⭐ Brax vs ClickMagick vs CPV Lab Pro

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

ClickMagick is an unparalleled tracking and attribution platform, offering GDPR compliant data to optimize ads and sales funnels.

With TrueTracking® technology, it consolidates essential data and insights, catering to entrepreneurs, affiliate marketers, and small businesses.

Its strength lies in seamless integration with major ad platforms and thousands of apps through Zapier.

ClickMagick's advanced multi-touch attribution models provide deeper insights for better campaign optimization.

The platform's commitment to user support, world-class bot filtering, cross-device tracking, and Audience Optimization™ make it a feature-rich and user-friendly solution trusted by thousands of satisfied users worldwide.

Its reasonable pricing and 14-day free trial adds to its appeal.

Read the full ClickMagick Review

👉 Visit ClickMagick

CPV Lab Pro is a powerful and cost-effective self-hosted Ad and Affiliate Tracker with multi-channel tracking capabilities, ideal for affiliate marketers looking to optimize campaigns and increase conversions.

It offers unlimited tracking capabilities, detailed reporting, and integrates with major traffic sources and affiliate networks.

The software's user-friendly interface, Facebook CAPI integration, and MV Lab tool for multivariate testing make it a valuable tool for enhancing marketing strategies.

While it offers a 14-day risk-free trial, users should consider additional server costs and potential technical challenges during setup.

Overall, CPV Lab Pro provides comprehensive tracking and optimization features for affiliate marketing endeavors.

Read the full CPV Lab Pro Review

👉 Visit CPV Lab Pro

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for ClickMagick is entrepreneurs, affiliate marketers, ecommerce stores, and small businesses seeking an unbeatable tracking and attribution platform to optimize their ads and sales funnels.

The target audience for CPV Lab Pro is affiliate marketers who run ads across multiple channels such as Google Ads, Facebook Ads, TikTok, and other paid and organic campaigns, and wish to track, test, and optimize their marketing efforts to increase conversions and ROI.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Reasonable Prices: Competitive pricing, starting from $49/month.
• Overall Tool: Suitable for digital marketers including affiliate marketers.
• Free Trial: Free trial service available for beginners, 14-day free trial without limits
• Data Retention: Allows retaining data from 6 months to years, suitable for long-term marketing.
• User Interface: User-friendly and easy to use, though UX/UI may need improvement.
• Advanced Features: Parallel tracking, Advanced tracking, Complete sales funnel tracking, UTM and first-party cookies, Automatic bot filtering, Traffic scoring, Sub-IDs, Geotargeting/Mobile Optimization, Cross-platform conversion tracking, Fully integrated with Facebook's Conversion API, Real-time stats, Automated split testing, Track every ad on various platforms, Link rotation, Funnel builder tool, Postback URL functionality, Batch editor feature.
• Customer Support: Provides good support, solving queries within 24 hours, Excellent support and documentation, Incredibly Helpful Support or “Knowledge Base”, 1-hour fast support system in place, Extensive knowledgebase with over 400 articles and tutorials.
• Real-time Updates: Real-time updates and mobile notifications, 24/7 uptime, Real-time mobile updates, notifications, and metrics.
• Compatibility: Compatibility with Google Analytics and other SEO tools, Integrates with Google Ads, Cross-device tracking, Tracks iOS users.
• Custom Domain: Customizable domains, Unlimited custom domains.
• Saviour Feature: Notifies if affiliate links are working, allowing prevention of losses.
• Other Features: Numerous features to optimize links and improve ROI, ClickShield to reduce wasted ad spend, Track & Optimize Your Entire Sales Funnel, 24/7 Click-Fraud & Link Monitoring, Works Everywhere You Advertise, Bulletproof Cross-Device Tracking, Ability to track offline conversions, "Personalized" documentation, Phone and offline sales tracking, Quality support, Comprehensive and highly flexible features, True cross-device tracking, 30-day money-back guarantee.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Limited Payment Options: Only available to Credit Card owners.
• Policy Violation Restrictions: Cannot promote certain services like crypto, adult services, etc.
• Not for Beginners: Despite good UI, not suitable for newcomers, learning curve for newcomers due to the wide range of features.
• No Free Plan Available: Limited 14-day trial period, Need to enter card details for access to the free trial.
• Issues for Small Websites & Beginners: Not suitable for small websites with little traffic, not ideal for beginners in click tracking tools.
• UX/UI: Needs improvement for better understanding of the features, especially for newbies who may rely heavily on text documentations.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Tracking: Powerful Ad Tracking and Conversion Attribution Solution

• Single Source of Truth: ClickMagick serves as a unified platform for viewing all key marketing metrics and actual results.
• 5-Minute Set Up: Users can enable tracking for websites or online stores by simply copying and pasting a bit of tracking code.
• Compatibility: ClickMagick works with all traffic sources, ad networks, website builders, autoresponders, CRMs, etc.
• Custom Postbacks / Webhooks: Enables automatic sending of conversion data to other platforms and apps.

Optimization: Helps Optimize Ad Campaigns and Other Promotions

• TrueTracking®: Enhances the optimization of ad campaigns by providing precise tracking information.
• Zapier Integration: Allows data to be sent to thousands of additional apps for more robust optimization.
• API Access: Full ClickMagick API gives almost unlimited flexibility to build custom tools and automations.

Anti-Fraud: Provides Protection Against Bot and Click Fraud

• Bot & Click Fraud Protection: ClickMagick offers features to safeguard against fraudulent clicks, ensuring that ad data remains accurate and trustworthy.

Affiliates: Offers Tools for Affiliate Marketing

• Affiliate Marketing Tools: Designed specifically for affiliate marketers, these tools assist in tracking, reporting, and optimizing affiliate marketing efforts.

Tools: Various Other Tools to Enhance Marketing Efforts

• Campaign Wizard and URL Builder: Guides users in tracking ad campaigns and other promotions properly.
• Custom Tools Development: The REST API provides the ability to create custom tools for unique business needs.

Connect: Works with Various Marketing Apps and Platforms

• Integration with Marketing Apps: Plays well with other marketing tools and applications in your stack, ensuring seamless connection.
• Shareable Public Stats: Allows for sharing stats with internal teams or providing statistics to someone who has purchased traffic.
• Collaboration Tools: Enables inviting team members to collaborate within your ClickMagick account with various access levels.

Support: Dedicated Customer Support and Training

• Dedicated Support Team: Quick and competent support for users, including detailed assistance in setup.
• Positive User Testimonials: Many users have praised the support team's responsiveness and effectiveness.
• On-the-Go Access: ClickMagick is available on both the Google Play Store for Android and the iOS App Store, providing support and accessibility anytime, anywhere.

Detailed Campaign Data and Reports

• "Lab Stats" and in-depth data for all campaigns, including Ads, Keywords, Pages, and Offers.
• Detailed Revenue Data to optimize profits and ROI.
• 20+ Click, Conversion & Revenue Metrics available.

Unlimited Ads and Creatives

• Set up an unlimited number of Ads and view stats for individual Ads for any combination of Keyword, Page, Offer, and more.

Unlimited Page and Offer Rotation

• Add new or edit Pages and Offers in rotation with no coding required.
• Easily adjust rotation attributes in real-time on the campaign setup page.

"IF/THEN" Click Redirects

• Segment and redirect visitors based on multiple conditions like Geography, ISP/Carrier, User Agent, and Mobile/Usability conditions.

GEO-Stats and Details

• View and filter campaign data to identify the most profitable visitor locations.
• Drill down into detailed performance reports for specific regions or areas with just one click.

Complete Pixel and Postback Management

• Supports all Pixel & Postback Formats including Image, iFrame, Script-Based, and Postback URLs.
• Use the Nested Pixel Feature to trigger additional pixels and pass token data to other systems.

API (Application Programming Interface)

• Pass data from CPV Lab Pro to external tools or applications and use it programmatically.
• Manage landing pages, offers, and campaigns through the API.

PHP Support

• Supports PHP versions 7.2 to 7.4, offering increased redirect speeds and faster database access.

Endless Views and Filters in Reports

• View, sort, filter, and aggregate data in various ways to understand visitor behavior.

Campaign Dashboard

• View all campaigns, clone existing campaigns, or export campaign setups as CSV files for offline editing.

Live View "Visitor Stats"

• Quickly view information about visitors for any or all campaigns, including Click, Conversion, GEO, Referrers, User Agent & Revenue Data.

Customizable Stats Views

• Create unlimited combinations to display relevant data.
• Save favorite and most used views for quick optimization decisions.

Detailed "Buyer" Stats View

• Access complete data for each conversion, including Date/Time, IP Address, Geographical data, Revenue, SubID, Referrer, and User Agent.

Custom Tokens

• Add up to 19 custom tokens supported by Traffic Sources, CRM, Cart, or Autoresponder to easily pass and cross-reference data.

Capture Referrers

• View stats by referrer and use custom referrer categories to expand targeting opportunities.

Mobile Devices & Carriers Reports & Optimizations

• Track and optimize mobile data with various perspectives, options, and filters.

Mobile Audience Overview

• Identify top-performing mobile capabilities like Video Support, Data Rates, Mobile OS, Screen Resolutions, and their impact on campaign profitability.

Mobile Content Supported

• Identify supported content for visitors' devices, including file types and messaging options.

Mobile Device Usage Data

• View stats by devices supporting Dual Orientation Display and types of pointing methods visitors are using.

Mobile Browser & Features Supported

• Analyze profitability by popular browsers and identify performance opportunities based on supported features.

Break-Out Stats

• One-page format to view Ads, Landing Pages, Opt-In Pages, Offers, Emails, and the overall campaign.

Opt-In & Lead Tracking

• Track opt-ins and leads with Double Opt-In, Single Opt-In, or No Confirmation Page scenarios.

Engagement Metrics

• Monitor visitor interactions with landing pages and time spent before conversion.

Integrated with Major Networks

• CPV Lab Pro is integrated with all major Traffic Sources and Affiliate Networks, making setup easy.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Zapier
• API

👉 Read more about ClickMagick Integrations here.

Traffic Sources:

• Facebook Ads Integration
• TikTok Integration
• Adsterra Integration
• Clickadu Integration
• ExoClick Integration
• JuicyAds Integration
• PopCash Integration
• PropellerAds Integration
• Zeropark Integration

Affiliate Networks:

• Addiliate Integration
• ClickBank Integration
• CrakRevenue Integration
• GoldenGoose Integration
• lemonads Integration
• Shopify Integration
• Zeydoo Integration

👉 Read more about CPV Lab Pro Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	✅
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $199
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$47 - $107
Price (per Year)	$39 - $89
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

How quickly can I set up and integrate ClickMagick into my business?

ClickMagick offers a straightforward setup process, allowing you to integrate it into your business quickly. Simply sign up for an account, follow the on-screen instructions, and you'll be ready to start tracking your links and campaigns.

What if I have a really complicated or custom setup?

ClickMagick is designed to handle various tracking scenarios, including complex and custom setups. If you encounter any challenges, their support team is readily available to guide you through the process.

Should I sign up if I’m brand new to online marketing?

Yes, ClickMagick is an excellent tool for beginners in online marketing. It provides a user-friendly interface and comprehensive resources to help you understand and utilize tracking effectively.

Why can’t I rely on the stats in my ad networks or other apps I use?

Ad networks and other applications may not provide accurate tracking data as they often have limited attribution models. ClickMagick uses advanced tracking techniques, ensuring accurate and reliable data for your campaigns.

So what exactly can I track and optimize with ClickMagick?

ClickMagick allows you to track various metrics, including clicks, conversions, sales, and more. You can optimize your marketing efforts based on real-time data and make data-driven decisions for better results.

I hear people have trouble with “tracking links” and ad networks. What’s the story?

Some ad networks have restrictions on the use of certain tracking links, which can lead to inaccurate data. ClickMagick provides cloaking and other link management features to overcome these limitations and ensure proper tracking.

How does Audience Optimization™ help find me more customers at the lowest cost?

Audience Optimization™ in ClickMagick analyzes your click data to identify the most responsive audiences. It allows you to target these audiences specifically, increasing your chances of finding valuable customers at lower costs.

How will ClickMagick’s Click Shield™ help me save money from day one?

Click Shield™ protects your campaigns from click fraud and non-human bot traffic, saving your budget from wasteful clicks. This feature ensures that you only pay for genuine, valuable clicks.

How does ClickMagick protect me from ""bots"" and other fake clicks?

ClickMagick utilizes advanced algorithms to identify and block bot traffic and fake clicks. This protection ensures that your tracking data remains accurate, and you don't waste money on fraudulent clicks.

What about things like Cross-Device and Offline Sales Tracking... is it hard to set up?

ClickMagick offers easy-to-follow instructions for setting up Cross-Device and Offline Sales Tracking. With proper integration, you can gain insights into the entire customer journey and accurately attribute sales across devices and offline channels.

Is ClickMagick affected by the recent changes with iOS 14.5+?

ClickMagick has adapted to the changes introduced with iOS 14.5+ to ensure accurate tracking for iOS users. They stay up-to-date with platform changes to provide uninterrupted service.

What should I know about tracking iOS users and Google Ads?

ClickMagick offers solutions and recommendations for tracking iOS users' interactions with Google Ads. By following their guidelines, you can maintain accurate tracking and optimize your campaigns effectively.

What should I know about tracking iOS users and Facebook Ads?

ClickMagick provides insights and best practices for tracking iOS users engaging with Facebook Ads. Following their guidelines will ensure that you continue to receive valuable data from your Facebook advertising efforts.

How is ClickMagick different from Google Analytics?

ClickMagick focuses specifically on tracking and optimizing marketing campaigns, while Google Analytics provides broader website analytics. ClickMagick offers features tailored to marketers, such as link tracking, conversion attribution, and click fraud protection.

How does ClickMagick compare to its competitors?

ClickMagick stands out due to its user-friendly interface, advanced tracking capabilities, and responsive customer support. It consistently receives positive reviews from users for its effectiveness and ease of use.

Why is ClickMagick so affordable compared to other options?

ClickMagick prioritizes accessibility and affordability for all types of marketers. They believe that every business should have access to accurate tracking, regardless of their budget.

What is CPV Lab Pro?

CPV Lab Pro is a powerful and affordable self-hosted Ad and Affiliate Tracker designed to optimize campaigns, increase conversions, and boost ROI.

What can I track with CPV Lab Pro?

CPV Lab Pro allows you to track various aspects of your marketing campaigns, including conversions, clicks, leads, and actions from multiple traffic sources like PPC, CPV, CPM, organic traffic, media buys, email marketing, mobile ads, and more.

How many clicks (events) can I track?

CPV Lab Pro offers unlimited tracking capabilities, allowing you to monitor an unlimited number of clicks, conversions, and actions without any restrictions.

How much traffic can CPV Lab Pro handle?

CPV Lab Pro is built to handle heavy traffic and offers customizable performance enhancements for high-traffic users, ensuring reliable tracking even during peak usage.

Does CPV Lab Pro work for mobile tracking?

Yes, CPV Lab Pro provides detailed tracking for mobile traffic, giving you insights into mobile device details, operating systems, carriers, and more.

Can I get a free trial of CPV Lab Pro?

Yes, CPV Lab Pro offers a 14-day risk-free trial, allowing you to explore its features and benefits before making a commitment.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV Lab Pro?

Yes, CPV Lab Pro is integrated with all major traffic sources and affiliate networks, including Google Ads, Microsoft Ads, Facebook Ads, and many more.

Which affiliate networks does CPV Lab Pro work with?

CPV Lab Pro works with more than 100 traffic sources and affiliate networks, providing seamless integration for your marketing campaigns.

Can I use CPV Lab Pro from a Smartphone or Tablet?

Yes, CPV Lab Pro is designed to be user-friendly and accessible from various devices, including smartphones and tablets.

Do I have to pay to use the API for CPV Lab Pro?

CPV Lab Pro offers Facebook CAPI integration for accurate attribution on Meta, and while it is included in the features, it's best to check their website for specific API usage details.