⭐ ClickFlare vs Improvely vs TheOptimizer
Compare the popular online learning platforms ClickFlare and Improvely and TheOptimizer side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.
Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.
With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.
Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.
Read the full ClickFlare Review
Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.
Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.
The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.
Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.
Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.
Read the full Improvely Review
TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.
Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.
Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.
The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.
However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.
Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.
Read the full TheOptimizer Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: ClickFlare VS Improvely vs TheOptimizer
The table below provides an overview of the advantages offered by ClickFlare, Improvely and TheOptimizer so that you can quickly see if what you need is available.
- ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
- Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
- Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
- Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
- Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
- ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
- Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
- Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.
- Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
- Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
- Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
- A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
- Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
- Affordability: Offers cost-effective optimization with split testing functionality.
- Web-based Service: No installation required, accessible via web browsers.
- Data Aggregation: Gathers data from diverse marketing channels in one platform.
- A/B Split Testing: Allows A/B testing specifically for landing pages.
- Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
- Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
- Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
- Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
- Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
- Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
- Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
- Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
- Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
- Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
- Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
- Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.
👎 CONS: ClickFlare VS Improvely vs TheOptimizer
The table below provides an overview of the advantages offered by ClickFlare, Improvely and TheOptimizer so that you can quickly see if what you need is available.
- AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
- Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.
- Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
- Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
- Limited Trial Period: Trial duration might not be enough for thorough evaluation.
- Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
- Features in Pro Plan: Some advanced features are restricted to Pro plan users.
- Lack of Demo/Tutorial: No video tutorial for user guidance.
- No Live Chat Support: Lack of live chat support for immediate assistance.
- Limited Language Support: Only available in English, limiting non-English users.
- Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
- No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
- No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
- A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
- Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.
📌 Features Compared
The table below provides an overview of the features offered by ClickFlare, Improvely and TheOptimizer so that you can quickly see if the features you need are available.
The Tracker of All Trackers
- Comprehensive tracking of visitors' actions and interactions throughout the funnel.
- Ensures accurate data collection and analysis.
Tracking that Works for Everyone
- Advanced funnel tracking capability, regardless of complexity.
- Accurately monitors each step of the funnel.
Universal Tracking Tag
- Single tracking script for tracking any event on any platform.
Live Events Log
- Real-time monitoring of recorded visits, clicks, and conversions.
- Detailed historical record for reference.
Custom Metrics
- Build custom metrics using formulae.
- Tailor tracking to specific needs.
Custom Conversions
- Define and compare multiple conversion types.
- Identify the best-converting traffic segments.
Conversion Tracking for Online Marketers
- Track clicks, conversions, and revenue from online marketing in one place.
- Gain insights into conversion origins for optimized marketing strategies.
- Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
- Access segments and metrics like Channel, Referrer, Landing Page, and more.
- Custom-built funnel reports reveal user pathways and drop-off points.
- Automatic customer profiles with insights into behavior and value.
- Built-in A/B Split Testing tools and click fraud monitoring.
- Real-time report updates, export to Excel CSV, and import data.
- Developer API for custom tracking.
PPC Click Fraud Monitoring and Detection
- Prevent financial losses due to fraudulent clicks on paid ads.
- Detect excessive non-converting clicks and repetitive clicks from competitors.
- State-of-the-art monitoring system inspects ad clicks 24/7.
- Recover lost money by preparing detailed fraud reports.
- Impress upon competitors the risk of being caught.
- Access comprehensive information about suspicious clicks.
- Utilize IP WHOIS Lookup for IP address insights.
- Export data to Excel CSV and import commissions from affiliate networks.
Keyword & Conversion Pixel Tracking for Affiliate Marketers
- Professional tools for tracking commissions and campaigns.
- Identify commission sources without separate referral links.
- Safeguard campaigns with link cloaking on ad networks.
- Cloak affiliate links to hide destinations from visitors.
- Integrate with major affiliate networks and programs.
- Compatible with Google Analytics UTM tags.
- Supported networks include Commission Junction, ClickBank, and more.
White-Label Marketing Reports for Agencies
- Elevate client satisfaction and revenue with white-label reports.
- Provide centralized monitoring for all client marketing efforts.
- Incorporate click fraud monitoring to safeguard ad budgets.
- Offer branded access to Improvely reports.
- Pay for one account and serve unlimited clients.
- Customize access levels and services for clients.
- Export reports to Excel CSV and import data.
- Import PPC costs and commissions from affiliate networks.
Manage Multiple Ad Accounts from a Single Platform:
- Seamlessly integrate with favorite traffic sources.
- Analyze all metrics in one centralized dashboard.
- Focus on important tasks without switching between tabs.
Generate Beautiful Reports:
- Analyze and compare campaign metrics easily.
- Run reports across multiple ad accounts to identify trends.
- Simplify reporting and share with colleagues or clients.
World-Class Automation:
- Automate campaigns to save time and money.
- Achieve continuous media buying without fatigue.
Scale Profitably:
- Use automatic rules to double down on winning campaigns.
- Increase bids based on EPC to stay profitable.
- Automatically clone profitable creatives for easier scaling.
Prevent Ad Spend Waste:
- Use automatic stop-loss rules to pause unprofitable placements and creatives.
- Create blacklists to prevent wasteful spending on bad placements.
Create Hundreds of Campaigns with One Click:
- Easily upload multiple variations with a few clicks.
- Manage everything from one place without manual logins.
Centralized Creative Hub:
- View all creatives and key metrics across multiple accounts.
- Organize ads under one roof for easy access and insights.
📌 Integrations Compared
The table below provides an overview of the integrations offered by ClickFlare, Improvely and TheOptimizer so that you can quickly see if the integrations you need are available.
Conversion API Integrations:
- Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
- No developer required for integration.
- Customizable approach to pass specific conversion data as per your preferences.
- Compliant with the latest data privacy regulations.
Automated Revenue Tracking Integrations:
- Accurate revenue tracking for individual conversions.
- Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
- Seamless connection to feed providers for up-to-date campaign performance insights.
- Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.
Integrated Cost Tracking:
- Enhances optimization decision making.
- Offers easy report generation for paid traffic campaigns.
- Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
- Advanced integration and attribution models for accurate cost reporting at different campaign levels.
Other Integrations in ClickFlare:
- Universal Tag
- Voluum Importer
- Drill Down Reports
- Custom Metrics
- Custom Conversions
- Live Events Log
- Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.
Ecommerce Platforms:
- WooCommerce
- Shopify
- Volusion
- BigCommerce
Email Marketing:
- MailChimp
Traffic Sources
Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper
Traffic Platforms
Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab
👉 Read more about TheOptimizer Integrations here.📌 High Level Features Summary
The list below compares the high level features offered by ClickFlare and Improvely and TheOptimizer so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by ClickFlare, Improvely and TheOptimizer.Price (per Month) | $69 - $329 |
Price (per Year) | $89 - $429 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $29 - $299+ |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $699 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
- YouTube: (Open Link)
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, ClickFlare, Improvely, and TheOptimizer have refund policies, which we have summarized below.
ClickFlare Refund Policy:
The refund policy states that if ClickFlare.io terminates the service due to its gross negligence or willful misconduct in preventing unauthorized access to customer data, the customer is entitled to a pro-rata refund of subscription fees for the terminated portion of the term.If ClickFlare.io is at fault but not to the level of gross negligence, they will defend the customer from certain claims and provide a pro-rata refund if the customer terminates the agreement.
ClickFlare Refund Policy
Improvely Refund Policy:
No refunds for unused months upon Plan cancellation.Discounts from prior subscriptions might not apply to renewals or automatic renewals.
Improvely Refund Policy
TheOptimizer Refund Policy:
The refund policy for TheOptimizer Native service states that all services are non-refundable unless expressly stated otherwise in the pricing terms.The service provider will automatically debit the Renewal Fees from the client's credit card at the beginning of each renewal period, and there will be no refunds or credits for partial months of service or months unused with an open account.
If a refund is required for the last billed service fee, the request must be made within 3 days from the new monthly period.
TheOptimizer Refund Policy
📧 Contact Information
ClickFlare Contact Information:
You can contact ClickFlare using the following methods:
- Email Support: [email protected]
Improvely Contact Information:
You can contact Improvely using the following methods:
Email Support: [email protected]
Address: 1241 E Springhill Ct, Cary, NC 27511, USA
TheOptimizer Contact Information:
You can contact TheOptimizer using the following methods:
Email Support: [email protected]
Address: Tirana, Tirane, Albania
❓ Frequently Asked Questions
What is ClickFlare and how does it work?
ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.
Why should I choose ClickFlare over other tracking systems?
ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.
What does "Advanced Funnel Tracking" mean?
ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.
How does ClickFlare handle GDPR, iOS 14, and attribution concerns?
ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.
Can ClickFlare help with revenue and cost tracking?
Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.
What is the Universal Tracking Tag feature?
ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.
Tell me more about ClickFlare's integration capabilities.
ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.
Can I customize metrics and conversions with ClickFlare?
Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.
How does ClickFlare's Live Events Log benefit me?
ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.
What does ClickFlare's "System Activity" feature offer?
ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.
What is Improvely and what does it offer?
Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.
How does Improvely's dashboard simplify tracking?
Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.
What does "Built To Optimize Your Marketing" mean?
Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.
How does Improvely address click fraud?
Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.
How does Improvely help in understanding customers?
Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.
Can Improvely be used collaboratively?
Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.
How compatible is Improvely with different advertising platforms?
Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.
What's the advantage of using Improvely over other analytics tools?
Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.
How can I try out Improvely?
You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.
How can I learn more about Improvely's features and capabilities?
To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.
What is TheOptimizer, and what does it offer?
TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.
How can TheOptimizer help me with campaign management?
TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.
Can you share some success stories using TheOptimizer?
Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.
How does TheOptimizer streamline campaign creation?
The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.
Can I manage multiple ad accounts on TheOptimizer?
Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.
How does TheOptimizer simplify campaign reporting?
Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.
How does TheOptimizer achieve world-class automation?
The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.
What strategies can I implement to scale profitably with TheOptimizer?
TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.
How does TheOptimizer prevent ad spend waste?
The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.
How does TheOptimizer streamline campaign creation across multiple sources?
Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.
⚙️ Conclusion
The information in this comparison about ClickFlare and Improvely and TheOptimizer is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if ClickFlare or Improvely or TheOptimizer is right for you?
- ClickFlare seems to be best suited for digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.
- Improvely seems to be ideal for online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
- TheOptimizer seems to be best suited for advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts.
You can use this data to compare ClickFlare and Improvely to other link building services, and to assess how well thesy meet your needs.
If you want to further compare ClickFlare and Improvely, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of ClickFlare and Improvely and TheOptimizer has given you further insight into what they offer, and if the features they offer are what you're looking for.