📋 Table of Contents: RedTrack vs Wicked Reports | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to RedTrack

⭐ RedTrack vs Wicked Reports

Compare the popular link building services RedTrack and Wicked Reports side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 RedTrack Summary
💡 Wicked Reports Summary

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

RedTrack

👉 Visit RedTrack

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

Wicked Reports

👉 Visit Wicked Reports

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

RedTrack Target Audience
Wicked Reports Target Audience

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

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👍 PROS: RedTrack VS Wicked Reports

The table below provides an overview of the advantages offered by RedTrack and Wicked Reports so that you can quickly see if what you need is available.

RedTrack PROS
Wicked Reports PROS
  • Amazing set of features, some exclusive to RedTrack.
  • Great customer support.
  • Multi-lingual support.
  • Free auto-optimization.
  • No limits on data storage.
  • Excellent value for money.
  • Constant development and regular addition of new features.
  • Accurate tracking capabilities superior to Google and Funnel Analytics.
  • User-friendly and intuitive interface.
  • Full range of click and conversion attribution technologies.
  • Integrated with major networks.
  • Reliable, secure, and trustworthy platform.
  • Great onboarding process.
  • Real-time analysis capabilities.
  • Built-in bot and fraud detection.
  • Customizable plans based on clients' needs.
  • Affordable plans with a good set of features for all price points.
  • Reporting tools that ease the analysis process.
  • Versatile team-sharing capabilities.
  • Unified platform for centralized traffic source integration and campaign data analysis.
  • Ad optimization features for better performance and ROI.
  • Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
  • Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
  • Support may have limitations in addressing specific tracking and reporting problems.
  • Might require additional custom spreadsheet workarounds for more reliable data analysis.
  • The interface may have a learning curve for users not familiar with attribution reporting tools.

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👎 CONS: RedTrack VS Wicked Reports

The table below provides an overview of the advantages offered by RedTrack and Wicked Reports so that you can quickly see if what you need is available.

RedTrack CONS
Wicked Reports CONS
  • Some fantastic features are not easily discoverable.
  • Discrepancies experienced by some users in tracking accuracy.
  • Reports of customer support unresponsiveness and refund difficulties.
  • Onboarding process can be confusing and time-consuming for some.
  • Plans might have redundant features for certain users.
  • Some features require support assistance to find.
  • Team sharing limited to two most expensive plans.
  • Significant learning curve for new users.
  • Limited 14-day free trial.
  • Cloud-based system might have accessibility issues due to internet or server problems.
  • Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
  • Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
  • Allows tracking of offline conversions for a more complete understanding of campaign performance.
  • Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
  • Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
  • Affordable entry-level option for businesses looking to get started with attribution tracking.

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📌 Features Compared

The table below provides an overview of the features by RedTrack and Wicked Reports so that you can quickly see if the features you need are available.

RedTrack Features
Wicked Reports Features

Tracking & Attribution

  • Track and attribute conversions, revenue, and events in one place.
  • Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

  • Scale campaigns with reports & insights.
  • Quickly understand ROI, block losing combinations, and scale winning ads.
  • Create custom reports, monitor ad spend, returns, and revenue.
  • Get insights about the customer journey and use various attribution models.

Partner Marketing

  • Track, analyze, and scale beyond paid ads with the Partnership Portal.
  • Work with publishers, referrals, influences, and use tracking links or promo codes.
  • Ensure data accuracy and attribution consistency.

Automation

  • Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
  • Say goodbye to manual ad monitoring and let technology automate it.
  • Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

  • One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
  • Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

Optimize Ad Spend

  • Increase ROI by cutting losers and scaling winners

Attribution Time Windows

  • Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

  • Lower Your CAC for Better ROAS

Cold Traffic ROI

  • Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

  • Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

  • Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

  • Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

  • Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by RedTrack and Wicked Reports so that you can quickly see if the integrations you need are available.

RedTrack Integrations
Wicked Reports Integrations
  • RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
  • Facebook (Meta) Ads
  • Google Ads
  • Bing
  • TikTok
  • Taboola
  • Outbrain
  • Revcontent
  • Shopify
  • WooCommerce
  • ClickBank
  • And more...
👉 Read more about RedTrack Integrations here.

Supported Platforms:

  • Facebook Ads
  • Google Ads
  • Shopify
  • ReCharge
  • PayPal
  • Stripe
  • Woo Commerce
  • Hubspot
  • Klaviyo
  • Many more

Advertising Integration Features:

  • Automatic tracking links for Google Ads and Facebook to monitor ad spend
  • Auto-tagging of marketing links for time-saving and data accuracy
  • Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

  • Integration with popular CRMs like Hubspot and Klaviyo
  • Zapier lead and sale conversion connection for other CRMs
  • Auto-tagging of email clicks for bottom-of-the-funnel optimization
  • Accurate detection of lead conversions

E-commerce Integration Features:

  • Payment software integration to enable ROI attribution from every sale
  • Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

  • Simple and easy setup process that takes minutes
  • No need to reconnect or authorize integrations repeatedly
  • Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

  • Avoid mismanaged campaigns by relying on trustworthy data
  • Get comprehensive insights into every ad, lead source, and website conversion
👉 Read more about Wicked Reports Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by RedTrack and Wicked Reports so that you can very quickly see if the features you need are available.

RedTrack High Level Features
Wicked Reports High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

💲 Pricing Compared

The list below provides an overview of the pricing offered by RedTrack and Wicked Reports.

RedTrack
Wicked Reports
Price (per Month) $149 - $749
Price (per Year) $1,490 - $7,490
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $250+
Free Plan
Trial
Demo
Pricing Link (Open Link)

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RedTrack Links
Wicked Reports Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both RedTrack and Wicked Reports have refund policies, which we have summarized below.

RedTrack Refund Policy:

The refund policy states that all fees for using the Software are non-refundable, even if the subscription is terminated before the billing period is completed.

RedTrack Refund Policy

Wicked Reports Refund Policy:

Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].

However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.

Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.

Wicked Reports Refund Policy

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📧 Contact Information

RedTrack Contact Information:

You can contact RedTrack using the following methods:


Wicked Reports Contact Information:

You can contact Wicked Reports using the following methods:

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❓ Frequently Asked Questions

RedTrack FAQs
Wicked Reports FAQs

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.

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⚙️ Conclusion

The information in this comparison about RedTrack and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if RedTrack or Wicked Reports is right for you?

You can use this data to compare RedTrack and Wicked Reports to other link building services, and to assess how well they meet your needs.

If you want to further compare RedTrack and Wicked Reports, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of RedTrack and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to RedTrack

If you are looking for alternatives to RedTrack, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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