📋 Table of Contents: AnyTrack vs Brax | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to AnyTrack

⭐ AnyTrack vs Brax

Compare the popular link building services AnyTrack and Brax side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 AnyTrack Summary
💡 Brax Summary

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

AnyTrack

👉 Visit AnyTrack

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

Brax

👉 Visit Brax

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

AnyTrack Target Audience
Brax Target Audience

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

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👍 PROS: AnyTrack VS Brax

The table below provides an overview of the advantages offered by AnyTrack and Brax so that you can quickly see if what you need is available.

AnyTrack PROS
Brax PROS
  • Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
  • Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
  • Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
  • Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
  • Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
  • User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
  • Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
  • Affordability: Offers a free plan for basic use alongside affordable pricing options.
  • Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
  • Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
  • Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.
  • Automatic Optimization: The platform optimizes ads automatically for maximum returns.
  • Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
  • Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
  • Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
  • Automated Control over Campaign's CPC bid.
  • Support for a wide variety of international currencies.
  • Manage multiple ad accounts from one dashboard.
  • Quickly create new ads across multiple platforms.
  • Bulk content creation and upload features.
  • Easy to use.
  • Good customer support.

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👎 CONS: AnyTrack VS Brax

The table below provides an overview of the advantages offered by AnyTrack and Brax so that you can quickly see if what you need is available.

AnyTrack CONS
Brax CONS
  • Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
  • Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
  • Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
  • Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
  • Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
  • Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.
  • Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
  • Lack of integration with Adobe Analytics.
  • Some of the platform's features are not immediately obvious.
  • The cost of the software can add up quickly.

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📌 Features Compared

The table below provides an overview of the features by AnyTrack and Brax so that you can quickly see if the features you need are available.

AnyTrack Features
Brax Features

Marketing Stack Connector

  • A Plug & Play Platform
  • Built for performance marketers in the fast-paced digital industry.
  • One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
  • AutoTrack Events to automatically track outbound clicks and form submissions without coding.
  • AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

  • Analytics Connection to connect all pixels and analytics tools to the same conversion data.
  • Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
  • Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
  • Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

  • Custom Audiences based on real conversion data for targeted ads.
  • Simultaneous campaigns across ad networks using granular audience data.
  • Granular Conversion Data for actionable insights on content value and product conversions.

Create Campaigns

  • Easily create campaigns for multiple ad networks.
  • Set CPCs, budgets, and device targeting.
  • Geo-target campaigns to reach specific audiences.
  • Configure tracking parameters for all campaigns.
  • Duplicate campaigns across various ad networks.

Bulk Ad Builder

  • Instantly create ad variants with different titles and images.
  • Set advanced tracking parameters for each ad.
  • Generate hundreds of ad variations in seconds.
  • Upload multiple images or provide image URLs.
  • Push ad creatives to multiple campaigns simultaneously.
  • Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
  • Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

  • Automatically enable, disable, and change CPC bids or budgets at specific times.
  • Synchronize campaign settings between Brax and ad networks.
  • Schedule changes take effect instantly.
  • Real-time visibility of CPC changes.

Reporting And Editing

  • Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
  • Filter, search, and customize reporting data.
  • Pause or disable underperforming ads with a single button.
  • Make edits and changes to campaigns directly from reports.
  • Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

  • Create custom calculated metrics from multiple data sources for instant insights.
  • View metrics across campaigns, ads & publishers.
  • Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
  • Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

  • Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

  • Connect any metric from Google Analytics, Adsense, and AdX.
  • View ad network data alongside Google Analytics data in reporting.
  • Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

  • Optimize campaigns automatically using custom rules based on key metrics.
  • Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

  • Import revenue data from multiple sources for better performance understanding.
  • Import from Voluum, Thrive, Internal DB, or any other source.
  • Use data in custom rules for automatic optimization.

User & Team Management

  • Add users to gain insights on changes and updates across teams.
  • User-specific alerts and notifications.
  • Multiple team members across accounts.
  • Personal logins for users.

CSV Export

  • Easily export data in universal CSV file format.
  • Export creative groups including titles, images, and URLs.
  • Export campaign and ad performance data.
  • Export post-click Google data.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by AnyTrack and Brax so that you can quickly see if the integrations you need are available.

AnyTrack Integrations
Brax Integrations

Website:

  • AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
  • You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

  • Pixels are analytics and tracking codes connected to an asset (website).
  • They are used mainly in a server-side context to send conversions through a server-side API.
  • Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

  • Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

  • Conversion sources are where the conversions occur first.
  • They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

  • All integrations are predefined with step-by-step guidelines provided on the dashboard.
  • No coding or special adjustments to the site are needed to start tracking.
  • Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.
👉 Read more about AnyTrack Integrations here.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by AnyTrack and Brax so that you can very quickly see if the features you need are available.

AnyTrack High Level Features
Brax High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

💲 Pricing Compared

The list below provides an overview of the pricing offered by AnyTrack and Brax.

AnyTrack
Brax
Price (per Month) $50 - $300
Price (per Year) $42 - $250
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $199 - $2,499
Free Plan
Trial
Demo
Pricing Link (Open Link)

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AnyTrack Links
Brax Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both AnyTrack and Brax have refund policies, which we have summarized below.

AnyTrack Refund Policy:

The refund policy states that no refunds or credits will be given for partial or unused months of the services provided by AnyTrack platform, regardless of whether the customer logged in or used the account.

However, if a customer started a free trial and did not use the AnyTrack software but was still charged at the end of the trial, they may request a refund, which may or may not be accepted depending on specific criteria outlined in the policy.

AnyTrack Refund Policy

Brax Refund Policy:

Brax's refund policy states that if you don't cancel a free trial before it ends, your credit card will be charged for the full amount owed.

Monthly self-service subscriptions can be canceled before the next billing date, but there are no refunds.

Fully managed accounts cannot be canceled early, and no refunds are provided for managed services.

Brax reserves the right to suspend or terminate accounts without refund for any reason at any time.

Brax Refund Policy

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📧 Contact Information

AnyTrack Contact Information:

You can contact AnyTrack using the following methods:


Brax Contact Information:

You can contact Brax using the following methods:

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❓ Frequently Asked Questions

AnyTrack FAQs
Brax FAQs

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

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⚙️ Conclusion

The information in this comparison about AnyTrack and Brax is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if AnyTrack or Brax is right for you?

You can use this data to compare AnyTrack and Brax to other link building services, and to assess how well they meet your needs.

If you want to further compare AnyTrack and Brax, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of AnyTrack and Brax has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to AnyTrack

If you are looking for alternatives to AnyTrack, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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