⭐ Everflow vs RedTrack vs Voluum
Compare the popular online learning platforms Everflow and RedTrack and Voluum side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.
Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.
The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.
Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.
While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.
The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.
Read the full Everflow Review
RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.
Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.
RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.
With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.
However, some users may face challenges in tracking accuracy and customer support responsiveness.
Read the full RedTrack Review
Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.
The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.
Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.
Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.
Read the full Voluum Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Everflow VS RedTrack vs Voluum
The table below provides an overview of the advantages offered by Everflow, RedTrack and Voluum so that you can quickly see if what you need is available.
- Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
- Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
- Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
- Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
- Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.
- Amazing set of features, some exclusive to RedTrack.
- Great customer support.
- Multi-lingual support.
- Free auto-optimization.
- No limits on data storage.
- Excellent value for money.
- Constant development and regular addition of new features.
- Accurate tracking capabilities superior to Google and Funnel Analytics.
- User-friendly and intuitive interface.
- Full range of click and conversion attribution technologies.
- Integrated with major networks.
- Reliable, secure, and trustworthy platform.
- Great onboarding process.
- Real-time analysis capabilities.
- Built-in bot and fraud detection.
- Customizable plans based on clients' needs.
- Affordable plans with a good set of features for all price points.
- Reporting tools that ease the analysis process.
- Versatile team-sharing capabilities.
- Unified platform for centralized traffic source integration and campaign data analysis.
- Ad optimization features for better performance and ROI.
- Ton of software integrations with other platforms.
- Granular link tracking testing available for all plans.
- In-depth traffic source tracking is amazing.
- Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
- Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
- Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
- Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
- Integrates with popular third-party traffic sources.
- Covers a wide range of features including performance, analytics, fraud detection, and reporting.
- Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
- Scalable program with flexible plans to suit business needs.
👎 CONS: Everflow VS RedTrack vs Voluum
The table below provides an overview of the advantages offered by Everflow, RedTrack and Voluum so that you can quickly see if what you need is available.
- API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
- Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
- Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
- Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
- Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
- Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
- Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
- Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
- Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.
- Some fantastic features are not easily discoverable.
- Discrepancies experienced by some users in tracking accuracy.
- Reports of customer support unresponsiveness and refund difficulties.
- Onboarding process can be confusing and time-consuming for some.
- Plans might have redundant features for certain users.
- Some features require support assistance to find.
- Team sharing limited to two most expensive plans.
- Significant learning curve for new users.
- Limited 14-day free trial.
- Cloud-based system might have accessibility issues due to internet or server problems.
- Pricing isn't suitable for low-budget individuals/teams.
- Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
- Interface limits displaying more than 3 dimensions.
- Learning curve to master the platform.
- Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
- User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
- No free plan or free trial, only a demo is available.
- Limited data retention, with longer retention requiring costly plan upgrades.
- Customer support, especially for lower-tier plans, could be more responsive and personal.
📌 Features Compared
The table below provides an overview of the features offered by Everflow, RedTrack and Voluum so that you can quickly see if the features you need are available.
Direct Linking:
- Enables tracking and attribution for partners and channels.
- Tracks users when they reach a website using simplified tracking similar to UTM.
- Consolidates reporting across various marketing channels.
- Preserves SEO value from partner links.
- Reliable tracking without discontinued third-party cookies.
- Offers a user-friendly experience as partners link directly to the website.
Offline Performance with QR Codes:
- Generate unique QR tracking codes for partners to drive users to a website.
- Track conversions from offline partners, CTV, and video advertising.
- Expands opportunities for unconventional partnerships.
- Allows in-banner QR codes for additional partner promotion methods.
Influencer Results with Coupons & Tracking URLs:
- Unique coupon codes for tracking influencer performance.
- Partners automatically receive credit when their codes are used.
- Generate unique URLs for social media and video promotions.
- Protect against coupon misuse with Click-To-Conversion Time reports and alerts.
Connect the Tech Stack:
- Centralized hub for managing partnerships and performance marketing.
- Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
- Pay partners included with the Plus package.
- Suppression for Email & SMS partners.
Supported Features:
- Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
- Filter and analyze data to identify top-performing placements from different traffic sources.
- Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.
Tracking & Attribution
- Track and attribute conversions, revenue, and events in one place.
- Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.
Reports & Insights
- Scale campaigns with reports & insights.
- Quickly understand ROI, block losing combinations, and scale winning ads.
- Create custom reports, monitor ad spend, returns, and revenue.
- Get insights about the customer journey and use various attribution models.
Partner Marketing
- Track, analyze, and scale beyond paid ads with the Partnership Portal.
- Work with publishers, referrals, influences, and use tracking links or promo codes.
- Ensure data accuracy and attribution consistency.
Automation
- Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
- Say goodbye to manual ad monitoring and let technology automate it.
- Gain cost transparency, data breakdowns, and a single platform for all marketing activities.
Integrations
- One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
- Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.
Tracking:
- Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
- Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
- Track different types of conversions throughout the visitor's journey with custom conversion tracking.
- Track ad impressions each time your ad is loaded on a page.
- Track organic traffic coming from other web pages or search engines.
Optimization:
- Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
- Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
- Precise geotargeting helps scale up campaigns for better performance.
Automation:
- Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
- Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Everflow, RedTrack and Voluum so that you can quickly see if the integrations you need are available.
Shopping Carts:
- Everflow integrates with various shopping cart platforms to streamline transactions and data management.
- Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.
CRMs/CDPs:
- Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
- Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.
Payments:
- Everflow integrates with various payment solutions to simplify transaction processing and management.
- Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.
Scale:
- Everflow's integration with various partners to help you scale you business.
- Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.
- RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
- Facebook (Meta) Ads
- Google Ads
- Bing
- TikTok
- Taboola
- Outbrain
- Revcontent
- Shopify
- WooCommerce
- ClickBank
- And more...
- Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
- Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).
📌 High Level Features Summary
The list below compares the high level features offered by Everflow and RedTrack and Voluum so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Everflow, RedTrack and Voluum.Price (per Month) | $750+ |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $149 - $749 |
Price (per Year) | $1,490 - $7,490 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $599 |
Price (per Year) | $179 - $539 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Everflow, RedTrack, and Voluum have refund policies, which we have summarized below.
Everflow Refund Policy:
Everflow indemnifies and defends Customer against third-party claims alleging copyright or U.S. patent/trademark infringement due to Platform Services.Everflow's liability is limited.
They may modify services or suspend Customer's use to mitigate claims, refunding a portion of fees if needed.
Everflow Refund Policy
RedTrack Refund Policy:
The refund policy states that all fees for using the Software are non-refundable, even if the subscription is terminated before the billing period is completed. RedTrack Refund Policy
Voluum Refund Policy:
The refund policy states that subscriptions, including annual or longer plans, automatically renew unless the client provides written notice 60 days before the current plan's end.Subscription fees, including prepaid fees, are non-refundable if the client terminates the agreement or subscription early.
Upgrades and downgrades are possible but not subject to refunds.
Voluum may suspend or terminate accounts for non-payment, and the company reserves the right to change payment policies at any time.
Generally, Voluum does not offer refunds for any expenses incurred while using their services.
Voluum Refund Policy
📧 Contact Information
Everflow Contact Information:
You can contact Everflow using the following methods:
Email Support: [email protected]
Phone Support: 408-479-9405
Address: 530 Showers Drive Suite 7-302 Mountain View, CA 94040
RedTrack Contact Information:
You can contact RedTrack using the following methods:
Email Support: [email protected]
Phone Support: 1-347-732-2691
Address: Lvovo str. 25-701, 18 floor, Vilnius 09320, Lithuania
Voluum Contact Information:
You can contact Voluum using the following methods:
Email Support: [email protected]
Address: ul. Lubicz 17G, 31-503 Krakow, Poland
❓ Frequently Asked Questions
What is Everflow?
Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.
How does Everflow help businesses amplify growth?
Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.
What can I achieve with Everflow's Affiliate Partnerships feature?
With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.
How does Everflow's Media Buying feature contribute to optimization?
Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.
What benefits does Everflow's Strategic Partnerships feature offer?
Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.
How does Everflow's Performance Lens feature enhance decision-making?
With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.
What insights can I gain from Everflow's analytics?
Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.
How can Everflow optimize my partnership channels?
Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.
How does Everflow simplify growth strategies?
Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.
What is the significance of Everflow's API integration?
Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.
What success has Everflow achieved?
In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.
What is RedTrack?
RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.
How does RedTrack handle data tracking?
RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.
What is the significance of 1st party cookies in RedTrack?
1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.
Does RedTrack only work for Google & Facebook Ads?
No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.
How can RedTrack help in understanding ROI?
RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.
What automation capabilities does RedTrack offer?
RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.
How does RedTrack support partner marketing?
With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.
What kind of integrations does RedTrack offer?
RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.
Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?
Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.
How does RedTrack ensure cost transparency and data breakdowns for its users?
RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.
What is Voluum, and what does it offer?
Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.
How can Voluum benefit my online marketing campaigns?
Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.
What pricing options does Voluum offer?
For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.
Does Voluum integrate with other platforms?
Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.
What resources does Voluum provide to its users?
Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.
Can I automate my marketing campaigns with Voluum?
Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.
How do I get started with Voluum?
To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.
Does Voluum have collaboration features for teams?
Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.
Is my data secure with Voluum?
Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.
How can I contact Voluum for further assistance?
For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.
⚙️ Conclusion
The information in this comparison about Everflow and RedTrack and Voluum is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Everflow or RedTrack or Voluum is right for you?
- Everflow seems to be best suited for businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels.
- RedTrack seems to be ideal for digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.
- Voluum seems to be best suited for media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.
You can use this data to compare Everflow and RedTrack to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Everflow and RedTrack, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Everflow and RedTrack and Voluum has given you further insight into what they offer, and if the features they offer are what you're looking for.