⭐ Cometly vs TrueRoas vs Wicked Reports

Cometly is a powerful marketing attribution software trusted by over 2,000 businesses, offering hyper-accurate ad attribution that enables marketing teams to measure and prove ROI confidently.

With its comprehensive features and intuitive interface, the platform streamlines ad tracking, optimizes campaigns, and provides real-time visualizations of marketing performance.

By reducing wasted ad spend and identifying profitable channels, Cometly helps businesses allocate their marketing budget more efficiently and craft captivating ads for increased revenue.

Joining Cometly's community of advertisers offers supportive growth opportunities and a time-saving, automated reporting process.

However, larger businesses might find the pricing structure costlier, and some features and tracking capabilities are still limited.

Read the full Cometly Review

👉 Visit Cometly

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Cometly is marketing teams and ad managers who seek a powerful marketing attribution software, that provides accurate revenue attribution from ads, real-time insights, and automated reporting, enabling them to optimize campaigns, allocate marketing budget efficiently, and scale successful ads for improved ROI and business growth.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Easy and user-friendly setup.
• Free trial with a meeting to fix the strategy.
• Unlimited users and workspaces.
• Robust analysis and offers a breakdown of day-to-day performance.
• Unaffected by iOS 14 and later blockage.
• Tracking with Comet Pixel.
• Easy to use Conversion API.
• Similar features available for all plans.
• Integrates with Shopify, Meta, and most other popular native ad platforms.
• Sends data back to Facebook via the Conversion API.
• Accurate tracking.
• Beautiful interface.
• Pricing by ad budget.
• Can track any type of store.
• Good customer support.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Pricing structure can be costlier for larger businesses.
• Limited pricing plans available & pricing not transparent.
• Lacks advanced return rules.
• Doesn't show profit as it doesn't consider the cost of goods.
• Limited tracking capabilities, not compatible with some platforms like Pinterest.
• Limited functionality on mobile, providing only an overview.
• Still in its early stages, lacking a comprehensive refund policy.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Attribution:

• Advanced server-side tracking: Bypass iOS14 and ad blockers to limit attribution.
• Gen-2 pixel technology: Accurately track sales back to the correct ad every time.

Event Tracking:

• Track any website, marketing funnel, or online store.
• Track events such as leads, scheduled calls, subscriptions, free trials, purchases, etc., back to the correct ad.
• Automatically send event data back to ad platforms for better ad optimization.

Conversion API:

• Feed accurate data back to ad platforms for conversion optimization.
• Improve ad platform ROAS by passing accurate data to optimize ads.

Comet Ads Manager:

• Advanced ads manager: Turn off losing ads and increase budgets on winning ads.
• Full control of ads management within the Comet Ads Manager.
• Make data-driven decisions to increase ROAS and save time.

Analytics:

• Real-time data updates for quick decision-making.
• Actionable analytics to increase ad performance.

Customer Journeys:

• Allocate marketing dollars correctly by understanding effective touch-points for conversions.
• Identify patterns in customer buying journeys for better marketing efforts.

Coming Soon:

Automations:

• Set rules for auto-optimizing ads and save money on wasted ad spend.
• Get ad decision recommendations from Cometly's AI system.

Spaces:

• Manage unlimited workspaces with accurate ad attribution.
• Ideal for ad agencies to manage multiple clients with Spaces.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

API Integrations:

• Cometly API: Send enriched events from any data source using Cometly's API.
• Zapier: Send events from any application using Zapier.

Ad Channels Integrations:

• Meta: Accurately track campaign performance for all Meta platforms.
• Google Adwords: Attribute revenue back to the correct Google ads.
• Facebook: Attribute revenue back to the correct Facebook ad.
• Instagram: Attribute revenue back to the correct Instagram ad.
• LinkedIn: Attribute revenue back to the correct LinkedIn ad.
• TikTok: Attribute revenue back to the correct TikTok ad.

Ecommerce Integrations:

• Shopify: Sync all orders and attribute purchases to the correct ad.
• WooCommerce: Use the plugin to accurately attribute purchases to ads.
• Magento: Use the API to accurately attribute purchases to the correct ads.
• ClickFunnels: Attribute ClickFunnels orders and upsells to the correct ads.
• Funnelish: Attribute Funnelish orders and upsells to the correct ads.
• ClickBank: Sync ClickBank orders and attribute purchases to the correct ads.
• BuyGoods: Attribute BuyGoods orders and upsells to the correct ads.
• Maxweb: Attribute Maxweb orders and upsells to the correct ads.

B2B Integrations:

• HubSpot: Attribute deal revenue and sync lead qualification (MQL & SQL).
• Salesforce: Attribute deal revenue and sync lead qualification (MQL & SQL).

Coming Soon Integrations:

• Pinterest: Attribute revenue back to the correct Pinterest ad.
• Bing: Attribute revenue back to the correct Bing ad.

👉 Read more about Cometly Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $499
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Cometly?

Cometly is a leading marketing attribution software that provides accurate revenue attribution from ads, empowering marketing teams to make better decisions and optimize campaigns for profitability.

How does Cometly work?

Cometly connects your data sources to accurately track events back to the correct ad using Gen-2 pixel technology, eliminating wasted ad spend and fueling growth. It streamlines ad attribution, allowing you to focus on optimizing and scaling your ads profitably.

Who usesCometly?

Cometly is used by marketing teams, ad managers, and businesses of all sizes, trusted by over 2,000 companies to transform marketing and sales data into revenue-generating insights.

What are the key features of Cometly?

Cometly offers a range of features, including accurate ad tracking, customer journey analysis, Comet Ads Manager for ad optimization, event tracking, Conversion API for improved ad ROAS, and real-time analytics on any ad.

How does Cometly help improve ROI?

By providing hyper-accurate ad attribution, Cometly helps marketing teams measure and prove ROI confidently. Businesses can allocate marketing budget more efficiently, justify scaling up ad campaigns, and focus on the most profitable channels.

Can Cometly save time for marketing teams?

Yes, Cometly users typically save more than 2 hours per day when reviewing ad data and making informed decisions, enabling them to focus on crafting and launching captivating ads to boost revenue.

Does Cometly help save money on ad spend?

Absolutely! Cometly identifies which ads are generating profits and which ones are underperforming, allowing businesses to reduce wasted ad spend and scale successful ads for better returns.

Does Cometly automate data analysis?

Yes, Cometly eliminates the need for manual data entry and time-consuming spreadsheets by automating the reporting process, providing real-time visualizations of marketing performance.

How does Cometly support ad optimization?

Cometly's direct partner integration with ad platforms allows users to turn off underperforming ads or adjust budgets directly from within the platform, enabling faster and more efficient ad optimization.

What is the onboarding process like for Cometly?

Cometly offers a streamlined onboarding experience, seamlessly connecting all ad platforms and data sources, so you can quickly start making data-driven decisions based on your ad performance.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.