⭐ Brax vs TrueRoas vs wecantrack

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

WeCanTrack is a comprehensive affiliate conversion tracking software that consolidates data from over 350 affiliate networks, providing a unified view of performance on a sophisticated dashboard.

It integrates seamlessly with major analytics and marketing platforms, enabling users to target the right audience and optimize bids effectively through machine learning algorithms.

WeCanTrack's user-friendly interface and powerful analytics capabilities make it a preferred tracking solution for affiliate publishers, offering critical insights to optimize websites and campaigns.

The software's 15-day free trial and simplicity have received positive feedback from the affiliate community, making it a game-changer in the world of affiliate marketing.

However, there are some challenges with integration, customer support disparities, plan limitations, and tracking constraints that users should be aware of.

Read the full wecantrack Review

👉 Visit wecantrack

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

The target audience for wecantrack is affiliate publishers and marketers who want to consolidate and integrate their affiliate conversion data from various affiliate networks into their analytics and marketing tools, including Google Analytics, Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, and more, to gain transparency on the performance of their affiliate campaigns and optimize their marketing strategies for increased return on ad spend (ROAS).

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Detailed Metrics Analysis: Provides in-depth data on EPC, CR, and other essential metrics to optimize turnover and ROI.
• Unified Dashboard: Wecantrack offers a comprehensive view by collecting conversion data from various sources like affiliate networks, APIs, postbacks, scrapes, Google Sheet files, and manual CSV imports. This aggregated view gives users a full overview shortly after setup.
• Decision Support: Centralized conversion data assists managers in making informed decisions about allocating marketing budgets more effectively.
• Easy and Versatile Integration:
  • Seamlessly integrates with affiliate platforms, ad networks, affiliate programs/networks, and analytics platforms.
  • WordPress plugin ensures affiliate links are automatically tracked without the need for code editing.
  • CSV or Google Sheets integration facilitates tracking conversions from direct partnerships.
• User-Friendly Features:
  • Automatic cloaking of affiliate links on websites.
  • Intuitive interface with critical insights and efficient data management flows.
• Pricing Flexibility: Users can tailor their pricing based on needs, paying only for what they use.
• Customer Support: While most users praise the excellent support and onboarding assistance, individual experiences may vary.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

• Integration Challenges:
  • Some users may require technical assistance during the integration process.
  • Limited integration options for certain ad networks, especially on basic plans.
• Customer Support Disparities: While the support team is generally appreciated, there have been instances of longer response times and unclear reasons for rejecting partnership opportunities.
• Plan Limitations:
  • Plans have relatively low limits for clicks, sessions, and transactions.
  • Exceeding these limits can lead to unforeseen charges or a halt in tracking.
• Tracking Limitations:
  • Direct-linked campaign tracking is available, but without differentiation based on individual campaigns.
  • Data refreshes are hourly, not real-time, which may not suit users needing instant updates.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

• Allows analysis of funnel and user behavior for website and campaign optimization
• Facilitates retargeting of visitors who abandoned the funnel
• Utilizes Google's and Facebook's machine learning for targeting, bids, and budget allocation
• Allows combining internally tracked data with wecantrack's data using metadata and custom index parameters
• Offers performance reporting for content or product IDs via API
• Customer Testimonials: Positive feedback from affiliate publishers on the value and impact of wecantrack
• Publications: Various articles and guides on integrating affiliate sales data in Google Analytics, Facebook Ads, and other platforms with wecantrack

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

Affiliate Networks

• 350+ Integrated Networks
• 6,500+ Connected Websites
• Option to use API or Webhooks to integrate data into applications

Analytics Platform Integrations

• Google Analytics Integration
• Google Looker (Data) Studio Integration
• Google BigQuery Integration

Ad Network Integrations

• Google Ads Integration
• Microsoft Ads Integration
• Facebook Ads Integration
• TikTok Ads Integration
• Snapchat Ads Integration
• Adsterra Integration
• Taboola Integration
• Outbrain Integration
• Revcontent Integration
• PropellerAds Integration
• PopAds Integration
• MGID Integration

👉 Read more about wecantrack Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	€59 - €279
Price (per Year)	€590 - €2,790
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

What is WeCanTrack?

WeCanTrack is an affiliate conversion tracking software that allows you to integrate affiliate conversion data from various affiliate networks into your analytics and marketing tools.

How does WeCanTrack work?

WeCanTrack collects your conversion data from affiliate networks through APIs, Postbacks, Scrapes, Google Sheet files, and manual CSV imports.

It processes and structures the data into one dataset, attributing it to your website session and click data.

It automatically places subid parameters with unique click IDs in your affiliate links to attribute conversion data to your traffic data.

How many affiliate networks does WeCanTrack integrate with?

WeCanTrack integrates with over 350 affiliate networks, allowing you to consolidate all your affiliate data in one dashboard.

What analytics and marketing tools can I integrate with WeCanTrack?

WeCanTrack offers integrations with popular analytics platforms such as Google Analytics, Google Looker (Data) Studio, and Google BigQuery.

It also integrates with ad networks like Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Adsterra, Taboola, Outbrain, Revcontent, and more.

Is there a free trial available for WeCanTrack?

Yes, WeCanTrack offers a free 15-day trial with no developer needed, allowing you to experience its features and benefits before committing.

Can I use WeCanTrack without technical expertise?

Yes, you can use WeCanTrack without the need for technical expertise. Its user-friendly interface and simple setup process make it accessible to all users.

How can WeCanTrack benefit affiliate publishers?

WeCanTrack consolidates all your affiliate conversion data, providing a full overview in one sophisticated dashboard.

It allows you to analyze your funnel and user behavior, optimizing your websites and campaigns accordingly.

You can retarget the right audience and increase your commissions by utilizing the data effectively.

Does WeCanTrack support machine learning optimization?

Yes, WeCanTrack enables you to use Google's and Facebook's machine learning algorithms to target the right users, set appropriate bids, and allocate budgets for your campaigns.

Can I automate reporting with WeCanTrack?

Yes, WeCanTrack centralizes all your traffic and conversion data, eliminating the need for manual reports and logins to different networks and ad platforms.

How can I get started with WeCanTrack?

To get started with WeCanTrack, you can sign up for the free 15-day trial on their website and start integrating your affiliate conversion data to optimize your marketing efforts.