⭐ Brax vs CPV Lab Pro vs TheOptimizer

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

CPV Lab Pro is a powerful and cost-effective self-hosted Ad and Affiliate Tracker with multi-channel tracking capabilities, ideal for affiliate marketers looking to optimize campaigns and increase conversions.

It offers unlimited tracking capabilities, detailed reporting, and integrates with major traffic sources and affiliate networks.

The software's user-friendly interface, Facebook CAPI integration, and MV Lab tool for multivariate testing make it a valuable tool for enhancing marketing strategies.

While it offers a 14-day risk-free trial, users should consider additional server costs and potential technical challenges during setup.

Overall, CPV Lab Pro provides comprehensive tracking and optimization features for affiliate marketing endeavors.

Read the full CPV Lab Pro Review

👉 Visit CPV Lab Pro

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

👉 Visit TheOptimizer

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for CPV Lab Pro is affiliate marketers who run ads across multiple channels such as Google Ads, Facebook Ads, TikTok, and other paid and organic campaigns, and wish to track, test, and optimize their marketing efforts to increase conversions and ROI.

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
• Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
• Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
• Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
• Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
• Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
• Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
• Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
• Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
• Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
• Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
• Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
• No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
• No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
• A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
• Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Detailed Campaign Data and Reports

• "Lab Stats" and in-depth data for all campaigns, including Ads, Keywords, Pages, and Offers.
• Detailed Revenue Data to optimize profits and ROI.
• 20+ Click, Conversion & Revenue Metrics available.

Unlimited Ads and Creatives

• Set up an unlimited number of Ads and view stats for individual Ads for any combination of Keyword, Page, Offer, and more.

Unlimited Page and Offer Rotation

• Add new or edit Pages and Offers in rotation with no coding required.
• Easily adjust rotation attributes in real-time on the campaign setup page.

"IF/THEN" Click Redirects

• Segment and redirect visitors based on multiple conditions like Geography, ISP/Carrier, User Agent, and Mobile/Usability conditions.

GEO-Stats and Details

• View and filter campaign data to identify the most profitable visitor locations.
• Drill down into detailed performance reports for specific regions or areas with just one click.

Complete Pixel and Postback Management

• Supports all Pixel & Postback Formats including Image, iFrame, Script-Based, and Postback URLs.
• Use the Nested Pixel Feature to trigger additional pixels and pass token data to other systems.

API (Application Programming Interface)

• Pass data from CPV Lab Pro to external tools or applications and use it programmatically.
• Manage landing pages, offers, and campaigns through the API.

PHP Support

• Supports PHP versions 7.2 to 7.4, offering increased redirect speeds and faster database access.

Endless Views and Filters in Reports

• View, sort, filter, and aggregate data in various ways to understand visitor behavior.

Campaign Dashboard

• View all campaigns, clone existing campaigns, or export campaign setups as CSV files for offline editing.

Live View "Visitor Stats"

• Quickly view information about visitors for any or all campaigns, including Click, Conversion, GEO, Referrers, User Agent & Revenue Data.

Customizable Stats Views

• Create unlimited combinations to display relevant data.
• Save favorite and most used views for quick optimization decisions.

Detailed "Buyer" Stats View

• Access complete data for each conversion, including Date/Time, IP Address, Geographical data, Revenue, SubID, Referrer, and User Agent.

Custom Tokens

• Add up to 19 custom tokens supported by Traffic Sources, CRM, Cart, or Autoresponder to easily pass and cross-reference data.

Capture Referrers

• View stats by referrer and use custom referrer categories to expand targeting opportunities.

Mobile Devices & Carriers Reports & Optimizations

• Track and optimize mobile data with various perspectives, options, and filters.

Mobile Audience Overview

• Identify top-performing mobile capabilities like Video Support, Data Rates, Mobile OS, Screen Resolutions, and their impact on campaign profitability.

Mobile Content Supported

• Identify supported content for visitors' devices, including file types and messaging options.

Mobile Device Usage Data

• View stats by devices supporting Dual Orientation Display and types of pointing methods visitors are using.

Mobile Browser & Features Supported

• Analyze profitability by popular browsers and identify performance opportunities based on supported features.

Break-Out Stats

• One-page format to view Ads, Landing Pages, Opt-In Pages, Offers, Emails, and the overall campaign.

Opt-In & Lead Tracking

• Track opt-ins and leads with Double Opt-In, Single Opt-In, or No Confirmation Page scenarios.

Engagement Metrics

• Monitor visitor interactions with landing pages and time spent before conversion.

Integrated with Major Networks

• CPV Lab Pro is integrated with all major Traffic Sources and Affiliate Networks, making setup easy.

Manage Multiple Ad Accounts from a Single Platform:

• Seamlessly integrate with favorite traffic sources.
• Analyze all metrics in one centralized dashboard.
• Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

• Analyze and compare campaign metrics easily.
• Run reports across multiple ad accounts to identify trends.
• Simplify reporting and share with colleagues or clients.

World-Class Automation:

• Automate campaigns to save time and money.
• Achieve continuous media buying without fatigue.

Scale Profitably:

• Use automatic rules to double down on winning campaigns.
• Increase bids based on EPC to stay profitable.
• Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

• Use automatic stop-loss rules to pause unprofitable placements and creatives.
• Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

• Easily upload multiple variations with a few clicks.
• Manage everything from one place without manual logins.

Centralized Creative Hub:

• View all creatives and key metrics across multiple accounts.
• Organize ads under one roof for easy access and insights.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Traffic Sources:

• Facebook Ads Integration
• TikTok Integration
• Adsterra Integration
• Clickadu Integration
• ExoClick Integration
• JuicyAds Integration
• PopCash Integration
• PropellerAds Integration
• Zeropark Integration

Affiliate Networks:

• Addiliate Integration
• ClickBank Integration
• CrakRevenue Integration
• GoldenGoose Integration
• lemonads Integration
• Shopify Integration
• Zeydoo Integration

👉 Read more about CPV Lab Pro Integrations here.

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	✅
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$47 - $107
Price (per Year)	$39 - $89
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $699
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is CPV Lab Pro?

CPV Lab Pro is a powerful and affordable self-hosted Ad and Affiliate Tracker designed to optimize campaigns, increase conversions, and boost ROI.

What can I track with CPV Lab Pro?

CPV Lab Pro allows you to track various aspects of your marketing campaigns, including conversions, clicks, leads, and actions from multiple traffic sources like PPC, CPV, CPM, organic traffic, media buys, email marketing, mobile ads, and more.

How many clicks (events) can I track?

CPV Lab Pro offers unlimited tracking capabilities, allowing you to monitor an unlimited number of clicks, conversions, and actions without any restrictions.

How much traffic can CPV Lab Pro handle?

CPV Lab Pro is built to handle heavy traffic and offers customizable performance enhancements for high-traffic users, ensuring reliable tracking even during peak usage.

Does CPV Lab Pro work for mobile tracking?

Yes, CPV Lab Pro provides detailed tracking for mobile traffic, giving you insights into mobile device details, operating systems, carriers, and more.

Can I get a free trial of CPV Lab Pro?

Yes, CPV Lab Pro offers a 14-day risk-free trial, allowing you to explore its features and benefits before making a commitment.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV Lab Pro?

Yes, CPV Lab Pro is integrated with all major traffic sources and affiliate networks, including Google Ads, Microsoft Ads, Facebook Ads, and many more.

Which affiliate networks does CPV Lab Pro work with?

CPV Lab Pro works with more than 100 traffic sources and affiliate networks, providing seamless integration for your marketing campaigns.

Can I use CPV Lab Pro from a Smartphone or Tablet?

Yes, CPV Lab Pro is designed to be user-friendly and accessible from various devices, including smartphones and tablets.

Do I have to pay to use the API for CPV Lab Pro?

CPV Lab Pro offers Facebook CAPI integration for accurate attribution on Meta, and while it is included in the features, it's best to check their website for specific API usage details.

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.