⭐ Heylink vs TheOptimizer vs Wicked Reports
Compare the popular online learning platforms Heylink and TheOptimizer and Wicked Reports side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Heylink introduces a new era of affiliate marketing with its all-in-one tool, streamlining affiliate link management and providing full transparency into performance.
Real-time reporting empowers users to optimize campaigns effectively, while smart links maximize commissions.
The platform goes beyond traditional affiliate marketing, identifying untapped revenue opportunities.
Heylink's cookieless tracking methods and data customization options make it suitable for various platforms.
However, the lack of negative reviews hinders user satisfaction assessment, and the absence of listed integrations with other software may limit compatibility.
Overall, Heylink is a comprehensive toolbox for affiliate publishers seeking growth and success.
Read the full Heylink Review
TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.
Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.
Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.
The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.
However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.
Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.
Read the full TheOptimizer Review
Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.
It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.
Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.
Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.
However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.
Read the full Wicked Reports Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Heylink VS TheOptimizer vs Wicked Reports
The table below provides an overview of the advantages offered by Heylink, TheOptimizer and Wicked Reports so that you can quickly see if what you need is available.
- Offers a single dashboard to track all affiliate data, enhancing content management and ad spending efficiency.
- Provides real-time data and callback features, enabling timely actions and decision-making.
- Automatically adjusts/selects affiliate links, reducing broken links and removing the need for manual adjustments.
- Identifies monetization opportunities for valuable clicks sent to advertisers not running campaigns, boosting revenue.
- Comprehensive toolbox for affiliate publishers, delivering actionable insights to increase revenue.
- Helps publishers address challenges like tracking campaigns across multiple networks, manual link management, and identifying new opportunities.
- Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
- Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
- Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
- Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
- Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
- Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
- Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
- Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
- Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
- Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
- Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
- Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.
- Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
- Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
- Support may have limitations in addressing specific tracking and reporting problems.
- Might require additional custom spreadsheet workarounds for more reliable data analysis.
- The interface may have a learning curve for users not familiar with attribution reporting tools.
👎 CONS: Heylink VS TheOptimizer vs Wicked Reports
The table below provides an overview of the advantages offered by Heylink, TheOptimizer and Wicked Reports so that you can quickly see if what you need is available.
- No negative reviews available, making it challenging to determine user satisfaction and reliability.
- Lacks integrations with other software or services, potentially limiting compatibility with existing workflows.
- Integrations with different affiliate networks and platforms not listed on website.
- Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
- No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
- No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
- A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
- Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.
- Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
- Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
- Allows tracking of offline conversions for a more complete understanding of campaign performance.
- Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
- Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
- Affordable entry-level option for businesses looking to get started with attribution tracking.
📌 Features Compared
The table below provides an overview of the features offered by Heylink, TheOptimizer and Wicked Reports so that you can quickly see if the features you need are available.
Affiliate Link Management:
- All-in-one dashboard for tracking affiliate data, providing transparency and ease of management.
- No need to log in to multiple affiliate networks; track all data in a single dashboard for increased efficiency.
Revenue Attribution:
- Compare campaigns and attribute revenue to specific content and links.
- Discover which links convert best based on device, advertiser, or source.
Real-Time Reporting:
- Live data on affiliate performance with no delay, enabling timely actions.
- Real-time callback feature for immediate response to clicks and conversions.
Smart Links:
- Automatically adjust affiliate links to maximize commissions.
- Ensure the highest possible earnings and eliminate broken links.
Revenue Opportunities:
- Identify untapped revenue opportunities by finding valuable clicks that could be monetized with new advertisers.
- Instantly connect with new networks to boost revenue.
Manage Multiple Ad Accounts from a Single Platform:
- Seamlessly integrate with favorite traffic sources.
- Analyze all metrics in one centralized dashboard.
- Focus on important tasks without switching between tabs.
Generate Beautiful Reports:
- Analyze and compare campaign metrics easily.
- Run reports across multiple ad accounts to identify trends.
- Simplify reporting and share with colleagues or clients.
World-Class Automation:
- Automate campaigns to save time and money.
- Achieve continuous media buying without fatigue.
Scale Profitably:
- Use automatic rules to double down on winning campaigns.
- Increase bids based on EPC to stay profitable.
- Automatically clone profitable creatives for easier scaling.
Prevent Ad Spend Waste:
- Use automatic stop-loss rules to pause unprofitable placements and creatives.
- Create blacklists to prevent wasteful spending on bad placements.
Create Hundreds of Campaigns with One Click:
- Easily upload multiple variations with a few clicks.
- Manage everything from one place without manual logins.
Centralized Creative Hub:
- View all creatives and key metrics across multiple accounts.
- Organize ads under one roof for easy access and insights.
Optimize Ad Spend
- Increase ROI by cutting losers and scaling winners
Attribution Time Windows
- Forever conversion and revenue tracking from cold traffic top of funnel ads
FunnelVision vs. Last Click
- Lower Your CAC for Better ROAS
Cold Traffic ROI
- Accurate measurement of cold traffic sales conversions days and weeks later
Subscription Attribution
- Connect recurring subscription payments to top of funnel paid media campaigns
Customer Lifetime Value
- Powerful cohort and conversion reports for customer journey understanding
Ecom Attribution Models
- Multi-Touch Attribution optimized for ecommerce brands
1st Party Data Conversions
- Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Heylink, TheOptimizer and Wicked Reports so that you can quickly see if the integrations you need are available.
- Server2Server integration
- Simple API callback setup
- Advanced API setup
Traffic Sources
Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper
Traffic Platforms
Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab
👉 Read more about TheOptimizer Integrations here.Supported Platforms:
- Facebook Ads
- Google Ads
- Shopify
- ReCharge
- PayPal
- Stripe
- Woo Commerce
- Hubspot
- Klaviyo
- Many more
Advertising Integration Features:
- Automatic tracking links for Google Ads and Facebook to monitor ad spend
- Auto-tagging of marketing links for time-saving and data accuracy
- Detection of one-time sales, repeat buyers, and subscription sales for attribution
CRM and Email Integration Features:
- Integration with popular CRMs like Hubspot and Klaviyo
- Zapier lead and sale conversion connection for other CRMs
- Auto-tagging of email clicks for bottom-of-the-funnel optimization
- Accurate detection of lead conversions
E-commerce Integration Features:
- Payment software integration to enable ROI attribution from every sale
- Seamless connection with leading e-commerce platforms like Shopify and ReCharge
Setup and Data Management:
- Simple and easy setup process that takes minutes
- No need to reconnect or authorize integrations repeatedly
- Wicked Dashboard ensures accurate data representation for all marketing elements
Benefits of Integrations:
- Avoid mismanaged campaigns by relying on trustworthy data
- Get comprehensive insights into every ad, lead source, and website conversion
📌 High Level Features Summary
The list below compares the high level features offered by Heylink and TheOptimizer and Wicked Reports so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Heylink, TheOptimizer and Wicked Reports.Price (per Month) | $49 - $749 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $699 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $250+ |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Heylink, TheOptimizer, and Wicked Reports have refund policies, which we have summarized below.
Heylink Refund Policy:
The refund policy states that all subscription fees are non-refundable.Additionally, if the user fails to pay the amount due, the service can be discontinued by Heylink with written notice.
Heylink Refund Policy
TheOptimizer Refund Policy:
The refund policy for TheOptimizer Native service states that all services are non-refundable unless expressly stated otherwise in the pricing terms.The service provider will automatically debit the Renewal Fees from the client's credit card at the beginning of each renewal period, and there will be no refunds or credits for partial months of service or months unused with an open account.
If a refund is required for the last billed service fee, the request must be made within 3 days from the new monthly period.
TheOptimizer Refund Policy
Wicked Reports Refund Policy:
Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.
Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.
Wicked Reports Refund Policy
📧 Contact Information
Heylink Contact Information:
You can contact Heylink using the following methods:
Email Support: [email protected]
Phone Support: 4-553-700-0660
Address: Copenhagen, Hovedstaden, Denmark
TheOptimizer Contact Information:
You can contact TheOptimizer using the following methods:
Email Support: [email protected]
Address: Tirana, Tirane, Albania
Wicked Reports Contact Information:
You can contact Wicked Reports using the following methods:
Email Support: [email protected]
Phone Support: 781-797-0807
Address: 120 Washington Street, Salem, MA 01970, USA
❓ Frequently Asked Questions
Does Heylink use cookies for tracking?
No, Heylink does not use cookies for tracking. It employs 7 different tracking methods, making cookieless tracking possible. For Affiliate network Campaigns, Heylink tracks clicks on your website and retrieves conversion data from the networks, without requiring any Personal Identifier Information (PII). For Direct Partnerships, where tracking occurs on both your website and the partner's webshop, Heylink tracks the click ID on your website and matches it with the Conversion ID on the partner's webshop, also without using PII.
Is using cookies for tracking optional in Heylink?
Yes, it's optional. If you want to collect external Marketing tags, you can use 1 cookie called "_hey". This cookie saves Referrer URL and external Marketing Tags like Google Click ID's, Facebook IDs, and custom UTM parameters. However, if you choose to collect external Marketing Tags via Heylink, you must obtain visitor consent for "Marketing and Statistical data" based on your specific requirements.
How often is my data updated in Heylink?
The data in Heylink is continuously updated in real-time, ensuring you have access to the latest insights and information.
Can I track data for direct partnerships that don't run through an affiliate network?
Yes, you can track data for direct partnerships without involving an affiliate network. Heylink's tracking capabilities allow you to monitor clicks and conversions even in direct partnerships, without the need for an intermediary network.
Can I see the entire journey of my conversions?
Yes, Heylink provides a comprehensive view of the entire conversion journey. From the initial click on your website to the final conversion on the partner's webshop, you can track and analyze the complete path of each conversion.
Can I use Heylink for data collection only?
Yes, Heylink's "Discover mode" enables data collection without automation or optimization. In "Discover mode," Heylink logs clicks on your site, providing valuable data to assess the potential for monetization before fully enabling Heylink's features.
Will Heylink show me links that I'm not currently monetizing?
Yes, Heylink's platform displays all your links, even those not currently monetized. This feature allows you to identify untapped monetization opportunities and optimize your strategies accordingly.
Can I use Heylink on TikTok/Instagram/Facebook/Newsletters?
Yes, you can use Heylink on various platforms, including TikTok, Instagram, Facebook, and Newsletters. Heylink's tracking and monitoring capabilities extend to these platforms, enabling you to manage and analyze affiliate links effectively.
I can't find an affiliate network that I am using in your system, how can I connect it?
Heylink regularly adds new Network integrations to its system. If you have a specific Network that you would like to be added, you can contact Heylink's support team at [email protected], and they will assist you in connecting the desired affiliate network.
Can I use Heylink for free?
Yes, Heylink offers a Freemium version that provides access to all features. With the Freemium version, you can add an unlimited number of users and websites. However, there are some limitations: commissions up to $2,500, one Network integration, and records (pageviews, clicks, and conversions) capped at 50,000 with historical data available for 6 months. If you require additional capabilities, you can explore Heylink's pricing plans to choose the one that best suits your needs.
How many users can I add to my Heylink account?
You can add an unlimited number of users to your Heylink account. From your profile settings, you can invite and manage new users efficiently.
Can I choose which currency I see the data in?
Yes, Heylink allows you to select the currency in which you want to view the data. This customization ensures you can understand and analyze your performance in your preferred currency.
What is TheOptimizer, and what does it offer?
TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.
How can TheOptimizer help me with campaign management?
TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.
Can you share some success stories using TheOptimizer?
Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.
How does TheOptimizer streamline campaign creation?
The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.
Can I manage multiple ad accounts on TheOptimizer?
Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.
How does TheOptimizer simplify campaign reporting?
Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.
How does TheOptimizer achieve world-class automation?
The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.
What strategies can I implement to scale profitably with TheOptimizer?
TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.
How does TheOptimizer prevent ad spend waste?
The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.
How does TheOptimizer streamline campaign creation across multiple sources?
Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.
What is Wicked Reports, and who is it designed for?
Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.
What are the key features of Wicked Reports?
Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.
How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?
Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.
Can Wicked Reports integrate with different marketing channels and platforms?
Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.
How does Wicked Reports determine the true CAC from Facebook campaigns?
Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.
Why is Full Funnel Marketing Attribution important for digital marketing agencies?
Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.
How does Wicked Reports assist agencies in educating and retaining clients using data?
Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.
What kind of support does Wicked Reports offer to digital marketing agencies?
Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.
Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?
Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.
How can agencies get started with Wicked Reports and experience its benefits?
Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.
⚙️ Conclusion
The information in this comparison about Heylink and TheOptimizer and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Heylink or TheOptimizer or Wicked Reports is right for you?
- Heylink seems to be best suited for affiliate marketers and businesses seeking to optimize their affiliate marketing efforts and improve revenue attribution.
- TheOptimizer seems to be ideal for advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts.
- Wicked Reports seems to be best suited for digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.
You can use this data to compare Heylink and TheOptimizer to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Heylink and TheOptimizer, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Heylink and TheOptimizer and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.