⭐ Brax vs ClickMagick vs TheOptimizer

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

ClickMagick is an unparalleled tracking and attribution platform, offering GDPR compliant data to optimize ads and sales funnels.

With TrueTracking® technology, it consolidates essential data and insights, catering to entrepreneurs, affiliate marketers, and small businesses.

Its strength lies in seamless integration with major ad platforms and thousands of apps through Zapier.

ClickMagick's advanced multi-touch attribution models provide deeper insights for better campaign optimization.

The platform's commitment to user support, world-class bot filtering, cross-device tracking, and Audience Optimization™ make it a feature-rich and user-friendly solution trusted by thousands of satisfied users worldwide.

Its reasonable pricing and 14-day free trial adds to its appeal.

Read the full ClickMagick Review

👉 Visit ClickMagick

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for ClickMagick is entrepreneurs, affiliate marketers, ecommerce stores, and small businesses seeking an unbeatable tracking and attribution platform to optimize their ads and sales funnels.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Reasonable Prices: Competitive pricing, starting from $49/month.
• Overall Tool: Suitable for digital marketers including affiliate marketers.
• Free Trial: Free trial service available for beginners, 14-day free trial without limits
• Data Retention: Allows retaining data from 6 months to years, suitable for long-term marketing.
• User Interface: User-friendly and easy to use, though UX/UI may need improvement.
• Advanced Features: Parallel tracking, Advanced tracking, Complete sales funnel tracking, UTM and first-party cookies, Automatic bot filtering, Traffic scoring, Sub-IDs, Geotargeting/Mobile Optimization, Cross-platform conversion tracking, Fully integrated with Facebook's Conversion API, Real-time stats, Automated split testing, Track every ad on various platforms, Link rotation, Funnel builder tool, Postback URL functionality, Batch editor feature.
• Customer Support: Provides good support, solving queries within 24 hours, Excellent support and documentation, Incredibly Helpful Support or “Knowledge Base”, 1-hour fast support system in place, Extensive knowledgebase with over 400 articles and tutorials.
• Real-time Updates: Real-time updates and mobile notifications, 24/7 uptime, Real-time mobile updates, notifications, and metrics.
• Compatibility: Compatibility with Google Analytics and other SEO tools, Integrates with Google Ads, Cross-device tracking, Tracks iOS users.
• Custom Domain: Customizable domains, Unlimited custom domains.
• Saviour Feature: Notifies if affiliate links are working, allowing prevention of losses.
• Other Features: Numerous features to optimize links and improve ROI, ClickShield to reduce wasted ad spend, Track & Optimize Your Entire Sales Funnel, 24/7 Click-Fraud & Link Monitoring, Works Everywhere You Advertise, Bulletproof Cross-Device Tracking, Ability to track offline conversions, "Personalized" documentation, Phone and offline sales tracking, Quality support, Comprehensive and highly flexible features, True cross-device tracking, 30-day money-back guarantee.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Limited Payment Options: Only available to Credit Card owners.
• Policy Violation Restrictions: Cannot promote certain services like crypto, adult services, etc.
• Not for Beginners: Despite good UI, not suitable for newcomers, learning curve for newcomers due to the wide range of features.
• No Free Plan Available: Limited 14-day trial period, Need to enter card details for access to the free trial.
• Issues for Small Websites & Beginners: Not suitable for small websites with little traffic, not ideal for beginners in click tracking tools.
• UX/UI: Needs improvement for better understanding of the features, especially for newbies who may rely heavily on text documentations.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Tracking: Powerful Ad Tracking and Conversion Attribution Solution

• Single Source of Truth: ClickMagick serves as a unified platform for viewing all key marketing metrics and actual results.
• 5-Minute Set Up: Users can enable tracking for websites or online stores by simply copying and pasting a bit of tracking code.
• Compatibility: ClickMagick works with all traffic sources, ad networks, website builders, autoresponders, CRMs, etc.
• Custom Postbacks / Webhooks: Enables automatic sending of conversion data to other platforms and apps.

Optimization: Helps Optimize Ad Campaigns and Other Promotions

• TrueTracking®: Enhances the optimization of ad campaigns by providing precise tracking information.
• Zapier Integration: Allows data to be sent to thousands of additional apps for more robust optimization.
• API Access: Full ClickMagick API gives almost unlimited flexibility to build custom tools and automations.

Anti-Fraud: Provides Protection Against Bot and Click Fraud

• Bot & Click Fraud Protection: ClickMagick offers features to safeguard against fraudulent clicks, ensuring that ad data remains accurate and trustworthy.

Affiliates: Offers Tools for Affiliate Marketing

• Affiliate Marketing Tools: Designed specifically for affiliate marketers, these tools assist in tracking, reporting, and optimizing affiliate marketing efforts.

Tools: Various Other Tools to Enhance Marketing Efforts

• Campaign Wizard and URL Builder: Guides users in tracking ad campaigns and other promotions properly.
• Custom Tools Development: The REST API provides the ability to create custom tools for unique business needs.

Connect: Works with Various Marketing Apps and Platforms

• Integration with Marketing Apps: Plays well with other marketing tools and applications in your stack, ensuring seamless connection.
• Shareable Public Stats: Allows for sharing stats with internal teams or providing statistics to someone who has purchased traffic.
• Collaboration Tools: Enables inviting team members to collaborate within your ClickMagick account with various access levels.

Support: Dedicated Customer Support and Training

• Dedicated Support Team: Quick and competent support for users, including detailed assistance in setup.
• Positive User Testimonials: Many users have praised the support team's responsiveness and effectiveness.
• On-the-Go Access: ClickMagick is available on both the Google Play Store for Android and the iOS App Store, providing support and accessibility anytime, anywhere.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Zapier
• API

👉 Read more about ClickMagick Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $199
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

How quickly can I set up and integrate ClickMagick into my business?

ClickMagick offers a straightforward setup process, allowing you to integrate it into your business quickly. Simply sign up for an account, follow the on-screen instructions, and you'll be ready to start tracking your links and campaigns.

What if I have a really complicated or custom setup?

ClickMagick is designed to handle various tracking scenarios, including complex and custom setups. If you encounter any challenges, their support team is readily available to guide you through the process.

Should I sign up if I’m brand new to online marketing?

Yes, ClickMagick is an excellent tool for beginners in online marketing. It provides a user-friendly interface and comprehensive resources to help you understand and utilize tracking effectively.

Why can’t I rely on the stats in my ad networks or other apps I use?

Ad networks and other applications may not provide accurate tracking data as they often have limited attribution models. ClickMagick uses advanced tracking techniques, ensuring accurate and reliable data for your campaigns.

So what exactly can I track and optimize with ClickMagick?

ClickMagick allows you to track various metrics, including clicks, conversions, sales, and more. You can optimize your marketing efforts based on real-time data and make data-driven decisions for better results.

I hear people have trouble with “tracking links” and ad networks. What’s the story?

Some ad networks have restrictions on the use of certain tracking links, which can lead to inaccurate data. ClickMagick provides cloaking and other link management features to overcome these limitations and ensure proper tracking.

How does Audience Optimization™ help find me more customers at the lowest cost?

Audience Optimization™ in ClickMagick analyzes your click data to identify the most responsive audiences. It allows you to target these audiences specifically, increasing your chances of finding valuable customers at lower costs.

How will ClickMagick’s Click Shield™ help me save money from day one?

Click Shield™ protects your campaigns from click fraud and non-human bot traffic, saving your budget from wasteful clicks. This feature ensures that you only pay for genuine, valuable clicks.

How does ClickMagick protect me from ""bots"" and other fake clicks?

ClickMagick utilizes advanced algorithms to identify and block bot traffic and fake clicks. This protection ensures that your tracking data remains accurate, and you don't waste money on fraudulent clicks.

What about things like Cross-Device and Offline Sales Tracking... is it hard to set up?

ClickMagick offers easy-to-follow instructions for setting up Cross-Device and Offline Sales Tracking. With proper integration, you can gain insights into the entire customer journey and accurately attribute sales across devices and offline channels.

Is ClickMagick affected by the recent changes with iOS 14.5+?

ClickMagick has adapted to the changes introduced with iOS 14.5+ to ensure accurate tracking for iOS users. They stay up-to-date with platform changes to provide uninterrupted service.

What should I know about tracking iOS users and Google Ads?

ClickMagick offers solutions and recommendations for tracking iOS users' interactions with Google Ads. By following their guidelines, you can maintain accurate tracking and optimize your campaigns effectively.

What should I know about tracking iOS users and Facebook Ads?

ClickMagick provides insights and best practices for tracking iOS users engaging with Facebook Ads. Following their guidelines will ensure that you continue to receive valuable data from your Facebook advertising efforts.

How is ClickMagick different from Google Analytics?

ClickMagick focuses specifically on tracking and optimizing marketing campaigns, while Google Analytics provides broader website analytics. ClickMagick offers features tailored to marketers, such as link tracking, conversion attribution, and click fraud protection.

How does ClickMagick compare to its competitors?

ClickMagick stands out due to its user-friendly interface, advanced tracking capabilities, and responsive customer support. It consistently receives positive reviews from users for its effectiveness and ease of use.

Why is ClickMagick so affordable compared to other options?

ClickMagick prioritizes accessibility and affordability for all types of marketers. They believe that every business should have access to accurate tracking, regardless of their budget.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.