⭐ Brax vs CPV One vs Everflow

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.

With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.

This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.

From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.

Read the full CPV One Review

👉 Visit CPV One

Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.

Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.

The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.

Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.

While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.

The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.

Read the full Everflow Review

👉 Visit Everflow

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.

The target audience for Everflow is businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels through a comprehensive Partner Marketing Platform.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
• Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
• Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
• Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
• Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
• Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
• Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
• Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
• Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
• Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
• Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
• Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
• Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

One Platform for All Marketing

• Track and test all of your marketing campaigns from one place.
• Eliminate the need for multiple platforms by consolidating everything into a single tool.

Mobile Reports and Tracking

• Stay optimized for mobile performance with access to over 20 mobile metrics.

Detailed "Lab Stats" & Reports

• Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
• Utilize detailed revenue data to quickly optimize profits and ROI.
• Access more than 30 click, conversion, and revenue metrics.

Optimization

• Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.

Pre-filled Templates

• Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.

Unlimited Campaigns Tracked

• Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.

Easy to Use

• Create your initial campaign within minutes, even with zero programming knowledge.

Cookie-less Tracking

• Seamlessly switch between cookie and cookie-less tracking methods.

Custom Domains with SSL

• Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.

API Integrations

• Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.

MV Lab - Multivariate Testing Integrated:

• Test and track multiple versions of your landing page from a single page.

Multi-user Access:

• Provide access to different campaigns for your team through multi-user functionality.

Controlled Internal Linking:

• Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.

Cloaking Options:

• Utilize options for disguising affiliate link URLs provided by affiliate programs.

Capture Referrers:

• View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
• Choose from more than 20 pre-defined referrer categories or create your own.

Multiple Tracking Modes:

• Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.

Track Offline Conversions:

• Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.

Postback / Server-To-Server Tracking:

• Utilize postback URL for accurate tracking, especially recommended for affiliates.
• Access a special Postback URL for precise tracking within your affiliate networks.

Import Campaigns from Voluum or Bemob:

• Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.

Bot and Proxy Detection:

• Filter traffic to detect bots and proxy visitors.
• Redirect traffic based on bot and proxy rules for improved targeting and traffic management.

Direct Linking:

• Enables tracking and attribution for partners and channels.
• Tracks users when they reach a website using simplified tracking similar to UTM.
• Consolidates reporting across various marketing channels.
• Preserves SEO value from partner links.
• Reliable tracking without discontinued third-party cookies.
• Offers a user-friendly experience as partners link directly to the website.

Offline Performance with QR Codes:

• Generate unique QR tracking codes for partners to drive users to a website.
• Track conversions from offline partners, CTV, and video advertising.
• Expands opportunities for unconventional partnerships.
• Allows in-banner QR codes for additional partner promotion methods.

Influencer Results with Coupons & Tracking URLs:

• Unique coupon codes for tracking influencer performance.
• Partners automatically receive credit when their codes are used.
• Generate unique URLs for social media and video promotions.
• Protect against coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack:

• Centralized hub for managing partnerships and performance marketing.
• Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
• Pay partners included with the Plus package.
• Suppression for Email & SMS partners.

Supported Features:

• Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
• Filter and analyze data to identify top-performing placements from different traffic sources.
• Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Predefined Traffic Sources:

• Google Ads
• Microsoft (Bing) Ads
• Facebook Ads
• All major traffic sources are predefined within CPV One.

No-Redirect Policy Integrations:

• For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
• The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.

Predefined Affiliate Networks:

• CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.

Customizable Affiliate Networks:

• You can define new affiliate networks within CPV One based on your specific requirements.
• CPV One's flexibility allows you to work with most affiliate networks available.

👉 Read more about CPV One Integrations here.

Shopping Carts:

• Everflow integrates with various shopping cart platforms to streamline transactions and data management.
• Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.

CRMs/CDPs:

• Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
• Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.

Payments:

• Everflow integrates with various payment solutions to simplify transaction processing and management.
• Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.

Scale:

• Everflow's integration with various partners to help you scale you business.
• Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.

👉 Read more about Everflow Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$57 - $467
Price (per Year)	$48 - $389
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$750+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is CPV One?

CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.

What can I track with CPV One?

You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?

Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.

Which affiliate networks does CPV One work with?

CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.

Can I use CPV One from a Smartphone or Tablet?

Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.

How can I learn how to use CPV One?

CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.

What type of support do you provide?

CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.

What if I want to migrate campaigns from another tracker?

CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.

Do you offer a money-back guarantee?

CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.

Can I cancel my subscription plan?

Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.

What is Everflow?

Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.

How does Everflow help businesses amplify growth?

Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.

What can I achieve with Everflow's Affiliate Partnerships feature?

With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.

How does Everflow's Media Buying feature contribute to optimization?

Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.

What benefits does Everflow's Strategic Partnerships feature offer?

Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.

How does Everflow's Performance Lens feature enhance decision-making?

With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.

What insights can I gain from Everflow's analytics?

Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.

How can Everflow optimize my partnership channels?

Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.

How does Everflow simplify growth strategies?

Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.

What is the significance of Everflow's API integration?

Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.

What success has Everflow achieved?

In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.