✅ Brax Review

Based on 16 G2 reviews:

(4.1/5)

💡 TL;DR Summary

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

👉 Visit Brax

ℹ️ Introduction

Brax offers a powerful solution for managing native ads through a single dashboard, providing an opportunity to maximize return on investment by seamlessly handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns from one centralized interface.

Leading brands and agencies in the performance-focused industry rely on Brax to create, optimize, and scale their native ads effortlessly. With Brax, A/B testing creative variations across campaigns and networks becomes a breeze, enabling users to identify top-performing creatives and duplicate them easily.

The platform's efficiency lies in its ability to connect multiple accounts, allowing users to manage numerous brands, campaigns, and channels without any hassle. Agencies find Brax particularly valuable due to its capability to compare performance metrics across various advertising channels, streamlining their management processes.

Additionally, Brax empowers users with comprehensive team access and permission management, ensuring seamless collaboration while maintaining data security. Bulk adjustments to budgets, bids, and other campaign aspects are simplified through Brax's Native Power Editor, enhancing the speed and effectiveness of launching and optimizing campaigns.

Brax brings clarity to the true return on investment of native advertising by providing a holistic view of performance across campaigns, content, and publishers.

Users can integrate data from existing systems, including Google Analytics, for more informed decision-making.

By setting simple rules, the platform automatically optimizes ad performance, making it easy to adjust around specific key performance indicators and achieve better engagement and cost-efficiency.

Moreover, Brax offers calculated metrics, custom reporting, and supports multiple currencies, catering to a wide range of advertising needs.

Testimonials from satisfied customers demonstrate the platform's potential to triple results and significantly improve profitability in a short period.

This review uses data collected from Brax's website, as well as other online sources, to help you decide if Brax is the best link building service for you.

🎯 Target Audience

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

👍 Brax Pros

Automatic Optimization: The platform optimizes ads automatically for maximum returns.
Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
Automated Control over Campaign's CPC bid.
Support for a wide variety of international currencies.
Manage multiple ad accounts from one dashboard.
Quickly create new ads across multiple platforms.
Bulk content creation and upload features.
Easy to use.
Good customer support.

👎 Brax Cons

Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
Lack of integration with Adobe Analytics.
Some of the platform's features are not immediately obvious.
The cost of the software can add up quickly.

📌 Brax Features

The list below provides an overview of the features offered by Brax so that you can very quickly see if the features you need are available.

➕ Brax Features List (click to expand/collapse)

Create Campaigns

Easily create campaigns for multiple ad networks.
Set CPCs, budgets, and device targeting.
Geo-target campaigns to reach specific audiences.
Configure tracking parameters for all campaigns.
Duplicate campaigns across various ad networks.

Bulk Ad Builder

Instantly create ad variants with different titles and images.
Set advanced tracking parameters for each ad.
Generate hundreds of ad variations in seconds.
Upload multiple images or provide image URLs.
Push ad creatives to multiple campaigns simultaneously.
Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

Automatically enable, disable, and change CPC bids or budgets at specific times.
Synchronize campaign settings between Brax and ad networks.
Schedule changes take effect instantly.
Real-time visibility of CPC changes.

Reporting And Editing

Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
Filter, search, and customize reporting data.
Pause or disable underperforming ads with a single button.
Make edits and changes to campaigns directly from reports.
Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

Create custom calculated metrics from multiple data sources for instant insights.
View metrics across campaigns, ads & publishers.
Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

Connect any metric from Google Analytics, Adsense, and AdX.
View ad network data alongside Google Analytics data in reporting.
Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

Optimize campaigns automatically using custom rules based on key metrics.
Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

Import revenue data from multiple sources for better performance understanding.
Import from Voluum, Thrive, Internal DB, or any other source.
Use data in custom rules for automatic optimization.

User & Team Management

Add users to gain insights on changes and updates across teams.
User-specific alerts and notifications.
Multiple team members across accounts.
Personal logins for users.

CSV Export

Easily export data in universal CSV file format.
Export creative groups including titles, images, and URLs.
Export campaign and ad performance data.
Export post-click Google data.

📌 Brax Integrations

The list below provides an overview of the integrations offered by Brax so that you can very quickly see if the integrations you need are available.

➕ Brax Integrations List (click to expand/collapse)

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

📌 High Level Features Summary

The list below provides an overview of the high level features offered by Brax so that you can very quickly see if the features you need are available.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

💲 Brax Pricing

The list below provides an overview of the pricing offered by Brax.

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

🔗 Useful Links & Resources

Here are useful links and resources for Brax:

Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)

💵 Refund Policy for Brax

A clear, accessible refund policy is vital for businesses, demonstrating confidence in their offerings and readiness to refund unsatisfied customers. Brax has a refund policy, which is summarized below.

Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.

Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.

Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.

Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.

Link to the Brax Refund Policy

📧 Contacting Brax

You can contact Brax using the following methods:

Email Support: [email protected]
Address: 3960 W Point Loma Blvd #h354, San Diego, California, 92110, United States

❓ Frequently Asked Questions

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

⚙️ Conclusion

The information in this Brax review is presented to help you make your own, informed, decision about whether this is the best link building service for you.

How do you know if Brax is right for you?

Brax seems to be best suited for performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks.

You can use this data to compare Brax to other link building services and to assess how well they meet your needs.

If you are considering Brax but still unsure, we recommend that you research further by visiting their website, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Brax Reviews Reddit

Hopefully, this review of Brax has given you further insight into what they offer, and if the features they offer are what you're looking for.

🔀 Alternatives to Brax

If you're looking for alternatives to Brax, below is a list of comparisons to the most popular link building alternatives to consider.