β CPV One vs Keitaro vs TrueRoas
Compare the popular online learning platforms CPV One and Keitaro and TrueRoas side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.
With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.
This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.
From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.
Read the full CPV One Review
Keitaroβ’ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.
With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.
Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.
Users praise its seamless integration, protection from bots, and advertising optimization capabilities.
While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.
Read the full Keitaro Review
TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.
This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.
TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.
Accurate tracking spans platforms, with real-time data and valuable customer support.
TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.
Read the full TrueRoas Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
π― Target Audiences Compared
π PROS: CPV One VS Keitaro vs TrueRoas
The table below provides an overview of the advantages offered by CPV One, Keitaro and TrueRoas so that you can quickly see if what you need is available.
- Easy to use and beginner-friendly interface.
- Self-hosted solution for increased data privacy and security.
- Comprehensive tracking of various campaign types and traffic sources.
- Regularly evolving features and comprehensive statistics.
- Very easy to use and self-hosted without click limit.
- Detailed tracking of traffic sources and affiliate network conversions.
- Provides comprehensive stats and reports.
- Unlimited events tracked.
- Lifetime license available.
- API integrations.
- Cookie-less tracking.
- Accurate attribution across channels.
- Self-hosted or cloud options (CPV One).
- Complete Pixel and Postback Management.
- Integrated with more than 150 traffic sources and affiliate networks.
- Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
- Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
- Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
- Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
- Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
- Advanced tracking capabilities.
- Ability to track multiple traffic sources and conversion events.
- Customizable reporting, allowing users to create custom reports and dashboards.
- Competitive and affordable pricing compared to other tracking solutions.
- Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
- Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
- Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
- Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
- User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.
π CONS: CPV One VS Keitaro vs TrueRoas
The table below provides an overview of the advantages offered by CPV One, Keitaro and TrueRoas so that you can quickly see if what you need is available.
- Additional cost for server hosting.
- Installation may require technical knowledge.
- GUI could be improved for better mobile-friendliness.
- Database performance may slow down with large datasets.
- Initial setup on custom domains and ion cube loader can be challenging.
- Price might be considered high compared to some alternatives.
- A little bit expensive.
- Server costs require an additional payment.
- Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
- Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
- May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
- Limited integrations with third-party tools compared to some competitors.
- Currently, there is no mobile app available for on-the-go tracking.
- Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
- Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
- Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
- Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
- Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.
π Features Compared
The table below provides an overview of the features offered by CPV One, Keitaro and TrueRoas so that you can quickly see if the features you need are available.
One Platform for All Marketing
- Track and test all of your marketing campaigns from one place.
- Eliminate the need for multiple platforms by consolidating everything into a single tool.
Mobile Reports and Tracking
- Stay optimized for mobile performance with access to over 20 mobile metrics.
Detailed "Lab Stats" & Reports
- Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
- Utilize detailed revenue data to quickly optimize profits and ROI.
- Access more than 30 click, conversion, and revenue metrics.
Optimization
- Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.
Pre-filled Templates
- Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.
Unlimited Campaigns Tracked
- Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.
Easy to Use
- Create your initial campaign within minutes, even with zero programming knowledge.
Cookie-less Tracking
- Seamlessly switch between cookie and cookie-less tracking methods.
Custom Domains with SSL
- Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.
API Integrations
- Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.
MV Lab - Multivariate Testing Integrated:
- Test and track multiple versions of your landing page from a single page.
Multi-user Access:
- Provide access to different campaigns for your team through multi-user functionality.
Controlled Internal Linking:
- Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.
Cloaking Options:
- Utilize options for disguising affiliate link URLs provided by affiliate programs.
Capture Referrers:
- View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
- Choose from more than 20 pre-defined referrer categories or create your own.
Multiple Tracking Modes:
- Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.
Track Offline Conversions:
- Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.
Postback / Server-To-Server Tracking:
- Utilize postback URL for accurate tracking, especially recommended for affiliates.
- Access a special Postback URL for precise tracking within your affiliate networks.
Import Campaigns from Voluum or Bemob:
- Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.
Bot and Proxy Detection:
- Filter traffic to detect bots and proxy visitors.
- Redirect traffic based on bot and proxy rules for improved targeting and traffic management.
Flexible Traffic Handling:
- Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
- Local landing pages with built-in editor for local landings without external redirects.
- Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
- Traffic Simulation tool to test funnels and flow filters.
Redirects and Actions:
- Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
- Choose actions for traffic flow, like showing a 404 page or output HTML container.
- Receiving and transmitting click parameters with up to 32 cells.
Accurate Traffic Filtering:
- Over 30 internal filters to accept only targeted clicks.
- Customizable filters with provided templates.
Capping Offers:
- Automatically switch traffic to other offers when conversion limits are reached.
Reports and Data Analytics:
- Bug tracking logs and incoming events for error tracing.
- Interactive real-time dashboard with actionable insights.
- Multicurrency support and export reports to Excel/CSV.
- Manual cost upload and customizable reports with filters and metrics.
Automation:
- Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
- Ready-made API integrations for data on advertising campaigns.
- GEO profiles for filtering traffic.
- Click API for remote campaign execution.
Protection:
- Built-in spam bots databases with custom values.
- Admin Dashboard protection with specific domain access.
- GDPR compliant mode.
- Built-in Fail2ban service for server protection.
- Keitaro Geo DB for audience geo data.
- Full IPv6 support.
Postbacks:
- Rebill and Reject sales with unique transaction numbers.
- Income conversions with different statuses (lead, sale, upsale, etc.).
- S2S Postbacks for third-party service integration.
Getting Started:
- Quick and easy setup process.
- Tracks 100% of Shopify orders.
- Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.
Supports Everything:
- Custom shop integration.
- Addresses issues with ad platforms and glorified UTM tracking tools.
- Provides reliable ROAS measurement.
- Addresses problems with inconsistent ad attribution and customer journey matching.
- Enables fast, predictable, and cost-effective testing.
- Prevents wasting time on unprofitable ads.
Scale with Confidence:
- Boosts ROI by +20.31% in 60 days.
- Increases attributed orders by +243%.
- Ensures every conversion is linked to the exact order number.
- All-in-one Ads Manager with a reliable source of truth.
True Tracking:
- Uses TrueAttribution AI to collect and analyze data from various sources.
- Matches data to the correct Facebook or Google Ad.
- Utilizes a revolutionary TrueAttribution Algorithm.
- Provides unique eCom insights.
- One Ads Manager for ads, influencers, email, etc.
- Developed by data analysts leveraging AI.
Cost Savings:
- Shows cost savings by using TrueROAS.
- Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.
TrueROAS ROI:
- Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
- Compares costs before and after TrueROAS implementation.
- Shows substantial increase in ROI (+3567%).
True Tracking Benefits:
- Uses advanced tracking methods (not old "cookie-way").
- Ensures accurate conversion tracking.
- Doesn't rely on data modeling, but real data.
- Specifically designed for eCom stores.
- Provides unique eCommerce metrics.
- GDPR compliant.
π Integrations Compared
The table below provides an overview of the integrations offered by CPV One, Keitaro and TrueRoas so that you can quickly see if the integrations you need are available.
Predefined Traffic Sources:
- Google Ads
- Microsoft (Bing) Ads
- Facebook Ads
- All major traffic sources are predefined within CPV One.
No-Redirect Policy Integrations:
- For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
- The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.
Predefined Affiliate Networks:
- CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.
Customizable Affiliate Networks:
- You can define new affiliate networks within CPV One based on your specific requirements.
- CPV One's flexibility allows you to work with most affiliate networks available.
Advertising Networks:
- Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.
Cloudflare:
- Turn on Cloudflare Proxy with a single click to maximize landing page protection.
Namecheap:
- Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.
Bot Protection Services:
- Use third-party spam databases for additional click checking to prevent bots and spam.
- Shopify & Woocommerce
- Custom shop integration
- Facebook & Instagram
- Google Ads & YouTube
- TikTok
π High Level Features Summary
The list below compares the high level features offered by CPV One and Keitaro and TrueRoas so that you can very quickly see if the features you need are available.Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API | β |
π² Pricing Compared
The list below provides an overview of the pricing offered by CPV One, Keitaro and TrueRoas.Price (per Month) | $57 - $467 |
Price (per Year) | $48 - $389 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $54 - $142 |
Price (per Year) | $44 - $114 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $150 - $599 |
Price (per Year) | $99 - $599 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
π Useful Links & Resources
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
π΅ Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, CPV One, Keitaro, and TrueRoas have refund policies, which we have summarized below.
CPV One Refund Policy:
CPV One offers a 30-day Risk-Free trial with a money-back guarantee.If you're not satisfied or feel it hasn't improved your marketing within this period, you can request a refund by contacting them via email or ticket.
Refunds are provided, excluding 20% for infrastructure costs.
CPV One Refund Policy
Keitaro Refund Policy:
Keitaro charges in advance for its Service, and users must manually pay each time.Users are required to provide accurate billing and contact information and update it within 30 days of any changes.
If the provided information is false or fraudulent, Keitaro may terminate access to the Service.
In case of any billing discrepancies, users must contact Keitaro in writing within 45 days of the invoice date to be eligible for adjustments or credits.
Keitaro Refund Policy
TrueRoas Refund Policy:
No refund policy found for TrueRoas. TrueRoas Refund Policy
π§ Contact Information
CPV One Contact Information:
You can contact CPV One using the following methods:
Email Support: [email protected]
Address: Bucharest, Bucuresti, Romania
Keitaro Contact Information:
You can contact Keitaro using the following methods:
Email Support: [email protected]
Phone Support: 813-397-3741
Address: Apliteni OΓ, Sepapaja tn 6, Tallinn, 15551, Estonia
TrueRoas Contact Information:
You can contact TrueRoas using the following methods:
Email Support: [email protected]
Phone Support: 46-79-020-9971
Address: HΓΆgalidsgatan 34d, Stockholm, Sweden
β Frequently Asked Questions
What is CPV One?
CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.
What can I track with CPV One?
You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.
Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?
Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.
Which affiliate networks does CPV One work with?
CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.
Can I use CPV One from a Smartphone or Tablet?
Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.
How can I learn how to use CPV One?
CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.
What type of support do you provide?
CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.
What if I want to migrate campaigns from another tracker?
CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.
Do you offer a money-back guarantee?
CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.
Can I cancel my subscription plan?
Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.
What is Keitaroβ’?
Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.
How does Keitaro benefit advertisers and publishers?
Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.
How many traffic sources is Keitaro integrated with?
Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.
What are the key features of Keitaro?
Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.
How can Keitaro help improve teamwork in affiliate marketing?
For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.
Why is Keitaro recommended for multi-offer landing pages?
Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.
How does Keitaro contribute to advertising optimization and cost reduction?
Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.
Is Keitaro compliant with data protection regulations?
Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.
What do users say about Keitaro?
Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.
How can users get started with Keitaro?
Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.
What is True ROAS Ad Tracking?
True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.
How does True ROAS work?
True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.
What benefits does True ROAS offer?
True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).
How easy is the setup process for True ROAS?
The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.
Does True ROAS support custom shop integration?
Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.
What is the significance of the Promethean AI Attribution & Machine Learning feature?
The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.
How does True ROAS help save on ad spend?
True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.
What results have businesses achieved with True ROAS?
Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.
Is True ROAS compliant with GDPR and ethical tracking practices?
Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.
Is True ROAS endorsed by Facebook or Meta?
No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.
What is the frequency of data delivery with True ROAS?
True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.
βοΈ Conclusion
The information in this comparison about CPV One and Keitaro and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if CPV One or Keitaro or TrueRoas is right for you?
- CPV One seems to be best suited for affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.
- Keitaro seems to be ideal for media buyers and publishers in the affiliate and performance marketing industry.
- TrueRoas seems to be best suited for e-commerce store owners and marketers seeking accurate and effective ad tracking and attribution solutions in the context of post iOS 14 changes..
You can use this data to compare CPV One and Keitaro to other link building services, and to assess how well thesy meet your needs.
If you want to further compare CPV One and Keitaro, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of CPV One and Keitaro and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.