📋 Table of Contents: Brax vs TheOptimizer | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to Brax

⭐ Brax vs TheOptimizer

Compare the popular link building services Brax and TheOptimizer side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 Brax Summary
💡 TheOptimizer Summary

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

Brax

👉 Visit Brax

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

TheOptimizer

👉 Visit TheOptimizer

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

Back to Top


🎯 Target Audiences Compared

Brax Target Audience
TheOptimizer Target Audience

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

Back to Top


👍 PROS: Brax VS TheOptimizer

The table below provides an overview of the advantages offered by Brax and TheOptimizer so that you can quickly see if what you need is available.

Brax PROS
TheOptimizer PROS
  • Automatic Optimization: The platform optimizes ads automatically for maximum returns.
  • Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
  • Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
  • Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
  • Automated Control over Campaign's CPC bid.
  • Support for a wide variety of international currencies.
  • Manage multiple ad accounts from one dashboard.
  • Quickly create new ads across multiple platforms.
  • Bulk content creation and upload features.
  • Easy to use.
  • Good customer support.
  • Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
  • Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
  • Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
  • Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
  • Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
  • Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
  • Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
  • Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
  • Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
  • Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
  • Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
  • Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

Back to Top


👎 CONS: Brax VS TheOptimizer

The table below provides an overview of the advantages offered by Brax and TheOptimizer so that you can quickly see if what you need is available.

Brax CONS
TheOptimizer CONS
  • Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
  • Lack of integration with Adobe Analytics.
  • Some of the platform's features are not immediately obvious.
  • The cost of the software can add up quickly.
  • Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
  • No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
  • No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
  • A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
  • Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

Back to Top


📌 Features Compared

The table below provides an overview of the features by Brax and TheOptimizer so that you can quickly see if the features you need are available.

Brax Features
TheOptimizer Features

Create Campaigns

  • Easily create campaigns for multiple ad networks.
  • Set CPCs, budgets, and device targeting.
  • Geo-target campaigns to reach specific audiences.
  • Configure tracking parameters for all campaigns.
  • Duplicate campaigns across various ad networks.

Bulk Ad Builder

  • Instantly create ad variants with different titles and images.
  • Set advanced tracking parameters for each ad.
  • Generate hundreds of ad variations in seconds.
  • Upload multiple images or provide image URLs.
  • Push ad creatives to multiple campaigns simultaneously.
  • Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
  • Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

  • Automatically enable, disable, and change CPC bids or budgets at specific times.
  • Synchronize campaign settings between Brax and ad networks.
  • Schedule changes take effect instantly.
  • Real-time visibility of CPC changes.

Reporting And Editing

  • Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
  • Filter, search, and customize reporting data.
  • Pause or disable underperforming ads with a single button.
  • Make edits and changes to campaigns directly from reports.
  • Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

  • Create custom calculated metrics from multiple data sources for instant insights.
  • View metrics across campaigns, ads & publishers.
  • Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
  • Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

  • Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

  • Connect any metric from Google Analytics, Adsense, and AdX.
  • View ad network data alongside Google Analytics data in reporting.
  • Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

  • Optimize campaigns automatically using custom rules based on key metrics.
  • Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

  • Import revenue data from multiple sources for better performance understanding.
  • Import from Voluum, Thrive, Internal DB, or any other source.
  • Use data in custom rules for automatic optimization.

User & Team Management

  • Add users to gain insights on changes and updates across teams.
  • User-specific alerts and notifications.
  • Multiple team members across accounts.
  • Personal logins for users.

CSV Export

  • Easily export data in universal CSV file format.
  • Export creative groups including titles, images, and URLs.
  • Export campaign and ad performance data.
  • Export post-click Google data.

Manage Multiple Ad Accounts from a Single Platform:

  • Seamlessly integrate with favorite traffic sources.
  • Analyze all metrics in one centralized dashboard.
  • Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

  • Analyze and compare campaign metrics easily.
  • Run reports across multiple ad accounts to identify trends.
  • Simplify reporting and share with colleagues or clients.

World-Class Automation:

  • Automate campaigns to save time and money.
  • Achieve continuous media buying without fatigue.

Scale Profitably:

  • Use automatic rules to double down on winning campaigns.
  • Increase bids based on EPC to stay profitable.
  • Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

  • Use automatic stop-loss rules to pause unprofitable placements and creatives.
  • Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

  • Easily upload multiple variations with a few clicks.
  • Manage everything from one place without manual logins.

Centralized Creative Hub:

  • View all creatives and key metrics across multiple accounts.
  • Organize ads under one roof for easy access and insights.

Back to Top


📌 Integrations Compared

The table below provides an overview of the integrations offered by Brax and TheOptimizer so that you can quickly see if the integrations you need are available.

Brax Integrations
TheOptimizer Integrations

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Back to Top


📌 High Level Features Summary

The list below compares the high level features offered by Brax and TheOptimizer so that you can very quickly see if the features you need are available.

Brax High Level Features
TheOptimizer High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API

💲 Pricing Compared

The list below provides an overview of the pricing offered by Brax and TheOptimizer.

Brax
TheOptimizer
Price (per Month) $199 - $2,499
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $199 - $699
Free Plan
Trial
Demo
Pricing Link (Open Link)

Back to Top


Brax Links
TheOptimizer Links

Back to Top


💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both Brax and TheOptimizer have refund policies, which we have summarized below.

Brax Refund Policy:

Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.

Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.

Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.

Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.

Brax Refund Policy

TheOptimizer Refund Policy:

The refund policy for TheOptimizer Native service states that all services are non-refundable unless expressly stated otherwise in the pricing terms.

The service provider will automatically debit the Renewal Fees from the client's credit card at the beginning of each renewal period, and there will be no refunds or credits for partial months of service or months unused with an open account.

If a refund is required for the last billed service fee, the request must be made within 3 days from the new monthly period.

TheOptimizer Refund Policy

Back to Top


📧 Contact Information

Brax Contact Information:

You can contact Brax using the following methods:


TheOptimizer Contact Information:

You can contact TheOptimizer using the following methods:

Back to Top


❓ Frequently Asked Questions

Brax FAQs
TheOptimizer FAQs

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.

Back to Top


⚙️ Conclusion

The information in this comparison about Brax and TheOptimizer is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if Brax or TheOptimizer is right for you?

You can use this data to compare Brax and TheOptimizer to other link building services, and to assess how well they meet your needs.

If you want to further compare Brax and TheOptimizer, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of Brax and TheOptimizer has given you further insight into what they offer, and if the features they offer are what you're looking for.

Back to Top


🔀 Alternatives to Brax

If you are looking for alternatives to Brax, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

Back to Top