⭐ ClickFlare vs CPV One vs TheOptimizer
Compare the popular online learning platforms ClickFlare and CPV One and TheOptimizer side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.
Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.
With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.
Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.
Read the full ClickFlare Review
CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.
With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.
This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.
From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.
Read the full CPV One Review
TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.
Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.
Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.
The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.
However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.
Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.
Read the full TheOptimizer Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: ClickFlare VS CPV One vs TheOptimizer
The table below provides an overview of the advantages offered by ClickFlare, CPV One and TheOptimizer so that you can quickly see if what you need is available.
- ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
- Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
- Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
- Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
- Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
- ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
- Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
- Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.
- Easy to use and beginner-friendly interface.
- Self-hosted solution for increased data privacy and security.
- Comprehensive tracking of various campaign types and traffic sources.
- Regularly evolving features and comprehensive statistics.
- Very easy to use and self-hosted without click limit.
- Detailed tracking of traffic sources and affiliate network conversions.
- Provides comprehensive stats and reports.
- Unlimited events tracked.
- Lifetime license available.
- API integrations.
- Cookie-less tracking.
- Accurate attribution across channels.
- Self-hosted or cloud options (CPV One).
- Complete Pixel and Postback Management.
- Integrated with more than 150 traffic sources and affiliate networks.
- Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
- Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
- Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
- Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
- Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
- Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
- Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
- Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
- Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
- Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
- Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
- Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.
👎 CONS: ClickFlare VS CPV One vs TheOptimizer
The table below provides an overview of the advantages offered by ClickFlare, CPV One and TheOptimizer so that you can quickly see if what you need is available.
- AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
- Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.
- Additional cost for server hosting.
- Installation may require technical knowledge.
- GUI could be improved for better mobile-friendliness.
- Database performance may slow down with large datasets.
- Initial setup on custom domains and ion cube loader can be challenging.
- Price might be considered high compared to some alternatives.
- A little bit expensive.
- Server costs require an additional payment.
- Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
- No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
- No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
- A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
- Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.
📌 Features Compared
The table below provides an overview of the features offered by ClickFlare, CPV One and TheOptimizer so that you can quickly see if the features you need are available.
The Tracker of All Trackers
- Comprehensive tracking of visitors' actions and interactions throughout the funnel.
- Ensures accurate data collection and analysis.
Tracking that Works for Everyone
- Advanced funnel tracking capability, regardless of complexity.
- Accurately monitors each step of the funnel.
Universal Tracking Tag
- Single tracking script for tracking any event on any platform.
Live Events Log
- Real-time monitoring of recorded visits, clicks, and conversions.
- Detailed historical record for reference.
Custom Metrics
- Build custom metrics using formulae.
- Tailor tracking to specific needs.
Custom Conversions
- Define and compare multiple conversion types.
- Identify the best-converting traffic segments.
One Platform for All Marketing
- Track and test all of your marketing campaigns from one place.
- Eliminate the need for multiple platforms by consolidating everything into a single tool.
Mobile Reports and Tracking
- Stay optimized for mobile performance with access to over 20 mobile metrics.
Detailed "Lab Stats" & Reports
- Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
- Utilize detailed revenue data to quickly optimize profits and ROI.
- Access more than 30 click, conversion, and revenue metrics.
Optimization
- Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.
Pre-filled Templates
- Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.
Unlimited Campaigns Tracked
- Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.
Easy to Use
- Create your initial campaign within minutes, even with zero programming knowledge.
Cookie-less Tracking
- Seamlessly switch between cookie and cookie-less tracking methods.
Custom Domains with SSL
- Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.
API Integrations
- Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.
MV Lab - Multivariate Testing Integrated:
- Test and track multiple versions of your landing page from a single page.
Multi-user Access:
- Provide access to different campaigns for your team through multi-user functionality.
Controlled Internal Linking:
- Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.
Cloaking Options:
- Utilize options for disguising affiliate link URLs provided by affiliate programs.
Capture Referrers:
- View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
- Choose from more than 20 pre-defined referrer categories or create your own.
Multiple Tracking Modes:
- Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.
Track Offline Conversions:
- Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.
Postback / Server-To-Server Tracking:
- Utilize postback URL for accurate tracking, especially recommended for affiliates.
- Access a special Postback URL for precise tracking within your affiliate networks.
Import Campaigns from Voluum or Bemob:
- Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.
Bot and Proxy Detection:
- Filter traffic to detect bots and proxy visitors.
- Redirect traffic based on bot and proxy rules for improved targeting and traffic management.
Manage Multiple Ad Accounts from a Single Platform:
- Seamlessly integrate with favorite traffic sources.
- Analyze all metrics in one centralized dashboard.
- Focus on important tasks without switching between tabs.
Generate Beautiful Reports:
- Analyze and compare campaign metrics easily.
- Run reports across multiple ad accounts to identify trends.
- Simplify reporting and share with colleagues or clients.
World-Class Automation:
- Automate campaigns to save time and money.
- Achieve continuous media buying without fatigue.
Scale Profitably:
- Use automatic rules to double down on winning campaigns.
- Increase bids based on EPC to stay profitable.
- Automatically clone profitable creatives for easier scaling.
Prevent Ad Spend Waste:
- Use automatic stop-loss rules to pause unprofitable placements and creatives.
- Create blacklists to prevent wasteful spending on bad placements.
Create Hundreds of Campaigns with One Click:
- Easily upload multiple variations with a few clicks.
- Manage everything from one place without manual logins.
Centralized Creative Hub:
- View all creatives and key metrics across multiple accounts.
- Organize ads under one roof for easy access and insights.
📌 Integrations Compared
The table below provides an overview of the integrations offered by ClickFlare, CPV One and TheOptimizer so that you can quickly see if the integrations you need are available.
Conversion API Integrations:
- Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
- No developer required for integration.
- Customizable approach to pass specific conversion data as per your preferences.
- Compliant with the latest data privacy regulations.
Automated Revenue Tracking Integrations:
- Accurate revenue tracking for individual conversions.
- Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
- Seamless connection to feed providers for up-to-date campaign performance insights.
- Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.
Integrated Cost Tracking:
- Enhances optimization decision making.
- Offers easy report generation for paid traffic campaigns.
- Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
- Advanced integration and attribution models for accurate cost reporting at different campaign levels.
Other Integrations in ClickFlare:
- Universal Tag
- Voluum Importer
- Drill Down Reports
- Custom Metrics
- Custom Conversions
- Live Events Log
- Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.
Predefined Traffic Sources:
- Google Ads
- Microsoft (Bing) Ads
- Facebook Ads
- All major traffic sources are predefined within CPV One.
No-Redirect Policy Integrations:
- For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
- The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.
Predefined Affiliate Networks:
- CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.
Customizable Affiliate Networks:
- You can define new affiliate networks within CPV One based on your specific requirements.
- CPV One's flexibility allows you to work with most affiliate networks available.
Traffic Sources
Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper
Traffic Platforms
Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab
👉 Read more about TheOptimizer Integrations here.📌 High Level Features Summary
The list below compares the high level features offered by ClickFlare and CPV One and TheOptimizer so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ✅ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by ClickFlare, CPV One and TheOptimizer.Price (per Month) | $69 - $329 |
Price (per Year) | $89 - $429 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $57 - $467 |
Price (per Year) | $48 - $389 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $699 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
- YouTube: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, ClickFlare, CPV One, and TheOptimizer have refund policies, which we have summarized below.
ClickFlare Refund Policy:
The refund policy states that if ClickFlare.io terminates the service due to its gross negligence or willful misconduct in preventing unauthorized access to customer data, the customer is entitled to a pro-rata refund of subscription fees for the terminated portion of the term.If ClickFlare.io is at fault but not to the level of gross negligence, they will defend the customer from certain claims and provide a pro-rata refund if the customer terminates the agreement.
ClickFlare Refund Policy
CPV One Refund Policy:
CPV One offers a 30-day Risk-Free trial with a money-back guarantee.If you're not satisfied or feel it hasn't improved your marketing within this period, you can request a refund by contacting them via email or ticket.
Refunds are provided, excluding 20% for infrastructure costs.
CPV One Refund Policy
TheOptimizer Refund Policy:
The refund policy for TheOptimizer Native service states that all services are non-refundable unless expressly stated otherwise in the pricing terms.The service provider will automatically debit the Renewal Fees from the client's credit card at the beginning of each renewal period, and there will be no refunds or credits for partial months of service or months unused with an open account.
If a refund is required for the last billed service fee, the request must be made within 3 days from the new monthly period.
TheOptimizer Refund Policy
📧 Contact Information
ClickFlare Contact Information:
You can contact ClickFlare using the following methods:
- Email Support: [email protected]
CPV One Contact Information:
You can contact CPV One using the following methods:
Email Support: [email protected]
Address: Bucharest, Bucuresti, Romania
TheOptimizer Contact Information:
You can contact TheOptimizer using the following methods:
Email Support: [email protected]
Address: Tirana, Tirane, Albania
❓ Frequently Asked Questions
What is ClickFlare and how does it work?
ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.
Why should I choose ClickFlare over other tracking systems?
ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.
What does "Advanced Funnel Tracking" mean?
ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.
How does ClickFlare handle GDPR, iOS 14, and attribution concerns?
ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.
Can ClickFlare help with revenue and cost tracking?
Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.
What is the Universal Tracking Tag feature?
ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.
Tell me more about ClickFlare's integration capabilities.
ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.
Can I customize metrics and conversions with ClickFlare?
Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.
How does ClickFlare's Live Events Log benefit me?
ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.
What does ClickFlare's "System Activity" feature offer?
ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.
What is CPV One?
CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.
What can I track with CPV One?
You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.
Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?
Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.
Which affiliate networks does CPV One work with?
CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.
Can I use CPV One from a Smartphone or Tablet?
Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.
How can I learn how to use CPV One?
CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.
What type of support do you provide?
CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.
What if I want to migrate campaigns from another tracker?
CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.
Do you offer a money-back guarantee?
CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.
Can I cancel my subscription plan?
Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.
What is TheOptimizer, and what does it offer?
TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.
How can TheOptimizer help me with campaign management?
TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.
Can you share some success stories using TheOptimizer?
Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.
How does TheOptimizer streamline campaign creation?
The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.
Can I manage multiple ad accounts on TheOptimizer?
Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.
How does TheOptimizer simplify campaign reporting?
Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.
How does TheOptimizer achieve world-class automation?
The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.
What strategies can I implement to scale profitably with TheOptimizer?
TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.
How does TheOptimizer prevent ad spend waste?
The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.
How does TheOptimizer streamline campaign creation across multiple sources?
Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.
⚙️ Conclusion
The information in this comparison about ClickFlare and CPV One and TheOptimizer is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if ClickFlare or CPV One or TheOptimizer is right for you?
- ClickFlare seems to be best suited for digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.
- CPV One seems to be ideal for affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.
- TheOptimizer seems to be best suited for advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts.
You can use this data to compare ClickFlare and CPV One to other link building services, and to assess how well thesy meet your needs.
If you want to further compare ClickFlare and CPV One, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of ClickFlare and CPV One and TheOptimizer has given you further insight into what they offer, and if the features they offer are what you're looking for.