⭐ Brax vs ClickMagick vs Everflow

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

ClickMagick is an unparalleled tracking and attribution platform, offering GDPR compliant data to optimize ads and sales funnels.

With TrueTracking® technology, it consolidates essential data and insights, catering to entrepreneurs, affiliate marketers, and small businesses.

Its strength lies in seamless integration with major ad platforms and thousands of apps through Zapier.

ClickMagick's advanced multi-touch attribution models provide deeper insights for better campaign optimization.

The platform's commitment to user support, world-class bot filtering, cross-device tracking, and Audience Optimization™ make it a feature-rich and user-friendly solution trusted by thousands of satisfied users worldwide.

Its reasonable pricing and 14-day free trial adds to its appeal.

Read the full ClickMagick Review

👉 Visit ClickMagick

Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.

Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.

The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.

Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.

While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.

The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.

Read the full Everflow Review

👉 Visit Everflow

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for ClickMagick is entrepreneurs, affiliate marketers, ecommerce stores, and small businesses seeking an unbeatable tracking and attribution platform to optimize their ads and sales funnels.

The target audience for Everflow is businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels through a comprehensive Partner Marketing Platform.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Reasonable Prices: Competitive pricing, starting from $49/month.
• Overall Tool: Suitable for digital marketers including affiliate marketers.
• Free Trial: Free trial service available for beginners, 14-day free trial without limits
• Data Retention: Allows retaining data from 6 months to years, suitable for long-term marketing.
• User Interface: User-friendly and easy to use, though UX/UI may need improvement.
• Advanced Features: Parallel tracking, Advanced tracking, Complete sales funnel tracking, UTM and first-party cookies, Automatic bot filtering, Traffic scoring, Sub-IDs, Geotargeting/Mobile Optimization, Cross-platform conversion tracking, Fully integrated with Facebook's Conversion API, Real-time stats, Automated split testing, Track every ad on various platforms, Link rotation, Funnel builder tool, Postback URL functionality, Batch editor feature.
• Customer Support: Provides good support, solving queries within 24 hours, Excellent support and documentation, Incredibly Helpful Support or “Knowledge Base”, 1-hour fast support system in place, Extensive knowledgebase with over 400 articles and tutorials.
• Real-time Updates: Real-time updates and mobile notifications, 24/7 uptime, Real-time mobile updates, notifications, and metrics.
• Compatibility: Compatibility with Google Analytics and other SEO tools, Integrates with Google Ads, Cross-device tracking, Tracks iOS users.
• Custom Domain: Customizable domains, Unlimited custom domains.
• Saviour Feature: Notifies if affiliate links are working, allowing prevention of losses.
• Other Features: Numerous features to optimize links and improve ROI, ClickShield to reduce wasted ad spend, Track & Optimize Your Entire Sales Funnel, 24/7 Click-Fraud & Link Monitoring, Works Everywhere You Advertise, Bulletproof Cross-Device Tracking, Ability to track offline conversions, "Personalized" documentation, Phone and offline sales tracking, Quality support, Comprehensive and highly flexible features, True cross-device tracking, 30-day money-back guarantee.

• Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
• Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
• Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
• Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
• Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Limited Payment Options: Only available to Credit Card owners.
• Policy Violation Restrictions: Cannot promote certain services like crypto, adult services, etc.
• Not for Beginners: Despite good UI, not suitable for newcomers, learning curve for newcomers due to the wide range of features.
• No Free Plan Available: Limited 14-day trial period, Need to enter card details for access to the free trial.
• Issues for Small Websites & Beginners: Not suitable for small websites with little traffic, not ideal for beginners in click tracking tools.
• UX/UI: Needs improvement for better understanding of the features, especially for newbies who may rely heavily on text documentations.

• API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
• Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
• Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
• Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
• Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
• Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
• Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
• Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
• Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Tracking: Powerful Ad Tracking and Conversion Attribution Solution

• Single Source of Truth: ClickMagick serves as a unified platform for viewing all key marketing metrics and actual results.
• 5-Minute Set Up: Users can enable tracking for websites or online stores by simply copying and pasting a bit of tracking code.
• Compatibility: ClickMagick works with all traffic sources, ad networks, website builders, autoresponders, CRMs, etc.
• Custom Postbacks / Webhooks: Enables automatic sending of conversion data to other platforms and apps.

Optimization: Helps Optimize Ad Campaigns and Other Promotions

• TrueTracking®: Enhances the optimization of ad campaigns by providing precise tracking information.
• Zapier Integration: Allows data to be sent to thousands of additional apps for more robust optimization.
• API Access: Full ClickMagick API gives almost unlimited flexibility to build custom tools and automations.

Anti-Fraud: Provides Protection Against Bot and Click Fraud

• Bot & Click Fraud Protection: ClickMagick offers features to safeguard against fraudulent clicks, ensuring that ad data remains accurate and trustworthy.

Affiliates: Offers Tools for Affiliate Marketing

• Affiliate Marketing Tools: Designed specifically for affiliate marketers, these tools assist in tracking, reporting, and optimizing affiliate marketing efforts.

Tools: Various Other Tools to Enhance Marketing Efforts

• Campaign Wizard and URL Builder: Guides users in tracking ad campaigns and other promotions properly.
• Custom Tools Development: The REST API provides the ability to create custom tools for unique business needs.

Connect: Works with Various Marketing Apps and Platforms

• Integration with Marketing Apps: Plays well with other marketing tools and applications in your stack, ensuring seamless connection.
• Shareable Public Stats: Allows for sharing stats with internal teams or providing statistics to someone who has purchased traffic.
• Collaboration Tools: Enables inviting team members to collaborate within your ClickMagick account with various access levels.

Support: Dedicated Customer Support and Training

• Dedicated Support Team: Quick and competent support for users, including detailed assistance in setup.
• Positive User Testimonials: Many users have praised the support team's responsiveness and effectiveness.
• On-the-Go Access: ClickMagick is available on both the Google Play Store for Android and the iOS App Store, providing support and accessibility anytime, anywhere.

Direct Linking:

• Enables tracking and attribution for partners and channels.
• Tracks users when they reach a website using simplified tracking similar to UTM.
• Consolidates reporting across various marketing channels.
• Preserves SEO value from partner links.
• Reliable tracking without discontinued third-party cookies.
• Offers a user-friendly experience as partners link directly to the website.

Offline Performance with QR Codes:

• Generate unique QR tracking codes for partners to drive users to a website.
• Track conversions from offline partners, CTV, and video advertising.
• Expands opportunities for unconventional partnerships.
• Allows in-banner QR codes for additional partner promotion methods.

Influencer Results with Coupons & Tracking URLs:

• Unique coupon codes for tracking influencer performance.
• Partners automatically receive credit when their codes are used.
• Generate unique URLs for social media and video promotions.
• Protect against coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack:

• Centralized hub for managing partnerships and performance marketing.
• Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
• Pay partners included with the Plus package.
• Suppression for Email & SMS partners.

Supported Features:

• Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
• Filter and analyze data to identify top-performing placements from different traffic sources.
• Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Zapier
• API

👉 Read more about ClickMagick Integrations here.

Shopping Carts:

• Everflow integrates with various shopping cart platforms to streamline transactions and data management.
• Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.

CRMs/CDPs:

• Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
• Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.

Payments:

• Everflow integrates with various payment solutions to simplify transaction processing and management.
• Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.

Scale:

• Everflow's integration with various partners to help you scale you business.
• Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.

👉 Read more about Everflow Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $199
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$750+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

How quickly can I set up and integrate ClickMagick into my business?

ClickMagick offers a straightforward setup process, allowing you to integrate it into your business quickly. Simply sign up for an account, follow the on-screen instructions, and you'll be ready to start tracking your links and campaigns.

What if I have a really complicated or custom setup?

ClickMagick is designed to handle various tracking scenarios, including complex and custom setups. If you encounter any challenges, their support team is readily available to guide you through the process.

Should I sign up if I’m brand new to online marketing?

Yes, ClickMagick is an excellent tool for beginners in online marketing. It provides a user-friendly interface and comprehensive resources to help you understand and utilize tracking effectively.

Why can’t I rely on the stats in my ad networks or other apps I use?

Ad networks and other applications may not provide accurate tracking data as they often have limited attribution models. ClickMagick uses advanced tracking techniques, ensuring accurate and reliable data for your campaigns.

So what exactly can I track and optimize with ClickMagick?

ClickMagick allows you to track various metrics, including clicks, conversions, sales, and more. You can optimize your marketing efforts based on real-time data and make data-driven decisions for better results.

I hear people have trouble with “tracking links” and ad networks. What’s the story?

Some ad networks have restrictions on the use of certain tracking links, which can lead to inaccurate data. ClickMagick provides cloaking and other link management features to overcome these limitations and ensure proper tracking.

How does Audience Optimization™ help find me more customers at the lowest cost?

Audience Optimization™ in ClickMagick analyzes your click data to identify the most responsive audiences. It allows you to target these audiences specifically, increasing your chances of finding valuable customers at lower costs.

How will ClickMagick’s Click Shield™ help me save money from day one?

Click Shield™ protects your campaigns from click fraud and non-human bot traffic, saving your budget from wasteful clicks. This feature ensures that you only pay for genuine, valuable clicks.

How does ClickMagick protect me from ""bots"" and other fake clicks?

ClickMagick utilizes advanced algorithms to identify and block bot traffic and fake clicks. This protection ensures that your tracking data remains accurate, and you don't waste money on fraudulent clicks.

What about things like Cross-Device and Offline Sales Tracking... is it hard to set up?

ClickMagick offers easy-to-follow instructions for setting up Cross-Device and Offline Sales Tracking. With proper integration, you can gain insights into the entire customer journey and accurately attribute sales across devices and offline channels.

Is ClickMagick affected by the recent changes with iOS 14.5+?

ClickMagick has adapted to the changes introduced with iOS 14.5+ to ensure accurate tracking for iOS users. They stay up-to-date with platform changes to provide uninterrupted service.

What should I know about tracking iOS users and Google Ads?

ClickMagick offers solutions and recommendations for tracking iOS users' interactions with Google Ads. By following their guidelines, you can maintain accurate tracking and optimize your campaigns effectively.

What should I know about tracking iOS users and Facebook Ads?

ClickMagick provides insights and best practices for tracking iOS users engaging with Facebook Ads. Following their guidelines will ensure that you continue to receive valuable data from your Facebook advertising efforts.

How is ClickMagick different from Google Analytics?

ClickMagick focuses specifically on tracking and optimizing marketing campaigns, while Google Analytics provides broader website analytics. ClickMagick offers features tailored to marketers, such as link tracking, conversion attribution, and click fraud protection.

How does ClickMagick compare to its competitors?

ClickMagick stands out due to its user-friendly interface, advanced tracking capabilities, and responsive customer support. It consistently receives positive reviews from users for its effectiveness and ease of use.

Why is ClickMagick so affordable compared to other options?

ClickMagick prioritizes accessibility and affordability for all types of marketers. They believe that every business should have access to accurate tracking, regardless of their budget.

What is Everflow?

Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.

How does Everflow help businesses amplify growth?

Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.

What can I achieve with Everflow's Affiliate Partnerships feature?

With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.

How does Everflow's Media Buying feature contribute to optimization?

Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.

What benefits does Everflow's Strategic Partnerships feature offer?

Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.

How does Everflow's Performance Lens feature enhance decision-making?

With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.

What insights can I gain from Everflow's analytics?

Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.

How can Everflow optimize my partnership channels?

Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.

How does Everflow simplify growth strategies?

Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.

What is the significance of Everflow's API integration?

Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.

What success has Everflow achieved?

In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.