⭐ Affise vs Brax vs Keitaro

Affise is a comprehensive platform for partnership management, empowering businesses to build and expand partnerships for performance marketing.

With Affise MMP, it provides advanced tools for mobile attribution, optimizing app growth and measuring performance while safeguarding against fraud.

Trusted by over 1,000 customers worldwide, Affise offers exceptional tools for affiliate marketing and mobile attribution, boasting an impressive 99.99% uptime.

While it has a user-friendly interface and robust feature set, some limitations include limited reporting detail, performance issues, and relatively expensive pricing plans.

Overall, Affise is a powerful partner marketing solution for mid-market and enterprise businesses looking to scale effectively in the competitive world of performance marketing.

Read the full Affise Review

👉 Visit Affise

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Keitaro™ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.

With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.

Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.

Users praise its seamless integration, protection from bots, and advertising optimization capabilities.

While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.

Read the full Keitaro Review

👉 Visit Keitaro

The target audience for Affise is brands, agencies, and businesses looking to establish and expand partnerships for performance marketing and seeking an all-in-one partner marketing solution with advanced tools for mobile attribution, analytics, automation, and anti-fraud capabilities.

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Keitaro is media buyers and publishers in the affiliate and performance marketing industry.

• No Charge for Traffic: There are no payments required for clicks, which can help reduce costs.
• User-Friendly Interface: Both Affise's intuitive design and its built-in reporting tools make it easy to use and keep track of affiliate program performance.
• Comprehensive Customization Options: Flexible setting of costs, caps, targeting options, custom commission, bonus programs, and more allows for a personalized approach to affiliate marketing.
• Robust Feature Set: Affise serves as an excellent affiliate and partner marketing software for mid-market and enterprise businesses, with features such as analytics, automation, fraud protection, and promo codes tracking.
• Efficient Affiliate Management: The built-in CRM allows for easy management and tracking of affiliates' performance, complemented by partner management tools.
• Advanced Tracking and Reporting: Real-time statistics and reporting, event tracking, custom goals, and click-level fraud prevention provide insight and control.
• Additional Features: Other pros include referral rewards, billing for affiliates, complete API support, and custom domain tracking.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
• Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
• Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
• Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
• Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
• Advanced tracking capabilities.
• Ability to track multiple traffic sources and conversion events.
• Customizable reporting, allowing users to create custom reports and dashboards.
• Competitive and affordable pricing compared to other tracking solutions.

• Limited Reporting Detail: The statistics reports are not very comprehensive, lacking detailed insights.
• Performance Issues: Some users have reported issues with lagging and slow loading in-app pages, which may hinder usability.
• Lack of Publisher Network: Without a publisher network, opportunities for finding new affiliate partners to expand the program may be limited.
• Expensive Pricing Plans: Compared to some alternatives, Affise's pricing plans are relatively costly, and more pricing options are needed to cater to different needs.
• Low Frequency of Feeds: This may affect the timeliness of information updates.
• Inadequate Support for Bugs: The platform has been criticized for poor bug support, potentially affecting stability and user satisfaction.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
• Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
• May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
• Limited integrations with third-party tools compared to some competitors.
• Currently, there is no mobile app available for on-the-go tracking.

Platform Features:

• Affise is a platform for partnership management, allowing brands and agencies to establish and expand partnerships for performance marketing.
• Affise MMP (Mobile Measurement Partner) provides elevated mobile attribution capabilities.
• Affise Performance offers advanced analytics, automation, and anti-fraud tools for Affiliate Networks and Digital Agencies.
• Affise Mobile Attribution provides a comprehensive suite of tools for app growth, including user acquisition campaign scaling and fraud protection.
• Affise Reach helps businesses discover potential partners within a vast global network and streamlines onboarding and training processes.
• Affise prevents fraud from affecting campaigns.

Affise Performance Marketing Platform:

• Tailored for Affiliate Networks and Digital Agencies.
• Provides advanced analytics, automation, and anti-fraud capabilities.
• Impressive 99.99% uptime for uninterrupted service.

Affise Mobile Attribution:

• Comprehensive suite of tools for app growth.
• Effortless scaling of user acquisition campaigns.
• Accurate performance measurement and fraud protection.

Affise Reach:

• Discover potential partners within a global network.
• Streamlined onboarding and training processes.
• Boost awareness and revenue through scalable partner marketing strategies.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Flexible Traffic Handling:

• Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
• Local landing pages with built-in editor for local landings without external redirects.
• Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
• Traffic Simulation tool to test funnels and flow filters.

Redirects and Actions:

• Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
• Choose actions for traffic flow, like showing a 404 page or output HTML container.
• Receiving and transmitting click parameters with up to 32 cells.

Accurate Traffic Filtering:

• Over 30 internal filters to accept only targeted clicks.
• Customizable filters with provided templates.

Capping Offers:

• Automatically switch traffic to other offers when conversion limits are reached.

Reports and Data Analytics:

• Bug tracking logs and incoming events for error tracing.
• Interactive real-time dashboard with actionable insights.
• Multicurrency support and export reports to Excel/CSV.
• Manual cost upload and customizable reports with filters and metrics.

Automation:

• Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
• Ready-made API integrations for data on advertising campaigns.
• GEO profiles for filtering traffic.
• Click API for remote campaign execution.

Protection:

• Built-in spam bots databases with custom values.
• Admin Dashboard protection with specific domain access.
• GDPR compliant mode.
• Built-in Fail2ban service for server protection.
• Keitaro Geo DB for audience geo data.
• Full IPv6 support.

Postbacks:

• Rebill and Reject sales with unique transaction numbers.
• Income conversions with different statuses (lead, sale, upsale, etc.).
• S2S Postbacks for third-party service integration.

• API
• Postback integration (S2S)
• Pixel integration
• FraudScore
• 24Metrics FraudShield

👉 Read more about Affise Integrations here.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Advertising Networks:

• Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.

Cloudflare:

• Turn on Cloudflare Proxy with a single click to maximize landing page protection.

Namecheap:

• Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.

Bot Protection Services:

• Use third-party spam databases for additional click checking to prevent bots and spam.

👉 Read more about Keitaro Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$500 - $1,500
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$54 - $142
Price (per Year)	$44 - $114
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

• Blog: (Open Link)

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• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

What is Affise?

Affise is a platform for partnership management, enabling brands and agencies to establish and expand partnerships for performance marketing. It offers comprehensive solutions for affiliate marketing and mobile attribution.

What does Affise MMP (Mobile Measurement Partner) do?

Affise MMP takes mobile attribution to a whole new level, providing advanced tools to optimize app growth and accurately measure performance while safeguarding against fraud.

How many customers does Affise serve?

Affise is trusted by over 1,000 happy customers worldwide, making it a reliable partner for performance marketing needs.

What is Affise Performance Marketing Platform?

Affise Performance Marketing Platform is tailored for Affiliate Networks and Digital Agencies, offering exceptional tools such as advanced analytics, automation, and anti-fraud capabilities.

What is the uptime of Affise Performance?

Affise Performance boasts an impressive 99.99% uptime, ensuring uninterrupted service and reliable performance.

How does Affise Mobile Attribution benefit app growth?

Affise Mobile Attribution provides a comprehensive suite of tools to supercharge app growth, enabling effortless scaling of user acquisition campaigns and accurate performance measurement while protecting against fraud.

What is Affise Reach and how does it simplify partnership management?

Affise Reach helps businesses discover potential partners within a vast global network and streamlines the onboarding and training process, maximizing productivity and efficiency.

How can Affise Reach help generate revenue?

Affise Reach enables businesses to implement consistent and scalable partner marketing strategies, highlighting new products, creative content, and enticing commissions to boost awareness and revenue.

How can one become an Affise Certified Partner?

To become an Affise certified agency expert, one can learn about certification and become a master in affiliate marketing and partnerships through Affise's learning resources.

How can businesses get started with Affise?

Businesses can easily get started with Affise by talking to an expert, booking a demo, or signing up for a free account, depending on their specific needs and requirements.

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is Keitaro™?

Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.

How does Keitaro benefit advertisers and publishers?

Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.

How many traffic sources is Keitaro integrated with?

Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.

What are the key features of Keitaro?

Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.

How can Keitaro help improve teamwork in affiliate marketing?

For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.

Why is Keitaro recommended for multi-offer landing pages?

Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.

How does Keitaro contribute to advertising optimization and cost reduction?

Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.

Is Keitaro compliant with data protection regulations?

Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.

What do users say about Keitaro?

Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.

How can users get started with Keitaro?

Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.