πŸ“‹ Table of Contents: Brax vs Trackier vs TrueRoas | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to Brax

⭐ Brax vs Trackier vs TrueRoas

Compare the popular online learning platforms Brax and Trackier and TrueRoas side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.

πŸ’‘ Brax Summary
πŸ’‘ Trackier Summary
πŸ’‘ TrueRoas Summary

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

Brax

πŸ‘‰ Visit Brax

Elevate marketing endeavors with Trackier, a powerful platform for effortless creation, automation, measurement, and optimization of campaigns.

It excels in partner attribution, communication, and performance management.

Trackier maximizes ROI and sustainability, offers insightful analytics, and shields against fraud.

Tailored solutions benefit various industries.

Customizable and user-friendly, it integrates with 300+ tools, supported by responsive customer support.

Users appreciate its intuitive interface and fast performance.

Challenges include manual payment process, limited real-time fraud tracking, occasional technical issues, UI and mobile improvements, feature development gaps, and dashboard concerns.

Read the full Trackier Review

Trackier

πŸ‘‰ Visit Trackier

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

TrueRoas

πŸ‘‰ Visit TrueRoas

This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.

Back to Top


🎯 Target Audiences Compared

Brax Target Audience
Trackier Target Audience
TrueRoas Target Audience
The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.
The target audience for Trackier includes Ad Agencies & Brands, the iGaming Industry, and the Mobile Marketing Industry seeking solutions to enhance their marketing campaigns, attribution tracking, and performance management.
The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

Back to Top


πŸ‘ PROS: Brax VS Trackier vs TrueRoas

The table below provides an overview of the advantages offered by Brax, Trackier and TrueRoas so that you can quickly see if what you need is available.

Brax PROS
Trackier PROS
TrueRoas PROS
  • Automatic Optimization: The platform optimizes ads automatically for maximum returns.
  • Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
  • Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
  • Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
  • Automated Control over Campaign's CPC bid.
  • Support for a wide variety of international currencies.
  • Manage multiple ad accounts from one dashboard.
  • Quickly create new ads across multiple platforms.
  • Bulk content creation and upload features.
  • Easy to use.
  • Good customer support.
  • Advanced Tracking Technology: Offers advanced tracking technology for effective campaign and conversion monitoring.
  • Customizable and User-Friendly: Users find the platform customizable and easy to use, catering to different user experience levels.
  • Wide Range of Features: Provides a variety of features, contributing to efficient campaign management and affiliate tracking.
  • Global Reach: A focus on a global brand reach, serving businesses worldwide and prioritizing customer privacy.
  • Intuitive Interface: Intuitive interface making navigation easy and enhancing their experience.
  • Fast Performance: Fast platform performance, contributing to a seamless user experience.
  • Tailored Support: Tailored support and feature customization to align with individual business needs.
  • Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
  • Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
  • Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
  • Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
  • User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

Back to Top


πŸ‘Ž CONS: Brax VS Trackier vs TrueRoas

The table below provides an overview of the advantages offered by Brax, Trackier and TrueRoas so that you can quickly see if what you need is available.

Brax CONS
Trackier CONS
TrueRoas CONS
  • Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
  • Lack of integration with Adobe Analytics.
  • Some of the platform's features are not immediately obvious.
  • The cost of the software can add up quickly.
  • Payment Process: A manual payment process that some users find inconvenient, especially considering specific banking regulations.
  • Real-Time Fraud Tracking: Trackier has limitations in real-time fraud tracking, which can be concerning for timely fraud detection.
  • Technical Issues: Users report occasional technical issues, affecting overall usability.
  • UI and Mobile Experience: Users suggest improvements for the UI and mobile experience to enhance interaction.
  • Dashboard Problems: Users encounter problems with the dashboard, potentially impacting the overall user experience.
  • Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
  • Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
  • Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
  • Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
  • Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

Back to Top


πŸ“Œ Features Compared

The table below provides an overview of the features offered by Brax, Trackier and TrueRoas so that you can quickly see if the features you need are available.

Brax Features
Trackier Features
TrueRoas Features

Create Campaigns

  • Easily create campaigns for multiple ad networks.
  • Set CPCs, budgets, and device targeting.
  • Geo-target campaigns to reach specific audiences.
  • Configure tracking parameters for all campaigns.
  • Duplicate campaigns across various ad networks.

Bulk Ad Builder

  • Instantly create ad variants with different titles and images.
  • Set advanced tracking parameters for each ad.
  • Generate hundreds of ad variations in seconds.
  • Upload multiple images or provide image URLs.
  • Push ad creatives to multiple campaigns simultaneously.
  • Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
  • Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

  • Automatically enable, disable, and change CPC bids or budgets at specific times.
  • Synchronize campaign settings between Brax and ad networks.
  • Schedule changes take effect instantly.
  • Real-time visibility of CPC changes.

Reporting And Editing

  • Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
  • Filter, search, and customize reporting data.
  • Pause or disable underperforming ads with a single button.
  • Make edits and changes to campaigns directly from reports.
  • Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

  • Create custom calculated metrics from multiple data sources for instant insights.
  • View metrics across campaigns, ads & publishers.
  • Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
  • Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

  • Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

  • Connect any metric from Google Analytics, Adsense, and AdX.
  • View ad network data alongside Google Analytics data in reporting.
  • Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

  • Optimize campaigns automatically using custom rules based on key metrics.
  • Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

  • Import revenue data from multiple sources for better performance understanding.
  • Import from Voluum, Thrive, Internal DB, or any other source.
  • Use data in custom rules for automatic optimization.

User & Team Management

  • Add users to gain insights on changes and updates across teams.
  • User-specific alerts and notifications.
  • Multiple team members across accounts.
  • Personal logins for users.

CSV Export

  • Easily export data in universal CSV file format.
  • Export creative groups including titles, images, and URLs.
  • Export campaign and ad performance data.
  • Export post-click Google data.
  • Intuitive Tracking Platform: Trackier offers an easy-to-use and intuitive tracking platform, making it accessible to users of all levels.
  • Comprehensive Tools: Trackier offers additional tools like automation, install tracking, and more, enhancing the capabilities of marketers.
  • Deep Customization: The platform allows for deep customization, enabling tracking and performance assessment for various campaign aspects.
  • Ideal for Agencies: Ad agencies find Trackier valuable due to its versatility, scalability, and ability to cater to diverse client demands.
  • Optimization Tools: Trackier includes optimization tools for deep-linking and integration with various ad networks, backed by robust reporting capabilities.
  • Multi-Touch Attribution: Trackier offers multi-touch attribution, allowing marketers to evaluate the contribution of each touchpoint in the customer journey.
  • Click Fraud Solution: The platform comes with built-in click fraud protection, ensuring accurate data and excluding dubious traffic sources.
  • White Label Branding: Trackier supports white-label branding, helping users develop a strong brand identity and create successful marketing strategies.
  • Predictive Analytics: The inclusion of predictive analytics aids in fraud detection, ad campaign optimization, and overall performance improvement.
  • Robust Reporting: Trackier provides real-time reporting with detailed insights, including conversion timing, variance reports, and click-level logs.
  • Automated Affiliate Payouts: Users can automate cash distributions to affiliates, eliminating manual processes and enhancing efficiency.
  • Easy Integrations: The platform offers easy integration with a wide range of ad networks and traffic sources, streamlining workflows.
  • Custom Filters: Trackier allows users to create custom segments and automated flows for campaigns, users, and placements.
  • Event Tracking and Custom Goals: The platform supports event tracking and custom goals, enabling detailed monitoring and incentive planning.

Getting Started:

  • Quick and easy setup process.
  • Tracks 100% of Shopify orders.
  • Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

  • Custom shop integration.
  • Addresses issues with ad platforms and glorified UTM tracking tools.
  • Provides reliable ROAS measurement.
  • Addresses problems with inconsistent ad attribution and customer journey matching.
  • Enables fast, predictable, and cost-effective testing.
  • Prevents wasting time on unprofitable ads.

Scale with Confidence:

  • Boosts ROI by +20.31% in 60 days.
  • Increases attributed orders by +243%.
  • Ensures every conversion is linked to the exact order number.
  • All-in-one Ads Manager with a reliable source of truth.

True Tracking:

  • Uses TrueAttribution AI to collect and analyze data from various sources.
  • Matches data to the correct Facebook or Google Ad.
  • Utilizes a revolutionary TrueAttribution Algorithm.
  • Provides unique eCom insights.
  • One Ads Manager for ads, influencers, email, etc.
  • Developed by data analysts leveraging AI.

Cost Savings:

  • Shows cost savings by using TrueROAS.
  • Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

  • Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
  • Compares costs before and after TrueROAS implementation.
  • Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

  • Uses advanced tracking methods (not old "cookie-way").
  • Ensures accurate conversion tracking.
  • Doesn't rely on data modeling, but real data.
  • Specifically designed for eCom stores.
  • Provides unique eCommerce metrics.
  • GDPR compliant.

Back to Top


πŸ“Œ Integrations Compared

The table below provides an overview of the integrations offered by Brax, Trackier and TrueRoas so that you can quickly see if the integrations you need are available.

Brax Integrations
Trackier Integrations
TrueRoas Integrations

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

πŸ‘‰ Read more about Brax Integrations here.
  • Integrate with Mobile Measurement Partner (MMP)
  • Integration: Shopee
  • Third Party Tool Integration
  • Segment Trackier Integration
  • Network Integration
  • S2S Integration With Your Website
  • Click Signature Integration with AppsFlyer
  • HubSpot Integration
πŸ‘‰ Read more about Trackier Integrations here.
  • Shopify & Woocommerce
  • Custom shop integration
  • Facebook & Instagram
  • Google Ads & YouTube
  • TikTok
πŸ‘‰ Read more about TrueRoas Integrations here.

Back to Top


πŸ“Œ High Level Features Summary

The list below compares the high level features offered by Brax and Trackier and TrueRoas so that you can very quickly see if the features you need are available.

Brax High Level Features
Trackier High Level Features
TrueRoas High Level Features
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API (Open Link) βœ…
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) βœ…
Chrome / Browser Extension ❌
API (Open Link) βœ…
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API ❌

Back to Top


πŸ’² Pricing Compared

The list below provides an overview of the pricing offered by Brax, Trackier and TrueRoas.

Brax Pricing
Trackier Pricing
TrueRoas Pricing
Price (per Month) $199 - $2,499
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)
Price Request Only
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)
Price (per Month) $150 - $599
Price (per Year) $99 - $599
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)

Back to Top


Brax Links
Trackier Links
TrueRoas Links

Back to Top


πŸ’΅ Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

All three products, Brax, Trackier, and TrueRoas have refund policies, which we have summarized below.

Brax Refund Policy:

Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.

Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.

Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.

Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.

Brax Refund Policy

Trackier Refund Policy:

Customers can cancel their account anytime before the next month to avoid future billing.

Refunds are available for first-month users within 14 days of cancellation, while recurring customers are not eligible for refunds.

Monthly subscription fees are billed in advance based on usage.

Trackier Refund Policy

TrueRoas Refund Policy:

No refund policy found for TrueRoas.

TrueRoas Refund Policy

πŸ“§ Contact Information

Brax Contact Information:

You can contact Brax using the following methods:


Trackier Contact Information:

You can contact Trackier using the following methods:


TrueRoas Contact Information:

You can contact TrueRoas using the following methods:

Back to Top


Back to Top


❓ Frequently Asked Questions

Brax FAQs
Trackier FAQs
TrueRoas FAQs

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is Trackier Performance & Mobile Marketing Software?

Trackier Performance & Mobile Marketing Software is a comprehensive platform designed to enhance marketing ROI by enabling users to create, automate, measure, and optimize all marketing campaigns in a single place.

How can Trackier help in achieving marketing success?

Trackier offers a Scalable Attribution Tracking Solution, allowing businesses to achieve marketing success by effectively measuring partner performance and optimizing campaigns. It also provides Real-time Partner Analytics Data to optimize marketing performance skilfully.

What is the significance of Partner Attribution in Trackier?

Partner attribution is crucial for binding affiliate networks into an organic system. While Trackier excels in this area, it offers more. For those concerned about efficient communication and performance management, Trackier provides a better alternative.

How can Trackier assist Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry?

For Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry, Trackier offers tailored solutions to address concerns like efficient communication, performance management, and maximizing return on expenditure.

How does Trackier tackle challenges related to Advertising Strategy?

Trackier acknowledges that even the best affiliate marketing strategies face budgeting challenges. To succeed, businesses must maximize their return on expenditure while ensuring sustainability. Trackier helps them take the leap into smart monetization.

How does Trackier protect against fraudulent activities?

The digital world has its share of bots and fraudsters, and Trackier helps prevent fraudulent activities in partner marketing campaigns. It shields against malicious agents that can hijack campaigns, resulting in high investment costs and compromised performance.

What are the benefits of using Trackier for mobile and web attribution?

Trackier offers a single dashboard that combines mobile and web attribution data. This dashboard records insightful data from both sources, upgrading partner marketing strategies by providing comprehensive insights.

Which industries can benefit from Trackier's solutions?

Trackier's solutions cater to a wide range of industries, including eCommerce, Gaming, Finance, Travel, SaaS, CTV & OTT, providing versatile options for various sectors.

How does Trackier support customization and integration with other tools?

Trackier's platform is highly customizable, allowing users to integrate with various tools as per their requirements. It comes pre-integrated with over 300 commonly used services for streamlined workflows.

How has Trackier been received by its users?

Trackier is trusted by over 1500+ happy customers across 20+ countries. Its effectiveness and impact are demonstrated through real case studies, showcasing its positive influence on businesses.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

Back to Top


βš™οΈ Conclusion

The information in this comparison about Brax and Trackier and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if Brax or Trackier or TrueRoas is right for you?

You can use this data to compare Brax and Trackier to other link building services, and to assess how well thesy meet your needs.

If you want to further compare Brax and Trackier, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of Brax and Trackier and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.

Back to Top