⭐ Brax vs Voluum
Compare the popular link building services Brax and Voluum side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.
Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.
It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.
With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.
Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.
While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.
The cost of the software may be a concern for some users.
Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.
Read the full Brax Review
Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.
The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.
Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.
Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.
Read the full Voluum Review
This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.
🎯 Target Audiences Compared
The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.
The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.
👍 PROS: Brax VS Voluum
The table below provides an overview of the advantages offered by Brax and Voluum so that you can quickly see if what you need is available.
- Automatic Optimization: The platform optimizes ads automatically for maximum returns.
- Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
- Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
- Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
- Automated Control over Campaign's CPC bid.
- Support for a wide variety of international currencies.
- Manage multiple ad accounts from one dashboard.
- Quickly create new ads across multiple platforms.
- Bulk content creation and upload features.
- Easy to use.
- Good customer support.
- Ton of software integrations with other platforms.
- Granular link tracking testing available for all plans.
- In-depth traffic source tracking is amazing.
- Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
- Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
- Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
- Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
- Integrates with popular third-party traffic sources.
- Covers a wide range of features including performance, analytics, fraud detection, and reporting.
- Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
- Scalable program with flexible plans to suit business needs.
👎 CONS: Brax VS Voluum
The table below provides an overview of the advantages offered by Brax and Voluum so that you can quickly see if what you need is available.
- Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
- Lack of integration with Adobe Analytics.
- Some of the platform's features are not immediately obvious.
- The cost of the software can add up quickly.
- Pricing isn't suitable for low-budget individuals/teams.
- Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
- Interface limits displaying more than 3 dimensions.
- Learning curve to master the platform.
- Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
- User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
- No free plan or free trial, only a demo is available.
- Limited data retention, with longer retention requiring costly plan upgrades.
- Customer support, especially for lower-tier plans, could be more responsive and personal.
📌 Features Compared
The table below provides an overview of the features by Brax and Voluum so that you can quickly see if the features you need are available.
Create Campaigns
- Easily create campaigns for multiple ad networks.
- Set CPCs, budgets, and device targeting.
- Geo-target campaigns to reach specific audiences.
- Configure tracking parameters for all campaigns.
- Duplicate campaigns across various ad networks.
Bulk Ad Builder
- Instantly create ad variants with different titles and images.
- Set advanced tracking parameters for each ad.
- Generate hundreds of ad variations in seconds.
- Upload multiple images or provide image URLs.
- Push ad creatives to multiple campaigns simultaneously.
- Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
- Re-use ads between campaigns.
Automate Bidding, Pausing, And Budget Adjustments
- Automatically enable, disable, and change CPC bids or budgets at specific times.
- Synchronize campaign settings between Brax and ad networks.
- Schedule changes take effect instantly.
- Real-time visibility of CPC changes.
Reporting And Editing
- Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
- Filter, search, and customize reporting data.
- Pause or disable underperforming ads with a single button.
- Make edits and changes to campaigns directly from reports.
- Export reporting data to spreadsheets for in-depth analysis.
Calculated Metrics
- Create custom calculated metrics from multiple data sources for instant insights.
- View metrics across campaigns, ads & publishers.
- Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
- Compare cost, revenue, profit, and ROI side by side.
Multiple Currencies
- Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.
Google Analytics Integration
- Connect any metric from Google Analytics, Adsense, and AdX.
- View ad network data alongside Google Analytics data in reporting.
- Use in custom rules and calculated metrics for automatic optimization.
Automate Optimization
- Optimize campaigns automatically using custom rules based on key metrics.
- Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.
Import Any Data Source
- Import revenue data from multiple sources for better performance understanding.
- Import from Voluum, Thrive, Internal DB, or any other source.
- Use data in custom rules for automatic optimization.
User & Team Management
- Add users to gain insights on changes and updates across teams.
- User-specific alerts and notifications.
- Multiple team members across accounts.
- Personal logins for users.
CSV Export
- Easily export data in universal CSV file format.
- Export creative groups including titles, images, and URLs.
- Export campaign and ad performance data.
- Export post-click Google data.
Tracking:
- Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
- Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
- Track different types of conversions throughout the visitor's journey with custom conversion tracking.
- Track ad impressions each time your ad is loaded on a page.
- Track organic traffic coming from other web pages or search engines.
Optimization:
- Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
- Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
- Precise geotargeting helps scale up campaigns for better performance.
Automation:
- Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
- Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brax and Voluum so that you can quickly see if the integrations you need are available.
Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics
👉 Read more about Brax Integrations here.- Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
- Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).
📌 High Level Features Summary
The list below compares the high level features offered by Brax and Voluum so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brax and Voluum.
Price (per Month) | $199 - $2,499 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $599 |
Price (per Year) | $179 - $539 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
Both Brax and Voluum have refund policies, which we have summarized below.
Brax Refund Policy:
Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.
Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.
Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.
Brax Refund Policy
Voluum Refund Policy:
The refund policy states that subscriptions, including annual or longer plans, automatically renew unless the client provides written notice 60 days before the current plan's end.Subscription fees, including prepaid fees, are non-refundable if the client terminates the agreement or subscription early.
Upgrades and downgrades are possible but not subject to refunds.
Voluum may suspend or terminate accounts for non-payment, and the company reserves the right to change payment policies at any time.
Generally, Voluum does not offer refunds for any expenses incurred while using their services.
Voluum Refund Policy
📧 Contact Information
Brax Contact Information:
You can contact Brax using the following methods:
Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States
Voluum Contact Information:
You can contact Voluum using the following methods:
Email Support: [email protected]
Address: ul. Lubicz 17G, 31-503 Krakow, Poland
❓ Frequently Asked Questions
What is Brax?
Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.
Who is Brax designed for?
Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.
What benefits can I expect from using Brax?
By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.
Can I manage multiple accounts on Brax?
Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.
How does Brax simplify team collaboration?
Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.
What makes Brax's Native Power Editor special?
Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.
How does Brax provide a clearer understanding of ROI?
Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.
What features help ensure accurate and trustworthy data?
Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.
How does Brax automate campaign optimization?
Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.
Can Brax handle multiple currencies?
Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.
What is Voluum, and what does it offer?
Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.
How can Voluum benefit my online marketing campaigns?
Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.
What pricing options does Voluum offer?
For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.
Does Voluum integrate with other platforms?
Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.
What resources does Voluum provide to its users?
Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.
Can I automate my marketing campaigns with Voluum?
Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.
How do I get started with Voluum?
To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.
Does Voluum have collaboration features for teams?
Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.
Is my data secure with Voluum?
Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.
How can I contact Voluum for further assistance?
For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.
⚙️ Conclusion
The information in this comparison about Brax and Voluum is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brax or Voluum is right for you?
- Brax seems to be best suited for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.
- Voluum seems to be ideal for media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.
You can use this data to compare Brax and Voluum to other link building services, and to assess how well they meet your needs.
If you want to further compare Brax and Voluum, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brax and Voluum has given you further insight into what they offer, and if the features they offer are what you're looking for.
🔀 Alternatives to Brax
If you are looking for alternatives to Brax, below is a list of comparisons to the most popular competitors.
⭐ Product Comparisons (2 Options)
- Brax vs AdsBridge
- Brax vs Affise
- Brax vs AnyTrack
- Brax vs BeMob
- Brax vs Binom
- Brax vs Brand24
- Brax vs CPV Lab Pro
- Brax vs CPV One
- Brax vs ClickFlare
- Brax vs ClickMagick
- Brax vs Cometly
- Brax vs Everflow
- Brax vs FunnelFlux
- Brax vs HYROS
- Brax vs Heylink
- Brax vs Improvely
- Brax vs Keitaro
- Brax vs LinkTrackr
- Brax vs Nifty Stats
- Brax vs Peerclick
- Brax vs RedTrack
- Brax vs StatsDrone
- Brax vs Strackr
- Brax vs TheOptimizer
- Brax vs ThriveTracker
- Brax vs Trackier
- Brax vs TrackifyX
- Brax vs Triple Whale
- Brax vs TrueRoas
- Brax vs Voonix
- Brax vs Wicked Reports
- Brax vs wecantrack
⭐ Product Comparisons (3 Options)
- Brax vs Voluum vs Triple Whale
- Brax vs Voluum vs Affise
- Brax vs Voluum vs Brand24
- Brax vs Voluum vs ClickMagick
- Brax vs Voluum vs BeMob
- Brax vs Voluum vs HYROS
- Brax vs Voluum vs RedTrack
- Brax vs Voluum vs Heylink
- Brax vs Voluum vs AdsBridge
- Brax vs Voluum vs TheOptimizer
- Brax vs Voluum vs Keitaro
- Brax vs Voluum vs Cometly
- Brax vs Voluum vs Wicked Reports
- Brax vs Voluum vs wecantrack
- Brax vs Voluum vs AnyTrack
- Brax vs Voluum vs CPV Lab Pro
- Brax vs Voluum vs Strackr
- Brax vs Voluum vs Everflow
- Brax vs Voluum vs Trackier
- Brax vs Voluum vs Improvely
- Brax vs Voluum vs Binom
- Brax vs Voluum vs ThriveTracker
- Brax vs Voluum vs Peerclick
- Brax vs Voluum vs StatsDrone
- Brax vs Voluum vs Voonix
- Brax vs Voluum vs FunnelFlux
- Brax vs Voluum vs LinkTrackr
- Brax vs Voluum vs TrueRoas
- Brax vs Voluum vs ClickFlare
- Brax vs Voluum vs Nifty Stats
- Brax vs Voluum vs TrackifyX
- Brax vs Voluum vs CPV One