⭐ Improvely vs ThriveTracker vs Voluum
Compare the popular online learning platforms Improvely and ThriveTracker and Voluum side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.
Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.
The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.
Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.
Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.
Read the full Improvely Review
ThriveTracker emerges as the premier AI Tracker for performance marketers, offering a user-friendly dashboard that consolidates traffic sources and offers.
It revolutionizes campaign management, shifting focus from spreadsheets to strategic growth.
With cutting-edge features like AI Optimization and Bot Filter, it maximizes ROI and accuracy.
ThriveTracker's commitment to innovation, multi-user access, and security makes it stand out.
However, it might be costly for smaller marketers and new users might face a learning curve.
Despite occasional support delays and integration limitations, ThriveTracker remains a powerful tool for optimizing campaigns and enhancing performance across mobile and web platforms.
Read the full ThriveTracker Review
Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.
The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.
Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.
Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.
Read the full Voluum Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
🎯 Target Audiences Compared
👍 PROS: Improvely VS ThriveTracker vs Voluum
The table below provides an overview of the advantages offered by Improvely, ThriveTracker and Voluum so that you can quickly see if what you need is available.
- Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
- Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
- Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
- A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
- Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
- Affordability: Offers cost-effective optimization with split testing functionality.
- Web-based Service: No installation required, accessible via web browsers.
- Data Aggregation: Gathers data from diverse marketing channels in one platform.
- A/B Split Testing: Allows A/B testing specifically for landing pages.
- Faster Speeds: Ensures quick processing and response times, leading to enhanced user experience.
- Server Independence: It doesn't require a host server, allowing for more autonomy and reducing third-party dependencies.
- User-Friendly Interface: Designed with the user in mind, making it easy to navigate and understand.
- Easy Integration: Allows for seamless merging with existing systems or software without major changes.
- Robust Record Keeping: Assists users in maintaining and managing records efficiently.
- Multi-Currency Functionality: Provides flexibility to deal with various currencies, catering to a global audience.
- Extensive Reporting: Detailed analytics and reports give insights into various metrics, aiding in decision-making.
- Domain Control: Offers more control over your online space, ensuring safety and customization.
- Funnel Support: Helps in tracking and optimizing different stages of the customer journey or sales process.
- Ton of software integrations with other platforms.
- Granular link tracking testing available for all plans.
- In-depth traffic source tracking is amazing.
- Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
- Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
- Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
- Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
- Integrates with popular third-party traffic sources.
- Covers a wide range of features including performance, analytics, fraud detection, and reporting.
- Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
- Scalable program with flexible plans to suit business needs.
👎 CONS: Improvely VS ThriveTracker vs Voluum
The table below provides an overview of the advantages offered by Improvely, ThriveTracker and Voluum so that you can quickly see if what you need is available.
- Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
- Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
- Limited Trial Period: Trial duration might not be enough for thorough evaluation.
- Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
- Features in Pro Plan: Some advanced features are restricted to Pro plan users.
- Lack of Demo/Tutorial: No video tutorial for user guidance.
- No Live Chat Support: Lack of live chat support for immediate assistance.
- Limited Language Support: Only available in English, limiting non-English users.
- Cost: Depending on the pricing model, it might not be affordable for smaller affiliates or marketers just starting out.
- Learning Curve: New users might face a learning curve, especially if they are not familiar with tracking platforms in general.
- Support Delays: While many users find their support helpful, there could be occasional delays or unsatisfactory responses.
- Integration Limitations: There may be some platforms or tools that ThriveTracker does not seamlessly integrate with, requiring manual workarounds.
- Pricing isn't suitable for low-budget individuals/teams.
- Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
- Interface limits displaying more than 3 dimensions.
- Learning curve to master the platform.
- Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
- User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
- No free plan or free trial, only a demo is available.
- Limited data retention, with longer retention requiring costly plan upgrades.
- Customer support, especially for lower-tier plans, could be more responsive and personal.
📌 Features Compared
The table below provides an overview of the features offered by Improvely, ThriveTracker and Voluum so that you can quickly see if the features you need are available.
Conversion Tracking for Online Marketers
- Track clicks, conversions, and revenue from online marketing in one place.
- Gain insights into conversion origins for optimized marketing strategies.
- Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
- Access segments and metrics like Channel, Referrer, Landing Page, and more.
- Custom-built funnel reports reveal user pathways and drop-off points.
- Automatic customer profiles with insights into behavior and value.
- Built-in A/B Split Testing tools and click fraud monitoring.
- Real-time report updates, export to Excel CSV, and import data.
- Developer API for custom tracking.
PPC Click Fraud Monitoring and Detection
- Prevent financial losses due to fraudulent clicks on paid ads.
- Detect excessive non-converting clicks and repetitive clicks from competitors.
- State-of-the-art monitoring system inspects ad clicks 24/7.
- Recover lost money by preparing detailed fraud reports.
- Impress upon competitors the risk of being caught.
- Access comprehensive information about suspicious clicks.
- Utilize IP WHOIS Lookup for IP address insights.
- Export data to Excel CSV and import commissions from affiliate networks.
Keyword & Conversion Pixel Tracking for Affiliate Marketers
- Professional tools for tracking commissions and campaigns.
- Identify commission sources without separate referral links.
- Safeguard campaigns with link cloaking on ad networks.
- Cloak affiliate links to hide destinations from visitors.
- Integrate with major affiliate networks and programs.
- Compatible with Google Analytics UTM tags.
- Supported networks include Commission Junction, ClickBank, and more.
White-Label Marketing Reports for Agencies
- Elevate client satisfaction and revenue with white-label reports.
- Provide centralized monitoring for all client marketing efforts.
- Incorporate click fraud monitoring to safeguard ad budgets.
- Offer branded access to Improvely reports.
- Pay for one account and serve unlimited clients.
- Customize access levels and services for clients.
- Export reports to Excel CSV and import data.
- Import PPC costs and commissions from affiliate networks.
- AI Optimization: Utilize advanced algorithms for real-time campaign adjustments.
- Bot Filter: Identify and eliminate non-human or fraudulent traffic.
- Fastest Redirects: Ensure swift redirection for improved user experience.
- Auto-Scaling: Automatically adjust campaign scaling based on performance.
- Control Your Domains: Manage and control domains with ease.
- World-Class Support: Benefit from exceptional customer support.
- LP Pixel: Integrate landing page pixels for accurate tracking.
- Funnel Support: Receive support for optimizing campaign funnels.
- Multi-User Access: Collaborate effectively with team members.
Tracking:
- Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
- Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
- Track different types of conversions throughout the visitor's journey with custom conversion tracking.
- Track ad impressions each time your ad is loaded on a page.
- Track organic traffic coming from other web pages or search engines.
Optimization:
- Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
- Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
- Precise geotargeting helps scale up campaigns for better performance.
Automation:
- Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
- Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Improvely, ThriveTracker and Voluum so that you can quickly see if the integrations you need are available.
Ecommerce Platforms:
- WooCommerce
- Shopify
- Volusion
- BigCommerce
Email Marketing:
- MailChimp
- Facebook API Integration
- AdGenius.ai Integration
- Tik-Tok API Integration
- Multivariate Testing Using LanderBolt
- MyLead
- ClickBank Tracking
- HitPath Integration
- BuyGoods Integration
- Outbid Integration
- Cake
- Everflow
- HasOffers
- Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
- Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).
📌 High Level Features Summary
The list below compares the high level features offered by Improvely and ThriveTracker and Voluum so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ✅ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Improvely, ThriveTracker and Voluum.Price (per Month) | $29 - $299+ |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
Price (per Month) | $44 - $799.00 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $199 - $599 |
Price (per Year) | $179 - $539 |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Improvely, ThriveTracker, and Voluum have refund policies, which we have summarized below.
Improvely Refund Policy:
No refunds for unused months upon Plan cancellation.Discounts from prior subscriptions might not apply to renewals or automatic renewals.
Improvely Refund Policy
ThriveTracker Refund Policy:
Payments for your chosen service plan are due in accordance with the billing terms.Each plan includes a monthly click limit, and unused clicks do not carry over.
Payments must be made upfront on a monthly, annual, or one-time basis through recurring credit card payments or electronic invoices.
Payment obligations are non-cancelable, and amounts paid are non-refundable.
ThriveTracker Refund Policy
Voluum Refund Policy:
The refund policy states that subscriptions, including annual or longer plans, automatically renew unless the client provides written notice 60 days before the current plan's end.Subscription fees, including prepaid fees, are non-refundable if the client terminates the agreement or subscription early.
Upgrades and downgrades are possible but not subject to refunds.
Voluum may suspend or terminate accounts for non-payment, and the company reserves the right to change payment policies at any time.
Generally, Voluum does not offer refunds for any expenses incurred while using their services.
Voluum Refund Policy
📧 Contact Information
Improvely Contact Information:
You can contact Improvely using the following methods:
Email Support: [email protected]
Address: 1241 E Springhill Ct, Cary, NC 27511, USA
ThriveTracker Contact Information:
You can contact ThriveTracker using the following methods:
Email Support: [email protected]
Address: 401 N Cattlemen Rd Suite #200, Sarasota, FL 34232, United States
Voluum Contact Information:
You can contact Voluum using the following methods:
Email Support: [email protected]
Address: ul. Lubicz 17G, 31-503 Krakow, Poland
❓ Frequently Asked Questions
What is Improvely and what does it offer?
Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.
How does Improvely's dashboard simplify tracking?
Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.
What does "Built To Optimize Your Marketing" mean?
Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.
How does Improvely address click fraud?
Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.
How does Improvely help in understanding customers?
Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.
Can Improvely be used collaboratively?
Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.
How compatible is Improvely with different advertising platforms?
Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.
What's the advantage of using Improvely over other analytics tools?
Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.
How can I try out Improvely?
You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.
How can I learn more about Improvely's features and capabilities?
To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.
What is ThriveTracker?
ThriveTracker is the premier AI Tracker designed specifically for performance marketers, providing an all-in-one dashboard for managing traffic sources and offers.
What does ThriveTracker offer in terms of features?
ThriveTracker offers a range of features, including AI Optimization, Bot Filter, Fastest Redirects, Auto-Scaling, Control Your Domains, LP Pixel integration, Funnel Support, and Multi-User Access.
What makes ThriveTracker stand out from other tracking platforms?
ThriveTracker stands out due to its AI-driven optimization, comprehensive feature set, and easy-to-use dashboard, making it a powerful tool for performance marketers seeking to manage their campaigns effectively.
How does AI Optimization work in ThriveTracker?
AI Optimization in ThriveTracker leverages advanced algorithms to analyze data and make real-time adjustments to your campaigns, enhancing performance and maximizing ROI.
What is the significance of the Bot Filter feature?
The Bot Filter feature in ThriveTracker identifies and filters out fraudulent or non-human traffic, ensuring that your data and results are accurate and reliable.
How does ThriveTracker handle multi-user access?
ThriveTracker offers multi-user access, allowing teams to collaborate seamlessly on campaigns and share insights while maintaining individual permissions and roles.
Is my data safe with ThriveTracker?
Yes, your data is secure with ThriveTracker. The platform is backed by industry leaders and private equity, demonstrating a commitment to safeguarding user information and privacy.
How can I track the success of my campaigns with ThriveTracker?
ThriveTracker allows you to track your campaigns' success by providing real-time insights into your spend and earnings, enabling you to assess your performance and make data-driven decisions.
What is the maximum number of clicks I can track during the trial period?
During the 14-day trial, you can track up to 1 million clicks without any cost.
Is ThriveTracker suitable for mobile and web campaigns?
Yes, ThriveTracker is the ultimate mobile and web campaign management solution, catering to both platforms and offering tools to optimize your campaigns across these channels.
Can ThriveTracker help me improve my ROI?
Yes, ThriveTracker is designed to help you improve your ROI by providing insights, optimization features, and real-time data that allow you to make informed decisions and enhance campaign performance.
What type of campaigns is ThriveTracker best suited for?
ThriveTracker is best suited for performance marketers and affiliates running various campaigns, including mobile and web-based, who are seeking to streamline their tracking and improve results.
What is Voluum, and what does it offer?
Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.
How can Voluum benefit my online marketing campaigns?
Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.
What pricing options does Voluum offer?
For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.
Does Voluum integrate with other platforms?
Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.
What resources does Voluum provide to its users?
Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.
Can I automate my marketing campaigns with Voluum?
Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.
How do I get started with Voluum?
To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.
Does Voluum have collaboration features for teams?
Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.
Is my data secure with Voluum?
Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.
How can I contact Voluum for further assistance?
For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.
⚙️ Conclusion
The information in this comparison about Improvely and ThriveTracker and Voluum is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Improvely or ThriveTracker or Voluum is right for you?
- Improvely seems to be best suited for online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
- ThriveTracker seems to be ideal for affiliates and performance marketers seeking an advanced campaign management solution to optimize their traffic sources and offers using AI-driven tracking tools and analytics.
- Voluum seems to be best suited for media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.
You can use this data to compare Improvely and ThriveTracker to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Improvely and ThriveTracker, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Improvely and ThriveTracker and Voluum has given you further insight into what they offer, and if the features they offer are what you're looking for.