⭐ Brax vs Heylink vs TrackifyX

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Heylink introduces a new era of affiliate marketing with its all-in-one tool, streamlining affiliate link management and providing full transparency into performance.

Real-time reporting empowers users to optimize campaigns effectively, while smart links maximize commissions.

The platform goes beyond traditional affiliate marketing, identifying untapped revenue opportunities.

Heylink's cookieless tracking methods and data customization options make it suitable for various platforms.

However, the lack of negative reviews hinders user satisfaction assessment, and the absence of listed integrations with other software may limit compatibility.

Overall, Heylink is a comprehensive toolbox for affiliate publishers seeking growth and success.

Read the full Heylink Review

👉 Visit Heylink

TrackifyX is a vital tool for Shopify (Meta) store owners and digital marketers, streamlining ad tracking across Facebook, TikTok, and Snapchat platforms.

With a user-friendly interface, it enables seamless integration of pixels, supporting efficient task management and providing exceptional customer support.

However, some users have reported tracking and interface issues, along with challenges in customer support and billing.

Despite these concerns, TrackifyX's scalable features and strong track record make it a valuable asset for businesses seeking enhanced ad tracking and better marketing outcomes.

Read the full TrackifyX Review

👉 Visit TrackifyX

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Heylink is affiliate marketers and businesses seeking to optimize their affiliate marketing efforts and improve revenue attribution.

The target audience for TrackifyX is Affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Offers a single dashboard to track all affiliate data, enhancing content management and ad spending efficiency.
• Provides real-time data and callback features, enabling timely actions and decision-making.
• Automatically adjusts/selects affiliate links, reducing broken links and removing the need for manual adjustments.
• Identifies monetization opportunities for valuable clicks sent to advertisers not running campaigns, boosting revenue.
• Comprehensive toolbox for affiliate publishers, delivering actionable insights to increase revenue.
• Helps publishers address challenges like tracking campaigns across multiple networks, manual link management, and identifying new opportunities.

• Seamless Integration: Merchants highly recommend Trackify X for its seamless integration with Shopify.
• Accurate Ad Tracking: The app is praised for its accurate ad tracking capabilities, ensuring reliable measurement of conversions.
• Intuitive Interface: Users appreciate the app's intuitive interface, making it easy to navigate and use effectively.
• Efficient Task Management: The app offers efficient task management features, streamlining the process of tracking and managing ads.
• Exceptional Customer Support: Merchants highlight the exceptional customer support provided by the Trackify X team.
• Scalability: The app is known for its scalability, allowing businesses to grow their operations while maintaining tracking accuracy.
• Easy Installation: Users find the installation process of Trackify X to be straightforward and hassle-free.
• Support for Multiple Platforms: The app supports tracking on various platforms including Facebook, Snapchat, and TikTok.
• Key Features: Trackify X offers features like managing Facebook pixels, preventing event duplication, and supporting various tracking options.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• No negative reviews available, making it challenging to determine user satisfaction and reliability.
• Lacks integrations with other software or services, potentially limiting compatibility with existing workflows.
• Integrations with different affiliate networks and platforms not listed on website.

• Tracking Issues: Some users have reported instances of tracking breaking or not functioning properly after a few days of installation.
• New Interface Concerns: The new interface of the app has received criticism for being confusing and less user-friendly compared to the old version.
• Customer Support Challenges: Some users have faced challenges in receiving timely and effective customer support, leading to frustration.
• Billing and Refund Problems: Instances of incorrect billing and difficulties in obtaining refunds have been mentioned by a few users.
• Communication Issues: Users have experienced communication gaps where their questions or concerns weren't addressed adequately.
• Challenges with Updates: The app's compatibility with new features, like Facebook's Conversions API, has caused issues for some users.
• Negative Developer Interactions: There are reports of negative interactions with the app's developer, with claims of condescension and unhelpfulness.
• Expensive Pricing: While most users find the pricing fair, there are mentions of the app being expensive for the value it provides.
• User Experience Concerns: Some users have expressed dissatisfaction with their overall experience, citing difficulties in dealing with customer care and app functionality.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Affiliate Link Management:

• All-in-one dashboard for tracking affiliate data, providing transparency and ease of management.
• No need to log in to multiple affiliate networks; track all data in a single dashboard for increased efficiency.

Revenue Attribution:

• Compare campaigns and attribute revenue to specific content and links.
• Discover which links convert best based on device, advertiser, or source.

Real-Time Reporting:

• Live data on affiliate performance with no delay, enabling timely actions.
• Real-time callback feature for immediate response to clicks and conversions.

Smart Links:

• Automatically adjust affiliate links to maximize commissions.
• Ensure the highest possible earnings and eliminate broken links.

Revenue Opportunities:

• Identify untapped revenue opportunities by finding valuable clicks that could be monetized with new advertisers.
• Instantly connect with new networks to boost revenue.

Pixel Integration Simplified

• Connect your Facebook, TikTok, and Snapchat Pixel with your Shopify store in minutes.

Ready. Aim. Fire.

• Run super-targeted ad campaigns and create better look-a-like audiences by controlling ‘pixel fires’ with tracking tags!

Easily Create & Sync Your Facebook Product Catalog

• Create Feed
• Fix Errors
• Hit Save!
• Publish
• Dynamic Ads

Look-a-Like Audience Builder:

• Harness Trackify's 20% Look-a-Like audience builder feature.
• Expand successful Facebook audiences in your ad sets by up to 20%.

Pixel Backup

• Protect your optimization data by assigning another pixel with event data that ‘mirrors’ your primary pixel!

Boost Remarketing With Custom DPA's

• Get more conversions from your remarketing campaigns by using Trackify’s custom DPA's feature.

Conversion Reporting Options:

• Switch between 0%, 10%, or Full Conversion Reporting effortlessly.
• Easily obtain revenue reporting within Facebook Ad Manager with a simple toggle.

Tag-Specific & Pixel Specific Reports:

• Utilize Trackify - Facebook Pixel App for Shopify's integrated reporting module.
• Gain insights into campaign performance and discern effective strategies.

Ninja Mode for Event Tracking:

• Employ Trackify Ninja Mode to ensure rapid and accurate firing of Facebook events on your Shopify store.
• Prevent missing out on crucial event tracking and maintain pixel efficiency.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Server2Server integration
• Simple API callback setup
• Advanced API setup

👉 Read more about Heylink Integrations here.

• Shopify
• Facebook
• TikTok
• Snapchat

👉 Read more about TrackifyX Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $749
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29.99 - $199.99
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

Does Heylink use cookies for tracking?

No, Heylink does not use cookies for tracking. It employs 7 different tracking methods, making cookieless tracking possible. For Affiliate network Campaigns, Heylink tracks clicks on your website and retrieves conversion data from the networks, without requiring any Personal Identifier Information (PII). For Direct Partnerships, where tracking occurs on both your website and the partner's webshop, Heylink tracks the click ID on your website and matches it with the Conversion ID on the partner's webshop, also without using PII.

Is using cookies for tracking optional in Heylink?

Yes, it's optional. If you want to collect external Marketing tags, you can use 1 cookie called "_hey". This cookie saves Referrer URL and external Marketing Tags like Google Click ID's, Facebook IDs, and custom UTM parameters. However, if you choose to collect external Marketing Tags via Heylink, you must obtain visitor consent for "Marketing and Statistical data" based on your specific requirements.

How often is my data updated in Heylink?

The data in Heylink is continuously updated in real-time, ensuring you have access to the latest insights and information.

Can I track data for direct partnerships that don't run through an affiliate network?

Yes, you can track data for direct partnerships without involving an affiliate network. Heylink's tracking capabilities allow you to monitor clicks and conversions even in direct partnerships, without the need for an intermediary network.

Can I see the entire journey of my conversions?

Yes, Heylink provides a comprehensive view of the entire conversion journey. From the initial click on your website to the final conversion on the partner's webshop, you can track and analyze the complete path of each conversion.

Can I use Heylink for data collection only?

Yes, Heylink's "Discover mode" enables data collection without automation or optimization. In "Discover mode," Heylink logs clicks on your site, providing valuable data to assess the potential for monetization before fully enabling Heylink's features.

Will Heylink show me links that I'm not currently monetizing?

Yes, Heylink's platform displays all your links, even those not currently monetized. This feature allows you to identify untapped monetization opportunities and optimize your strategies accordingly.

Can I use Heylink on TikTok/Instagram/Facebook/Newsletters?

Yes, you can use Heylink on various platforms, including TikTok, Instagram, Facebook, and Newsletters. Heylink's tracking and monitoring capabilities extend to these platforms, enabling you to manage and analyze affiliate links effectively.

I can't find an affiliate network that I am using in your system, how can I connect it?

Heylink regularly adds new Network integrations to its system. If you have a specific Network that you would like to be added, you can contact Heylink's support team at [email protected], and they will assist you in connecting the desired affiliate network.

Can I use Heylink for free?

Yes, Heylink offers a Freemium version that provides access to all features. With the Freemium version, you can add an unlimited number of users and websites. However, there are some limitations: commissions up to $2,500, one Network integration, and records (pageviews, clicks, and conversions) capped at 50,000 with historical data available for 6 months. If you require additional capabilities, you can explore Heylink's pricing plans to choose the one that best suits your needs.

How many users can I add to my Heylink account?

You can add an unlimited number of users to your Heylink account. From your profile settings, you can invite and manage new users efficiently.

Can I choose which currency I see the data in?

Yes, Heylink allows you to select the currency in which you want to view the data. This customization ensures you can understand and analyze your performance in your preferred currency.

What is Trackify X and what does it offer?

Trackify X is a powerful tracking app designed for Shopify (Meta) store owners and digital marketers, offering seamless integration of Facebook, Instagram, TikTok, and Snapchat pixels.

How does Trackify X help businesses optimize their advertising efforts?

Trackify X simplifies the process of connecting Facebook, TikTok, and Snapchat pixels with your Shopify store, allowing you to create super-targeted ad campaigns and improve look-a-like audience targeting by controlling 'pixel fires' using tracking tags.

Can Trackify X enhance my product catalog on Facebook?

Absolutely! With Trackify X, you can easily create and sync your Facebook Product Catalog by efficiently managing tasks such as creating feeds, fixing errors, saving changes, publishing, and even setting up dynamic ads.

What is the significance of building custom and lookalike audiences using Trackify X?

Trackify X empowers you to build custom and lookalike audiences for your Facebook advertising, helping you refine your targeting strategy and reach the right audience segments effectively.

How does Pixel Backup work and why is it important?

Pixel Backup feature in Trackify X offers protection for your optimization data. By assigning another pixel with event data that mirrors your primary pixel, you ensure that your valuable data remains intact even if something happens to your primary pixel.

How does Trackify X contribute to boosting remarketing efforts?

Trackify X enhances your remarketing campaigns by offering custom Dynamic Product Ads (DPA) features, ensuring you get more conversions from your remarketing endeavors.

What pricing plans are available for Trackify X?

Trackify X offers plans starting at $29.99 per month, providing different pricing tiers to cater to various business needs.

Can Trackify X help businesses increase their revenue?

Yes, Trackify X has a track record of significantly boosting revenue for businesses. It has facilitated a remarkable 3x increase in monthly revenue for stores, as well as contributing to over $393,342,432 in sales over the past year.

What benefits does Trackify X offer to its users during the free trial period?

During the free trial, users get access to features such as 8 pixels, unlimited tracking tags, audience and feed builder, SS API purchase and non-purchase events tracking, time-on-site tracking, and UTM analytics, all designed to help them optimize their marketing efforts.

Why should businesses choose Trackify X over other tracking solutions?

Trackify X is the most robust Shopify app for tracking Facebook, TikTok, and Snapchat Pixels, offering simplified pixel integration, enhanced audience building, custom event optimization, and a data-driven approach to elevate your digital advertising performance and maximize ROI.