⭐ Binom vs Brax vs TheOptimizer

Binom stands as a dominant leader in the realm of click-processing and report-building speeds.

Designed for affiliate marketers and performance marketing professionals, it optimizes workflow and offers unique advantages.

Binom tackles tracking errors, slow redirects, and inconvenient interfaces. It boasts features like redirectless tracking, filter systems, and advanced analytics.

While self-hosted, it solves concerns like click loss and offers competitive pricing. It's suitable for both beginners and professionals, offering unmatched support and documentation.

Though it requires self-hosting, Binom empowers marketers to achieve superior results in the world of performance marketing.

Read the full Binom Review

👉 Visit Binom

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

The target audience for Binom is affiliate marketers and performance marketing professionals who require a self-hosted tracking platform that offers fast click processing, advanced traffic distribution, in-depth analytics, and comprehensive support to optimize their campaigns, enhance ROI, and stay ahead of competitors.

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

• Binom allows users to see campaign progress early on, indicating success or failure.
• Integration with Google Safe Browsing API helps check domain status with Google, which has been an issue for many affiliates.
• Users can enable free SSL certificates for tracking domains easily without contacting support.
• Allows users to add notes for campaigns, landers, and offers directly in the tracker, eliminating the need for external systems.
• Features like marking rows, filters, and custom columns help with campaign optimization.
• Advanced features are available for professionals, but the user interface remains friendly.
• Custom columns and events allow users to add their own metrics and do complex calculations within Binom itself.
• Tracking Exit Points feature allows detailed tracking of user interactions on landing pages.
• A variety of other features are offered, including unlimited additional users, complete clicklog, redirect rules, and mobile apps.
• Binom is reasonably priced, with both monthly and yearly plans available, and a free 14-day trial.
• Excellent customer support available through Live Chat, Skype & Telegram, without needing to raise support tickets.
• Live demo available to test the product without installing it on personal servers.
• Binom is self-hosted, eliminating reliance on third-party servers. It offers solutions for concerns like redirect speed and click loss.
• Specially designed features for affiliate marketers, making it more tailored than some competitors.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Self-Hosting Complexity: Self-hosted solutions like Binom require users to manage their servers, which can be daunting for those with limited technical knowledge.
• Potential Click Loss: Self-hosted trackers can potentially suffer from click loss due to server locations, though this might not be a significant concern for all types of traffic.
• Learning Curve: While Binom offers advanced features, some users might face a learning curve to fully utilize them effectively.
• Limited Automatic Checks: Manual checking of domain status for Google blocking can be time-consuming, and automatic checks with notifications would be more convenient.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

Tracker Advantages:

• Eliminates tracking errors to prevent ROI loss.
• Faster redirects and efficient traffic management.
• User-friendly interface.
• Unique features: redirectless tracking, filter system, spy service protection.
• Extensive documentation and support.

Binom Tracker:

• Fixed license cost regardless of traffic volume.
• Handles millions of clicks daily.
• 5 ms click processing time under any server load.
• Fastest report generation.
• Group Campaign Reports and frequent updates.
• Convenient and speedy user interface.
• Multi-user system with varying access rights.
• Rapid support response time.

Traffic Distribution:

• Advanced traffic distribution for better earnings.
• A/B and MVT-testing.
• Path and rule system with 20+ metrics.
• Rotations and smart rotation for optimized clicks.
• Flexibility in sending clicks and creating funnels.

Analytics:

• Rapid campaign analysis with multi-level reports.
• Quick report generation with filters.
• Over 20 analytical reports and advanced data points.
• Comprehensive statistics, including service provider, device, connection type.
• Group reports for better insights.
• In-depth statistics on paths, rules, rotations.
• Enhanced filter system and labeling rows for team collaboration.

Campaigns Optimization:

• Quick campaign optimization with saved filters.
• Multilevel and smart filters for accuracy.
• Effective white- and black-list creation.

Tracking:

• Tracking of 20+ click metrics, ISP and device databases.
• Landing page metrics, exit points, browser settings, http-headers, etc.
• LP Pixel and integrated landings for streamlined traffic.
• Unlimited additional domains for campaigns.
• Event system for advanced metrics on landing pages.

Organization:

• Team-friendly with fine-tuned user access rights.
• Unlimited users with various permissions.
• Campaign, offer, landing page notes.
• API for control and integration.
• Detailed documentation and responsive support.

Service:

• Instant support with 2-minute average response time.
• Free installation assistance.
• Monitoring system for errors and uptime.
• Comprehensive documentation and FAQ.
• Mobile apps for all features.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

• API
• MagicChecker
• Adspect
• Traffic Armor

👉 Read more about Binom Integrations here.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Cloud Hosted	❌
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$99 - $69.00
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

Is Binom suitable for beginners?

Absolutely. Eliminating tracker-related errors from the start is crucial. Other trackers might lead to unsuccessful campaigns due to ROI loss caused by slow redirects and traffic loss. With Binom, these issues are a thing of the past. Our tracker boasts unique features like redirectless tracking, a filter system, and protection from spy services. Our extensive documentation and FAQ with over 100 questions will guide you through the product, and our support team is renowned for its exceptional assistance.

Is Binom suitable for professionals?

Binom was specifically designed for demanding professionals. It's the epitome of modern, technologically advanced tracking solutions. Born out of our team's needs and experience in media buying, Binom aims to provide not just complexity, but also simplicity. It offers unique opportunities for increased profits, competitive advantages, and reliable, fast tools.

What sets Binom apart from other self-hosted trackers?

Our product is the most advanced self-hosted tracker on the market. Unlike other trackers, we've tackled issues such as unstable code bases, slow redirects on high volumes, click loss during statistics generation, and slow report generation. You can count on fast redirects and a stable, high-speed interface regardless of the load.

How does Binom compare to popular cloud trackers?

One significant advantage of Binom over cloud trackers is that the license price is independent of the number of clicks. Plus, your data is securely stored on your server, even if your license expires. Under light loads, costs for both cloud and self-hosted trackers are comparable. However, for high-traffic scenarios like pop-traffic with millions of clicks per day, Binom's costs can be significantly lower. With regular updates and enhanced functionality, Binom stands out among the competition.

What's the difference between a tracker and Google Analytics?

Google Analytics (GA) analyzes site traffic, while a tracker like Binom also manages traffic distribution between landing pages and offers.It calculates costs, revenues, profit, and ROI for various metrics, providing a comprehensive report.

What's the distinction between a tracker and a Traffic Distribution System (TDS)?

A TDS focuses on traffic distribution, with limited analysis and statistics capabilities. In contrast, Binom not only manages traffic distribution but also offers deep and fast analytics. It includes TDS functions while adding powerful analytic tools for a more comprehensive approach.

Can Binom be used for mobile traffic tracking?

Absolutely. Binom is a versatile solution suitable for any type of traffic, including mobile. It can detect device types, IPs (including ranges), carriers, and connection types.

Can I try Binom for free?

Certainly. Upon registration, you'll receive a 14-day trial with full functionality. In some cases, we can extend the trial to 30 days upon request to our support team.

Does Binom protect against spy services?

Yes, Binom features an Anti-spy module that safeguards against services like Adsplexity and similar platforms. Additionally, Binom's LP Protect function conceals landing pages when opened directly via a link, bypassing the tracker.

Do I need my own server for Binom?

Yes, Binom is a self-hosted tracker, meaning you'll need to install it on your own server or VPS. Our support can guide you through the installation process, ensuring a smooth setup. For optimal performance, we recommend dedicated servers or suitable VPS options.

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.