⭐ Brax vs Everflow vs Triple Whale

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Everflow is an advanced Partner Marketing Platform that enhances business performance through efficient partnership expansion and optimization of marketing channels.

Its robust suite of tools enables seamless relationship management, tracking, influence attribution, and analytics automation.

The platform's focus on Affiliate Partnerships, Media Buying, and Strategic Partnerships boosts revenue streams.

Everflow's analytics dissect conversions, capture user activity value, and align efforts with CRM pipelines.

While offering comprehensive integrations and customizable features, some users noted occasional API malfunctions, lack of auto-optimization for broken links, and performance under heavy load.

The platform suits businesses seeking growth but requires a learning curve and consideration of pricing.

Read the full Everflow Review

👉 Visit Everflow

Triple Whale is an ecommerce analytics platform that offers advanced tracking, anomaly detection, and customer behavior insights to empower businesses in making data-driven decisions.

Its standout feature, Triple Pixel, provides AI-powered anomaly detection and post-purchase survey tracking.

While it is limited to Shopify users and requires a higher-priced plan for full functionality, Triple Whale's beautiful user interface, mobile app, and seamless integrations make it an ideal choice for leading ecommerce brands seeking to drive substantial growth and profitability.

With plans tailored to different business needs and no required contract, Triple Whale offers a convenient and efficient setup process for immediate use.

Read the full Triple Whale Review

👉 Visit Triple Whale

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Everflow is businesses and marketers seeking to enhance their performance outcomes and revenue generation by efficiently managing partnerships, affiliates, and various marketing channels through a comprehensive Partner Marketing Platform.

The target audience for Triple Whale is ecommerce businesses, agencies, and marketing professionals seeking a centralized AI data platform to manage and automate analytics, attribution, merchandising, and forecasting to make better data-driven decisions and grow their brands.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Highly Effective Traffic Control: Everflow offers a robust Traffic Control feature that effectively blocks bad traffic, enhancing campaign quality.
• Comprehensive Mobile Access: The platform provides comprehensive mobile access through its app, allowing users to manage campaigns on the go.
• Detailed Reports and Metrics: Everflow's detailed reports and metrics provide in-depth insights into campaign performance, aiding strategic decision-making.
• Customizable Initial Dashboard: Users can fully customize the initial dashboard, tailoring it to their preferences and requirements.
• Responsive Customer Service: The responsive and helpful customer service representatives of Everflow assist users in resolving queries and issues promptly.

• Higher clarity on the performance of ads, allowing clear attribution of ads to profits.
• Efficient retrieval of custom metrics, saving time and effort.
• The creative dashboard helps identify the best-performing ad creatives.
• Triplewhale's pixel allows for delayed attribution, improving understanding of multiple touchpoints and optimizing funnels for bigger profits.
• All-in-one, customizable dashboard displaying key metrics from integrated software, with the ability to add, remove, and rearrange modules.
• Automatic data pulling from integrated platforms for key insights.
• No coding knowledge required for advanced configurations.
• Dashboards can be placed on other platforms and websites.
• Offers advanced reporting, predictive analytics features, and a report generator for custom reports.
• Mobile app available for iOS and Android, allowing access to data on the go.
• Built-in forecasting calculator to run hypothetical scenarios for future revenue analysis.
• Track conversions across channels, analyze data in real-time without delay, and offers really accurate tracking.
• Beautiful user interface and easy to set up.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• API Integration Malfunctions: Some users have experienced occasional malfunctions with API integrations, impacting the seamless flow of data between systems.
• Lack of Auto-Optimization for Broken Links: Everflow lacks an auto-optimization feature for ad campaigns with broken links, requiring manual intervention.
• Software Performance under Heavy Load: The platform's performance can slow down during periods of heavy load handling, potentially affecting efficiency and user experience.
• Complex Navigation for New Users: New users might find navigating Everflow complex and challenging, especially when dealing with various reports and customization options.
• Mobile Tracking Limitations: The absence of mobile tracking capabilities could be a limitation for users focusing on mobile marketing strategies.
• Learning Curve: The initial learning curve for new users can be steep, requiring time and effort to become proficient in utilizing the platform effectively.
• Technical Complexity: Some features, particularly those related to technical aspects, may demand an advanced understanding, posing challenges for less tech-savvy users.
• Occasional Bugs and Issues: Although generally reliable, Everflow users might encounter occasional minor bugs or technical issues, promptly addressed by support.
• Price Consideration: While valued for its quality, some users perceive Everflow as slightly more expensive than alternatives, impacting its overall cost-effectiveness.

• Costs money, which might be a concern for new or small-scale businesses.
• Limited to working with Shopify, so users on other platforms cannot benefit from its features.
• Inventory Management and Customer Segmentation features are not available yet.
• Dependence on ad coverage; may not be necessary for smaller accounts or single-platform ads.
• Access to the Triple Pixel (core feature) requires a higher-priced plan.
• Visibility may not be perfect as some customer journeys might not be tracked.
• Post-purchase customer surveys can be used to supplement this limitation.
• Doesn't send data back conversions to marketing platforms like Hyros and Anytrack yet.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Direct Linking:

• Enables tracking and attribution for partners and channels.
• Tracks users when they reach a website using simplified tracking similar to UTM.
• Consolidates reporting across various marketing channels.
• Preserves SEO value from partner links.
• Reliable tracking without discontinued third-party cookies.
• Offers a user-friendly experience as partners link directly to the website.

Offline Performance with QR Codes:

• Generate unique QR tracking codes for partners to drive users to a website.
• Track conversions from offline partners, CTV, and video advertising.
• Expands opportunities for unconventional partnerships.
• Allows in-banner QR codes for additional partner promotion methods.

Influencer Results with Coupons & Tracking URLs:

• Unique coupon codes for tracking influencer performance.
• Partners automatically receive credit when their codes are used.
• Generate unique URLs for social media and video promotions.
• Protect against coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack:

• Centralized hub for managing partnerships and performance marketing.
• Integrations with shopping carts, CRMs, CDPs, Facebook, Google, payments, and more.
• Pay partners included with the Plus package.
• Suppression for Email & SMS partners.

Supported Features:

• Track and manage multiple performance-driving channels: Affiliate, Influencer, Referral, and Media Buying.
• Filter and analyze data to identify top-performing placements from different traffic sources.
• Integrations with platforms like Shopify, BigCommerce, Salesforce, HubSpot, and others.

Triple Whale Dashboard

• Profit Tracker with Custom Expenses
• Compile important metrics in one place
• Customizable dashboard based on preferred metrics
• Currency conversion for unified profit and revenue view
• Full-featured mobile apps for real-time data access
• Activity feed for tracking store and marketing metrics
• Cohorts for tracking customer spending habits
• Sales cycle view for customer journey analysis
• Bundling insights for optimized conversions
• 3 AOVs (mean, median, mode) for purchase behavior analysis
• Customer Value (60/90 LTV) monitoring
• Portfolio View for multiple store performance overview
• Customer Segmentation for targeting strategies
• Support for Multiple Ad Accounts
• Email Reports for data-rich insights sharing
• Custom Expenses for accurate expense tracking
• Product Journey Maps for tracking customer product journeys
• Real-Time Order Tracking

Triple Pixel

• First-Party, Server-Side Pixel for accurate purchase data tracking
• Customer Journeys visualization for funnel movement insights
• First-Party, Server-Side Attribution for precise ad click attribution
• 99.7% Purchase Accuracy for real and raw purchase data

Creative Cockpit

• Creative Highlights for analyzing top-performing creatives
• Aggregate Content by Content Type for creative insights visualization
• Trends for tracking creative performance over time
• Segment Creative Performance vs. Copy Performance
• Easy Metric Comparisons vs. Account Averages
• Integration with Facebook and TikTok advertising platforms

Affluencer Hub

• Triple Pixel Deduplication for accurate affiliate and influencer-level ROAS
• Discount Code Creation for better management
• Affluencer Login (Coming Soon)
• True Affluencer ROI measurement
• Affluencer UTMs for tracking affluencer activity
• Creative Upload for storing affluencer-level creative

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

Shopping Carts:

• Everflow integrates with various shopping cart platforms to streamline transactions and data management.
• Partners include Sticky.io, BigCommerce, SamCart, Shopify, Weebly, Bold Commerce, Recharge, and Plumrocket.

CRMs/CDPs:

• Everflow connects with CRM and CDP solutions to consolidate and manage lead data effectively.
• Partners include Infusionsoft, Salesforce, Konnektive, Hubspot, Precog, Segment, 29Next, and WebforceHQ.

Payments:

• Everflow integrates with various payment solutions to simplify transaction processing and management.
• Partners include Stripe, Veem, Masspay, Tipalti, and GiftCloud.

Scale:

• Everflow's integration with various partners to help you scale you business.
• Partners include SMSEdge and Ezepo, Docusign, Publisher Discovery, Billoid, ClickBank, Invoca, Optizmo, IPQS, 24metrics, Lead Prosper, Clean.io, ActiveProspect, Gorgias, Behamics, Anura, and Unsubcentral for improved campaign performance, data management, and compliance.

👉 Read more about Everflow Integrations here.

• Shopify and major ecommerce platforms
• Facebook for tracking ad data
• Google Analytics for website analytics
• TikTok, Snapchat, Pinterest for ad performance tracking
• Klaviyo for email and SMS performance tracking
• Gorgias for customer support metrics
• Slack for team communication
• Fairing and KnoCommerce for attribution insights
• Amazon for sales and marketing ecosystem visibility

👉 Read more about Triple Whale Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	✅
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$750+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$129 - $279
Price (per Year)	$1,290 - $2,790
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is Everflow?

Everflow is a Partner Marketing Platform designed to enhance performance outcomes by optimizing partnerships, affiliates, and marketing channels.

How does Everflow help businesses amplify growth?

Everflow helps businesses amplify growth by offering tools and features to manage relationships, track marketing efforts, attribute influence, and automate analytics-driven actions.

What can I achieve with Everflow's Affiliate Partnerships feature?

With Affiliate Partnerships in Everflow, you can effortlessly manage affiliates and influencers, track engagement and conversions, provide full dashboard access, and simplify contract and payment processes.

How does Everflow's Media Buying feature contribute to optimization?

Everflow's Media Buying feature allows you to connect major ad platforms, push data into ad platforms, analyze traffic value comprehensively, and optimize using trusted data.

What benefits does Everflow's Strategic Partnerships feature offer?

Everflow's Strategic Partnerships streamline partner onboarding, enable stage-based payouts, attribute retention and expansion, and leverage your full tech stack.

How does Everflow's Performance Lens feature enhance decision-making?

With the Performance Lens in Everflow, you can track conversions and engagement across traffic channels, analyze demand drivers, and accelerate revenue-generating traffic sources.

What insights can I gain from Everflow's analytics?

Everflow's analytics provide a breakdown of visitor-to-customer conversion, user activity value capture, alignment of marketing efforts with CRM pipeline progression, and evaluation of organic traffic performance.

How can Everflow optimize my partnership channels?

Everflow helps you optimize partnership channels by connecting with new partners, identifying engaged users, automating processes, and integrating attribution data into major ad platforms.

How does Everflow simplify growth strategies?

Everflow simplifies growth strategies by connecting to your data stack, setting up rule-based automations, customizing payment terms, and enforcing targeting rules to optimize traffic sources.

What is the significance of Everflow's API integration?

Everflow's API integration allows you to develop custom solutions, access data, and optimize traffic sources efficiently.

What success has Everflow achieved?

In 2022, Everflow tracked more than $2.9 billion in revenue, offering a testament to its effectiveness and impact in the industry.

What can I do with Triple Whale?

Triple Whale helps ecommerce brands make better decisions by providing insights and tools to track profitability, marketing data, and customer behavior. It offers features like Dashboard, Pixel, Anomaly detection, Post-purchase survey, Web Analytics, Mobile app, and more.

What makes Triple Pixel unique?

Triple Pixel is a feature of Triple Whale that stands out due to its AI-powered anomaly detection and ability to track post-purchase surveys, providing valuable data for ecommerce businesses. It helps brands detect unusual patterns and gather customer feedback for better decision-making.

How long does it take to get set up?

The setup process for Triple Whale is quick and efficient. After signing up, you can get started immediately with your chosen plan. Simply enter your last 12 months gross revenue, select a plan, and you are good to go.

How does your pricing work?

Triple Whale's pricing is based on a combination of Gross Merchandise Volume (GMV) and the features you select from their plans. They offer three main plans: Growth, Pro, and Enterprise, each with specific features and pricing levels tailored to different business needs.

Do you have a mobile app?

Yes, Triple Whale offers a mobile app as part of their plans. This app allows you to access important data and insights on the go, making it convenient for ecommerce business owners.

How can I speak with someone from your sales team?

To speak with someone from Triple Whale's sales team, you can request a demo on their website. Fill out the demo request form, and their sales representatives will get in touch with you to discuss your needs and answer any questions.

Do I have to sign a contract?

No, Triple Whale does not require you to sign a contract. They offer monthly and yearly payment options for their plans. You can choose to pay monthly or opt for a yearly plan to get two months free.

What apps do you integrate with?

Triple Whale seamlessly integrates with various critical components of your ecommerce marketing stack, including Facebook, Shopify, Klaviyo, TikTok, Pinterest, Snapchat, Gorgias, and more. They provide a comprehensive list of integrations on their website.

What is included in the Free plan?

The Free plan, known as Founders Dash, is a centralized dashboard providing real-time data for CEOs, agencies, and entrepreneurs. It includes a summary page, benchmarks, email reports, web analytics, a 1-question post-purchase survey, support for two users, and 12-months of historical data.

Why should leading brands choose Triple Whale?

Leading brands choose Triple Whale because it has proven results in driving significant growth for ecommerce businesses. The numbers speak for themselves, with leading brands experiencing substantial growth in Shopify AOV, net profit, LTV, and profitable FB ad spend.