⭐ Brax vs Improvely vs Triple Whale

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

👉 Visit Improvely

Triple Whale is an ecommerce analytics platform that offers advanced tracking, anomaly detection, and customer behavior insights to empower businesses in making data-driven decisions.

Its standout feature, Triple Pixel, provides AI-powered anomaly detection and post-purchase survey tracking.

While it is limited to Shopify users and requires a higher-priced plan for full functionality, Triple Whale's beautiful user interface, mobile app, and seamless integrations make it an ideal choice for leading ecommerce brands seeking to drive substantial growth and profitability.

With plans tailored to different business needs and no required contract, Triple Whale offers a convenient and efficient setup process for immediate use.

Read the full Triple Whale Review

👉 Visit Triple Whale

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.

The target audience for Triple Whale is ecommerce businesses, agencies, and marketing professionals seeking a centralized AI data platform to manage and automate analytics, attribution, merchandising, and forecasting to make better data-driven decisions and grow their brands.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
• Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
• Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
• A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
• Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
• Affordability: Offers cost-effective optimization with split testing functionality.
• Web-based Service: No installation required, accessible via web browsers.
• Data Aggregation: Gathers data from diverse marketing channels in one platform.
• A/B Split Testing: Allows A/B testing specifically for landing pages.

• Higher clarity on the performance of ads, allowing clear attribution of ads to profits.
• Efficient retrieval of custom metrics, saving time and effort.
• The creative dashboard helps identify the best-performing ad creatives.
• Triplewhale's pixel allows for delayed attribution, improving understanding of multiple touchpoints and optimizing funnels for bigger profits.
• All-in-one, customizable dashboard displaying key metrics from integrated software, with the ability to add, remove, and rearrange modules.
• Automatic data pulling from integrated platforms for key insights.
• No coding knowledge required for advanced configurations.
• Dashboards can be placed on other platforms and websites.
• Offers advanced reporting, predictive analytics features, and a report generator for custom reports.
• Mobile app available for iOS and Android, allowing access to data on the go.
• Built-in forecasting calculator to run hypothetical scenarios for future revenue analysis.
• Track conversions across channels, analyze data in real-time without delay, and offers really accurate tracking.
• Beautiful user interface and easy to set up.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
• Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
• Limited Trial Period: Trial duration might not be enough for thorough evaluation.
• Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
• Features in Pro Plan: Some advanced features are restricted to Pro plan users.
• Lack of Demo/Tutorial: No video tutorial for user guidance.
• No Live Chat Support: Lack of live chat support for immediate assistance.
• Limited Language Support: Only available in English, limiting non-English users.

• Costs money, which might be a concern for new or small-scale businesses.
• Limited to working with Shopify, so users on other platforms cannot benefit from its features.
• Inventory Management and Customer Segmentation features are not available yet.
• Dependence on ad coverage; may not be necessary for smaller accounts or single-platform ads.
• Access to the Triple Pixel (core feature) requires a higher-priced plan.
• Visibility may not be perfect as some customer journeys might not be tracked.
• Post-purchase customer surveys can be used to supplement this limitation.
• Doesn't send data back conversions to marketing platforms like Hyros and Anytrack yet.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Conversion Tracking for Online Marketers

• Track clicks, conversions, and revenue from online marketing in one place.
• Gain insights into conversion origins for optimized marketing strategies.
• Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
• Access segments and metrics like Channel, Referrer, Landing Page, and more.
• Custom-built funnel reports reveal user pathways and drop-off points.
• Automatic customer profiles with insights into behavior and value.
• Built-in A/B Split Testing tools and click fraud monitoring.
• Real-time report updates, export to Excel CSV, and import data.
• Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

• Prevent financial losses due to fraudulent clicks on paid ads.
• Detect excessive non-converting clicks and repetitive clicks from competitors.
• State-of-the-art monitoring system inspects ad clicks 24/7.
• Recover lost money by preparing detailed fraud reports.
• Impress upon competitors the risk of being caught.
• Access comprehensive information about suspicious clicks.
• Utilize IP WHOIS Lookup for IP address insights.
• Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

• Professional tools for tracking commissions and campaigns.
• Identify commission sources without separate referral links.
• Safeguard campaigns with link cloaking on ad networks.
• Cloak affiliate links to hide destinations from visitors.
• Integrate with major affiliate networks and programs.
• Compatible with Google Analytics UTM tags.
• Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

• Elevate client satisfaction and revenue with white-label reports.
• Provide centralized monitoring for all client marketing efforts.
• Incorporate click fraud monitoring to safeguard ad budgets.
• Offer branded access to Improvely reports.
• Pay for one account and serve unlimited clients.
• Customize access levels and services for clients.
• Export reports to Excel CSV and import data.
• Import PPC costs and commissions from affiliate networks.

Triple Whale Dashboard

• Profit Tracker with Custom Expenses
• Compile important metrics in one place
• Customizable dashboard based on preferred metrics
• Currency conversion for unified profit and revenue view
• Full-featured mobile apps for real-time data access
• Activity feed for tracking store and marketing metrics
• Cohorts for tracking customer spending habits
• Sales cycle view for customer journey analysis
• Bundling insights for optimized conversions
• 3 AOVs (mean, median, mode) for purchase behavior analysis
• Customer Value (60/90 LTV) monitoring
• Portfolio View for multiple store performance overview
• Customer Segmentation for targeting strategies
• Support for Multiple Ad Accounts
• Email Reports for data-rich insights sharing
• Custom Expenses for accurate expense tracking
• Product Journey Maps for tracking customer product journeys
• Real-Time Order Tracking

Triple Pixel

• First-Party, Server-Side Pixel for accurate purchase data tracking
• Customer Journeys visualization for funnel movement insights
• First-Party, Server-Side Attribution for precise ad click attribution
• 99.7% Purchase Accuracy for real and raw purchase data

Creative Cockpit

• Creative Highlights for analyzing top-performing creatives
• Aggregate Content by Content Type for creative insights visualization
• Trends for tracking creative performance over time
• Segment Creative Performance vs. Copy Performance
• Easy Metric Comparisons vs. Account Averages
• Integration with Facebook and TikTok advertising platforms

Affluencer Hub

• Triple Pixel Deduplication for accurate affiliate and influencer-level ROAS
• Discount Code Creation for better management
• Affluencer Login (Coming Soon)
• True Affluencer ROI measurement
• Affluencer UTMs for tracking affluencer activity
• Creative Upload for storing affluencer-level creative

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Ecommerce Platforms:

• WooCommerce
• Shopify
• Volusion
• BigCommerce

Email Marketing:

• MailChimp

👉 Read more about Improvely Integrations here.

• Shopify and major ecommerce platforms
• Facebook for tracking ad data
• Google Analytics for website analytics
• TikTok, Snapchat, Pinterest for ad performance tracking
• Klaviyo for email and SMS performance tracking
• Gorgias for customer support metrics
• Slack for team communication
• Fairing and KnoCommerce for attribution insights
• Amazon for sales and marketing ecosystem visibility

👉 Read more about Triple Whale Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	✅
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29 - $299+
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$129 - $279
Price (per Year)	$1,290 - $2,790
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.

What can I do with Triple Whale?

Triple Whale helps ecommerce brands make better decisions by providing insights and tools to track profitability, marketing data, and customer behavior. It offers features like Dashboard, Pixel, Anomaly detection, Post-purchase survey, Web Analytics, Mobile app, and more.

What makes Triple Pixel unique?

Triple Pixel is a feature of Triple Whale that stands out due to its AI-powered anomaly detection and ability to track post-purchase surveys, providing valuable data for ecommerce businesses. It helps brands detect unusual patterns and gather customer feedback for better decision-making.

How long does it take to get set up?

The setup process for Triple Whale is quick and efficient. After signing up, you can get started immediately with your chosen plan. Simply enter your last 12 months gross revenue, select a plan, and you are good to go.

How does your pricing work?

Triple Whale's pricing is based on a combination of Gross Merchandise Volume (GMV) and the features you select from their plans. They offer three main plans: Growth, Pro, and Enterprise, each with specific features and pricing levels tailored to different business needs.

Do you have a mobile app?

Yes, Triple Whale offers a mobile app as part of their plans. This app allows you to access important data and insights on the go, making it convenient for ecommerce business owners.

How can I speak with someone from your sales team?

To speak with someone from Triple Whale's sales team, you can request a demo on their website. Fill out the demo request form, and their sales representatives will get in touch with you to discuss your needs and answer any questions.

Do I have to sign a contract?

No, Triple Whale does not require you to sign a contract. They offer monthly and yearly payment options for their plans. You can choose to pay monthly or opt for a yearly plan to get two months free.

What apps do you integrate with?

Triple Whale seamlessly integrates with various critical components of your ecommerce marketing stack, including Facebook, Shopify, Klaviyo, TikTok, Pinterest, Snapchat, Gorgias, and more. They provide a comprehensive list of integrations on their website.

What is included in the Free plan?

The Free plan, known as Founders Dash, is a centralized dashboard providing real-time data for CEOs, agencies, and entrepreneurs. It includes a summary page, benchmarks, email reports, web analytics, a 1-question post-purchase survey, support for two users, and 12-months of historical data.

Why should leading brands choose Triple Whale?

Leading brands choose Triple Whale because it has proven results in driving significant growth for ecommerce businesses. The numbers speak for themselves, with leading brands experiencing substantial growth in Shopify AOV, net profit, LTV, and profitable FB ad spend.