⭐ Brax vs Triple Whale vs wecantrack
Compare the popular online learning platforms Brax and Triple Whale and wecantrack side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.
It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.
With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.
Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.
While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.
The cost of the software may be a concern for some users.
Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.
Read the full Brax Review
Triple Whale is an ecommerce analytics platform that offers advanced tracking, anomaly detection, and customer behavior insights to empower businesses in making data-driven decisions.
Its standout feature, Triple Pixel, provides AI-powered anomaly detection and post-purchase survey tracking.
While it is limited to Shopify users and requires a higher-priced plan for full functionality, Triple Whale's beautiful user interface, mobile app, and seamless integrations make it an ideal choice for leading ecommerce brands seeking to drive substantial growth and profitability.
With plans tailored to different business needs and no required contract, Triple Whale offers a convenient and efficient setup process for immediate use.
Read the full Triple Whale Review
WeCanTrack is a comprehensive affiliate conversion tracking software that consolidates data from over 350 affiliate networks, providing a unified view of performance on a sophisticated dashboard.
It integrates seamlessly with major analytics and marketing platforms, enabling users to target the right audience and optimize bids effectively through machine learning algorithms.
WeCanTrack's user-friendly interface and powerful analytics capabilities make it a preferred tracking solution for affiliate publishers, offering critical insights to optimize websites and campaigns.
The software's 15-day free trial and simplicity have received positive feedback from the affiliate community, making it a game-changer in the world of affiliate marketing.
However, there are some challenges with integration, customer support disparities, plan limitations, and tracking constraints that users should be aware of.
Read the full wecantrack Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Brax VS Triple Whale vs wecantrack
The table below provides an overview of the advantages offered by Brax, Triple Whale and wecantrack so that you can quickly see if what you need is available.
- Automatic Optimization: The platform optimizes ads automatically for maximum returns.
- Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
- Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
- Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
- Automated Control over Campaign's CPC bid.
- Support for a wide variety of international currencies.
- Manage multiple ad accounts from one dashboard.
- Quickly create new ads across multiple platforms.
- Bulk content creation and upload features.
- Easy to use.
- Good customer support.
- Higher clarity on the performance of ads, allowing clear attribution of ads to profits.
- Efficient retrieval of custom metrics, saving time and effort.
- The creative dashboard helps identify the best-performing ad creatives.
- Triplewhale's pixel allows for delayed attribution, improving understanding of multiple touchpoints and optimizing funnels for bigger profits.
- All-in-one, customizable dashboard displaying key metrics from integrated software, with the ability to add, remove, and rearrange modules.
- Automatic data pulling from integrated platforms for key insights.
- No coding knowledge required for advanced configurations.
- Dashboards can be placed on other platforms and websites.
- Offers advanced reporting, predictive analytics features, and a report generator for custom reports.
- Mobile app available for iOS and Android, allowing access to data on the go.
- Built-in forecasting calculator to run hypothetical scenarios for future revenue analysis.
- Track conversions across channels, analyze data in real-time without delay, and offers really accurate tracking.
- Beautiful user interface and easy to set up.
- Detailed Metrics Analysis: Provides in-depth data on EPC, CR, and other essential metrics to optimize turnover and ROI.
- Unified Dashboard: Wecantrack offers a comprehensive view by collecting conversion data from various sources like affiliate networks, APIs, postbacks, scrapes, Google Sheet files, and manual CSV imports. This aggregated view gives users a full overview shortly after setup.
- Decision Support: Centralized conversion data assists managers in making informed decisions about allocating marketing budgets more effectively.
- Easy and Versatile Integration:
- Seamlessly integrates with affiliate platforms, ad networks, affiliate programs/networks, and analytics platforms.
- WordPress plugin ensures affiliate links are automatically tracked without the need for code editing.
- CSV or Google Sheets integration facilitates tracking conversions from direct partnerships.
- User-Friendly Features:
- Automatic cloaking of affiliate links on websites.
- Intuitive interface with critical insights and efficient data management flows.
- Pricing Flexibility: Users can tailor their pricing based on needs, paying only for what they use.
- Customer Support: While most users praise the excellent support and onboarding assistance, individual experiences may vary.
👎 CONS: Brax VS Triple Whale vs wecantrack
The table below provides an overview of the advantages offered by Brax, Triple Whale and wecantrack so that you can quickly see if what you need is available.
- Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
- Lack of integration with Adobe Analytics.
- Some of the platform's features are not immediately obvious.
- The cost of the software can add up quickly.
- Costs money, which might be a concern for new or small-scale businesses.
- Limited to working with Shopify, so users on other platforms cannot benefit from its features.
- Inventory Management and Customer Segmentation features are not available yet.
- Dependence on ad coverage; may not be necessary for smaller accounts or single-platform ads.
- Access to the Triple Pixel (core feature) requires a higher-priced plan.
- Visibility may not be perfect as some customer journeys might not be tracked.
- Post-purchase customer surveys can be used to supplement this limitation.
- Doesn't send data back conversions to marketing platforms like Hyros and Anytrack yet.
- Integration Challenges:
- Some users may require technical assistance during the integration process.
- Limited integration options for certain ad networks, especially on basic plans.
- Customer Support Disparities: While the support team is generally appreciated, there have been instances of longer response times and unclear reasons for rejecting partnership opportunities.
- Plan Limitations:
- Plans have relatively low limits for clicks, sessions, and transactions.
- Exceeding these limits can lead to unforeseen charges or a halt in tracking.
- Tracking Limitations:
- Direct-linked campaign tracking is available, but without differentiation based on individual campaigns.
- Data refreshes are hourly, not real-time, which may not suit users needing instant updates.
📌 Features Compared
The table below provides an overview of the features offered by Brax, Triple Whale and wecantrack so that you can quickly see if the features you need are available.
Create Campaigns
- Easily create campaigns for multiple ad networks.
- Set CPCs, budgets, and device targeting.
- Geo-target campaigns to reach specific audiences.
- Configure tracking parameters for all campaigns.
- Duplicate campaigns across various ad networks.
Bulk Ad Builder
- Instantly create ad variants with different titles and images.
- Set advanced tracking parameters for each ad.
- Generate hundreds of ad variations in seconds.
- Upload multiple images or provide image URLs.
- Push ad creatives to multiple campaigns simultaneously.
- Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
- Re-use ads between campaigns.
Automate Bidding, Pausing, And Budget Adjustments
- Automatically enable, disable, and change CPC bids or budgets at specific times.
- Synchronize campaign settings between Brax and ad networks.
- Schedule changes take effect instantly.
- Real-time visibility of CPC changes.
Reporting And Editing
- Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
- Filter, search, and customize reporting data.
- Pause or disable underperforming ads with a single button.
- Make edits and changes to campaigns directly from reports.
- Export reporting data to spreadsheets for in-depth analysis.
Calculated Metrics
- Create custom calculated metrics from multiple data sources for instant insights.
- View metrics across campaigns, ads & publishers.
- Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
- Compare cost, revenue, profit, and ROI side by side.
Multiple Currencies
- Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.
Google Analytics Integration
- Connect any metric from Google Analytics, Adsense, and AdX.
- View ad network data alongside Google Analytics data in reporting.
- Use in custom rules and calculated metrics for automatic optimization.
Automate Optimization
- Optimize campaigns automatically using custom rules based on key metrics.
- Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.
Import Any Data Source
- Import revenue data from multiple sources for better performance understanding.
- Import from Voluum, Thrive, Internal DB, or any other source.
- Use data in custom rules for automatic optimization.
User & Team Management
- Add users to gain insights on changes and updates across teams.
- User-specific alerts and notifications.
- Multiple team members across accounts.
- Personal logins for users.
CSV Export
- Easily export data in universal CSV file format.
- Export creative groups including titles, images, and URLs.
- Export campaign and ad performance data.
- Export post-click Google data.
Triple Whale Dashboard
- Profit Tracker with Custom Expenses
- Compile important metrics in one place
- Customizable dashboard based on preferred metrics
- Currency conversion for unified profit and revenue view
- Full-featured mobile apps for real-time data access
- Activity feed for tracking store and marketing metrics
- Cohorts for tracking customer spending habits
- Sales cycle view for customer journey analysis
- Bundling insights for optimized conversions
- 3 AOVs (mean, median, mode) for purchase behavior analysis
- Customer Value (60/90 LTV) monitoring
- Portfolio View for multiple store performance overview
- Customer Segmentation for targeting strategies
- Support for Multiple Ad Accounts
- Email Reports for data-rich insights sharing
- Custom Expenses for accurate expense tracking
- Product Journey Maps for tracking customer product journeys
- Real-Time Order Tracking
Triple Pixel
- First-Party, Server-Side Pixel for accurate purchase data tracking
- Customer Journeys visualization for funnel movement insights
- First-Party, Server-Side Attribution for precise ad click attribution
- 99.7% Purchase Accuracy for real and raw purchase data
Creative Cockpit
- Creative Highlights for analyzing top-performing creatives
- Aggregate Content by Content Type for creative insights visualization
- Trends for tracking creative performance over time
- Segment Creative Performance vs. Copy Performance
- Easy Metric Comparisons vs. Account Averages
- Integration with Facebook and TikTok advertising platforms
Affluencer Hub
- Triple Pixel Deduplication for accurate affiliate and influencer-level ROAS
- Discount Code Creation for better management
- Affluencer Login (Coming Soon)
- True Affluencer ROI measurement
- Affluencer UTMs for tracking affluencer activity
- Creative Upload for storing affluencer-level creative
- Allows analysis of funnel and user behavior for website and campaign optimization
- Facilitates retargeting of visitors who abandoned the funnel
- Utilizes Google's and Facebook's machine learning for targeting, bids, and budget allocation
- Allows combining internally tracked data with wecantrack's data using metadata and custom index parameters
- Offers performance reporting for content or product IDs via API
- Customer Testimonials: Positive feedback from affiliate publishers on the value and impact of wecantrack
- Publications: Various articles and guides on integrating affiliate sales data in Google Analytics, Facebook Ads, and other platforms with wecantrack
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brax, Triple Whale and wecantrack so that you can quickly see if the integrations you need are available.
Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics
👉 Read more about Brax Integrations here.- Shopify and major ecommerce platforms
- Facebook for tracking ad data
- Google Analytics for website analytics
- TikTok, Snapchat, Pinterest for ad performance tracking
- Klaviyo for email and SMS performance tracking
- Gorgias for customer support metrics
- Slack for team communication
- Fairing and KnoCommerce for attribution insights
- Amazon for sales and marketing ecosystem visibility
Affiliate Networks
- 350+ Integrated Networks
- 6,500+ Connected Websites
- Option to use API or Webhooks to integrate data into applications
Analytics Platform Integrations
- Google Analytics Integration
- Google Looker (Data) Studio Integration
- Google BigQuery Integration
Ad Network Integrations
- Google Ads Integration
- Microsoft Ads Integration
- Facebook Ads Integration
- TikTok Ads Integration
- Snapchat Ads Integration
- Adsterra Integration
- Taboola Integration
- Outbrain Integration
- Revcontent Integration
- PropellerAds Integration
- PopAds Integration
- MGID Integration
📌 High Level Features Summary
The list below compares the high level features offered by Brax and Triple Whale and wecantrack so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ✅ |
API (Open Link) | ✅ |
Cloud Hosted | ❌ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brax, Triple Whale and wecantrack.Price (per Month) | $199 - $2,499 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $129 - $279 |
Price (per Year) | $1,290 - $2,790 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | €59 - €279 |
Price (per Year) | €590 - €2,790 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Knowledge Hub: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Brax, Triple Whale, and wecantrack have refund policies, which we have summarized below.
Brax Refund Policy:
Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.
Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.
Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.
Brax Refund Policy
Triple Whale Refund Policy:
Triple Whale Plans offer a 30-day money-back guarantee.If customers don't find value in the service during the initial 30 days, they can request a refund by messaging the company.
The refund request must be made in writing before the guarantee period ends, and it can only be used once.
If no reply is received after the initial message, a follow-up in writing is advised.
Triple Whale Refund Policy
wecantrack Refund Policy:
No terms or refund policy found for wecantrack. wecantrack Refund Policy
📧 Contact Information
Brax Contact Information:
You can contact Brax using the following methods:
Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States
Triple Whale Contact Information:
You can contact Triple Whale using the following methods:
Email Support: [email protected]
Phone Support: 614-289-8747
Address: 7th Floor, Jaffa St 224, Jerusalem, Israel
wecantrack Contact Information:
You can contact wecantrack using the following methods:
Email Support: [email protected]
Phone Support: 316-850-31721
Address: Purcellstraat 92, Almere, Netherlands
❓ Frequently Asked Questions
What is Brax?
Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.
Who is Brax designed for?
Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.
What benefits can I expect from using Brax?
By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.
Can I manage multiple accounts on Brax?
Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.
How does Brax simplify team collaboration?
Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.
What makes Brax's Native Power Editor special?
Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.
How does Brax provide a clearer understanding of ROI?
Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.
What features help ensure accurate and trustworthy data?
Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.
How does Brax automate campaign optimization?
Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.
Can Brax handle multiple currencies?
Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.
What can I do with Triple Whale?
Triple Whale helps ecommerce brands make better decisions by providing insights and tools to track profitability, marketing data, and customer behavior. It offers features like Dashboard, Pixel, Anomaly detection, Post-purchase survey, Web Analytics, Mobile app, and more.
What makes Triple Pixel unique?
Triple Pixel is a feature of Triple Whale that stands out due to its AI-powered anomaly detection and ability to track post-purchase surveys, providing valuable data for ecommerce businesses. It helps brands detect unusual patterns and gather customer feedback for better decision-making.
How long does it take to get set up?
The setup process for Triple Whale is quick and efficient. After signing up, you can get started immediately with your chosen plan. Simply enter your last 12 months gross revenue, select a plan, and you are good to go.
How does your pricing work?
Triple Whale's pricing is based on a combination of Gross Merchandise Volume (GMV) and the features you select from their plans. They offer three main plans: Growth, Pro, and Enterprise, each with specific features and pricing levels tailored to different business needs.
Do you have a mobile app?
Yes, Triple Whale offers a mobile app as part of their plans. This app allows you to access important data and insights on the go, making it convenient for ecommerce business owners.
How can I speak with someone from your sales team?
To speak with someone from Triple Whale's sales team, you can request a demo on their website. Fill out the demo request form, and their sales representatives will get in touch with you to discuss your needs and answer any questions.
Do I have to sign a contract?
No, Triple Whale does not require you to sign a contract. They offer monthly and yearly payment options for their plans. You can choose to pay monthly or opt for a yearly plan to get two months free.
What apps do you integrate with?
Triple Whale seamlessly integrates with various critical components of your ecommerce marketing stack, including Facebook, Shopify, Klaviyo, TikTok, Pinterest, Snapchat, Gorgias, and more. They provide a comprehensive list of integrations on their website.
What is included in the Free plan?
The Free plan, known as Founders Dash, is a centralized dashboard providing real-time data for CEOs, agencies, and entrepreneurs. It includes a summary page, benchmarks, email reports, web analytics, a 1-question post-purchase survey, support for two users, and 12-months of historical data.
Why should leading brands choose Triple Whale?
Leading brands choose Triple Whale because it has proven results in driving significant growth for ecommerce businesses. The numbers speak for themselves, with leading brands experiencing substantial growth in Shopify AOV, net profit, LTV, and profitable FB ad spend.
What is WeCanTrack?
WeCanTrack is an affiliate conversion tracking software that allows you to integrate affiliate conversion data from various affiliate networks into your analytics and marketing tools.
How does WeCanTrack work?
WeCanTrack collects your conversion data from affiliate networks through APIs, Postbacks, Scrapes, Google Sheet files, and manual CSV imports.
It processes and structures the data into one dataset, attributing it to your website session and click data.
It automatically places subid parameters with unique click IDs in your affiliate links to attribute conversion data to your traffic data.
How many affiliate networks does WeCanTrack integrate with?
WeCanTrack integrates with over 350 affiliate networks, allowing you to consolidate all your affiliate data in one dashboard.
What analytics and marketing tools can I integrate with WeCanTrack?
WeCanTrack offers integrations with popular analytics platforms such as Google Analytics, Google Looker (Data) Studio, and Google BigQuery.
It also integrates with ad networks like Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Adsterra, Taboola, Outbrain, Revcontent, and more.
Is there a free trial available for WeCanTrack?
Yes, WeCanTrack offers a free 15-day trial with no developer needed, allowing you to experience its features and benefits before committing.
Can I use WeCanTrack without technical expertise?
Yes, you can use WeCanTrack without the need for technical expertise. Its user-friendly interface and simple setup process make it accessible to all users.
How can WeCanTrack benefit affiliate publishers?
WeCanTrack consolidates all your affiliate conversion data, providing a full overview in one sophisticated dashboard.
It allows you to analyze your funnel and user behavior, optimizing your websites and campaigns accordingly.
You can retarget the right audience and increase your commissions by utilizing the data effectively.
Does WeCanTrack support machine learning optimization?
Yes, WeCanTrack enables you to use Google's and Facebook's machine learning algorithms to target the right users, set appropriate bids, and allocate budgets for your campaigns.
Can I automate reporting with WeCanTrack?
Yes, WeCanTrack centralizes all your traffic and conversion data, eliminating the need for manual reports and logins to different networks and ad platforms.
How can I get started with WeCanTrack?
To get started with WeCanTrack, you can sign up for the free 15-day trial on their website and start integrating your affiliate conversion data to optimize your marketing efforts.
⚙️ Conclusion
The information in this comparison about Brax and Triple Whale and wecantrack is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brax or Triple Whale or wecantrack is right for you?
- Brax seems to be best suited for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.
- Triple Whale seems to be ideal for ecommerce businesses, agencies, and marketing professionals seeking a centralized AI data platform to manage and automate analytics, attribution, merchandising, and forecasting.
- wecantrack seems to be best suited for affiliate publishers and marketers who want to consolidate and integrate their affiliate conversion data from various affiliate networks into their analytics and marketing tools.
You can use this data to compare Brax and Triple Whale to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Brax and Triple Whale, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brax and Triple Whale and wecantrack has given you further insight into what they offer, and if the features they offer are what you're looking for.