⭐ Brax vs Improvely
Compare the popular link building services Brax and Improvely side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.
Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.
It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.
With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.
Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.
While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.
The cost of the software may be a concern for some users.
Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.
Read the full Brax Review
Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.
Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.
The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.
Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.
Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.
Read the full Improvely Review
This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.
🎯 Target Audiences Compared
The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.
The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
👍 PROS: Brax VS Improvely
The table below provides an overview of the advantages offered by Brax and Improvely so that you can quickly see if what you need is available.
- Automatic Optimization: The platform optimizes ads automatically for maximum returns.
- Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
- Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
- Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
- Automated Control over Campaign's CPC bid.
- Support for a wide variety of international currencies.
- Manage multiple ad accounts from one dashboard.
- Quickly create new ads across multiple platforms.
- Bulk content creation and upload features.
- Easy to use.
- Good customer support.
- Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
- Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
- Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
- A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
- Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
- Affordability: Offers cost-effective optimization with split testing functionality.
- Web-based Service: No installation required, accessible via web browsers.
- Data Aggregation: Gathers data from diverse marketing channels in one platform.
- A/B Split Testing: Allows A/B testing specifically for landing pages.
👎 CONS: Brax VS Improvely
The table below provides an overview of the advantages offered by Brax and Improvely so that you can quickly see if what you need is available.
- Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
- Lack of integration with Adobe Analytics.
- Some of the platform's features are not immediately obvious.
- The cost of the software can add up quickly.
- Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
- Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
- Limited Trial Period: Trial duration might not be enough for thorough evaluation.
- Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
- Features in Pro Plan: Some advanced features are restricted to Pro plan users.
- Lack of Demo/Tutorial: No video tutorial for user guidance.
- No Live Chat Support: Lack of live chat support for immediate assistance.
- Limited Language Support: Only available in English, limiting non-English users.
📌 Features Compared
The table below provides an overview of the features by Brax and Improvely so that you can quickly see if the features you need are available.
Create Campaigns
- Easily create campaigns for multiple ad networks.
- Set CPCs, budgets, and device targeting.
- Geo-target campaigns to reach specific audiences.
- Configure tracking parameters for all campaigns.
- Duplicate campaigns across various ad networks.
Bulk Ad Builder
- Instantly create ad variants with different titles and images.
- Set advanced tracking parameters for each ad.
- Generate hundreds of ad variations in seconds.
- Upload multiple images or provide image URLs.
- Push ad creatives to multiple campaigns simultaneously.
- Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
- Re-use ads between campaigns.
Automate Bidding, Pausing, And Budget Adjustments
- Automatically enable, disable, and change CPC bids or budgets at specific times.
- Synchronize campaign settings between Brax and ad networks.
- Schedule changes take effect instantly.
- Real-time visibility of CPC changes.
Reporting And Editing
- Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
- Filter, search, and customize reporting data.
- Pause or disable underperforming ads with a single button.
- Make edits and changes to campaigns directly from reports.
- Export reporting data to spreadsheets for in-depth analysis.
Calculated Metrics
- Create custom calculated metrics from multiple data sources for instant insights.
- View metrics across campaigns, ads & publishers.
- Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
- Compare cost, revenue, profit, and ROI side by side.
Multiple Currencies
- Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.
Google Analytics Integration
- Connect any metric from Google Analytics, Adsense, and AdX.
- View ad network data alongside Google Analytics data in reporting.
- Use in custom rules and calculated metrics for automatic optimization.
Automate Optimization
- Optimize campaigns automatically using custom rules based on key metrics.
- Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.
Import Any Data Source
- Import revenue data from multiple sources for better performance understanding.
- Import from Voluum, Thrive, Internal DB, or any other source.
- Use data in custom rules for automatic optimization.
User & Team Management
- Add users to gain insights on changes and updates across teams.
- User-specific alerts and notifications.
- Multiple team members across accounts.
- Personal logins for users.
CSV Export
- Easily export data in universal CSV file format.
- Export creative groups including titles, images, and URLs.
- Export campaign and ad performance data.
- Export post-click Google data.
Conversion Tracking for Online Marketers
- Track clicks, conversions, and revenue from online marketing in one place.
- Gain insights into conversion origins for optimized marketing strategies.
- Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
- Access segments and metrics like Channel, Referrer, Landing Page, and more.
- Custom-built funnel reports reveal user pathways and drop-off points.
- Automatic customer profiles with insights into behavior and value.
- Built-in A/B Split Testing tools and click fraud monitoring.
- Real-time report updates, export to Excel CSV, and import data.
- Developer API for custom tracking.
PPC Click Fraud Monitoring and Detection
- Prevent financial losses due to fraudulent clicks on paid ads.
- Detect excessive non-converting clicks and repetitive clicks from competitors.
- State-of-the-art monitoring system inspects ad clicks 24/7.
- Recover lost money by preparing detailed fraud reports.
- Impress upon competitors the risk of being caught.
- Access comprehensive information about suspicious clicks.
- Utilize IP WHOIS Lookup for IP address insights.
- Export data to Excel CSV and import commissions from affiliate networks.
Keyword & Conversion Pixel Tracking for Affiliate Marketers
- Professional tools for tracking commissions and campaigns.
- Identify commission sources without separate referral links.
- Safeguard campaigns with link cloaking on ad networks.
- Cloak affiliate links to hide destinations from visitors.
- Integrate with major affiliate networks and programs.
- Compatible with Google Analytics UTM tags.
- Supported networks include Commission Junction, ClickBank, and more.
White-Label Marketing Reports for Agencies
- Elevate client satisfaction and revenue with white-label reports.
- Provide centralized monitoring for all client marketing efforts.
- Incorporate click fraud monitoring to safeguard ad budgets.
- Offer branded access to Improvely reports.
- Pay for one account and serve unlimited clients.
- Customize access levels and services for clients.
- Export reports to Excel CSV and import data.
- Import PPC costs and commissions from affiliate networks.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brax and Improvely so that you can quickly see if the integrations you need are available.
Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics
👉 Read more about Brax Integrations here.Ecommerce Platforms:
- WooCommerce
- Shopify
- Volusion
- BigCommerce
Email Marketing:
- MailChimp
📌 High Level Features Summary
The list below compares the high level features offered by Brax and Improvely so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brax and Improvely.
Price (per Month) | $199 - $2,499 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $29 - $299+ |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
Both Brax and Improvely have refund policies, which we have summarized below.
Brax Refund Policy:
Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.
Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.
Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.
Brax Refund Policy
Improvely Refund Policy:
No refunds for unused months upon Plan cancellation.Discounts from prior subscriptions might not apply to renewals or automatic renewals.
Improvely Refund Policy
📧 Contact Information
Brax Contact Information:
You can contact Brax using the following methods:
Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States
Improvely Contact Information:
You can contact Improvely using the following methods:
Email Support: [email protected]
Address: 1241 E Springhill Ct, Cary, NC 27511, USA
❓ Frequently Asked Questions
What is Brax?
Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.
Who is Brax designed for?
Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.
What benefits can I expect from using Brax?
By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.
Can I manage multiple accounts on Brax?
Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.
How does Brax simplify team collaboration?
Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.
What makes Brax's Native Power Editor special?
Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.
How does Brax provide a clearer understanding of ROI?
Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.
What features help ensure accurate and trustworthy data?
Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.
How does Brax automate campaign optimization?
Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.
Can Brax handle multiple currencies?
Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.
What is Improvely and what does it offer?
Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.
How does Improvely's dashboard simplify tracking?
Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.
What does "Built To Optimize Your Marketing" mean?
Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.
How does Improvely address click fraud?
Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.
How does Improvely help in understanding customers?
Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.
Can Improvely be used collaboratively?
Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.
How compatible is Improvely with different advertising platforms?
Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.
What's the advantage of using Improvely over other analytics tools?
Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.
How can I try out Improvely?
You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.
How can I learn more about Improvely's features and capabilities?
To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.
⚙️ Conclusion
The information in this comparison about Brax and Improvely is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brax or Improvely is right for you?
- Brax seems to be best suited for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.
- Improvely seems to be ideal for online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
You can use this data to compare Brax and Improvely to other link building services, and to assess how well they meet your needs.
If you want to further compare Brax and Improvely, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brax and Improvely has given you further insight into what they offer, and if the features they offer are what you're looking for.
🔀 Alternatives to Brax
If you are looking for alternatives to Brax, below is a list of comparisons to the most popular competitors.
⭐ Product Comparisons (2 Options)
- Brax vs AdsBridge
- Brax vs Affise
- Brax vs AnyTrack
- Brax vs BeMob
- Brax vs Binom
- Brax vs Brand24
- Brax vs CPV Lab Pro
- Brax vs CPV One
- Brax vs ClickFlare
- Brax vs ClickMagick
- Brax vs Cometly
- Brax vs Everflow
- Brax vs FunnelFlux
- Brax vs HYROS
- Brax vs Heylink
- Brax vs Keitaro
- Brax vs LinkTrackr
- Brax vs Nifty Stats
- Brax vs Peerclick
- Brax vs RedTrack
- Brax vs StatsDrone
- Brax vs Strackr
- Brax vs TheOptimizer
- Brax vs ThriveTracker
- Brax vs Trackier
- Brax vs TrackifyX
- Brax vs Triple Whale
- Brax vs TrueRoas
- Brax vs Voluum
- Brax vs Voonix
- Brax vs Wicked Reports
- Brax vs wecantrack
⭐ Product Comparisons (3 Options)
- Brax vs Improvely vs Triple Whale
- Brax vs Improvely vs Voluum
- Brax vs Improvely vs Affise
- Brax vs Improvely vs Brand24
- Brax vs Improvely vs ClickMagick
- Brax vs Improvely vs BeMob
- Brax vs Improvely vs HYROS
- Brax vs Improvely vs RedTrack
- Brax vs Improvely vs Heylink
- Brax vs Improvely vs AdsBridge
- Brax vs Improvely vs TheOptimizer
- Brax vs Improvely vs Keitaro
- Brax vs Improvely vs Cometly
- Brax vs Improvely vs Wicked Reports
- Brax vs Improvely vs wecantrack
- Brax vs Improvely vs AnyTrack
- Brax vs Improvely vs CPV Lab Pro
- Brax vs Improvely vs Strackr
- Brax vs Improvely vs Everflow
- Brax vs Improvely vs Trackier
- Brax vs Improvely vs Binom
- Brax vs Improvely vs ThriveTracker
- Brax vs Improvely vs Peerclick
- Brax vs Improvely vs StatsDrone
- Brax vs Improvely vs Voonix
- Brax vs Improvely vs FunnelFlux
- Brax vs Improvely vs LinkTrackr
- Brax vs Improvely vs TrueRoas
- Brax vs Improvely vs ClickFlare
- Brax vs Improvely vs Nifty Stats
- Brax vs Improvely vs TrackifyX
- Brax vs Improvely vs CPV One