email and SMS performance tracking
- Gorgias for customer support metrics
- Slack for team communication
- Fairing and KnoCommerce for attribution insights
- Amazon for sales and marketing ecosystem visibility
📌 High Level Features Summary
The list below compares the high level features offered by Brax and ClickFlare and Triple Whale so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ✅ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brax, ClickFlare and Triple Whale.Price (per Month) | $199 - $2,499 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $69 - $329 |
Price (per Year) | $89 - $429 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $129 - $279 |
Price (per Year) | $1,290 - $2,790 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
- YouTube: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Brax, ClickFlare, and Triple Whale have refund policies, which we have summarized below.
Brax Refund Policy:
Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.
Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.
Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.
Brax Refund Policy
ClickFlare Refund Policy:
The refund policy states that if ClickFlare.io terminates the service due to its gross negligence or willful misconduct in preventing unauthorized access to customer data, the customer is entitled to a pro-rata refund of subscription fees for the terminated portion of the term.If ClickFlare.io is at fault but not to the level of gross negligence, they will defend the customer from certain claims and provide a pro-rata refund if the customer terminates the agreement.
ClickFlare Refund Policy
Triple Whale Refund Policy:
Triple Whale Plans offer a 30-day money-back guarantee.If customers don't find value in the service during the initial 30 days, they can request a refund by messaging the company.
The refund request must be made in writing before the guarantee period ends, and it can only be used once.
If no reply is received after the initial message, a follow-up in writing is advised.
Triple Whale Refund Policy
📧 Contact Information
Brax Contact Information:
You can contact Brax using the following methods:
Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States
ClickFlare Contact Information:
You can contact ClickFlare using the following methods:
- Email Support: [email protected]
Triple Whale Contact Information:
You can contact Triple Whale using the following methods:
Email Support: [email protected]
Phone Support: 614-289-8747
Address: 7th Floor, Jaffa St 224, Jerusalem, Israel
❓ Frequently Asked Questions
What is Brax?
Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.
Who is Brax designed for?
Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.
What benefits can I expect from using Brax?
By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.
Can I manage multiple accounts on Brax?
Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.
How does Brax simplify team collaboration?
Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.
What makes Brax's Native Power Editor special?
Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.
How does Brax provide a clearer understanding of ROI?
Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.
What features help ensure accurate and trustworthy data?
Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.
How does Brax automate campaign optimization?
Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.
Can Brax handle multiple currencies?
Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.
What is ClickFlare and how does it work?
ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.
Why should I choose ClickFlare over other tracking systems?
ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.
What does "Advanced Funnel Tracking" mean?
ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.
How does ClickFlare handle GDPR, iOS 14, and attribution concerns?
ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.
Can ClickFlare help with revenue and cost tracking?
Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.
What is the Universal Tracking Tag feature?
ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.
Tell me more about ClickFlare's integration capabilities.
ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.
Can I customize metrics and conversions with ClickFlare?
Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.
How does ClickFlare's Live Events Log benefit me?
ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.
What does ClickFlare's "System Activity" feature offer?
ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.
What can I do with Triple Whale?
Triple Whale helps ecommerce brands make better decisions by providing insights and tools to track profitability, marketing data, and customer behavior. It offers features like Dashboard, Pixel, Anomaly detection, Post-purchase survey, Web Analytics, Mobile app, and more.
What makes Triple Pixel unique?
Triple Pixel is a feature of Triple Whale that stands out due to its AI-powered anomaly detection and ability to track post-purchase surveys, providing valuable data for ecommerce businesses. It helps brands detect unusual patterns and gather customer feedback for better decision-making.
How long does it take to get set up?
The setup process for Triple Whale is quick and efficient. After signing up, you can get started immediately with your chosen plan. Simply enter your last 12 months gross revenue, select a plan, and you are good to go.
How does your pricing work?
Triple Whale's pricing is based on a combination of Gross Merchandise Volume (GMV) and the features you select from their plans. They offer three main plans: Growth, Pro, and Enterprise, each with specific features and pricing levels tailored to different business needs.
Do you have a mobile app?
Yes, Triple Whale offers a mobile app as part of their plans. This app allows you to access important data and insights on the go, making it convenient for ecommerce business owners.
How can I speak with someone from your sales team?
To speak with someone from Triple Whale's sales team, you can request a demo on their website. Fill out the demo request form, and their sales representatives will get in touch with you to discuss your needs and answer any questions.
Do I have to sign a contract?
No, Triple Whale does not require you to sign a contract. They offer monthly and yearly payment options for their plans. You can choose to pay monthly or opt for a yearly plan to get two months free.
What apps do you integrate with?
Triple Whale seamlessly integrates with various critical components of your ecommerce marketing stack, including Facebook, Shopify, Klaviyo, TikTok, Pinterest, Snapchat, Gorgias, and more. They provide a comprehensive list of integrations on their website.
What is included in the Free plan?
The Free plan, known as Founders Dash, is a centralized dashboard providing real-time data for CEOs, agencies, and entrepreneurs. It includes a summary page, benchmarks, email reports, web analytics, a 1-question post-purchase survey, support for two users, and 12-months of historical data.
Why should leading brands choose Triple Whale?
Leading brands choose Triple Whale because it has proven results in driving significant growth for ecommerce businesses. The numbers speak for themselves, with leading brands experiencing substantial growth in Shopify AOV, net profit, LTV, and profitable FB ad spend.
⚙️ Conclusion
The information in this comparison about Brax and ClickFlare and Triple Whale is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brax or ClickFlare or Triple Whale is right for you?
- Brax seems to be best suited for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.
- ClickFlare seems to be ideal for digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.
- Triple Whale seems to be best suited for ecommerce businesses, agencies, and marketing professionals seeking a centralized AI data platform to manage and automate analytics, attribution, merchandising, and forecasting.
You can use this data to compare Brax and ClickFlare to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Brax and ClickFlare, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brax and ClickFlare and Triple Whale has given you further insight into what they offer, and if the features they offer are what you're looking for.